Make Life Kind Charity

What Make Life Kind Charity does

Make Life Kind Foundation is a UK registered charity (Charity No. 1204489) founded in 2024 that delivers youth-focused community programmes across North West England. The organisation runs interactive workshops, one-to-one mentoring, and creative programmes at youth clubs and community venues, while raising and distributing funds to transform physical youth spaces and provide equipment (including TVs donated via Hotel Football) to under-resourced community organisations. Its primary beneficiaries are young people facing economic hardship, isolation, or limited access to resources, with downstream beneficiaries including youth clubs, community trusts, and schools reached through school-speaker programmes funded by merchandise sales.

The charity's offering splits into merchandise and services. The merchandise line — branded hoodies (£25), joggers (£20), t-shirts (£22.99), and keyrings (£3.50) — is sold through a Squarespace e-commerce storefront, with proceeds explicitly funding school speakers and youth programmes. Core services include confidence and self-worth workshops, structured mentoring (notably a six-week programme at Hotel Football's rooftop venue), community fundraising events, and a 'Kindness Partner' corporate sponsorship programme.

Make Life Kind monetises through three revenue streams: individual donations collected via GoFundMe and direct channels, low-ticket D2C merchandise sales, and corporate/institutional sponsorship. Notable partners include Hotel Football (strategic venue and equipment partner), National Lottery and Sport England (programme funders), and football community trusts such as Wigan Athletic Community Trust and Burnley FC in the Community. The organisation has no proprietary technology platform, API, or AI capability; operations rely on partnerships, programme delivery, and community-led engagement rather than software products. The leadership team comprises founder Emma Walsh (also Director at Milk Education), Head of Make Life Kind Loti Nambombe, and Charity Leader Tilita Whittick-Knight.

Name

Make Life Kind Charity

Legal name

Make Life Kind Foundation

Website

https://makelifekind.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Make Life Kind Foundation is a UK registered charity that delivers youth workshops, mentoring, and community programmes across North West England, funded by individual donations, low-ticket merchandise sales, and corporate 'Kindness Partner' sponsorships.

Ownership category

akta.pro rank

Product category

Charitable Youth & Community Services

NAICS

Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth empowerment programs
• Community charity services
• Youth mentoring workshops
• Charity fundraising campaigns
• Corporate sponsorship programmes

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Charitable donations received through GoFundMe platform and direct contributions. Funds used to support community projects, youth spaces, equipment, and resources for young people.
2. Merchandise Sales: E-commerce sales of branded merchandise including hoodies, joggers, t-shirts, and keyrings. Products sold at fixed price points ranging from £3.50 to £25.00.
3. Corporate Sponsorship: Partnership programme where businesses ('Kindness Partners') sponsor community projects, fund equipment or resources, support fundraising events, and offer volunteer time or professional skills.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Make Life Kind is a UK registered charity that delivers youth empowerment through interactive workshops, one-to-one mentoring, creative programmes, community fundraising events, and corporate sponsorship ('Kindness Partner') engagements. It supplements programme delivery with a small line of branded merchandise (t-shirts, hoodies, joggers, keyrings) sold via its own e-commerce shop, with proceeds funding school speakers and community projects.

Product overview

Make Life Kind is a UK registered charity (No. 1204489) that operates as a unified charitable organization focused on youth empowerment and community support. The organization offers a merchandise line (hoodies, joggers, t-shirts, keyrings) sold through its Squarespace e-commerce shop, alongside core services including interactive workshops, one-to-one mentoring, community fundraising campaigns, corporate partnership programs, and community events. The merchandise sales directly fund school speaker programs, while services focus on connecting people, resources and opportunities to create positive social impact for young people and communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Make Life Kind T-Shirt Classic design t-shirt with 'Making life kind, one t-shirt at a time' messaging; 100% of purchase cost funds school speakers to educate young people on sensitive topics. Sizes S to 2XL, priced at £22.99.
• Make Life Kind Keyring Make Life Kind branded keyring carrying the tagline 'Making life kind, one keyring at a time', priced at £3.50.
• Black Hoodie with White Embroidery OG range black hoodie with white embroidery reading 'Make Life Kind', priced at £25.00. Sizes S to 2XL available.
• Burgundy Hoodie with White Embroidery Burgundy hoodie with white embroidery from the OG range, priced at £25.00.
• Charity Black Joggers with White Embroidery OG range black joggers with white embroidery reading 'Make Life Kind', priced at £20.00. Sizes XS to XL available.
• Youth Workshops and Mentoring Programmes Interactive workshops, one-to-one mentoring and creative programmes delivered at youth clubs, community spaces and partner venues (including Hotel Football rooftop, Wigan Athletic Community Trust and Burnley FC in the Community) to build confidence, skills and voice for young people.
• Community Fundraising Campaigns Fundraising initiatives — including the GoFundMe donation page and dedicated campaigns — that channel funds into community projects improving opportunities, wellbeing and confidence for young people.
• Community Events Community events including fundraising events, volunteer action days, youth club transformation projects, celebration events and partner events (e.g., National Lottery- and Sport England-funded programmes) that bring businesses, volunteers and supporters around practical projects.
• Corporate Sponsorship / Kindness Partner Programme Partnership programme enabling businesses to sponsor community projects, fund equipment or resources, host or support fundraising events, and donate volunteer time or professional skills to deliver CSR and ESG outcomes.

Quantifiable outcome

• Donated TVs to multiple youth clubs and directly to young people in deprived circumstances
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hotel FootballcoreStrategic or Co-development Partner · 1 August 2025Hotel Football, located next to Old Trafford, partnered with Make Life Kind to host rooftop events and workshops for young people. The partnership provided venue space for six-week programmes, one-to-one mentoring, and creative workshops with panoramic views over Manchester. Hotel Football also made a generous donation of TVs to support youth clubs and young people in under-resourced communities.
• Sophie LeecoreGTM or Marketing Partner · 1 July 2025Reality TV star from Love Island 2025 collaborated with Make Life Kind Foundation for a workshop helping girls understand the importance of self-confidence. Sophie shared her story about pressures of modern beauty standards and experiences in the public eye, empowering young girls with practical tools for self-love.
• Hotel FootballcoreGTM or Marketing Partner · 1 January 2025Hotel Football donated TVs that were distributed to youth clubs including Moss Side Powerhouse, Manchester Youth Zone, and The Cenny in Liverpool. Additional TVs were donated directly to young people living in deprived circumstances identified by youth workers.
• Wigan Athletic Community TrustcoreStrategic or Co-development Partner · 1 January 2025Partnership for Girls' Football Big Day Out featuring Make Life Kind empowerment workshop on confidence, self-worth, and positive mindset. Workshop helped girls break free from comparison pressures on the pitch, online, and in everyday life.
• Burnley FC in the CommunitycoreStrategic or Co-development Partner · 1 January 2025Partner organisation for Sport England-funded workshops on body confidence and wheelchair sports. Served as venue for workshops encouraging positive self-image and healthy mindsets towards fitness and exercise for young people.
• Together TrustminorStrategic or Co-development Partner · 1 January 2025Together Trust participated in 'Shake Up Your Skills' work experience day including interviewing practice, business activities, and creation of personalised kindness cards for Burnley FC in the Community.
• Moss Side PowerhousecoreStrategic or Co-development Partner · 1 January 2025Youth club in Manchester that received donated TVs from Hotel Football partnership. TVs installed permanently to support group activities including film screenings, creative workshops, mentoring sessions, and wellbeing discussions.
• Manchester Youth ZonecoreStrategic or Co-development Partner · 1 January 2025Youth zone in Manchester that received donated TVs from Hotel Football partnership. Screens used to support youth programmes and engagement activities.
• The CennycoreStrategic or Co-development Partner · 1 January 2025Central youth club in Liverpool that received donated TVs from Hotel Football partnership. Known locally as The Cenny, the club supports young people on a daily basis.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UK Youth: National membership organisation supporting a network of youth organisations across the UK. Comparable in youth-sector mission; operates as an umbrella body rather than direct programme delivery, so positioning is broader but mission-aligned.
• National Youth Agency: Principal national body for youth work in England. Comparable in youth-development focus, though operates primarily as a sector body and policy advocate rather than as a direct-delivery charity.
• BBC Children in Need: Major UK children's charity grant-maker. Comparable beneficiary focus (disadvantaged children and young people) and similar UK-wide reach, but operates as a funder rather than direct programme deliverer; an aspirational funding source for charities of Make Life Kind's profile.
• Prince's Trust: Large UK-wide youth development charity supporting 11–30 year-olds through education, training, and enterprise. Overlapping mission on youth confidence and opportunity, but at vastly larger scale and with significantly greater brand recognition among funders and corporates.

Others

• Sport England: Arm's-length public body distributing public and National Lottery funds to grassroots sport. Already a current financial partner of Make Life Kind, funding its body-confidence and wheelchair-sports workshops. Relevant as a funder rather than peer operator.

Direct peers

• StreetGames: UK charity that uses sport to engage disadvantaged young people in underserved communities. Directly comparable delivery model — sport-anchored youth engagement, partnerships with football/community trusts, and corporate sponsorship.
• Together Trust: North West England-based charity supporting children, young people, and adults with special needs and complex backgrounds. Comparable in geography and beneficiary focus; Together Trust is also a partner of Make Life Kind (Shake Up Your Skills work experience day).
• OnSide Youth Zones: UK charity operating a national network of youth zones — including Manchester Youth Zone, which is an actual beneficiary of Make Life Kind's TV donation programme. Directly comparable model: physical youth spaces, corporate partnerships, and youth-focused programming in UK cities.

Regional players

• Wigan Athletic Community Trust: Community charity arm of Wigan Athletic FC delivering sport-based programmes in the same North West geography. Comparable in sport-and-youth focus and regional footprint, though larger and venue-anchored.
• Burnley FC in the Community: Charitable arm of Burnley FC delivering sport, education, and wellbeing programmes in the North West. Currently a delivery partner of Make Life Kind; comparable in mission, geography, and football-trust operational model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/makelifekind
• YouTubeyoutube.com/@makelifekind
• Facebookfacebook.com/makelifekind
• LinkedInlinkedin.com/company/make-life-kind-charity
• Instagraminstagram.com/makelifekind

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Life Kind Charity