MAMYLAC

What MAMYLAC does

MAMYLAC is a Belgian, family-owned manufacturer of calf milk powder headquartered in Malmedy, Walloon Region, legally incorporated in 1988 with operational roots extending back to 1966 when founder Gaston Dohogne began work on automatic calf feeding. The company produces a four-tier product portfolio — MAMYLAC START (newborn/immunostart formulations including IMMUNOSTART and STARTIVO), MAMYLAC PREMIUM (high-quality formulas such as SPECIAL 50, OPTIMAL 50, ACTION 30, FINISH 0, and LACTO+), MAMYLAC PULMO (respiratory-health variants using plant extracts rich in fatty acids), and MAMYLAC ECOPRO (standard-quality economic SKUs) — each differentiated by skimmed-milk-powder content (0%–50%) and dairy-versus-vegetable protein composition. Core technology centers on spray-drying fat incorporation for digestibility, balanced casein/whey protein dosing across livestock types (Blanc Bleu Belge, dairy, starter, weaning), and micronutrient enrichment; in 2018 the company exited automatic calf-feeder manufacturing to concentrate exclusively on milk powder production.

MAMYLAC operates a B2B go-to-market selling through a Benelux distributor network (Belgium, Netherlands since 2013, Luxembourg) supported by dedicated French- and Dutch-speaking technical advisors who deliver personalized on-farm guidance on feeding, growth, ventilation, and breeding. The company has no public pricing, no digital/API product surface, and no disclosed enterprise contracts; revenue is contact-based via advisors and distributors and is not publicly reported.

The business is small (firmographic headcount of approximately 5, though team coverage spans production, maintenance, operations, advisory, and administrative roles), privately held with continuity under the Dohogne family (Christian Dohogne as General Director since 2008), and has invested in capacity (2015 automatic packaging line, 2024 facility adaptation) and brand renewal (refreshed bilingual website, Agriflanders 2025 exhibition presence) in recent years. Customer references are exclusively mid-market Benelux livestock farms, and the company maintains a family-business culture emphasizing trust and proximity to breeders rather than scale-driven market share.

Name

MAMYLAC

Legal name

Mamylac

Website

https://mamylac.be

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

MAMYLAC is a Belgian family-owned manufacturer of calf milk powder, producing specialized nutritional formulations across four product lines for BBB cattle breeders, dairy farmers, and beef calf operations throughout the Benelux region.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514), Animal Food Manufacturing (3111)

SIC

Dairy Products (2020)

akta.pro primary industry

Milk Powder, Condensed & Evaporated Milk Manufacturing (AFAKAKAG)

akta.pro secondary industry

Milk Protein Concentrates/Isolates (MPC/MPI) Manufacturing (AFAHAFAD)

Keywords

• Calf milk powder
• Animal nutrition products
• Livestock feed manufacturing
• Dairy farming supplies
• Calf rearing solutions

Headquarters

HQ city

Malmedy, Walloon Region

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Calf milk powder sales: B2B sale of specialized calf milk powder products to livestock breeders across Benelux. Products are sold through distributors and direct technical advisor relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MAMYLAC is a Belgian manufacturer of specialized calf milk powder products for livestock breeders. The company formulates and produces milk powders combining skimmed milk powder, whey protein, casein, vegetable fats, and micronutrients, organized into four product lines (START, PREMIUM, PULMO, ECOPRO) that cover every stage of calf development from newborn through weaning.

Product overview

MAMYLAC is a Belgian manufacturer of calf milk powder, offering a diversified product portfolio organized across four main lines: START (for newborns with IMMUNOSTART and STARTIVO), PREMIUM (high-quality formulas including SPECIAL 50, OPTIMAL 50, ACTION 30, FINISH 0, and LACTO+ supplement), PULMO (respiratory health support with TOP 50, OPFOK 45, and SEVRAGE 0 variants), and ECOPRO (economical standard-quality options including ECOPRO 50, ECOPRO 45, and ECOPRO 0). Each product line addresses specific developmental stages and farm types (BBB/dairy), budgets, and health concerns, with formulations varying in skimmed milk powder content (0-50%) and protein sources (dairy vs. vegetable).

Differentiator

Problem solved

Functional benefit

Brands

• MAMYLAC START: Product range designed for newborn calves, including IMMUNOSTART and STARTIVO formulas for early calf nutrition
• MAMYLAC PREMIUM
• MAMYLAC PULMO
• MAMYLAC ECOPRO

Products and services

• Mamylac START A product line designed for newborn calves from the first days of life, offering ideal nutritional support for a successful start. Includes IMMUNOSTART and STARTIVO formulas.
• Mamylac PREMIUM Superior quality milk powders distinguished by rigorous ingredient selection and high-quality dairy raw materials, offering easy digestion and immune system support for young calves. Includes SPECIAL 50, OPTIMAL 50, ACTION 30, FINISH 0, and LACTO+ variants.
• Mamylac PULMO A proactive nutritional solution supporting respiratory health of calves, addressing problems caused by viruses (IBR, BVD) and bacterial infections (Pasteurella, Mycoplasma) using plant extracts rich in fatty acids. Includes TOP 50, ELEVAGE 45, and SEVRAGE 0 variants.
• Mamylac ECOPRO A standard quality milk powder at competitive price, targeting farmers with healthy calves less prone to disease. Includes ECOPRO 50, ECOPRO 45, and ECOPRO 0 variants.

Quantifiable outcome

• Results visible in 7-10 days of PULMO range use: significant reduction in lung and respiratory problems
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Bonanza Calf Nutrition: Dutch-based calf milk replacer specialist focused on dairy and veal calves in the Benelux and European markets — a smaller, more directly comparable competitor to MAMYLAC in the regional calf nutrition niche.

Broad incumbents

• FrieslandCampina: Major Dutch dairy cooperative producing milk powders, whey proteins, and dairy ingredients used in calf milk replacers — both a potential upstream supplier to MAMYLAC and a competitor in spray-dried milk powder categories.
• Cargill Animal Nutrition: Global agribusiness giant whose animal nutrition business includes calf milk replacers and specialty young-animal feeds — touches MAMYLAC's category through large-volume, branded milk replacers sold across Europe.
• Lactalis: French-headquartered global dairy group with extensive milk powder and dairy ingredient production, including infant and specialty nutrition — competes with MAMYLAC for skimmed milk powder and whey supply and overlaps in milk-based nutritional powders.
• Trouw Nutrition (Nutreco): Global animal nutrition division of Nutreco (SHV Holdings) offering calf milk replacers, premixes, and feed specialties across 80+ countries — competes with MAMYLAC in the calf-replacer segment but as part of a much broader portfolio.

Direct peers

• Volac: UK-based manufacturer of calf milk replacers and young animal nutrition products distributed across Europe, directly comparable to MAMYLAC's product range and B2B distribution model.
• Milk Products LLC: US-based manufacturer of calf milk replacers and colostrum products for dairy and beef calves — uses comparable spray-drying and whey/casein formulation technology and addresses the same end-customer profile, though geographically distinct.
• Denkavit: Dutch-headquartered specialist manufacturer of calf milk replacers and young animal nutrition, with a multi-decade heritage and European-wide distribution including the Benelux — the closest direct competitor to MAMYLAC's calf milk powder portfolio.
• Sprayfo (Sloten/Den Ouden): Specialist brand producing calf milk replacers and milk powders for young animals, distributed across Europe — directly competitive with MAMYLAC's product categories and customer base.

Regional players

• Vitfoss: Scandinavian-based specialist in vitamin and mineral premixes for young animal feed, including calf milk replacer formulations — operates in the same upstream ingredient/formulation space as MAMYLAC but primarily in Nordic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=RMbGEDXPWO4
• LinkedInlinkedin.com/company/etsmamysa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAMYLAC