Mamma Mia! The Party

Immersive Entertainment / Live Theatermammamiatheparty.co.uk

Mamma Mia! The Party is a London-based immersive entertainment venue founded in 2017, combining theatrical performance with dining under the globally recognized Mamma Mia! brand, serving live audiences in the UK market.

Company typePrivate
Founded-
Headquarters—
Headcount51–100
GTM typeB2C
OfferingServices

What Mamma Mia! The Party does

Mamma Mia! The Party is a London-based immersive entertainment operation founded in 2017 with a headcount of approximately 67 employees. The company name and its.co.uk web domain indicate it operates in the United Kingdom's live entertainment market, and the branding strongly suggests it is an experiential dining and performance concept tied to the globally recognized Mamma Mia! musical/film franchise. As an experiential venue business, it likely generates revenue through ticket sales, food and beverage service, merchandise, and potentially private event bookings.

The underlying operating model appears to combine theatrical performance with hospitality — a format that pairs staged musical content with a dining experience. With 67 employees and a London base, the scale is consistent with a mid-sized venue operation including front-of-house, kitchen, performance, and administrative staff. No proprietary technology platform, software products, or digital distribution channels are disclosed in the available data.

The available data set is notably thin: the primary source was a loading/verification page yielding no substantive company information, and most structured fields (revenue, funding, management, customers, partnerships, pricing) are empty. As a result, several aspects of the business — including revenue model mechanics, IP licensing arrangements, ownership structure, and customer segmentation — cannot be characterized with confidence from the input alone.

Mamma Mia! The Party firmographics

Firmographics

Name: Mamma Mia! The Party
Website: https://mammamiatheparty.co.uk
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: Mamma Mia! The Party is a London-based immersive entertainment venue founded in 2017, combining theatrical performance with dining under the globally recognized Mamma Mia! brand, serving live audiences in the UK market.
Ownership category
akta.pro rank

Mamma Mia! The Party industry classification

Industry

Product category: Immersive Entertainment / Live Theater
NAICS: Theater Companies and Dinner Theaters (711110), Drinking Places (Alcoholic Beverages) (7224)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Party Games, Activities & Interactive Entertainment (HSACACAJ)
akta.pro secondary industry: Venue & Banquet Hall Catering (THAFAIAC)

Keywords

Immersive theater
Themed dining
Live entertainment
Musical dinner show
Theatrical experiences

Mamma Mia! The Party business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Others

Mamma Mia! The Party product offering

Product offering

Core offering

Mamma Mia! The Party is an immersive theatrical dining experience located in London, built around the Mamma Mia! musical brand. The company sells ticketed live entertainment events that combine a multi-course dinner with a scripted, interactive performance inspired by the Mamma Mia! franchise. The offering is delivered at a single physical venue in London, United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

Mamma Mia! The Party Immersive Dinner Show A ticketed immersive theatrical experience in London combining a multi-course dinner with a live, scripted performance built around the Mamma Mia! brand. Targeted at individual consumers and tourist groups seeking a themed evening of entertainment and dining in the UK capital.

Companies that use Mamma Mia! The Party

Customer profile

Ideal customer profiles1 record

Mamma Mia! The Party technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Mamma Mia! The Party partnerships and signals

Strategic signal

Recent moves1 record

Mamma Mia! The Party competitors and assessment

Company assessment

Direct peers

ABBA Voyage: London-based immersive concert experience built on the same ABBA/Mamma Mia! creative universe. Directly comparable as a premium, IP-anchored, immersive entertainment product targeting similar tourist and leisure audiences.
The Candlelight Club: Pop-up immersive speakeasy-style dining and cocktail experience in London. Comparable ticketed, themed, performance-driven hospitality product.
Faulty Towers The Dining Experience: Immersive interactive dining theater built around the BBC's 'Fawlty Towers' IP. Directly comparable as a licensed-IP, dinner-and-performance experience operating in the UK and internationally.
The London Cabaret Club: A premium London dinner-and-cabaret venue combining theatrical performance with multi-course dining. Closely comparable business model, customer base, and pricing structure.
Moonshine Saloon: London-based immersive cocktail and dining experience with a themed narrative. Closely comparable format blending storytelling, premium beverages, and ticketed admission.
Alcotraz: Immersive cocktail bar experience in London with theatrical storytelling and themed F&B. Directly comparable as an experience-led, narrative-driven hospitality venue in the same market.

Regional players

Tina – The Tina Turner Musical (West End): Licensed-IP West End musical experience. Comparable as a branded theatrical product competing for the same West End leisure visitor and ticket-spend pool, though delivered as a traditional seated musical rather than dinner theater.

Broad incumbents

Madame Tussauds London: Iconic London ticketed attraction built around licensed celebrity IP. Comparable as a premium, IP-led, tourist-focused entertainment venue in the same London catchment.
Punchdrunk: Pioneer of large-scale immersive theater (Sleep No More). Comparable as a leader in the immersive theatrical entertainment category, though operating at a different scale and with non-dining formats.
Merlin Entertainments: Global operator of branded entertainment attractions (Madame Tussauds, LEGOLAND). Comparable as a large-scale operator of paid, IP-driven, experience-led leisure venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Mamma Mia! The Party financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mamma Mia! The Party leadership team

Management profile

Number of profiles

Mamma Mia! The Party funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mamma Mia! The Party M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamma Mia! The Party

What does Mamma Mia! The Party do?

When was Mamma Mia! The Party founded?

Mamma Mia! The Party was founded in -1. It employs 51 to 100 people.

Who are Mamma Mia! The Party's main competitors?

Direct peers on record are ABBA Voyage, The Candlelight Club, Faulty Towers The Dining Experience, The London Cabaret Club, Moonshine Saloon and Alcotraz. Tina – The Tina Turner Musical (West End) is listed as a regional player. Broad incumbents are Madame Tussauds London, Punchdrunk and Merlin Entertainments.

Does Mamma Mia! The Party have an API?

No public API is recorded for Mamma Mia! The Party.

What industry is Mamma Mia! The Party in?

Mamma Mia! The Party's product category is Immersive Entertainment / Live Theater. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment, with a secondary code of THAFAIAC, Venue & Banquet Hall Catering. Its NAICS code is 711110 and its SIC code is 7900.