What Makoto does

Makoto is a fine dining modern Japanese restaurant located at Bal Harbour Shops, 9700 Collins Avenue, Miami Beach, Florida, founded in 2011 and operated by STARR Restaurant Organization LLC. The restaurant is led by Chef Makoto Okuwa and serves affluent clientele with a menu spanning traditional Edomae sushi, omakase experiences ($60-$185), premium steaks (A5 Miyazaki wagyu at $30/oz, Margaret River wagyu filet $87, 34 oz. bone-in ribeye $205), caviar (Kaviari selections $135-$210), robata grill items, bento boxes, and a full beverage program. The interior was designed by India Mahdavi and features outdoor bar and al fresco dining space accommodating up to 70 guests for private events. The restaurant employs approximately 232 staff in a single-location operation.

The business model is consumer-facing fine dining with revenue from dine-in service, delivery via order.online and DoorDash, private/group event bookings, beverage sales, and STARR Restaurants gift cards. Pricing follows a per-item unit pricing model with no subscription, platform, or recurring revenue component. Marketing relies on Instagram, Facebook, an email newsletter, OpenTable reservations, and passive foot traffic from Bal Harbour Shops. No proprietary technology systems, AI/ML capabilities, or data assets are associated with the brand. The restaurant participates in STARR Restaurants' shared digital infrastructure (website, gift cards, privacy/terms compliance) and benefits from corporate-level WCAG/ADA accessibility compliance.

The company has no disclosed funding rounds, no M&A activity, no patents beyond brand trademarks, and no public revenue figures. Operating geographies are confined to Florida, with a single physical location. Customer segmentation is geographic, targeting wealthy Bal Harbour and Miami Beach residents and visitors. The concept is positioned as a luxury Japanese destination combining authentic Edomae sushi tradition with modern culinary innovation, competing in the premium dining segment rather than as a technology-enabled restaurant business.

Name

Makoto

Legal name

STARR Restaurant Organization LLC

Website

https://makoto-restaurant.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Makoto is a fine dining modern Japanese restaurant at Bal Harbour Shops in Miami Beach, Florida, operated by STARR Restaurants. It serves affluent diners with premium Edomae sushi, A5 wagyu, omakase, and robata grill offerings under Chef Makoto Okuwa.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dine-in Service: Revenue from in-restaurant dining including appetizers, entrees, sushi, premium steaks (A5 Wagyu), and beverages. Average check varies by item selection with premium offerings like A5 Wagyu ($30/oz) and King Crab ($85).
2. Delivery and Takeout: Revenue from delivery orders placed through order.online platform and DoorDash integration, offering full menu items for off-premise consumption.
3. Private Events and Group Dining: Revenue from hosting private events in semi-private settings (34-42 guests) and outdoor al fresco dining (up to 70 seated) at the Bal Harbour location.
4. Beverage Service: Revenue from alcoholic beverages including sake, cocktails, wine, and premium spirits. Corkage fee of $65 per bottle for guest wines.
5. Gift Cards: Stored value gift cards sold through STARR Restaurants gift card program for Makot restaurant purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Makoto is a modern Japanese fine dining restaurant at Bal Harbour Shops, Miami Beach, serving traditional Edomae sushi, omakase experiences, robata grill items, premium wagyu steaks, sushi and sashimi, bento box lunches, and caviar selections. It also offers a full beverage program (sake, cocktails, wine) and private group dining for 34-70 guests, with delivery available via order.online and DoorDash.

Product overview

Makoto is a modern Japanese cuisine restaurant operated by STARR Restaurants, located in Bal Harbour Shops, Miami Beach. Chef Makoto Okuwa presents a unified dining concept combining traditional Edomae sushi with contemporary innovations. The product portfolio centers on omakase dining experiences, premium wagyu and wagyu steaks, diverse sushi and sashimi selections, robata grill preparations, and bento box lunch options. Additional offerings include caviar selections, group and private event dining services, and a full beverage program. The restaurant is positioned as a sophisticated dining destination with interior design by India Mahdavi.

Differentiator

Problem solved

Functional benefit

Products and services

• Omakase Experience Chef Makoto Okuwa's signature dining experience blending traditional Edomae sushi techniques with modern innovation, offering Sushi/Sashimi Sampler ($60-$80) and Sashimi Omakase ($185) chef-curated tasting menus featuring fresh seafood and seasonal Japanese ingredients. Targeted at diners seeking a refined Japanese tasting experience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• STARR RestaurantscoreStrategic or Co-development PartnerSTARR Restaurant Organization LLC is the parent company and portfolio operator of Makoto. The restaurant operates under the STARR Restaurants umbrella which includes digital platforms, reservation systems, gift card programs, and corporate policies for privacy and terms of use.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Morimoto: Operated by the same parent company (STARR Restaurants), Morimoto is a contemporary Japanese fine dining concept led by Iron Chef Masaharu Morimoto. It is the most direct comparable concept within the same portfolio, sharing Miami and other U.S. locations with overlapping clientele and a similar premium positioning.
• O-Ya: Boston-based, Michelin-starred Japanese omakase concept. Highly comparable to Makoto on premium ingredient sourcing, intimate dining experience, and Edomae-style execution, though operating in a different geography.
• Sushi Yasuda: New York institution for traditional Edomae sushi with one of the most respected sushi bars in the U.S. Comparable to Makoto's edomae foundation, premium pricing, and traditional-masquerading-as-modern positioning.
• Sugarfish: LA-based, Kazunori Nozawa-founded sushi concept emphasizing trust and traditional technique. While positioned at a more accessible price point, it shares Makoto's emphasis on authenticity, omakase-style progression, and traditional Edomae roots.
• Sushi Nakazawa: New York-based, Michelin-starred Edomae sushi omakase counter. Operates at a similar premium price point and authenticity positioning to Makoto's omakase offerings, attracting high-end Japanese cuisine connoisseurs.
• Zuma: Contemporary Japanese izakaya-style restaurant with a Miami location at the Epic hotel. Targets a similar high-spend, business/leisure clientele in Miami with robata grill, sushi, and premium sake, directly competing for the same Bal Harbour-adjacent luxury guest.

Regional players

• Komodo: Upscale Asian-fusion restaurant and lounge in Miami's Brickell neighborhood. Competes with Makoto for affluent Miami diners seeking high-end Asian dining experiences, particularly for private events and group bookings.
• CATCH Miami: Upscale seafood and Asian-influenced restaurant at the Aria in Miami Beach. Targets a similar affluent, see-and-be-seen crowd with a comparable mix of seafood, sushi, and group/private event business at the luxury end of the market.

Broad incumbents

• Mr. Chow: International luxury Asian fine dining chain with locations in Miami, NYC, LA, and London. Comparable to Makoto in celebrity-driven, design-forward dining rooms, bottle-service-driven beverage programs, and high-spend clientele.
• Nobu: Global luxury Japanese fusion fine dining brand with a strong Miami presence. Overlaps with Makoto in premium Japanese positioning, celebrity-chef cachet, and affluent clientele, but operates at significantly larger scale across multiple markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/makotobalharbour
• LinkedInlinkedin.com/company/makoto-restaurant-florida
• Instagraminstagram.com/makotobalharbour

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makoto