Makinus

What Makinus does

Makinus is a privately held Indian digital engineering firm founded in 2017 by Abubacker Siddiq (CEO) and Mohideen Badhusha (CTO), headquartered in Tirunelveli, Tamil Nadu, with a regional office in Mumbai and a UK office in Mildenhall. The company sells three proprietary products — MyBooks (cloud accounting, POS, GST reporting, inventory), MyStore (e-commerce platform with storefront customization and payment integrations), and BusyBee (a Shopify plugin that syncs orders and inventory with Busy Accounting software on a 15-minute cycle) — alongside a services portfolio covering AI and data engineering, full-stack product and platform engineering, digital transformation consulting, Salesforce CRM implementation, Shopify eCommerce engineering, prototyping, and managed technology services.

The technology stack is broad and conventional rather than differentiated: backend on Java, Node.js, .NET Core, and PHP; frontend on React, Next.js, and TypeScript; mobile on React Native and Flutter; and databases including MySQL, PostgreSQL, MongoDB, and SQL Server. Makinus positions AI as a cross-cutting capability but discloses no proprietary models, training data assets, or AI-specific patents; AI appears as a service overlay and process automation theme rather than a core technology moat. Compliance claims include GDPR and ISO 27001, though no third-party certificates are documented.

The business model blends professional services (custom software development, consulting, Salesforce/Shopify implementation, maintenance) with managed services and a small productized software revenue stream from the BusyBee plugin. GTM is primarily consultation-led via Calendly, supplemented by blog content marketing, LinkedIn and Twitter presence, customer testimonials, and Shopify app store distribution for BusyBee. Target customers span startups and SMBs through mid-market and enterprise clients; named customers include Quartrinch and Thank U Foods / Indian Association for the Blind. The firm has not raised external capital and operates with a team of roughly 13 employees, limiting scalability relative to typical Indian IT services peers.

Name

Makinus

Legal name

Makinus

Website

https://makinus.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Makinus is an India-based digital engineering firm offering custom software, AI, Salesforce, and Shopify eCommerce services to startups, mid-market, and enterprise clients, complemented by three proprietary products (MyBooks, MyStore, BusyBee).

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

akta.pro secondary industry

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

• Custom software development
• Digital engineering services
• AI data engineering
• Shopify eCommerce solutions
• Salesforce CRM consulting

Headquarters

HQ city

Tirunelveli

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services & Custom Development: Makinus generates revenue through custom software development, consulting, and implementation services. The company follows an 8-step development process (Discovery, Proposal, Design, Agile Development, QA, Client Review, Deployment, Maintenance) suggesting project-based and milestone-driven revenue recognition.
2. Technology Management & Managed Services: Ongoing revenue from product support, application maintenance, cloud operations, and DevOps services ensuring continuous optimization of client technology ecosystems.
3. Product Licensing (BusyBee Plugin): Revenue generated from the BusyBee Shopify integration plugin which connects Shopify stores with Busy Accounting software. The plugin is offered as a downloadable product for e-commerce businesses.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Makinus is an AI-driven digital engineering partner that builds, modernizes, and transforms software products and platforms for enterprises and startups. It offers three proprietary products — MyBooks (accounting/billing/POS), MyStore (e-commerce platform), and BusyBee (Shopify-Busy Accounting integration plugin) — alongside a portfolio of professional services covering AI & data engineering, product & platform engineering, digital transformation consulting, Salesforce CRM implementation, Shopify eCommerce engineering, prototyping, and ongoing managed technology services.

Product overview

Makinus offers a portfolio of three core digital products: MyBooks (accounting/billing/inventory management with POS, invoicing, GST reports, and financial analytics), MyStore (e-commerce platform with customizable storefront, payment gateways, and order management), and BusyBee (Shopify integration plugin syncing orders and inventory with Busy Accounting software). These products are complemented by technology services including AI and Data Engineering, Product & Platform Engineering, Digital Transformation Consulting, CRM/Salesforce Solutions, and eCommerce Engineering.

Differentiator

Problem solved

Functional benefit

Brands

• MyBooks: Accounting, billing, and inventory management software for small businesses and startups featuring POS, invoicing, inventory management, GST-ready reports, multi-user access, and financial analytics.
• MyStore
• BusyBee

Products and services

• MyBooks

Quantifiable outcome

• 50 Projects Completed
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• ShopifycoreTechnology or IntegrationMakinus has developed deep expertise in Shopify eCommerce development, offering custom store development, integrations, storefront design, backend engineering, and API-driven architectures. The company also developed BusyBee, a proprietary Shopify integration plugin that connects Shopify stores with Busy Accounting software, enabling seamless order and inventory sync for e-commerce businesses.
• Busy Accounting SoftwarecoreTechnology or IntegrationMakinus developed BusyBee, a Shopify integration plugin specifically designed to connect Shopify stores with Busy Accounting software. The integration enables real-time data extraction of customer data and order details, automated order import, inventory updates, sales reporting, and multi-store support. Data syncs every 15 minutes to ensure no order details are lost.
• SalesforcestrategicTechnology or IntegrationMakinus provides comprehensive CRM strategy, consulting, and implementation services across the Salesforce ecosystem including Sales, Service, Marketing, and Experience Clouds. Services include intelligent automation, integration, and analytics implementations for creating connected customer journeys.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simform: Simform is an India- and US-based digital product engineering and custom software development firm with a similar service portfolio (web, mobile, cloud, AI) and a comparable SMB-to-mid-market customer mix, making it a close size-and-model peer to Makinus.
• PixelCrayons: PixelCrayons is an India-based digital engineering and custom development firm offering web, mobile, eCommerce, and DevOps services with a comparable mix of project-based and managed-services revenue.
• Girikon: Girikon is a Salesforce and IT services consulting partner headquartered in India, with overlapping Salesforce, AI, and digital transformation practices that directly mirror Makinus's CRM and digital transformation offerings.
• TatvaSoft: TatvaSoft is an India-based custom software development and IT services firm with comparable full-stack, eCommerce, and enterprise application capabilities, serving a similar SMB/mid-market international client base.
• MindInventory: MindInventory is an Indian mobile, web, and AI/ML development services firm with a similar SMB/mid-market focus and comparable full-stack, cloud-native, and AI engineering capabilities.
• ValueCoders: ValueCoders is an Indian offshore software development and IT outsourcing company targeting startups and SMBs with custom development, mobile, and web services — directly comparable in size, geography, and customer segment.
• Clarion Technologies: Clarion is a mid-sized Indian IT services company offering custom software, web, and mobile development to global SMBs and mid-market clients — closely overlapping Makinus in delivery model, tech stack, and target buyer profile.

Emerging players

• Webkul: Webkul is an India-based Shopify app and eCommerce development company with a portfolio of Shopify marketplace apps and integration plugins (analogous to BusyBee), making it a relevant Shopify-ecosystem peer.

Broad incumbents

• Infosys: Infosys is a global Indian IT services incumbent that competes with Makinus in digital transformation, cloud, AI, and Salesforce services at the enterprise tier, representing the upper-end incumbent benchmark for the same offerings.
• Tata Consultancy Services (TCS): TCS is one of the largest Indian IT services firms with deep enterprise digital transformation, cloud, and AI practices that broadly overlap with Makinus's positioning at a vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/makinus_startup
• LinkedInlinkedin.com/company/makinus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makinus