Maler Süd GmbH Chemnitz

What Maler Süd GmbH Chemnitz does

Maler Süd GmbH Chemnitz is a third-generation, family-owned painting and finishing contractor headquartered at Markersdorfer Straße 52, Chemnitz, Germany, founded on 19 December 1958 through the merger of three craft businesses in Karl-Marx-Stadt (now Chemnitz) and led today by Geschäftsführerin Kathrin Bohdensiek. The company operates four integrated service divisions: (1) Maler-, Lackier- und Tapezierarbeiten (painting, lacquering, wallpapering, facade coating, corrosion protection, fire and graffiti protection, acoustic solutions); (2) Bodenbelags- und Parkettarbeiten (carpet, design flooring, PVC, vinyl, rubber, cork, linoleum, laminate, and parquet installation); (3) Fahrbahnmarkierung (certified road, parking-lot, sports-field, and hall marking using thermoplastic, cold spray plastic, and two-component systems); and (4) KFZ Lackiererei und Industrielackierung (automotive refinishing, classic-car restoration, and industrial coating). Technical emphasis is on water-based and environmentally compliant coating systems (including EPDM rubber floor coatings for sports and playground surfaces) and on certified processes backed by DIN EN ISO 9001:2015 and Fachbetrieb der Maler- und Lackiererinnung guild membership.

The business model is project-based professional services with materials bundled into delivery. Revenue is generated through custom quotes following free on-site consultation, with no public pricing or recurring subscription structure disclosed. Go-to-market is sales-led and direct: customers reach the company by phone (0371-281840) or website contact form, are routed to one of four named Meisterbereichsleiter (Thomas Bohdensiek, Robert Binz, Mario Weber, Andre Weber) or KFZ-Lackiererei team leaders (Uwe Beier, Rico Fischer), and receive gebührenfreie Angebote. Distribution is wholly direct — no resellers or intermediaries — and geographic reach is nationwide within Germany despite a single-site Chemnitz headquarters.

Customer segments are horizontal and diverse: private homeowners, commercial and retail businesses (e.g., Deutsche Bank Berlin, Total Tankstelle Chemnitz, Condor Campus Frankfurt, Gondwanaland Zoo Leipzig), and the public sector (e.g., TU Chemnitz, Technisches Rathaus Chemnitz, SMAC Chemnitz, CFC Stadion, Stadtbad Chemnitz, OFD Chemnitz). The supplier ecosystem spans paint/coating manufacturers (Caparol, Brillux, Keim, Sto, Sika, Alligator, De Beer, Braune Lackiervertrieb, Autocolor), flooring specialists (Joka, Jordan, Fabromont, Kugelgarn, Parkett Häser, Uzin), and road-marking technology providers (Euromark, Swarco). Brand activity is anchored in Chemnitz regional sponsorship (Chemnitzer FC silver sponsor, Kulturhauptstadt Europas 2025 supporter, Theater der Welt 2026 sponsor) and a 2025 'Profi der Ausbildung' training-quality seal from Handwerkskammer Chemnitz.

Name

Maler Süd GmbH Chemnitz

Legal name

Maler Süd Chemnitz GmbH

Website

https://malersued.de

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Maler Süd GmbH Chemnitz is a third-generation, family-owned painting and finishing contractor in Chemnitz, Germany, offering four integrated service lines — painting/wallpapering, flooring, certified road marking, and automotive/industrial coating — to private, commercial, and public-sector clients on a nationwide project basis.

Ownership category

akta.pro rank

Product category

Commercial Painting and Coating Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industries

Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI), Shop Finishing & Surface Treatment (Staining, Painting, Lacquer) (HSAPAIAL)

Keywords

• Painting services
• Floor installation
• Road marking
• Industrial coating
• Facade renovation

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Project-based Service Contracts: Revenue generated through project-based contracts for painting, coating, floor installation, and road marking services. Customers receive custom quotes (gebührenfreie Angebote) based on project scope and requirements. Services include both one-time projects and ongoing maintenance relationships.
2. Materials and Products Sales: Sale of flooring materials, paints, coatings, and related products as part of comprehensive service delivery, including product supply and professional installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maler Süd GmbH Chemnitz is a family-owned painting and finishing contractor that delivers professional painting, lacquering, wallpapering, floor installation, road marking, and automotive/industrial coating services for private, commercial, and public-sector clients across Germany. Services are executed by in-house trained craftsmen using environmentally compliant water-based paint systems and certified road-marking equipment, with project-based custom quotes provided after free on-site consultation.

Product overview

Maler Süd GmbH Chemnitz is a family-owned painting and finishing company (third-generation) offering four integrated core service divisions: (1) Maler-, Lackier- und Tapezierarbeiten covering interior/exterior painting, facade coating, corrosion protection, fire protection, graffiti protection, and acoustic solutions; (2) Bodenbelags- und Parkettarbeiten for all types of floor coverings including vinyl, rubber, cork, linoleum, laminate, and parquet; (3) Fahrbahnmarkierung for certified road marking, parking lots, sports facilities, and hall marking using various marking materials; and (4) KFZ Lackiererei und Industrielackierung for automotive painting and industrial coating applications. The company emphasizes quality management, environmental consciousness, and customer-specific solutions across all service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Maler-, Lackier- und Tapezierarbeiten (Painting, Lacquering and Wallpapering) Core painting, coating, and wallpapering services covering interior and exterior work including spackling, facade coating, corrosion protection, fire protection coatings, graffiti protection, floor and wall markings, wall cladding, and acoustic panels. Delivered for residential, commercial, and public-sector customers.
• Bodenbelags- und Parkettarbeiten (Flooring and Parquet Services) Professional flooring services including carpet, design flooring, PVC, vinyl, rubber, cork, linoleum, laminate, and parquet installation, as well as sealing and renovation of existing floors. Offered for residential, commercial, and public-sector facilities.
• Fahrbahnmarkierung (Certified Road and Parking Lot Marking) Certified road and parking lot marking services using certified technology for road paint, thermoplastics, cold spray plastic, cold plastic, two-component friction plastic, including hall marking, sports field marking, and professional demarking.
• KFZ Lackiererei und Industrielackierung (Automotive Painting and Industrial Coating) Automotive painting services for full and partial coating of cars, transporters, motorcycles, and bicycles, including spot repair and classic car restoration, as well as industrial coating for various materials using environmentally conscious water-based paint systems.

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Chemnitzer FCminorGTM or Marketing PartnerOfficial silver sponsor of the Chemnitz football club. Company supports local sports and community initiatives.
• Theater der Welt 2026minorGTM or Marketing PartnerSponsor of the international festival for contemporary performing arts in Chemnitz.
• Kulturhauptstadt Europas 2025minorGTM or Marketing PartnerOfficial supporter of Chemnitz's European Capital of Culture 2025 designation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• DAW SE (Caparol): German paint manufacturer behind the Caparol brand and a key Maler Süd supplier. Operates adjacent through certified Caparol ColorPartner applicator programs that compete directly with independent Maler firms like Maler Süd.
• Brillux GmbH & Co. KG: Major German paint and coatings manufacturer that is both a Maler Süd supplier partner and a competitive force - Brillux supports a network of certified Maler applicators, creating alternative delivery channels for end customers seeking similar service quality.

Broad incumbents

• WISAG Industrie Service Holding GmbH: Major German facility services provider offering painting and surface-treatment work as part of a broader industrial services portfolio. Competes with Maler Süd for enterprise facility maintenance contracts, but operates at much greater scale.
• Sto SE & Co. KGaA: German building products company specializing in facade systems and coatings - both supplies Maler Süd with facade products and competes for large facade-renovation projects through its own certified applicator network.
• Sika AG: Swiss construction chemicals and industrial coatings multinational listed as a Maler Süd supplier for specialized coatings. Competes in the same industrial coating space Maler Süd serves with its automotive/industrial lacquering division.
• Heinrich Schmid GmbH & Co. KG: Germany's largest painting and finishing services group with 60+ locations across Germany and several thousand employees. Offers the same core Maler- und Lackierer services plus dry construction and building services, making it the dominant incumbent that Maler Süd competes against for enterprise contracts.
• Gegenbauer Holding GmbH & Co. KG: German facility management group with building-services offerings that include painting and coating. Targets the same commercial and public-sector customers as Maler Süd but bundles services into multi-trade contracts.

Direct peers

• Geiger Malergruppe: Multi-regional German Maler services group with branches across Bavaria and beyond. Provides the same combination of painting, lacquering, flooring, and facade services as Maler Süd, with comparable mid-market positioning and project-based B2B contracts.
• Rhein-Maler GmbH & Co. KG: Mid-sized regional German Maler service firm offering painting, flooring, and facade work with multi-million-Euro revenue scale. Closely comparable in service mix, B2B/public-sector customer profile, and project-based delivery model.

Regional players

• Kluth Fassaden-Service GmbH: German facade cleaning and coating services specialist active in western Germany. Comparable to Maler Süd's facade-renovation and coating work but with a regional focus and a more industrialized service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Maler-S%C3%BCd-GmbH-Chemnitz-1406565572890873
• Instagraminstagram.com/malersued
• LinkedInlinkedin.com/company/maler-s%C3%BCd-gmbh-chemnitz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maler Süd GmbH Chemnitz