Mall Of Louisiana
Mall of Louisiana is a Class-A regional shopping mall in Baton Rouge, Louisiana, owned by GGP Services Inc. (a Brookfield Properties subsidiary), offering upscale specialty retail, a 16-screen AMC theater, and eight full-service restaurants to local shoppers and visitors.
- Company typePrivate
- Founded-
- HeadquartersBaton Rouge, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mall Of Louisiana does
Mall of Louisiana is a Class-A enclosed regional shopping mall located at 6401 Bluebonnet Boulevard in Baton Rouge, Louisiana. The property combines upscale specialty retail stores, a 16-screen AMC movie theater, and eight full-service restaurants into a single shopping-and-entertainment destination serving local residents and visitors in the Baton Rouge metropolitan area. Operationally, the mall functions as a multi-tenant commercial real estate platform rather than a unified retailer; its tenant roster spans specialty apparel and lifestyle brands, a cinema operator, and full-service dining establishments.
The mall is legally held and operated by GGP Services Inc., a subsidiary of Brookfield Properties following Brookfield's 2018 acquisition of General Growth Properties. GGP Services Inc. handles leasing, advertising, and overall property operations, with available storefront and restaurant space actively marketed through ggp.com. Distribution channels consist of the physical mall footprint and a complementary online store directory (malloflouisiana.com), supported by Facebook, Instagram, and email newsletter channels for shopper engagement and tenant promotion.
Revenue is generated primarily through recurring lease payments from retailers, restaurants, and entertainment tenants. The mall also pursues ancillary revenue from advertising and promotional partnerships (e.g., back-to-school campaigns targeting students and teachers). Marketing is conducted via owned digital channels and seasonal campaigns; there is no proprietary software product or unified consumer-facing application. Customer segments are broadly horizontal, spanning general shoppers, students/educators during back-to-school periods, and visitors seeking combined dining and entertainment experiences.
Mall Of Louisiana firmographics
Firmographics- Name
- Mall Of Louisiana
- Legal name
- GGP Services Inc.
- Website
- https://malloflouisiana.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mall of Louisiana is a Class-A regional shopping mall in Baton Rouge, Louisiana, owned by GGP Services Inc. (a Brookfield Properties subsidiary), offering upscale specialty retail, a 16-screen AMC theater, and eight full-service restaurants to local shoppers and visitors.
- Ownership category
- akta.pro rank
Mall Of Louisiana industry classification
Industry- Product category
- Shopping Mall / Retail Real Estate
- NAICS
- General Merchandise Retailers (455), Department Stores (4551)
- SIC
- Retail-Department Stores (5311)
- akta.pro primary industry
- Retail Property Management (BPAJAGAB)
- akta.pro secondary industry
- Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)
Keywords
Where Mall Of Louisiana is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mall Of Louisiana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Retail Lease Revenue: Mall generates revenue by leasing space to retailers and restaurants. Tenants pay rent for physical storefronts within the mall property.
Distribution channels2 records
Marketing channels4 records
Mall Of Louisiana product offering
Product offeringCore offering
Mall of Louisiana operates a physical upscale retail shopping center in Baton Rouge, Louisiana, leasing storefront space to specialty retailers and restaurants, anchored by an AMC 16-screen movie theater and eight full-service restaurants. The mall provides a single combined shopping, dining, and entertainment destination for local residents and visitors, supported by an informational website with store directory, map, and event listings.
Product overview
Mall of Louisiana is a physical retail mall and lifestyle center in Baton Rouge, Louisiana operated by Brookfield Properties (formerly GGP). The property functions as a multi-tenant retail platform offering leasing opportunities for retailers and restaurants alongside entertainment amenities including an AMC movie theater. The mall does not offer a unified software product but provides an informational website for visitors to access store directories, maps, event information, and property leasing details.
Differentiator
Problem solved
Functional benefit
Products and services
- Leasing Opportunities Retail and commercial space leasing for storefronts and restaurants at the Mall of Louisiana property in Baton Rouge, targeting established and emerging brands seeking high-visibility retail locations.
- AMC Movie Theater (Mall of Louisiana) 16-screen AMC movie theater located adjacent to the mall, providing cinema entertainment to shoppers and visitors as part of the combined retail and entertainment destination.
- Full-Service Restaurants Eight full-service restaurants serving a variety of cuisines on the mall property, offering dining options for visitors as part of the overall shopping and entertainment experience.
Companies that use Mall Of Louisiana
Customer profileSegments2 records
Ideal customer profiles3 records
Mall Of Louisiana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mall Of Louisiana partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AMC TheatrescoreAMC Theatres operates a 16-screen movie theater adjacent to the mall, providing entertainment options for mall visitors. The theater is a key amenity that draws customers to the mall property.
- Brookfield PropertiescoreBrookfield Properties provides digital infrastructure and web services for the mall's website and online presence. The company logo and web infrastructure indicate a management/ownership relationship.
- GGP Services Inc.coreGGP Services Inc. is the parent company that owns and manages Mall of Louisiana. They handle leasing, advertising, and overall property operations.
Scale indicators2 records
Expansion highlights3 records
Mall Of Louisiana competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mall Of Louisiana social profiles
Digital presenceMall Of Louisiana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mall Of Louisiana leadership team
Management profileNumber of profiles
Mall Of Louisiana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mall Of Louisiana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mall Of Louisiana
What does Mall Of Louisiana do?
Mall of Louisiana operates a physical upscale retail shopping center in Baton Rouge, Louisiana, leasing storefront space to specialty retailers and restaurants, anchored by an AMC 16-screen movie theater and eight full-service restaurants. The mall provides a single combined shopping, dining, and entertainment destination for local residents and visitors, supported by an informational website with store directory, map, and event listings.
Is Mall Of Louisiana a public or private company?
Mall Of Louisiana is a private company. It is classified as corporate owned and is currently operating.
When was Mall Of Louisiana founded?
Mall Of Louisiana was founded in -1. It employs 11 to 50 people.
Where is Mall Of Louisiana based?
Mall Of Louisiana is headquartered in Baton Rouge, United States, in the North America region.
How does Mall Of Louisiana make money?
One revenue line is on record: retail Lease Revenue.
Does Mall Of Louisiana have an API?
No public API is recorded for Mall Of Louisiana.
What industry is Mall Of Louisiana in?
Mall Of Louisiana's product category is Shopping Mall / Retail Real Estate. Its primary akta.pro industry code is BPAJAGAB, Retail Property Management, with a secondary code of CRAGAFAH, Regional Department Store–Anchored Multi-Category Retail (Store-in-Store). Its NAICS code is 455 and its SIC code is 5311.