Maleo

What Maleo does

Maleo Agency is a privately held, founder-led digital-first brand experience agency headquartered in South Jakarta, Indonesia (Tokopedia Tower), founded in 2018. The company delivers integrated creative and digital services across 360° digital marketing, UI/UX design, web development, branding, social media content creation, creative campaigns, and digital product development. Client deliverables are built on non-proprietary technology stacks (notably WordPress/CWP for web projects) with no disclosed API, SDK, or platform product.

The company operates a project-based professional services model, acquiring clients through direct outreach (website contact form, email, WhatsApp) and growing its pipeline via portfolio-driven content marketing across Instagram, TikTok, LinkedIn, Behance, Dribbble, and its "Letters from the Future" newsletter. It serves a diverse client base spanning Indonesian and regional enterprises (Ultra Milk, Samsung, L'Oréal, HP, Tokopedia, OVO, Mitsubishi, Danamon), government (Land Transport Authority Singapore, Indonesian Ministry of Education/Kemendikbud), and startups (Pawprints), with a horizontal segmentation approach rather than vertical specialization.

Maleo is bootstrapped with no external institutional funding, no parent company, and no disclosed M&A activity. The leadership team is led by CEO Jeffrey Nijstad alongside Business Director Poppy Imlati, Lead Creative Michael Fabian K., Strategy Director Erlangga M., and Content Director Novy A. Notable case studies include the Ultra Milk x ITZY #DontStopYourMove campaign (87M reach, 471M impressions) and the LTA Singapore EV awareness website supporting Singapore's Green Plan 2030.

Name

Maleo

Legal name

Maleo Agency

Website

https://maleo.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Maleo is a Jakarta-based digital-first brand experience agency delivering 360° digital marketing, UI/UX design, web development, branding, and creative campaigns for enterprises, startups, and government clients across Indonesia and Singapore.

Ownership category

akta.pro rank

Headquarters

HQ city

South Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Professional Services - Digital Agency: Maleo generates revenue through project-based professional services including 360° Digital Marketing campaigns, website development, UI/UX design, branding, social media content creation, and creative campaigns. Revenue is generated through direct client engagements with services quoted and delivered on a project basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Maleo is a digital-first brand experience agency that designs and delivers integrated marketing campaigns, UI/UX design, websites, branding, social media content, and creative campaigns for brands, enterprises, and government organizations. Services are scoped, quoted, and delivered on a project basis by a team of 80 digital experts operating from South Jakarta, Indonesia, with work spanning Indonesia and Singapore.

Product overview

Maleo is a digital-first brand experience agency offering integrated marketing and digital services. The portfolio consists of service offerings including 360° Digital Marketing, UI/UX Design, Web Development, Branding, Social Media Design & Content, Creative Campaigns, and Digital Product Development. These services are delivered through client projects such as the Pawprints microsite (insect-based pet food educational platform), the LTA Singapore Power Every Move website (government EV initiative), and the Ultra Milk #DontStopYourMove K-pop campaign. The agency operates as a service-based company rather than a SaaS product platform, with services designed to work together as an integrated offering for forward-thinking brands and startups.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Digital Marketing Integrated marketing service covering multiple channels and touchpoints including storytelling, social media content, and 360° integrated marketing campaigns for brands and enterprises.
• UI/UX Design User interface and user experience design services for websites and digital products, including wireframing, prototyping, and visual design for client brands and government programs.
• Web Development Website and microsite development services for desktop and mobile platforms, including static development, animations, and dynamic content integration on platforms such as WordPress and CWP.
• Branding Brand identity development and design services including visual branding and brand positioning for client companies and startups.
• Social Media Design & Content Social media visual design and content creation services for engaging audiences across platforms such as Instagram, TikTok, Facebook, and YouTube.
• Creative Campaign Creative marketing campaign development and execution across multiple media formats and channels, including integrated campaigns featuring KOLs, events, and out-of-home placements.
• Digital Product Development Digital product design and development services including web and app development, interaction design, and CMS implementation for client digital products.

Quantifiable outcome

• 87 Million reach on social media (IG, FB) for Ultra Milk campaign
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global creative agency network with Indonesian operations and deep regional presence. Directly comparable to Maleo in serving major brands (Unilever, Samsung, etc.) with integrated campaigns, brand strategy, and digital execution, but operates at substantially greater scale and geographic reach.
• Dentsu International: Global advertising and communications network with established operations across Indonesia and Southeast Asia. Comparable to Maleo as a full-service creative and digital agency serving enterprise and government clients, but with significantly broader geographic reach, larger scale, and owned media/data capabilities.
• Havas: Global communications group with integrated creative, media, and health capabilities operating across Southeast Asia. Comparable to Maleo in serving multinational consumer brands with integrated campaigns, but at materially greater scale and global footprint.
• Wunderman Thompson: Global agency with strong digital, data, and creative capabilities operating across Southeast Asia. Comparable to Maleo in delivering integrated brand experience and digital transformation work for enterprise clients, but with broader portfolio of services and global client access.

Emerging players

• ADA: Southeast Asia-focused digital transformation and data-driven marketing agency. Comparable to Maleo in serving regional enterprise clients with digital marketing and customer experience services, but with a stronger proprietary data and analytics angle.

Direct peers

• Isobar: Global digital experience and innovation agency (part of Dentsu) with presence across Asia Pacific. Comparable to Maleo in digital product, UX, and creative campaign work for enterprise clients, with deeper technology and platform capabilities.
• We Are Social: Global social media-first creative agency with deep Southeast Asia presence including Singapore. Closely comparable to Maleo in social-led campaign work, KOL/influencer strategy, and culturally-driven creative for brands like the Ultra Milk x ITZY campaign work.
• VMLY&R: Global brand and customer experience agency operating across Asia Pacific. Comparable to Maleo in combining brand strategy, creative, digital experience, and technology-enabled marketing services for enterprise clients.
• Hakuhodo: Asian-origin creative and integrated marketing network with strong Indonesian operations. Comparable to Maleo in integrated brand experience work, consumer insight-led creative, and cross-cultural campaign development for major regional brands.
• Noetic: Indonesia-based digital marketing and creative agency serving regional brands. Most directly comparable peer in terms of scale, geographic focus, and service mix to Maleo, competing for the same Indonesian enterprise and digital-first brand mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/teammaleo
• Instagraminstagram.com/maleo.agency
• TikToktiktok.com/@maleotainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maleo