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Mamaway

Full company profile

uuid004u7z3

Namestring
Mamaway
Legal namestring
媽媽餵股份有限公司
Websiteurl
mamaway.com.tw
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
Markets served

Serves global market

Keyword5 values
Maternity apparel, Nursing wear, Breastfeeding products, Pregnancy clothing, Maternity accessories
Industry4 codes
1Maternity & Nursing Wear (Moms-to-be)
CodeCRAAAHALPrimaryYes
2Baby, Kids & Maternity DTC
CodeCRAFACAIPrimaryNo
3Baby, Kids & Maternity Online Retailers
CodeCRAFADAIPrimaryNo
4Children’s, Baby & Maternity Apparel Brands
CodeCRAAAAAGPrimaryNo
SIC code1 code
  • Retail-Women's Clothing Stores5621
Product category
Maternity Apparel
Social media profiles1 record
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Marketing or Sales, Personnel, Operations
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Mamaway (媽媽餵股份有限公司) sells maternity apparel, breastfeeding/nursing products, and pregnancy-related merchandise directly to expectant and new mothers in Taiwan. The company operates as a single-brand D2C retailer through its own e-commerce website (mamaway.com.tw) under the trade name MAMAWAY MATERNITY, with no disclosed third-party distribution channels.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Maternity apparel
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Peers10 records
1H&M Maternity
TypeBroad incumbent
Description

Maternity line of global fast-fashion retailer H&M, sold online and in-store. Comparable as a competitor offering maternity apparel at scale, though as part of a broader women's apparel portfolio rather than a dedicated maternity specialist.

2Seraphine
TypeDirect peer
Description

UK-founded maternity and nursing wear brand with strong DTC e-commerce presence. Comparable to Mamaway as a specialty DTC maternity apparel retailer targeting pregnant and breastfeeding women with a focused product range.

3Bump Maternity
TypeDirect peer
Description

Online-first specialty retailer of maternity clothing and nursing wear. Closely comparable to Mamaway in business model (DTC e-commerce, narrow maternity focus) and customer segment (expectant and nursing mothers).

4Hotmilk Lingerie
TypeDirect peer
Description

New Zealand-based brand specializing in maternity and nursing intimate apparel and loungewear. Comparable to Mamaway for its specialized focus on nursing bras and maternity undergarments sold primarily through DTC channels.

5Mothercare
TypeBroad incumbent
Description

Global retailer of maternity, baby, and children's products with broad assortment and physical store footprint. Comparable to Mamaway as a long-established specialty retailer targeting expectant and new mothers with apparel and nursing products, though operating at vastly larger scale across multiple geographies.

6Cake Maternity
TypeDirect peer
Description

Australia-based specialty brand focused exclusively on maternity and nursing apparel, sold through DTC and select retailers. Directly comparable to Mamaway as a focused maternity/nursing apparel brand serving expectant and new mothers with a similar product positioning.

7Pigeon (Pigeon Corporation)
TypeRegional player
Description

Japanese consumer products company with a major maternity, baby care, and nursing product portfolio sold across Asia. Comparable to Mamaway for its regional focus on Asian maternity/breastfeeding consumers and overlap in nursing-related product categories, though operating at much larger scale.

8Boob Design
TypeRegional player
Description

Swedish maternity and nursing apparel brand with European-centric distribution. Comparable as a specialty European maternity apparel brand targeting the same nursing-mother persona, though geographically distant from Mamaway's Taiwan home market.

9Bravado Designs
TypeEmerging player
Description

Specialty brand focused on nursing bras and breastfeeding apparel, sold primarily through DTC channels. Comparable to Mamaway for its narrow focus on nursing/breastfeeding product needs of new mothers, overlapping with Mamaway's nursing-related assortment.

10ASOS Maternity
TypeBroad incumbent
Description

Maternity sub-brand of ASOS, a major online fashion retailer offering a dedicated maternity range. Comparable as a large-scale online maternity apparel competitor, though operating as a vertical within a much broader fashion marketplace rather than a focused maternity specialist.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mamaway

Maternity Apparelmamaway.com.tw

Mamaway firmographics

Firmographics
Name
Mamaway
Legal name
媽媽餵股份有限公司
Website
https://mamaway.com.tw
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Mamaway industry classification

Industry
Product category
Maternity Apparel
SIC
Retail-Women's Clothing Stores (5621)
akta.pro primary industry
Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL)
akta.pro secondary industries
Baby, Kids & Maternity DTC (CRAFACAI), Baby, Kids & Maternity Online Retailers (CRAFADAI), Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)

Keywords

  • Maternity apparel
  • Nursing wear
  • Breastfeeding products
  • Pregnancy clothing
  • Maternity accessories

Mamaway business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Personnel, Operations

Distribution channels1 record

Mamaway product offering

Product offering

Core offering

Mamaway (媽媽餵股份有限公司) sells maternity apparel, breastfeeding/nursing products, and pregnancy-related merchandise directly to expectant and new mothers in Taiwan. The company operates as a single-brand D2C retailer through its own e-commerce website (mamaway.com.tw) under the trade name MAMAWAY MATERNITY, with no disclosed third-party distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

  • Maternity apparel

Companies that use Mamaway

Customer profile

Segments1 record

Ideal customer profiles1 record

Mamaway technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Mamaway partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves1 record

Mamaway competitors and assessment

Company assessment

Broad incumbents

  • H&M Maternity: Maternity line of global fast-fashion retailer H&M, sold online and in-store. Comparable as a competitor offering maternity apparel at scale, though as part of a broader women's apparel portfolio rather than a dedicated maternity specialist.
  • Mothercare: Global retailer of maternity, baby, and children's products with broad assortment and physical store footprint. Comparable to Mamaway as a long-established specialty retailer targeting expectant and new mothers with apparel and nursing products, though operating at vastly larger scale across multiple geographies.
  • ASOS Maternity: Maternity sub-brand of ASOS, a major online fashion retailer offering a dedicated maternity range. Comparable as a large-scale online maternity apparel competitor, though operating as a vertical within a much broader fashion marketplace rather than a focused maternity specialist.

Direct peers

  • Seraphine: UK-founded maternity and nursing wear brand with strong DTC e-commerce presence. Comparable to Mamaway as a specialty DTC maternity apparel retailer targeting pregnant and breastfeeding women with a focused product range.
  • Bump Maternity: Online-first specialty retailer of maternity clothing and nursing wear. Closely comparable to Mamaway in business model (DTC e-commerce, narrow maternity focus) and customer segment (expectant and nursing mothers).
  • Hotmilk Lingerie: New Zealand-based brand specializing in maternity and nursing intimate apparel and loungewear. Comparable to Mamaway for its specialized focus on nursing bras and maternity undergarments sold primarily through DTC channels.
  • Cake Maternity: Australia-based specialty brand focused exclusively on maternity and nursing apparel, sold through DTC and select retailers. Directly comparable to Mamaway as a focused maternity/nursing apparel brand serving expectant and new mothers with a similar product positioning.

Regional players

  • Pigeon (Pigeon Corporation): Japanese consumer products company with a major maternity, baby care, and nursing product portfolio sold across Asia. Comparable to Mamaway for its regional focus on Asian maternity/breastfeeding consumers and overlap in nursing-related product categories, though operating at much larger scale.
  • Boob Design: Swedish maternity and nursing apparel brand with European-centric distribution. Comparable as a specialty European maternity apparel brand targeting the same nursing-mother persona, though geographically distant from Mamaway's Taiwan home market.

Emerging players

  • Bravado Designs: Specialty brand focused on nursing bras and breastfeeding apparel, sold primarily through DTC channels. Comparable to Mamaway for its narrow focus on nursing/breastfeeding product needs of new mothers, overlapping with Mamaway's nursing-related assortment.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Mamaway social profiles

Digital presence

Mamaway financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mamaway leadership team

Management profile

Number of profiles

Mamaway funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mamaway M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamaway

What does Mamaway do?

Mamaway (媽媽餵股份有限公司) sells maternity apparel, breastfeeding/nursing products, and pregnancy-related merchandise directly to expectant and new mothers in Taiwan. The company operates as a single-brand D2C retailer through its own e-commerce website (mamaway.com.tw) under the trade name MAMAWAY MATERNITY, with no disclosed third-party distribution channels.

Is Mamaway a public or private company?

Mamaway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mamaway founded?

Mamaway was founded in -1. It employs 11 to 50 people.

Who are Mamaway's main competitors?

Broad incumbents on record are H&M Maternity, Mothercare and ASOS Maternity. Direct peers are Seraphine, Bump Maternity, Hotmilk Lingerie and Cake Maternity. Regional players are Pigeon (Pigeon Corporation) and Boob Design. Bravado Designs is listed as an emerging player.

Does Mamaway have an API?

No public API is recorded for Mamaway.

What industry is Mamaway in?

Mamaway's product category is Maternity Apparel. Its primary akta.pro industry code is CRAAAHAL, Maternity & Nursing Wear (Moms-to-be), with a secondary code of CRAFACAI, Baby, Kids & Maternity DTC. Its SIC code is 5621.

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