Make Me
Make Me Creative is a Calgary-based storytelling studio producing documentary films, commercials, podcasts, and narrative consulting for institutional clients in financial services, energy, healthcare, government, and nonprofit sectors across Western Canada.
- Company typePrivate
- Founded2006
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Make Me does
Make Me Creative Studio (legally Eric Pauls Productions Ltd.) is a Calgary-based storytelling studio and production company founded in 2006 and rebranded to its current name in 2024. The studio produces documentary-style films, commercials, institutional narratives, impact stories, and case studies for a client base that spans financial services, energy, healthcare, government, construction, sports, and nonprofit sectors. Service delivery is anchored by co-founders Eric Pauls and Michael Janke, who together bring over 30 years of combined experience in narrative film, documentary, broadcast television, music videos, and commercial campaigns, supplemented by an extended network of freelance collaborators.
The studio operates three core service streams: Institutional Storytelling (films, commercials, case studies, with ancillary outputs such as events, research synthesis, and narrative asset archives), Narrative Consulting (workshops and strategic messaging for universities, research teams, government institutions, and private companies), and Cultural Projects (self-driven documentaries, short films, and creative experiments). Additional offerings include podcast production, music videos, and teaching engagements such as a storytelling course at the University of Calgary School of Architecture. The studio has won or been officially selected at multiple Canadian and international film festivals for works including 'Rosebud, Alberta,' 'To the Mountain,' and 'Bridges Burning.'
Make Me Creative is a private professional services firm with no disclosed external funding, no parent company, and no public revenue figures. GTM is referral-based and consultative, working directly with institutional buyers primarily in Western Canada, supported by a YouTube channel, blog/vlog, and email newsletter used to share process and project work. The legal entity remains Eric Pauls Productions LTD., and operations continue to be founder-led.
Make Me firmographics
Firmographics- Name
- Make Me
- Legal name
- Eric Pauls Productions LTD.
- Website
- https://makemecreativestudio.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Make Me Creative is a Calgary-based storytelling studio producing documentary films, commercials, podcasts, and narrative consulting for institutional clients in financial services, energy, healthcare, government, and nonprofit sectors across Western Canada.
- Ownership category
- akta.pro rank
Make Me industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where Make Me is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Make Me business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Institutional Storytelling Production: Production of documentary-style films, commercials, institutional narratives, impact stories, and case studies for organizations. The work often produces more than a final deliverable - leading to gatherings and events, research and data synthesis, long-term storytelling strategies, and narrative asset archives.
- Narrative Consulting: Workshops and consulting that help organizations understand the story they are part of. Provided to universities, research teams, government institutions, and private companies looking to build understanding, develop messaging, or find new creative direction.
- Cultural Projects: Self-driven creative work including documentaries, short films, novels, essays that allows experimentation and contribution to community culture. Driven by curiosity rather than institutional needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Make Me product offering
Product offeringCore offering
Make Me Creative Studio is a Calgary-based storytelling studio and production company that produces documentary-style films, commercials, institutional narratives, impact stories, and case studies for organizations across corporate, nonprofit, government, and design sectors. It also delivers narrative consulting workshops that help organizations uncover the story they are part of, alongside self-driven cultural projects such as independent documentaries, short films, novels, and essays. Engagements often extend beyond final deliverables to include gatherings, events, research synthesis, and long-term narrative asset archives.
Product overview
Make Me is a Calgary-based storytelling studio operating through three core service streams: Institutional Storytelling (documentary films, commercials, case studies), Narrative Consulting (workshops and strategic messaging), and Cultural Projects (independent films, documentaries, creative work). The company produces video content across multiple formats including corporate documentaries, commercial videos, music videos, and podcasts. Additional offerings include teaching workshops on filmmaking and architecture, and event/gallery content creation. The studio works primarily with organizations seeking to communicate complex stories through visual media.
Differentiator
Problem solved
Functional benefit
Products and services
- Institutional Storytelling Documentary-style films, commercials, institutional narratives, impact stories, and case studies for organizations. The work often produces additional outputs like gatherings, events, research synthesis, and narrative asset archives.
- Narrative Consulting Workshops and consulting services that help organizations understand the story they are part of, including messaging development and creative direction for universities, research teams, government institutions, and private companies.
- Cultural Projects Creative work including documentaries, short films, novels, essays, and experimental projects driven by curiosity and creative exploration rather than institutional needs.
- Corporate Documentary
Quantifiable outcome
- Rosebud, Alberta documentary has attracted 40,000 theatre-goers annually to the hamlet of 86 residents
- +1 more outcomes
Companies that use Make Me
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles3 records
Make Me technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Make Me partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- J5 DesigncoreLong-time collaborator on dozens of projects including workplace design documentaries, healthcare storytelling (Gordie Howe Cares), and community engagement initiatives. J5 Design is a design firm that has worked with Make Me on multiple institutional storytelling projects, often involving complex systems understanding.
- J5 DesigncoreCollaboration on Alberta Cancer Diagnosis Initiative podcast - J5 was tasked by AHS to help create understanding around cancer diagnosis process, and Make Me supported by lifting patients' voices through audio content assembled into 4 podcast episodes.
- Gentle Lion MarketingminorMarketing agency collaboration on Incito executive leadership development video series. Gentle Lion Marketing worked with Make Me on this three-part video series used across social media.
- PCL ConstructionminorPartnered with PCL, Holland Design, and Contemporary Office Interiors on 'Building the Workplaces of Tomorrow' documentary. Four shareholders spread cost to deliver greater value than individual projects.
- Holland DesignminorPartnered on workplace design documentary showcasing J5's new office space. Multi-company collaboration spread costs while delivering high-value storytelling.
- Contemporary Office Interiors (COI)minorPart of collaborative documentary project on future of workplaces. Four companies pooled resources for documentary and gallery launch event.
- Canada Council for the ArtscoreFunded Rosebud, Alberta documentary about rural theatre community. The film explores a hamlet of 86 that attracts 40,000 theatre-goers annually.
- Sarah HoustoncoreFrequent musical collaborator who composed music for To the Mountain, Rosebud Alberta, Process, and other projects. Music collaboration across cultural and institutional work.
- Park DigitalminorAgency partnership on Fluor 75th Anniversary video. Park Digital handled creative direction while Make Me provided production capabilities.
- Kyla FerrierminorCollaborator on music videos including Steve Benjamins 'Mushroom' and other projects. Co-directed and co-produced several music video projects.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Make Me competitors and assessment
Company assessmentEmerging players
- Buck: Design-led production studio producing brand stories, motion, and narrative content for enterprise clients; comparable in creative-led B2B storytelling with strong technical execution.
Direct peers
- Sandbox Films: Independent documentary production studio producing award-winning films and episodic content; comparable in story-first documentary craft applied to commercial and institutional work.
- Radke Films: Calgary-based boutique video production studio focused on documentary-style brand storytelling for institutions and corporations; directly comparable in size, regional footprint, and storytelling-first positioning.
- North of Now: Vancouver creative production studio producing documentary, branded content, and narrative campaigns; aligned with Make Me on B2B brand storytelling and full-service production model.
- Fitzgerald Studio: Boutique creative studio producing narrative-driven content for brands and institutions; comparable in intimate team size, story-first approach, and project-based engagements.
Broad incumbents
- Heyday Films: Independent production company spanning film and branded content; comparable in founder-led creative studio model and award-winning documentary narrative craft.
- Giant Ant: Toronto-headquartered creative content studio spanning animation, design, and storytelling for brands; comparable service mix (video, narrative, content production) and Canadian creative pedigree.
- Passion Pictures: Long-established documentary and branded content studio with global footprint; comparable craft (documentary storytelling for commercial clients) but at materially larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Make Me social profiles
Digital presenceMake Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make Me leadership team
Management profileNumber of profiles
Profiles2 records
Make Me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make Me
What does Make Me do?
Make Me Creative Studio is a Calgary-based storytelling studio and production company that produces documentary-style films, commercials, institutional narratives, impact stories, and case studies for organizations across corporate, nonprofit, government, and design sectors. It also delivers narrative consulting workshops that help organizations uncover the story they are part of, alongside self-driven cultural projects such as independent documentaries, short films, novels, and essays. Engagements often extend beyond final deliverables to include gatherings, events, research synthesis, and long-term narrative asset archives.
Is Make Me a public or private company?
Make Me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make Me founded?
Make Me was founded in 2006. It employs 1 to 10 people.
Where is Make Me based?
Make Me is headquartered in Calgary, Canada, in the North America region.
How does Make Me make money?
Three revenue lines are on record. Institutional Storytelling Production is the primary driver. The others are narrative Consulting and cultural Projects.
Who are Make Me's main competitors?
Buck is listed as an emerging player. Direct peers are Sandbox Films, Radke Films, North of Now and Fitzgerald Studio. Broad incumbents are Heyday Films, Giant Ant and Passion Pictures.
Does Make Me have an API?
No public API is recorded for Make Me.
What industry is Make Me in?
Make Me's product category is Video Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 512 and its SIC code is 7812.