Maku Brewing

Name

Maku Brewing

Legal name

Jussi Olut Oy

Website

https://makubrewing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Beer & Beverage Manufacturing

NAICS

Breweries (31212)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Alcoholic Beverage Co-Packing (Beer, Wine, Spirits, Cider) (AFAFAIAA), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Bulk / Private Label Alcohol Production & Brands (CRADAIAJ)

Keywords

• Craft beer production
• Long drinks RTD
• Functional beverages
• Private label beverages
• Brewery tours

Headquarters

HQ city

Tuusula

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Sale of craft beers, long drinks, ciders, hard seltzers, and functional beverages through e-commerce and brewery kiosk. Prices range from €1.50-6.00 per unit.
2. Private Label Manufacturing: Custom branded beverage manufacturing service for businesses and individuals. Customers provide branding, Maku handles production, canning, and labeling.
3. Brewery Tours and Experiences: Guided brewery tours with tasting sessions sold via gift vouchers (€25-250). Minimum 5 participants per tour.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Maku Brewing manufactures and sells craft beers, long drinks/RTDs, ciders, and the Gosh! functional beverage line through its own e-commerce shop, on-site brewery kiosk, and the HORECA channel. The company also operates a private label beverage manufacturing service (approximately 40 recipes available, minimum 480 cans per design) and sells guided brewery tour experiences at its Tuusula facility.

Product overview

Maku Brewing is a Finnish craft brewery offering a diverse beverage portfolio across multiple sub-brands. The core BISSET line features over 24 craft beer styles including IPAs, Lagers, Pale Ales, NEIPAs, Stouts, and specialty beers. The Lonkerot & RTD line provides long drinks, hard seltzers, and spritz beverages including alcohol-free options. The Gosh! sub-brand offers non-alcoholic beverages including soft seltzers, sodas, and functional drinks enriched with vitamins and minerals. The company also offers private label beverage manufacturing services, brewery tours, and gift cards. Products are available for retail (consumer) and HORECA (hotel/restaurant/catering) channels.

Differentiator

Problem solved

Functional benefit

Brands

• Gosh!: Functional and non-alcoholic beverage brand offering energy drinks, soft seltzers, soda pops, and vitamin-enriched drinks with a focus on modern lifestyle and health-conscious consumers.

Products and services

• BISSET Craft Beers Core craft beer line from Maku Brewing offering 24+ styles including IPA, Lager, Pale Ale, NEIPA, Sour, Stout, and specialty beers. Includes products such as Huima 44 IPA 5.5%, Maku Lite Beer 4.5%, Alppilaakson Helles Lager 5.1%, Bastu Pale Ale 5.0%, Kesä NEIPA 6.0%, Auervaara IPA 5.5%, Citra IPA 4.5%, Chinook IPA 5.5%, Cashmere NEIPA 6.5%, and Imperial Stout 10%. Targeted at craft beer consumers and HORECA accounts in Finland.
• Lonkerot & RTD (Long Drinks and Ready-to-Drink Beverages) Long drink, ready-to-drink, spritz, hard seltzer, and mocktail beverages from Maku Brewing. Includes Limoncello Spritz 4.5%, Simalonkku Long Drink 4.5%, Blueberry Hard Lemonade Gin Long Drink 4.5%, Negroni Spritz 4.5%, Blueberry Hard Seltzer 4.0%, Mandarin Hard Seltzer 4.0%, ACE Long Drink 4.5%, and non-alcoholic options Nolla Änänäs Long Drink 0.0% and Negroni spritZERO 0.0%. Targeted at Finnish consumers and HORECA venues.
• Siiderit (Ciders) Cider product line from Maku Brewing, featuring Apple Cider 5.0%. Targeted at craft beverage consumers in Finland.
• Gosh! Functional & Non-Alcoholic Beverages Gosh! sub-brand offering non-alcoholic functional drinks including vitamin-enriched beverages (Gosh! Energy Effect, Beauty Effect, Glow Effect, Recharge Effect), soda pops (Tangerine Pear Cola, Lemon Passion, Blood Orange Ginger, Sour Nordic Berries, Sour Mango Melon, Peach, Black Currant), and soft seltzers. Targeted at health-conscious consumers and modern lifestyle audiences in Finland.
• Private Label Beverage Manufacturing Custom private label beverage manufacturing service for businesses, event organizers, and individuals. Approximately 40 different beverage recipes available for customization with the customer's branding. Minimum order of 480 cans per label design. Full service from recipe selection to branding and delivery. Targeted at companies, event organizers, and individuals needing branded beverages without investing in their own brewery.
• Brewery Tours (Panimokierrokset) Guided brewery tours at Maku Brewing's Tuusula facility, including introduction to the company's story and tasting session. Gift vouchers range from €25 to €250. Minimum 5 participants per tour. Targeted at consumer groups, tourists, and friends/coworkers seeking a craft brewery experience.
• Gift Cards (Lahjakortit) Gift cards for Maku Brewing products available from €10 upward. Redeemable across the company's product range. Targeted at consumers purchasing gifts.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Maku Brewing online store. Processes payments and manages the online sales infrastructure.
• PaytrailcoreTechnology or IntegrationPayment processing partner enabling online payments through bank credentials, mobile wallets (MobilePay, Apple Pay), and credit/debit cards.
• Logistics Partners (Posti, Matkahuolto, DB Schenker)coreChannel Partner/ Reseller/ DistributorLogistics partnerships for home delivery of online orders across Finland. Customer name, address, and phone number shared for delivery coordination and notifications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stallhagen: One of Finland's most established craft breweries, based in the Åland Islands, producing a wide range of beers and ciders for the Finnish market. Directly comparable to Maku as a Finnish craft producer competing for the same retail and HORECA listings.
• Bryggeri Helsinki: Helsinki-based craft brewery and brewpub, producing a portfolio of beers for retail and on-premise. Comparable as a Finnish craft peer with both brewing and taproom/experience revenue.
• Pyynikin Brewing Company: Tampere-based Finnish craft brewery with a broad portfolio of beers and a taproom-driven model. Comparable to Maku in craft positioning, multi-format retail/HORECA distribution, and brand-led marketing within the Finnish craft segment.
• Laine Brewing Co. Finnish craft brewery operating a taproom and broad distribution across Finland. Direct competitor in the domestic craft category, with similar size and SKU breadth.
• CoolHead Brew: Finnish craft brewery based in Tuusula (same city as Maku), producing IPAs and other craft styles for the domestic market. Closely comparable in geography, scale and craft positioning.
• Hiisi Brewing Co. Finnish craft brewery producing a broad range of IPAs and specialty beers with strong brand identity. Directly comparable in craft positioning and target retail/HORECA customer.

Broad incumbents

• Hartwall: One of Finland's leading beverage companies producing beers, ciders, RTDs and soft drinks. Comparable as a broad incumbent that controls distribution, listings and marketing budgets against which Maku competes for shelf and HORECA presence.
• Sinebrychoff: Finland's largest brewery and part of Carlsberg Group, producing mainstream beers plus craft and specialty lines. Sets the competitive ceiling on shelf access, pricing and HORECA contracts that Maku must navigate.

Regional players

• Mikkeller: Danish-born craft brewery with an extensive, experimental beer portfolio and strong global brand. Comparable as a Nordic craft reference point on portfolio breadth, brand-led marketing and bar/taproom experience revenue.
• Nøgne Ø: Norwegian craft brewery with a broad portfolio of traditional and experimental beers exported across Europe. Comparable as a Nordic craft peer operating outside Finland, useful for benchmarking export and category expansion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MakuBrewing
• LinkedInlinkedin.com/company/maku-brewing
• Instagraminstagram.com/makubrewing
• TikToktiktok.com/@makubrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maku Brewing