Maker Studio Kidz

What Maker Studio Kidz does

Maker Studio Kidz is a privately held, service-based arts and crafts education provider founded in 2017 in San Francisco. The company designs and delivers hands-on maker experiences that integrate STEM and creative arts for children ages 5-14, operating primarily through its main studio at 600a Octavia Street in Hayes Valley and a secondary summer camp location at Alta Vista School. Its core product offering spans six categories: kids' art classes (including Sewing Circle, Makerz Club, and Mini Makerz Night Out), summer and school-break camps, birthday party packages (in-studio and mobile), adult workshops (paint parties, resin, candle making, jewelry, macrame), school programs (after-school enrichment and classroom workshops), and a DIY blog with craft tutorials. The company also operates mobile/off-site services for parties and events, bringing the studio experience to client locations.

The business model is predominantly direct-to-consumer with a community-led growth motion. Revenue is generated through one-time payments (pay-as-you-go) across all service streams, with extended-care pricing disclosed at $20-$50/day. Registrations are facilitated through the Sawyer third-party booking platform, and there is no proprietary technology stack beyond standard website and social media infrastructure. The company maintains a distributed consumer base with no single enterprise customer dominating, supplemented by institutional school partnerships (9 schools/organizations) and brand-name collaborators (Exploratorium, UCSF Benioff Children's Hospitals, Sephora, Disney, SF Symphony). Founded and led by CEO & Programs Director Marissa Lucero and co-founder Jessica, the company reaches 2,500+ students annually through 30 classroom programs and runs an active content and community marketing operation across Instagram, Facebook, Twitter, blog, email, and free community events.

Name

Maker Studio Kidz

Legal name

Maker Studio Kidz

Website

https://makerstudiokidz.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Maker Studio Kidz is a privately held San Francisco–based arts and crafts education provider founded in 2017, offering hands-on STEM and creative arts classes, camps, birthday parties, and adult workshops for Bay Area families, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

Children's Arts and Crafts Education

NAICS

Fine Arts Schools (61161)

akta.pro primary industry

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

akta.pro secondary industry

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Kids arts crafts classes
• STEAM education programs
• Children summer camps
• Birthday party venue
• After-school enrichment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Camps (Summer, Holiday, Day Camps): Week-long and single-day camps for kids offering hands-on STEM and arts programming. Camps run from 9am-3pm with extended day options available.
2. After-School Classes and Workshops: Weekly classes including Sewing Circle, Makerz Club, and Mini Makerz Night Out sessions. Offered on a per-session or drop-in basis.
3. Birthday Party Packages: The Classic Birthday Package includes a 2-hour private party for up to 10 guests with 1-2 instructors. Mobile party options also available. Custom party quotes offered for unique experiences.
4. Adult Workshops and Events: Customizable crafting events for adults including paint parties, resin workshops, candle making, jewelry making, macrame, and seasonal wreath making. Used for team building, birthdays, and celebrations.
5. School Programs: After-school enrichment programs and classroom workshops offered in partnership with local schools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Maker Studio Kidz is a hands-on arts and crafts education studio serving children, families, and adults in the San Francisco Bay Area. It delivers in-studio and mobile classes, camps, birthday parties, and adult workshops focused on STEAM learning through crafts, STEM projects, sewing, and storytelling. The company also runs after-school enrichment programs in partnership with local schools.

Product overview

Maker Studio Kidz is a multi-platform educational company offering hands-on arts and crafts education in San Francisco. The company operates as a service-based studio with several interconnected programs: Kids Art Classes (after-school painting, makers art, and textile arts for ages 5-11), Summer Camps (week-long and day camps with themes like sewing, STEM, and stop-motion animation), School Break Camps (holiday camps during Thanksgiving, winter, and spring), Birthday Party Packages (in-studio or mobile 2-hour parties for up to 10 guests), Adult Workshops (paint parties, resin art, candle making, jewelry, macrame, and wreath making), and School Programs (after-school enrichment with local partners). The company also maintains a DIY Blog with projects and art tips. Founded in 2017, the studio serves approximately 2,500 students annually through 30 classroom programs across 9 school partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Art Classes After-school painting, makers art, and textile arts classes for children ages 5-11, available as drop-in or semester-long programs at the Hayes Valley studio.
• Summer Camps Day-long and week-long camps during summer break featuring themes such as sewing, STEM, stop-motion animation, science experiments, and maker crafts for kids ages 5-12.
• School Break Camps Holiday and seasonal camps during school breaks including Thanksgiving, winter, and spring break with STEAM, sewing, and crafting themes.
• Birthday Party Packages The Classic Birthday Package includes a 2-hour private party for up to 10 guests with 1-2 instructors, available in-studio or mobile. Custom party experiences also offered.
• Adult Workshops and Events Group art activities for adults including paint parties, resin art, candle making, jewelry making, macrame, and seasonal wreath making. Also available for team building, birthdays, and corporate events.
• School Programs After-school enrichment programs and partnered community programming with local schools and organizations, bringing STEM and art education to students.

Quantifiable outcome

• 97% of students found creative confidence in science-through-art
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• ExploratoriumminorStrategic or Co-development PartnerListed as a partner organization on the Maker Studio Kidz events page. Exploratorium is a science museum in San Francisco focused on STEM education, aligning with Maker Studio's science-through-art mission.
• UCSF Benioff Children's HospitalsminorStrategic or Co-development PartnerListed as a partner organization. Healthcare partnership providing creative programming or services to pediatric patients.
• SephoraminorGTM or Marketing PartnerListed as a partner organization. Beauty retailer partnership, likely for events, workshops, or promotional activities.
• DisneyminorGTM or Marketing PartnerListed as a partner organization. Entertainment company partnership, possibly for themed events or licensing.
• SF SymphonyminorStrategic or Co-development PartnerListed as a partner organization. Arts institution partnership aligning creative and cultural programming.
• Alta Vista SchoolcoreStrategic or Co-development PartnerSummer camp location partner providing facilities at 450 Somerset Street for summer programming. Formal relationship for facility use during summer months.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Color Me Mine: Paint-your-own-pottery studio chain offering walk-in creative experiences and birthday parties for kids and adults; directly comparable to Maker Studio Kidz's birthday party packages and adult craft workshops in retail-studio format.
• Kidcreate Studio: A children's art education franchise offering classes, camps, and birthday parties for kids; directly comparable to Maker Studio Kidz in target customer (families with children), product mix (classes, camps, parties), and franchise-style operating model.
• Young Rembrandts: Franchised drawing and art education program for children delivered in schools and after-school settings; comparable to Maker Studio Kidz's structured art classes and school partnership channel.
• Bricks 4 Kidz: Franchised STEM education provider using LEGO-based curriculum delivered via after-school classes, camps, and birthday parties; comparable to Maker Studio Kidz's STEM-flavored enrichment programming and school partnership model.
• Painting with a Twist: Paint-and-sip franchise offering instructor-led adult painting events and private party bookings; closely comparable to Maker Studio Kidz's adult paint parties and team-building events.
• Pinot's Palette: Paint-and-sip studio franchise with public classes, private parties, and corporate team-building events; comparable to Maker Studio Kidz's adult workshops stream in both format and target audience.
• MakerKids: Kids STEM and maker education provider offering classes, camps, and birthday parties focused on building, coding, and tinkering; comparable to Maker Studio Kidz's science-through-art maker positioning and similar kids-camp product mix.
• Abrakadoodle: Mobile art education provider serving kids in schools and community settings with curriculum-based programming; comparable to Maker Studio Kidz's mobile/off-site school programs and integrated STEM-arts curriculum.

Broad incumbents

• The Little Gym: National franchise offering kids' enrichment programs across movement, music, and learning categories; comparable as a broader incumbent in the kids enrichment space where parents evaluate Maker Studio Kidz alongside other out-of-school options.

Regional players

• Children's Creativity Museum: San Francisco-based interactive creativity and technology museum for kids offering hands-on maker and digital media experiences; regional peer operating in the same Bay Area market with overlapping STEM-arts mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/makerstudiosf
• Facebookfacebook.com/makerstudiokidz
• Instagraminstagram.com/makerstudiokidz
• LinkedInlinkedin.com/company/maker-studiokidz

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maker Studio Kidz