RFSL Malmö
RFSL Malmö is a Swedish non-profit association and local chapter of RFSL operating a portfolio of LGBTQ+ community programs in Malmö and Skåne, serving asylum seekers, seniors, youth, families, and other sub-segments through grants, donations, and nominal membership fees.
- Company typePrivate
- Founded2022
- HeadquartersMalmö, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RFSL Malmö does
RFSL Malmö is a Swedish non-profit association (ideell förening, organization number 846001-3413) and a local chapter of RFSL (Riksförbundet för sexuell läggning), one of the world's oldest LGBTQ+ rights organizations, founded nationally in 1950 and operating locally under chapter bylaws since 2018. It serves LGBTQ+ individuals in the Malmö and Skåne region of Sweden through a portfolio of community programs: RFSL Newcomers (support for LGBTQ+ asylum seekers, refugees and migrants, primarily AMIF-funded), Seniorprojektet (combating loneliness among older LGBTQ+ individuals), spAce (aromantic/asexual spectrum), Bi+ Skåne (bi+ visibility network co-run with RFSL Rådgivningen Skåne), Malmö Queerkids (queer families), Transgrupp (trans support, co-run with Transsammans Syd), Boardgaymers (board gaming), Komedikväll (comedy nights), Queer Konst och Spelklubb (arts and games), and Radio RFSL (weekly FM 89.2 broadcast since 1982, also distributed as podcast). The organization maintains a physical community hub at Stora Nygatan 42 in Malmö, with a planned relocation to shared premises with Malmö Pride at Mitt Møllan in April 2026.
The underlying technology stack is conventional and consumer-grade: a bilingual (Swedish/English) WordPress website (malmo.rfsl.se), standard social media accounts on Facebook and Instagram, and third-party podcast distribution (Spotify, Apple Podcasts, Soundcloud). No proprietary technology, mobile application, AI/ML capability, or API is disclosed. The organization does not operate a technology product.
RFSL Malmö's revenue model is grant- and donation-driven rather than commercial. Member subscriptions are nominal — free for under-25s and 100 SEK/year for members 26+ — yielding minimal direct revenue. The bulk of operating funding comes from institutional grants (AMIF for Newcomers, prior Socialstyrelsen funding for Senior, Länsstyrelsen Skåne TIA funding), supplemented by private donations (Lush, FC Rosengård, Carl Jönssons understödsstiftelse) and Swish-based public giving. GTM is community-led: word-of-mouth, social media engagement, Pride participation, and direct outreach to underserved LGBTQ+ sub-segments. Membership hovers at 334-350, with monthly fluctuation of up to 20%.
RFSL Malmö firmographics
Firmographics- Name
- RFSL Malmö
- Legal name
- RFSL Malmö
- Website
- https://malmo.rfsl.se
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RFSL Malmö is a Swedish non-profit association and local chapter of RFSL operating a portfolio of LGBTQ+ community programs in Malmö and Skåne, serving asylum seekers, seniors, youth, families, and other sub-segments through grants, donations, and nominal membership fees.
- Ownership category
- akta.pro rank
RFSL Malmö industry classification
Industry- NAICS
- Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
- akta.pro secondary industry
- Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)
Keywords
Where RFSL Malmö is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
RFSL Malmö business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Membership fees: Annual membership fees: free for members under 25 years old, 100 SEK per year for members 26 years and older. Membership runs until the end of the calendar year.
- Donations and gifts: Accepts donations via Swish (1236279020 for general, 1235355292 for Newcomers project). Actively campaigns for financial support from members and the public.
- Government grants and EU funding: Newcomers project funded by AMIF (EU Asylum, Migration and Integration Fund). Senior project previously funded by Socialstyrelsen. TIA funding from Länsstyrelsen Skåne. Additional grants from organizations like Lush and Carl Jönssons understödsstiftelse.
- Private donations and corporate support: Donations from private individuals, businesses and organizations. Received FC Rosengård donation after jersey lottery during World Pride.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free membership for under 25 |
| Subscription | Annual | Standard membership 26+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
RFSL Malmö product offering
Product offeringCore offering
RFSL Malmö is a non-profit association chapter providing LGBTQ+ community support services in Malmö and Skåne, Sweden. It operates multiple community programs including support for LGBTQ+ asylum seekers and refugees (Newcomers), elderly LGBTQ+ individuals (Seniorprojektet), asexual/aromantic communities (spAce), bi+ individuals (Bi+ Skåne), trans individuals (Transgrupp), queer families (Malmö Queerkids), and runs community radio (Radio RFSL) and social activities such as board games and comedy evenings. Membership is free for those under 25 and 100 SEK/year for those 26+, with all core services provided free to members.
Product overview
RFSL Malmö is a local chapter of RFSL (The Swedish Federation for Lesbian, Gay, Bisexual, Transgender and Queer Rights), one of the world's oldest LGBTQ+ organizations founded in 1950. Rather than offering a technology product, RFSL Malmö operates a portfolio of community support programs and social activities serving the LGBTQ+ community in Malmö and Skåne region. The programs include: Newcomers (support for LGBTQ+ asylum seekers and migrants), Seniorprojektet (elderly LGBTQ+ support), spAce (aromantic/asexual community), Bi+ Skåne (bi+ network), Transgrupp (trans support), Queerkids (queer families), Boardgaymers (board gaming), Komedikväll (comedy evenings), Queer Konst och Spelklubb (art and games), and Radio RFSL (community radio broadcasting on FM 89.2). The organization also plans to relocate to Mitt Möllan in April 2026, sharing space with Malmö Pride.
Differentiator
Problem solved
Functional benefit
Brands
- RFSL Newcomers Malmö: A project under RFSL Malmö providing support, guidance, and safe spaces for LGBTQ+ asylum seekers, refugees, and migrants in Malmö and Skåne.
- Seniorprojektet
- spAce
- Bi+ Skåne
- Radio RFSL
- Malmö Queerkids
- Boardgaymers
Quantifiable outcome
- Serving approximately 334-350 members with physical community space
- +1 more outcomes
Companies that use RFSL Malmö
Customer profileNamed customers3 records
Segments8 records
RFSL Malmö technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RFSL Malmö partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Malmö PridecoreRFSL Malmö is moving to new shared premises at Mitt Möllan with Malmö Pride in April 2026. This represents a strategic collaboration creating a joint LGBTQ+ community hub in Malmö, enabling expanded activities and services for the broader queer community.
- RFSL Rådgivningen SkånecoreJoint operation of Bi+ Skåne network with RFSL Rådgivningen Skåne. Žana Dončić from Rådgivningen serves as project coordinator for the network. Collaborative approach to supporting bisexual and pansexual communities in Skåne region.
- Transsammans SydcoreJoint operation of Transgrupp (trans support group) with Transsammans Syd. Partnership provides community-based peer support for trans individuals in the Malmö area.
- Palla ComedyminorCollaboration for comedy evenings featuring female comedians. Partnership provides alcohol-free entertainment programming for the LGBTQ+ community and allies.
- Newcomers Youth (RFSL Ungdom)coreNational partnership between RFSL Newcomers Malmö and RFSL Ungdom's Newcomers Youth program. Collaboration administers activities for LGBTQ+ asylum seekers and newcomers aged 15-30 locally in Malmö, focusing on empowerment through workshops and community building.
- Raoul Wallenberg Institute of Human RightsminorAcademic partnership for educational events and advocacy work. Collaborated on seminars raising awareness about LGBTQ+ asylum seekers' rights and human rights issues.
- Demokratistugan (Länsstyrelsen Skåne)minorPartnership for knowledge dissemination and advocacy events about LGBTQ+ asylum seekers' rights and human rights issues.
- Läkare i Världen SmålandminorHealthcare partnership for events and advocacy work supporting LGBTQ+ asylum seekers and refugees.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
RFSL Malmö competitors and assessment
Company assessmentDirect peers
- Malmö Pride: Strategic co-location partner moving to Mitt Möllan with RFSL Malmö in April 2026. Directly comparable as a Malmö-based LGBTQ+ community organization running events, advocacy, and visibility work, and likely the closest operational peer.
- RFSL Ungdom: National youth wing of RFSL and explicit collaborator with RFSL Malmö on the Newcomers Youth program. Directly comparable on LGBTQ+ youth programming, advocacy, and free-membership model.
- RFSL (Riksförbundet för sexuell läggning): National Swedish LGBTQ+ rights federation and parent organization of RFSL Malmö. Operates the same advocacy, member services, and grant-seeking mandate at national scale, making it the closest comparable on mission, structure, and funding model.
- RFSL Göteborg: Another RFSL local chapter operating LGBTQ+ community programs in a major Swedish city. Closely comparable on chapter-level programming mix, volunteer-driven operations, and grant-funded service model.
- RFSL Rådgivningen Skåne: Skåne-based LGBTQ+ support and advice service that co-operates the Bi+ Skåne network with RFSL Malmö. Direct regional peer offering counseling, legal advice, and community support with overlapping services.
Broad incumbents
- ILGA-Europe: European-wide LGBTQ+ advocacy umbrella headquartered in Brussels. Comparable in mission and grant-funded advocacy work, but operates at pan-European rather than local chapter scale.
- Stonewall UK: Major UK LGBTQ+ rights charity running advocacy, community programs, and grant-funded services. Comparable in mission and operational categories, but at significantly larger scale and based outside Sweden.
Others
- PFLAG Sweden: Swedish affiliate of the international PFLAG family-support network for LGBTQ+ people and their families. Adjacent to RFSL Malmö's queer-families programming (Malmö Queerkids) and shares the volunteer-driven, parent-led community model.
Regional players
- Föreningen Regnbågsfonden: Swedish LGBTQ+ grantmaking and support fund. Comparable in mission to advance LGBTQ+ welfare in Sweden and adjacent to RFSL Malmö as both funder and ecosystem participant.
- Seta (Trasek): Finnish national LGBTQ+ rights organization offering comparable advocacy, community support, and member-driven services, but operating in a different Nordic geography from RFSL Malmö.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
RFSL Malmö social profiles
Digital presenceRFSL Malmö financial estimates
Financial estimateRevenue estimate
Valuation estimate
RFSL Malmö leadership team
Management profileNumber of profiles
RFSL Malmö funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RFSL Malmö M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RFSL Malmö
What does RFSL Malmö do?
RFSL Malmö is a non-profit association chapter providing LGBTQ+ community support services in Malmö and Skåne, Sweden. It operates multiple community programs including support for LGBTQ+ asylum seekers and refugees (Newcomers), elderly LGBTQ+ individuals (Seniorprojektet), asexual/aromantic communities (spAce), bi+ individuals (Bi+ Skåne), trans individuals (Transgrupp), queer families (Malmö Queerkids), and runs community radio (Radio RFSL) and social activities such as board games and comedy evenings. Membership is free for those under 25 and 100 SEK/year for those 26+, with all core services provided free to members.
Is RFSL Malmö a public or private company?
RFSL Malmö is a private company. It is currently operating.
When was RFSL Malmö founded?
RFSL Malmö was founded in 2022. It employs 1 to 10 people.
Where is RFSL Malmö based?
RFSL Malmö is headquartered in Malmö, Sweden, in the Europe region.
How does RFSL Malmö make money?
Four revenue lines are on record. Membership fees are the primary driver. The others are donations and gifts, government grants and EU funding and private donations and corporate support.
Who are RFSL Malmö's main competitors?
Direct peers on record are Malmö Pride, RFSL Ungdom, RFSL (Riksförbundet för sexuell läggning), RFSL Göteborg and RFSL Rådgivningen Skåne. Broad incumbents are ILGA-Europe and Stonewall UK. PFLAG Sweden is listed as an others. Regional players are Föreningen Regnbågsfonden and Seta (Trasek).
Does RFSL Malmö have an API?
No public API is recorded for RFSL Malmö.
What industry is RFSL Malmö in?
Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations, with a secondary code of MPABADAE, Community/Low-Power Nonprofit Radio (LPFM/Community Radio). Its NAICS code is 624190 and its SIC code is 8300.