What Maloney Amsterdam does

Maloney Amsterdam is a professional camera, lighting, grip, audio, and photography equipment rental company headquartered in Amsterdam, Netherlands. Founded in 2014 by Max Maloney, the company operates from a 1,000m2 facility in Bos en Lommer (Amsterdam West), with seven-day operating hours and 24/7 emergency availability for production clients. Its inventory spans consumer-grade devices (iPhone 17, DJI Osmo Pocket 4) to high-end cinema equipment (Arri Alexa 35 Xtreme, Fujifilm GFX ETERNA 55, Blackmagic Ursa Cine 12K LF) and premium prime/anamorphic lens sets (Arri Enso, Sigma Aizu, Leitz Hektor), alongside LED lighting, audio/intercom systems, monitors, drones, and event/DJ equipment. The company also rents DJ and party packages under a dedicated consumer/event vertical. Since September 2024, Maloney Amsterdam has operated as part of the Camalux group alongside Camalot (Netherlands and Belgium) and Lux & Co, a strategic partnership of three specialist rental operators designed to broaden inventory and pricing competitiveness across Benelux.

The business operates a direct-to-consumer and sales-led rental model with daily unit pricing visible on the website catalog. Typical rates range from approximately €25/day for accessories (e.g., LIT DUO 1 light meter) to €1,200/day for the Arri Alexa 35 Xtreme, with most cinema cameras priced between €125–€375/day and premium lens sets at €125–€500/day. Customers include feature film productions, television series, commercials, music videos, corporate films, and individual content creators. Pre-rental equipment testing is offered the day before rental, and customers transact on pay-as-you-go terms via walk-in or direct engagement at the Amsterdam facility. The core value proposition rests on technical expertise from staff with years of set experience, a broad and modern equipment selection, and operational flexibility (weekend hours, 24/7 emergency support). No public financials, funding rounds, or external ownership disclosures are available; the company is privately held under founder Max Maloney with strategic alignment to the Camalux partnership.

Name

Maloney Amsterdam

Legal name

Maloney Amsterdam

Website

https://maloney.amsterdam

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Maloney Amsterdam is a professional camera, lighting, grip, audio, and event equipment rental company headquartered in Amsterdam, Netherlands, serving film, television, commercial, corporate, and content creator productions across Benelux as part of the Camalux group since September 2024.

Ownership category

akta.pro rank

Product category

Production Equipment Rental

NAICS

Consumer Electronics and Appliances Rental (532210)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industries

Audio & Communications Equipment Rental (MPADAFAC), Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

Keywords

• Camera equipment rental
• Lighting rental services
• Film production gear
• Cinema lens rental
• Professional video equipment

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Daily rental of professional camera equipment, lighting, grip, audio, and accessories to film/video production professionals. Equipment ranges from consumer devices (iPhone 17) to high-end cinema cameras (Arri Alexa 35 Xtreme).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Maloney Amsterdam rents professional camera, lens, lighting, grip, audio, drone, monitor, and event equipment on a daily basis to film, television, commercial, music video, and corporate video productions. The catalog ranges from consumer-grade capture devices to high-end cinema systems (e.g., Arri Alexa 35 Xtreme, Fujifilm GFX ETERNA 55, Blackmagic Ursa Cine 12K LF) and includes professional prime, anamorphic, and probe lens sets, RGBWW LED panels, wireless intercom and monitoring systems, and DJ/event packages. Service is delivered from a 1,000m2 Amsterdam facility with on-site pre-rental testing, weekend hours, and 24/7 emergency availability.

Product overview

Maloney Amsterdam is a professional camera and lighting equipment rental company offering an extensive catalog of cinema cameras, lenses, LED and flash lighting, audio equipment, drones, monitors, camera support systems, and event entertainment equipment. The product portfolio includes high-end cinema cameras (Arri Alexa 35 Xtreme, Fujifilm GFX ETERNA 55, Blackmagic Ursa Cine 12K LF), premium prime and anamorphic lens sets (Arri Enso Primes, Lomography Petzval Set, DZOFilm Arcana, Sigma Aizu Prime Set), professional LED lighting (Nanlite Pavoslim, Aputure Nova II, Aputure Storm series), production audio and intercom systems (Hollyland Solidcom H1, VoxBox Pro III), wireless monitoring (SmallHD Ultra 10 with Teradek Bolt 6), and event DJ/entertainment packages. The company differentiates through its broad equipment range from consumer-grade to high-end professional gear, serving film productions, commercials, corporate videos, and content creators. Since September 2024, Maloney Amsterdam operates as part of the Camalux group alongside Camalot (NL & BE) and Lux & Co.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinema Camera Rental Daily rental of professional cinema cameras (e.g., Arri Alexa 35 Xtreme, Fujifilm GFX ETERNA 55, Canon C50, Blackmagic Ursa Cine 12K LF, Nikon ZR) for film, television, commercial, and music video productions in the Netherlands.
• Professional Lens Set Rental Daily rental of prime, zoom, anamorphic, and probe macro lens sets (e.g., Arri Enso Prime Set, Lomography Petzval Set, DZOFilm Arcana, Sigma Aizu Prime Set, Leitz Hektor Set, Dulens APO Cambrian, Blazar Talon Anamorphic, Iron Glass Air, Laowa Probe Zoom, DZOFilm X-tract) across PL, EF, E, RF, and LPL mounts.
• Professional LED Lighting Rental Daily rental of RGBWW LED panels and battery-powered fixtures (e.g., Aputure Nova II 1x1, Aputure Nova II 2x1, Aputure 700x, Aputure 400x, Nanlite Pavoslim 360C, Aputure MC Pro, Astera QuikBeam, Astera QuikPunch) with DMX and IP65-rated options for studio and location shoots.
• Flash and Battery Lighting Rental Daily rental of professional battery-powered flash and continuous lighting systems (e.g., Profoto 2x Pro-B3 Set) for photo and on-location productions.
• Production Audio and Intercom Rental Daily rental of wireless production intercom and audio systems (e.g., Hollyland Solidcom H1 10-headset intercom) and autocue/EyeDirect prompting (e.g., VoxBox Pro III) for crew communication and on-camera talent.
• Wireless Monitor Rental Daily rental of professional on-set wireless monitors with integrated Teradek Bolt 6 receivers (e.g., SmallHD Ultra 10 Bolt 6 Receiver 1500 and 750) for director and client monitoring up to 1500ft.
• Drone and Stabilized Camera Rental Daily rental of professional drones and stabilized cameras (e.g., DJI Avata 360 Drone, DJI Mini 5 Pro Drone, DJI Osmo Pocket 4, GoPro Mission 1 Pro, Insta360 Luna Ultra) for aerial and action capture.
• Camera Support and Grip Rental Daily rental of camera support accessories (e.g., BLKBIRD Easyrig Pivot Balancer) and grip equipment used on professional film sets.
• Event and DJ Equipment Rental Daily rental of DJ and party equipment packages (e.g., Alpha Theta XDJ-AZ, JBL Speaker/Light Party Set) for event and entertainment use alongside production clients.
• Lighting Control System Rental Daily rental of CRMX-based lighting control systems (e.g., Aputure Sidus Link Pro iPad Set) and exposure meters (e.g., LIT DUO 1) for managing and metering professional lighting setups.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Camalux GroupcoreStrategic or Co-development Partner · 1 September 2024Since September 2024, Maloney Amsterdam is part of the Camalux group, a collaboration between Camalot (NL & BE), Lux & Co, and Maloney Amsterdam. The partnership was formed to combine strengths of three leading camera and light rental companies, each with their own specialty and niche. This enables smarter investments and broader equipment assortment at competitive prices.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Visual Impact UK: UK-based broadcast and production equipment rental house with extensive camera, lighting, and audio inventory. Comparable product mix and professional production customer base, but UK-focused rather than serving the Benelux market where Maloney operates.
• HotCam: London-based camera and accessories rental company serving feature films, television, and commercials. Closely comparable in product range (premium cinema cameras, lenses, monitors) and professional production clientele, though operating only in the UK market.
• Videodata: Dutch AV and broadcast equipment rental and services company serving events, corporate productions, and broadcast clients. Comparable equipment-rental model in the Netherlands, though its focus skews more toward event/broadcast AV than high-end cinema.

Broad incumbents

• Panalux: International lighting and grip rental house serving feature, episodic, and commercial productions. Overlaps with Maloney's lighting/grip inventory and European production client base, though Panalux operates at significantly broader scale across multiple countries.
• Keslow Camera: US-based premium cinema camera and lens rental company serving major film, episodic, and commercial productions. Comparable product categories (Arri, premium anamorphic and large-format lens sets) and customer profile (DOPs and production companies), though primarily serving North American productions.
• ARRI Rental: Global cinema rental arm of ARRI, offering premium camera packages including the Alexa 35 line. Competes for the same high-end feature/series projects as Maloney but at greater scale, multiple geographies, and proprietary access to ARRI's newest gear.

Others

• DJI: Manufacturer of consumer and professional drones, stabilized cameras, and imaging products that make up a meaningful slice of Maloney's rental inventory (DJI Avata 360, Mini 5 Pro, Osmo Pocket 4). Adjacent as a key supplier and category-defining brand rather than a direct rental competitor.
• Profoto: Manufacturer of professional flash and continuous lighting systems, including the Pro-B3 sets stocked by Maloney. Relevant as a premium lighting brand whose products anchor Maloney's photography/lighting rental segment, rather than a competing rental operator.

Direct peers

• Lux & Co: Belgian camera and lighting rental specialist and Camalux group partner. Same business model (daily equipment rental to professional productions), overlapping Dutch/Belgian client base, and complementary specialty cited in the Camalux partnership rationale.
• Camalot: Benelux camera and lighting rental house and Camalux group partner. Directly comparable in customer base (NL/BE feature, series, commercial productions) and equipment breadth; partnership explicitly combines the three houses' complementary specialties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maloney-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maloney Amsterdam