Manolo`s Food, GmbH

Name

Manolo`s Food, GmbH

Legal name

Manolo's Food GmbH

Website

https://manolos.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Food Distribution & Manufacturing

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

International & Ethnic Packaged Foods (CRADAAAG)

akta.pro secondary industries

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ), Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Specialty food distribution
• Private label manufacturing
• Gourmet food import
• B2B food distribution
• Mediterranean food products

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Branded Product Distribution: Distribution of own brands including La Fiesta Mexico, SO YOU SO ME, Hola Manolo's, Puro Mundo, &More, Or de la terra, and Oro del Mare to retail and wholesale customers.
2. Private Label Manufacturing: Custom product development and manufacturing under customer brands. Services include formulation, packaging, labeling, and delivery of private label products for retailers and food industry clients.
3. Represented Brands Distribution: Distribution of third-party branded products from represented brands including Antonio Tomás, La Española, Ortiz, Serpis, Plantin, and 21 other brands across Europe.
4. Industry B2B Services: Bulk ingredient supply and packaging solutions for the food industry, including oils, spices, herbs, and vegetables procurement and delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Manolo's Food is a European specialty food import and distribution company that distributes its own brands (La Fiesta Mexico, SO YOU SO ME, Hola Manolo's, Puro Mundo, &More, Or de la terra, Oro del Mare) and over 25 represented international brands across the DACH region. The company also offers custom private label manufacturing, bulk ingredient sourcing, and packaging solutions for food retailers, wholesalers, and food industry clients from facilities in Spain and warehouses in Austria and Germany.

Product overview

Manolo's Food, GmbH is a European food import and distribution company headquartered in Salzburg, Austria with operations in Spain and Germany. The company operates two main corporate entities: Manolo's Food GmbH and HOLA Manolo! GmbH, distributing a diverse portfolio of specialty food products primarily from Spain and the Mediterranean region. The portfolio consists of seven proprietary sub-brands (La Fiesta Mexico for Tex-Mex products, SO YOU SO ME sauces, ¡Hola! Manolo's Spanish tomato sauces, Puro Mundo world spices, &More Mediterranean specialty ingredients, Or de la terra gourmet products, and Oro del Mare sea salts) alongside representation of over 25 international brands including Antonio Tomás rice, La Española olives, Ortiz canned seafood, Plantin truffles, and Millás sauces. The company offers B2B services including private label manufacturing and bulk ingredient sourcing, positioning itself as a full-service food distribution partner with emphasis on innovation, custom product development, and sustainable packaging.

Differentiator

Problem solved

Functional benefit

Brands

• La Fiesta Mexico: Tex-Mex product line with tortillas, seasoning mixes, taco sauces, and jalapeño products for preparing Mexican dishes at home.
• SO YOU SO ME
• ¡Hola! Manolo's
• Puro Mundo
• &More
• Or de la terra
• Oro del Mare

Products and services

• La Fiesta Mexico Tex-Mex product line providing tortillas, taco/fajita/burrito seasoning mixes, taco sauces, jalapeños, and chili products for retailers and food service clients preparing Mexican dishes.
• SO YOU SO ME Sauce line for sandwiches, burgers, wraps, salads, and grilled dishes, offered in flavors including Jalapeño Cheese, Chipotle Southwest, Sweet Onion, Honey Mustard, BBQ, Teriyaki, and Caesar. Sales support PlasticBank ocean cleanup initiative.
• ¡Hola! Manolo's Traditional Spanish Tomate Frito (fried tomato sauce) made with sun-ripened tomatoes, used for pasta, rice, nuggets, and french fries.
• Puro Mundo 100% natural salts and spices from around the world, packaged in reusable modern-design jars (cider bottles with cork stoppers). Includes saffron, chimichurri, curry, fleur de sel varieties, and specialty salts.
• &More Mediterranean lifestyle brand featuring 100% natural ingredients without preservatives, colorings, or flavor enhancers, in reusable creative packaging (cider bottles, WECK jars). IFS and ISO certified.
• Or de la terra Gourmet culinary line including extra virgin olive oil, argan oil, hibiscus flowers in syrup, pickled lemons, and edible 23-karat gold foil for fine dishes.
• Oro del Mare 100% natural Mediterranean sea salt obtained through direct seawater evaporation without additives, available in coarse and fine varieties.
• Oils&More Range of 6 specialty oils with spices, made with Extra Virgin Olive Oil of the Arbequina variety, macerated with spices and aromatic herbs, including a Grill variety with Hawaiian salt.
• Represented Brands Distribution Distribution of 26+ represented international brands including Antonio Tomás (rice), La Española (olives), Ortiz (canned seafood), Plantin (truffles), Serpis (olives/pickles), Sal de Ibiza, Havanna, Millás (sauces), Zubia (pâtés), and others across European markets.
• Private Label Manufacturing Custom product manufacturing service producing goods under customer's own brand, including R&D, product development, formulation, packaging, labeling, and flexible production runs including small batches.
• B2B Industrial Services Industry services including bulk ingredient sourcing, packaging solutions, and customized manufacturing for food industry partners, offering oils, spices, herbs, and vegetables.

Quantifiable outcome

• Over 90% reusable packaging across product range

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• TEB (Taller Escola Barcelona)coreStrategic or Co-development Partner · 1 January 2013Collaboration with TEB, a non-profit cooperative dedicated to social and labor integration of people with intellectual disabilities. Puro Mundo salts and spices are manufactured and packaged at TEB's sheltered workshop in Barcelona. This partnership enables meaningful employment while producing quality products.
• PlasticBankcoreStrategic or Co-development PartnerPartnership with PlasticBank to remove plastic from oceans while generating income for vulnerable coastal communities worldwide. The SO YOU SO ME sauce brand supports this initiative. Joint efforts contribute to plastic cleanup while creating economic opportunities in developing countries.
• Médicos Sin Fronteras (Doctors Without Borders)minorOthersSupport for MSF's medical humanitarian work worldwide. No specific partnership details beyond financial/in-kind donations disclosed.
• ROTE NASENminorOthersSupport for ROTE NASEN's work bringing joy and companionship to people who are ill during their recovery. Focus on improving quality of life for patients.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Seeberger GmbH: German family-owned specialty food company distributing nuts, dried fruit, snacks, and confectionery through retail and foodservice, with strong own-brand presence. Comparable in combining multi-category specialty distribution with branded products in DACH.
• Feinkost Dittmann: German specialty food importer and distributor handling antipasti, olives, oils, and Mediterranean products, with private label capability. Direct peer as a DACH-focused specialty food distribution and private label manufacturer sourcing from Mediterranean producers.
• Kühne GmbH: German family-owned food company producing pickles, condiments, vinegar, and sauces, plus private label manufacturing. Closely comparable as a multi-generational German food business combining own brands, distribution, and co-manufacturing.
• Rau GmbH: Mid-sized German food company producing condiments, sauces, and specialty items under own and private label. Similar profile as a smaller German food manufacturer combining own brands with retailer private label contracts.
• Develey Senf & Feinkost GmbH: Family-owned German mustard and specialty food manufacturer with its own brands plus co-packing/private label services. Highly comparable in business model (own brands + B2B/private label manufacturing) and DACH retail positioning.

Broad incumbents

• Mutti S.p.A. Leading Italian tomato-based product manufacturer (passata, pelati, paste). Larger incumbent in a category directly comparable to Manolo's ¡Hola! Manolo's Spanish Tomate Frito line, exporting across Europe including DACH.
• Barilla Group: Global Italian pasta giant; one of Manolo's own represented brands is Pastas Gallo, a competing pasta supplier. Barilla represents the scale of branded incumbents Manolo's competes against on retailer shelves.
• Borges International Group: Large Spanish olive oil, vinegar, and Mediterranean food producer exporting globally. Comparable as a Spanish-origin specialty food brand competing for the same Mediterranean shelf space in DACH retail.

Regional players

• Ybarra: Spanish food company producing olive oils, sauces, mayonnaises, and vinegars primarily for the Iberian market. Comparable in product mix (oils, sauces, Mediterranean staples) though with much stronger Iberian and weaker DACH presence.
• Juanola: Spanish specialty food brand (licorice, condiments) exporting selectively to European specialty retail. Comparable as a Spain-origin specialty brand pursuing international distribution through specialty channels similar to Manolo's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/andmore4you
• Instagraminstagram.com/holamanolofood
• LinkedInlinkedin.com/company/manolo-s-food-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manolo`s Food, GmbH