North of Now

What North of Now does

North of Now is a Los Angeles-based, privately held non-fiction production company founded in 2016 that develops and produces premium documentaries, docuseries, music videos, branded content, and photography for global streaming platforms and consumer brands. The firm operates with a small, craft-driven team of approximately nine employees and a core roster of repeat directors and producers, including Andrew Renzi, Michael John Warren, and Dylan Sires, whose involvement is the principal gating factor in securing commissions. Its catalog includes 15+ long-form projects and 50+ short-form projects, distributed across Netflix, HBO Max, Amazon Prime Video, and Fox Sports, with the 2024 Grierson Award-winning "Pepsi, Where's My Jet?" as its most recognized title to date.

The company's business model rests on two revenue tracks. The primary track is documentary and docuseries production, where the firm earns producing fees (typically a single-digit-million-dollar band per long-form project) and participates in backend licensing economics against platform commissions from Netflix, HBO Max, Amazon Prime Video, and Fox Sports. The secondary track is branded content and music video production for clients such as Nike, Adidas, and Travis Scott, which generates professional-services revenue between streamer paydays and provides a steadier commercial counter-cyclical stream. Recent slate activity — "aka Charlie Sheen," "Paul American," and "ChiefsAholic" — shows simultaneous output across true-crime, biographical, and sports verticals, an unusual level of throughput for a nine-person shop and indicative of either expanded capacity or co-production/leverage arrangements with director partners.

The firm has no disclosed institutional capital and operates as a bootstrapped independent, growing organically from project fees. Its competitive position is built on platform relationships (multi-streamer distribution access), director talent (repeat collaborations with established non-fiction filmmakers), and a recognized content library anchored by award-winning IP. Key risks are buyer concentration on a small set of streamers, project-based revenue lumpiness, exposure to discretionary unscripted commissioning cycles, and limited disclosed capacity to scale without external capital.

Name

North of Now

Legal name

North of Now

Website

https://northofnow.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

North of Now is a Los Angeles-based, privately held non-fiction production company founded in 2016 that produces premium documentaries, docuseries, music videos, and branded content for streaming platforms including Netflix, HBO Max, Amazon Prime Video, and Fox Sports, as well as consumer brands like Nike, Adidas, and Travis Scott.

Ownership category

akta.pro rank

Product category

Documentary Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)

Keywords

• Documentary production
• Docuseries production
• Branded content production
• Music video production
• Commercial photography services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Long-form Documentary Production: Produces documentary series and feature documentaries for major streaming platforms and networks. Revenue generated through production fees, licensing, and potentially backend participation.
2. Branded Content / Short-form Production: Creates music videos, brand campaigns, and commercial content for consumer brands and artists. Revenue through production fees for branded content projects.
3. Photography Services: Provides photography services including album covers, editorial shoots, and lookbooks for artists and brands.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

North of Now is a production company that creates premium non-fiction content, including feature-length documentaries and docuseries for major streaming platforms (Netflix, HBO Max, Amazon Prime Video, Fox Sports), as well as music videos, branded content campaigns, and commercial photography for fashion brands, music artists, and consumer companies. The company provides turnkey production services from concept through delivery, leveraging cinematic craft combined with documentary storytelling across genres such as true crime, sports, fashion, and social issues.

Product overview

North of Now is a production company founded in 2016 that creates premium non-fiction content across two main offerings: Long Form (documentary and film production for streaming platforms) and Short Form (music videos, branded content, and commercial work). The company also offers photography services through its Still/Photo sub-product. The Long Form division produces feature documentaries and docuseries for Netflix, HBO Max, and Amazon Prime Video, while the Short Form division creates music videos and branded campaigns for fashion, sports, and lifestyle brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Form Feature-length documentary and documentary series production for streaming platforms including Netflix, HBO Max, Amazon Prime Video, and Fox Sports. Projects include documentaries on true crime, sports figures, fashion brands, and social issues, such as 'Pepsi Where's My Jet?', 'They Fight', 'A Taste Of Sky', 'Fishtail', 'A Woman's Place', 'The Beauty Of Blackness', 'aka Charlie Sheen', 'Paul American', 'ChiefsAholic', 'Monster Inside: America's Most Extreme Haunted House', 'The Curse of Von Dutch', and 'UNTOLD: Jake Paul The Problem Child'.
• Short Form Short-form content production including music videos, branded content campaigns, and commercial work for fashion, sports, and lifestyle brands. Includes work for major consumer brands and artists such as Nike, Adidas, Travis Scott, and fashion houses.
• Still / Photo Photography and still image production services for album covers, fashion lookbooks, brand campaigns, and editorial content.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• NetflixcoreChannel Partner/ Reseller/ DistributorPrimary distribution partner for documentary and docuseries content. North of Now productions including 'Pepsi Where's My Jet?', 'They Fight', 'A Taste Of Sky', 'Fishtail', 'A Woman's Place', 'The Beauty Of Blackness' and more are distributed through Netflix.
• HBO MaxcoreChannel Partner/ Reseller/ DistributorDistribution partner for documentary content, with North of Now productions available on the platform.
• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorDistribution partner for documentary series produced by North of Now.
• Fox SportscoreChannel Partner/ Reseller/ DistributorSports broadcasting partner for documentary content including sports-related documentary projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radical Media: Award-winning New York-based production company producing premium documentaries, branded content, and commercials for global brands and platforms. Closely comparable across both long-form documentary and short-form branded revenue streams.
• Pulse Films: Multi-discipline production company producing feature documentaries, music videos, and branded content for global brands and streaming platforms. Comparable across both documentary and branded short-form verticals.
• Lightbox (Lightbox Entertainment): Premium documentary and unscripted production company producing feature docs and series for Netflix, HBO, and other platforms. Directly comparable buyer roster and premium non-fiction positioning.
• Boardwalk Pictures: Independent production company producing premium documentary series and music-content for streamers and brands. Comparable mix of docuseries commissions and music/branded video for major clients.
• Campfire Studios: Premium documentary and docuseries production company known for high-end Netflix non-fiction (e.g., 'Chef's Table'). Directly comparable as an independent, premium documentary producer selling into the same streaming buyers.
• XTR: Documentary production company and streaming platform with a focus on premium non-fiction. Comparable as an independent documentary producer serving streaming and digital distribution with branded-content extensions.
• Misfits Entertainment: Independent production company behind premium streaming docuseries (e.g., 'Wild Wild Country'). Comparable as a third-party supplier of prestige non-fiction to major streamers.

Broad incumbents

• A24: Independent entertainment company with a growing documentary and television slate alongside feature films. Comparable as a prestige-driven production entity selling premium content to streamers, though broader in scope.
• Fremantle: Global content production and distribution company with extensive unscripted and documentary operations worldwide. Comparable as a documentary supplier to global streamers but operates at vastly larger scale and breadth.
• Vox Media Studios: In-house content studio of Vox Media producing premium documentary and unscripted programming for streamers. Comparable buyer overlap but operates as a broader, well-capitalized incumbent rather than a boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/northofnowfilms/?hl=en
• LinkedInlinkedin.com/company/northofnow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North of Now