Mal i sør AS

What Mal i sør AS does

Mal i sør AS is a privately held Norwegian painting and surface finishing contractor founded in 2000 and headquartered at Mjåvannssvingen 2, Kristiansand, Norway. The company delivers interior painting, exterior painting and surface treatment, wallpapering, spray painting, dust-free floor sanding, epoxy industrial coatings, floor covering and carpet installation, and floor leveling services. It operates exclusively within the Agder region, serving both private/residential customers (homeowners, cabin owners) and professional/commercial clients (property developers, construction firms, cultural and religious institutions). A publicly listed reference portfolio of 14 projects includes Kilden Theatre, Tangvall Arena, the 154-unit Byhaven apartment building, two churches (Søgne Hovedkirke, Vennesla Kirke), the Mjålandstova heritage museum, Lyskomponenter, and Boen Gård.

The business runs on a direct-sales, project-based model: customers book a free inspection (befaring) through the website or by phone, receive a quote, and engage the company for one-time project work, with a smaller recurring maintenance-agreements stream. Revenue is generated across three core service lines — interior painting, exterior painting, and flooring — and the company is Miljøfyrtårn (Eco-Lighthouse) environmentally certified and operates as an approved apprenticeship training company (lærebedrift). Pricing is not publicly disclosed and is bespoke per project; the company does not operate a subscription SaaS or licensing model.

Operationally, the company is lean, with approximately 6 employees organized under Managing Director Yngvar Aamodt and three project managers (Trond Hansen for new construction; Daniel Skarpeid Pedersen and Bernt Ludvig Daland for renovation and rehabilitation). Technology is conventional for the trade — modern dust-free sanding equipment, spray painting, and surface preparation tools — with no disclosed digital platform, API, or AI components. The company is independently owned, has no parent organization, no outside investors, and is not publicly listed, functioning as a stable owner-managed regional contractor.

Name

Mal i sør AS

Legal name

Malisør AS

Website

https://malisor.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Mal i sør AS is a privately held Norwegian painting and surface finishing contractor founded in 2000, serving residential and commercial customers across the Agder region with interior and exterior painting, floor sanding, epoxy coatings, and wallpapering via project-based, quote-priced engagements.

Ownership category

akta.pro rank

Product category

Painting and Surface Finishing Services

NAICS

Flooring Contractors (23833), Carpet and Upholstery Cleaning Services (56174)

akta.pro primary industry

Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC)

akta.pro secondary industries

Carpet, Upholstery & Floor Care (Strip/Wax/Polish) (IMAIADAL), Post-Painting & Drywall Dust Cleaning (HSAEADAH)

Keywords

• Painting services
• Surface finishing
• Floor sanding
• Epoxy flooring
• Wallpapering

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Painting and surface finishing services: Project-based revenue from interior and exterior painting, wallpapering, and surface treatment services for residential and commercial customers.
2. Floor services: Floor sanding, epoxy coating, carpet and flooring installation, and floor maintenance services.
3. Maintenance agreements: Ongoing maintenance contracts for floor care and surface maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mal i sør AS provides interior and exterior painting, wallpapering, spray painting, and a full suite of flooring services including dust-free floor sanding, epoxy industrial coatings, floor coverings and carpets, and floor leveling. The company serves both private homeowners and professional/commercial clients on project-based engagements across the Agder region of southern Norway, with each project preceded by a free on-site consultation.

Product overview

Mal i sør AS is a painting and surface finishing company offering a comprehensive suite of services for both residential and commercial customers in southern Norway. The core product portfolio includes three main service categories: (1) Interior painting (Innvendig malerarbeid) covering painting, wallpapering, and spray painting; (2) Exterior painting (Utvendig malerarbeid) covering painting for wood and masonry, spray painting, and oil/stain treatments; and (3) Flooring services (Gulv) covering floor sanding, floor coverings and carpets, epoxy industrial flooring, and floor leveling. The company operates across all of Agder county, serving both private homeowners and professional/commercial clients for projects ranging from small renovation jobs to large apartment buildings and commercial properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Painting (Innvendig malerarbeid) Interior painting service covering surface preparation (sanding, puttying, priming) and finishing work, aimed at homeowners and commercial clients seeking durable, high-quality interior paint finishes for homes, cabins, offices and commercial spaces.
• Exterior Painting (Utvendig malerarbeid) Exterior painting and surface treatment for wood and masonry, including washing, fungus treatment, scraping, sanding, caulking and priming before staining, painting or oiling with products adapted to the building's requirements. Targeted at residential properties, commercial buildings, churches and heritage structures.
• Wallpapering (Tapetsering) Professional wallpapering service including measuring, pattern matching, adhesive selection, seam cutting and project planning to ensure precise installation. Offered to residential and commercial customers as part of interior finishing projects.
• Spray Painting (Sprøytemaling) Spray painting application for interior and exterior surfaces where this technique delivers the best result, particularly for surfaces with specific finish or coverage requirements. Used by Mal i sør AS where it has clear advantages over brush or roller methods.
• Oil and Stain Treatment (Olje og beis) Application of oil and stain to exterior wood surfaces, highlighting the wood's natural texture for an attractive finish on houses, cabins and terraces. Aimed at residential property owners seeking natural-looking, durable wood protection.
• Dust-Free Floor Sanding (Gulvsliping) Professional dust-free floor sanding service for parquet and solid wood floors using modern techniques and equipment. Removes wear, scratches and discoloration and includes surface treatment and damage repair. Marketed to homeowners, commercial property owners and heritage building managers who require minimal on-site disruption.
• Floor Coverings and Carpets (Gulvbelegg og tepper) Installation of floor coverings and carpets, including carpet tiles, offering durability, ease of maintenance and sound-dampening properties. Available in numerous colors, styles and qualities for residential and commercial spaces.
• Industrial Epoxy Flooring (Epoxy industribelegg) Application of industrial epoxy coatings for surfaces requiring high durability, such as industrial kitchens, parking garages, car wash halls and other commercial or industrial facilities. Sold to commercial and industrial customers across the Agder region.
• Floor Leveling (Flytsparkling) Application of liquid screed floor leveling after priming, used both to prepare subfloors for further finishing and as a finished surface for a more raw or industrial aesthetic. Offered to residential and commercial clients.

Quantifiable outcome

• Dust-free floor sanding reduces cleanup and improves indoor air quality during renovation
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• AkzoNobel: Global paints and coatings company (Dulux, Jotun competitor) with major Scandinavian operations and trade-painter programs. Comparable as a key paint supplier whose brands are applied by contractors like Mal i sør, and whose specification support shapes which contractors win commercial painting contracts.
• Jotun: Norway's largest paint manufacturer and a global marine/decorative coatings supplier headquartered in Sandefjord. Comparable as a domestic supplier whose interior and exterior paints Mal i sør applies, and whose branded training programs and specification influence painter purchasing decisions in the Norwegian market.
• Jordan: Scandinavian brand of professional painting tools, brushes, and equipment owned by Orkla. Comparable as an enabling supplier whose tools Mal i sør's painters use daily, and whose marketing, training, and contractor-support programs reach the same trade audience in Norway.
• Boen: Norwegian hardwood flooring manufacturer producing parquet and solid wood floors for residential and commercial use. Comparable as a domestic supplier whose dust-free sanded floors (see Boen Gård reference project) form part of Mal i sør's installation and refinishing workflow.
• Sherwin-Williams: World's largest paint company with growing European footprint and a major trade-painter program. Comparable as a global paint supplier whose products are stocked by Norwegian distributors and used by contractors like Mal i sør on commercial and residential projects.

Broad incumbents

• Veidekke: One of Scandinavia's largest construction and real estate developers, with in-house painting and surface finishing capabilities on commercial builds across Norway. Comparable because Veidekke self-performs surface finishing on the same types of large institutional, residential, and cultural projects Mal i sør serves as a subcontractor in Agder.
• Tarkett: Global flooring manufacturer producing vinyl, laminate, wood, and carpet products specified in commercial and residential projects. Comparable because Tarkett's floor coverings are installed by contractors like Mal i sør and competes for the same flooring specification slots in Norwegian new-build and renovation projects.
• NCC: Major Nordic construction company active across Norway, Sweden, Finland, and Denmark with property development and building services including interior finishing. Comparable as a large-scale counterpart that competes for the same commercial and residential surface-finishing scopes Mal i sør serves, but at national scale.
• Forbo Flooring Systems: European manufacturer of resilient flooring (linoleum, vinyl, carpet tiles) widely specified in commercial, healthcare, and education builds. Comparable as a flooring supplier whose products Mal i sør installs (e.g., linoleum in Vennesla Kirke) and competes for the same project specifications in institutional tenders.
• Flügger: Danish-listed paint manufacturer and Scandinavian paint retailer with a broad product portfolio and own-brand stores across Norway. Comparable as a regional paint specialist that competes for both product supply and trade-painter mindshare in the same Norwegian market Mal i sør operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/malisoras
• LinkedInlinkedin.com/company/mal-i-s%C3%B8r-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mal i sør AS