珠海格力电器股份有限公司

What 珠海格力电器股份有限公司 does

珠海格力电器股份有限公司 (Gree Electric Appliances Inc. of Zhuhai) is a Chinese home appliance manufacturer founded in 1991 and headquartered in Zhuhai, Guangdong Province. It is publicly listed on the Shenzhen Stock Exchange under ticker 000651 and operates as a public limited company. The company produces a broad home appliance portfolio spanning 13 categories: air conditioners (wall-mounted and cabinet units including the 时光序, 星梦, 天巧, 天丽, 云锦-II, 云焕 series), refrigerators, washing machines (including 纤净 drum washer-dryers), air-source heat-pump water heaters (水之逸, 水之韵, 热炫, 全能王-舒尊, 全能王-舒锐 ranges from 200L to 400L), kitchen appliances (air fryers, rice cookers, kettles, induction hobs, range hoods, steam-bake ovens, dishwashers), life appliances (circulation fans, tower fans, humidifiers, clothes dryers), air purifiers, and personal care items.

The business runs a direct-to-consumer commerce model through its proprietary online store "格力董明珠店" at mall.gree.com, a WeChat mini-program, and a dedicated iOS/Android mobile APP. Distribution covers all of China including rural townships and villages, with free nationwide shipping and an "即送即装" (immediate delivery and installation) service promise. Pricing is unit-based and varies sharply by category, from ¥169 small rice cookers to ¥17,999 premium 300L heat-pump water heaters, with summer promotional discounts of ¥200–¥3,000. The company also operates the Tosot (大松) sub-brand for small home appliances. Revenue is generated primarily through hardware sales of these consumer appliances, with a secondary commercial/business customer segment for larger-scale climate control applications. No revenue figure is disclosed in the available input data, and the source data does not enumerate AI/ML capabilities, M&A, partnerships, leadership changes, or funding rounds.

Name

珠海格力电器股份有限公司

Legal name

珠海格力电器股份有限公司

Website

https://mall.gree.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gree Electric Appliances Inc. of Zhuhai is a publicly listed Chinese manufacturer and retailer of home appliances — air conditioners, refrigerators, washing machines, water heaters, and kitchen devices — sold direct-to-consumer through its mall.gree.com storefront and mobile channels to residential households across China.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Household Appliance Manufacturing (3352), Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (4492)

SIC

Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)

akta.pro primary industry

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

akta.pro secondary industries

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI), Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)

Keywords

• Home appliance manufacturing
• Residential air conditioners
• Heat pump water heaters
• Variable frequency inverter
• Smart kitchen appliances

Headquarters

HQ city

镇江市, 江苏省

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Home Appliances Sales: Gree generates revenue primarily through the sale of home appliances including air conditioners, refrigerators, washing machines, water heaters, kitchen appliances, air purifiers, and small home appliances through its official online store and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

珠海格力电器股份有限公司 manufactures and sells home appliances directly to consumers through its official e-commerce store. The portfolio covers air conditioners (wall-mounted and floor-standing variable frequency units), refrigerators, washing machines, air-source heat pump water heaters, kitchen appliances (air fryers, dishwashers, rice cookers, kettles, hot pots, range hoods, steam ovens), environmental appliances (air purifiers, fans, humidifiers, dryers), and personal care devices under the Gree and 大松 (Tosot) sub-brands.

Product overview

珠海格力电器股份有限公司的官方网上商城"格力董明珠店"提供全面的家电产品组合，涵盖家用空调（挂机和柜机）、冰箱、洗衣机、空气能热水器、厨房电器（空气炸锅、电饭煲、养生壶、电火锅、吸油烟机、蒸烤箱、洗碗机）、生活电器（空气循环扇、塔扇、加湿器、干燥护理机）、环境电器（空气净化器、新风净化机）以及个人健康护理等多个品类。主要空调产品系列包括时光序、星梦、天巧、天丽、云锦-II、云恬等变频冷暖空调；洗衣机产品包括纤净滚筒洗烘一体机和洗衣机；热水器产品包括水之逸、水之韵、热炫、全能王-舒尊Ⅱ、全能王-舒铂等空气能热水器系列。品牌旗下大松品牌也提供厨房小家电如空气炸锅等产品。

Differentiator

Problem solved

Functional benefit

Brands

• 大松 (Tosot): A sub-brand under Gree for small home appliances including air fryers, rice cookers, and health care products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Supor (SEB Group): Supor is a top Chinese cookware and small kitchen appliance brand, directly comparable to Gree's kitchen appliance line including air fryers, induction cookers, and rice cookers.
• Midea Group: Midea is Gree's largest direct competitor in Chinese home appliances, with comparable AC, refrigerator, washing machine, and small-appliance portfolios and similar nationwide distribution.
• Aux Group: Aux is a major Chinese air conditioner and home appliance manufacturer with strong online retail presence, directly comparable to Gree in mid-tier AC pricing and category mix.
• Hisense Home Appliances: Hisense directly competes with Gree in air conditioners and other household appliances across China, with similar product depth and pricing strategy.
• Joyoung (Soyang): Joyoung is a leading Chinese small kitchen appliance brand (rice cookers, soy milk makers, blenders) that competes with Gree's Tosot sub-brand in the small-appliance category.
• Haier Smart Home: Haier is one of China's leading appliance manufacturers with overlapping categories including air conditioners, refrigerators, and washing machines, directly competing with Gree in domestic and export markets.
• TCL Smart Home: TCL has expanded from consumer electronics into home appliances including ACs and washing machines, increasingly competing with Gree in mid- and premium-tier Chinese households.

Emerging players

• Roborock: Roborock is a Chinese smart home appliance brand focused on robotic vacuums and floor care; it intersects with Gree's cleaning appliance and smart-home sub-categories as an emerging competitor.

Broad incumbents

• Whirlpool China: Whirlpool is a global appliance incumbent with established presence in Chinese major appliances (washers, refrigerators), competing with Gree in the premium segment as a multinational alternative.
• Samsung Home Appliances (China): Samsung offers premium air conditioners and home appliances in China, overlapping with Gree's high-end SKUs such as its WiFi-enabled inverter models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E7%8F%A0%E6%B5%B7%E6%A0%BC%E5%8A%9B%E7%94%B5%E5%99%A8%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 珠海格力电器股份有限公司