Management Academy

What Management Academy does

Management Academy SRL is a Belgian professional training company founded in 2008 and headquartered in Erpent (Namur), operating in the francophone Belgian market with content distributed into the broader Francophonie mondiale. The company delivers a "Formation 4.0" blended-learning curriculum spanning 12+ categories — Digital Learning, Marketing, Leadership, Entrepreneurship, AI, Merchandising, Social Media, Strategy & Innovation, Sales Techniques, Finance & Accounting, Organisation, and Storytelling — combining self-paced video e-learning modules with live workshops and one-on-one coaching sessions delivered via Zoom. The platform is anchored by founder and director Marc-Alexandre Legrain and supported by a network of 15+ expert trainers covering adjacent specializations (customer experience, digital marketing, pedagogy, business creation, video editing).

The underlying technology is a digital learning platform with video-based content, webinar/virtual-classroom capabilities, and a chatbot-powered maturity assessment ("Audit de maturité digitale") that routes learners into recommended tracks. Distribution is primarily through a self-serve e-commerce storefront with Belgian-localized payment integrations (Bancontact, KBC/CBC, Belfius, Apple Pay), supplemented by a "Formations Intra-Entreprise" B2B contract channel for custom enterprise delivery and auto-renewing "Formules de formation" subscription packages. Revenue streams include transactional course sales (€150-€250 per course, with promotional pricing as low as €99), individual coaching sessions (€120-€250 per session), recurring subscriptions, and bespoke in-company training on monthly invoicing. The customer base is overwhelmingly SMB and individual — entrepreneurs, managers, trainers, and liberal professions — with no enterprise anchor logos disclosed in available evidence.

Name

Management Academy

Legal name

Management Academy SRL

Website

https://management-academy.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Management Academy is a Belgian blended-learning training company founded in 2008, offering video-based e-learning plus live coaching across 12+ categories (marketing, leadership, AI, entrepreneurship, digital learning) to entrepreneurs, managers, and liberal professions primarily in francophone Belgium.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), People Management & Supervisory Skills (EDABAAAB)

Keywords

• Professional training services
• Blended learning programs
• Corporate coaching
• E-learning courses
• Management development

Headquarters

HQ city

Erpent (Namur)

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Open Training Courses (Formations Ouvertes): Individual course enrollments available for purchase through the website. One-off training sessions and packages of training. Includes online recorded formations, live webinars, and virtual classes.
2. Training Formulas (Formules de formation): Subscription packages offering multiple training sessions or ongoing access to training content. Automatically renewed for consecutive periods unless cancelled with 1-month notice.
3. In-Company Training (Formations Intra-Entreprise): Custom training programs delivered exclusively to client's employees. Contract-based engagements with monthly invoicing based on days delivered.
4. Coaching Services: Personalized coaching sessions (typically 1 hour via video/visio) bundled with courses or sold separately for business coaching, marketing coaching, and digital learning guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Management Academy is a Belgian training services company that delivers professional development programs for entrepreneurs, managers, and independent professionals. Its core offering combines video-based online modules with live workshops and personalized one-on-one coaching sessions (the "Formation 4.0" blended learning methodology), delivered either as open-enrollment individual courses or as custom in-company training engagements across 12+ categories including marketing, leadership, digital learning, entrepreneurship, AI, finance, and sales techniques.

Product overview

Management Academy is a Belgian training services company offering a comprehensive portfolio of professional development programs organized around a core Blended Learning methodology. The platform provides training across 12 categories including Digital Learning, Marketing, Leadership, Entrepreneurship, Finance & Accounting, Merchandising, Organization, Social Media, Strategy & Innovation, and Sales Techniques, along with an AI Training category. The offering is structured as coaching/coaching courses with add-on modules available for purchase, featuring video-based e-learning content combined with live coaching sessions via Zoom. Key instructors include Marc-Alexandre Legrain (Digital Learning and Marketing expert with 60,000+ people trained since 2007), Daniel Jacques (Customer Experience and ATYPIK Method), Olivier Gebka (Digital Marketing and e-Tourism), Simon Pirard (Business Creation), Christian Reenaers (Pedagogy), and Katia Vandenbossche (Video Editing). The platform supports e-commerce checkout with multiple Belgian payment methods.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Company Training (Formations Intra-Entreprise) Custom corporate training programs designed and delivered exclusively for a single client's employees. Signed contracts, custom scope, and bespoke pricing apply.
• Open Training Courses (Formations Ouvertes) Individual course enrollments available for purchase directly through the website, including online recorded formations, live webinars, and virtual classes.
• Subscription Formulas (Formules de formation) Recurring subscription packages providing bundled access to multiple training sessions or ongoing training content with automatic renewal.
• Digital Learning Training Category Online training modules covering digital transformation topics, available for independent professionals and corporate teams seeking modern pedagogical approaches.
• Marketing Training Category Courses covering digital marketing strategy, customer experience, storytelling, and sales techniques for professionals and entrepreneurs.
• Leadership Training Category Management and leadership development programs for managers and business owners seeking to improve organizational performance.
• Entrepreneurship Training Category Courses covering business creation, company management, and entrepreneurship skills for startup founders and small business owners.
• Intelligence Artificielle (AI) Training Category Artificial intelligence-focused training courses covering AI applications, tools, and implementation strategies for business contexts.
• Merchandising Training Category Retail merchandising courses teaching visual merchandising principles, sales optimization, and store layout strategies for retail professionals.
• Organisation Training Category Organization and efficiency courses covering time management, priority setting, project management, and business process optimization.
• Social Media Training Category Social media marketing courses covering platform strategies, content creation, and community engagement for digital marketing.
• Strategy & Innovation Training Category

Quantifiable outcome

• 98%+ customer satisfaction rate
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Coursera: Large online learning platform offering professional development, management, and digital marketing courses from universities and companies. Comparable as a destination for self-paced professional training, though Coursera's model is broader and lower-touch than Management Academy's coaching-led approach.
• ICHEC Brussels Management School – Executive Education: Belgian business school's executive education arm offering non-degree management and leadership programs. Comparable as a Brussels-based provider of professional management development courses targeting similar Francophone manager and entrepreneur audiences.
• LinkedIn Learning: Subscription-based professional video training library integrated into LinkedIn, covering leadership, marketing, and digital skills. Comparable as an alternative source of self-paced business and management training for the same professional audience.
• Dale Carnegie Training: Global incumbent in management and leadership training with a long-established franchise model. Comparable in leadership, management, and soft-skills curriculum, though operating at much larger scale and broader geographic reach than Management Academy.
• Skillsoft: Enterprise-focused corporate learning platform offering leadership, business, and digital skills content delivered via subscription. Comparable as a provider of structured professional development content to organizations and individual learners.

Regional players

• Francis Lefebvre Formation: French professional training provider focused on accounting, tax, legal, and management topics for professionals and firms. Comparable as a Francophone specialist training provider with a practitioner-led, category-by-category curriculum.
• IFG (Institut de Formation en Gestion): Belgian management and professional training institute offering courses in management, marketing, and leadership across the country. Directly comparable as a Wallonia/Brussels-based professional training provider serving similar SME and manager audiences.

Direct peers

• Cegos: International corporate training provider headquartered in France with strong European footprint, offering management, leadership, and professional development programs. Directly comparable as a multi-category business training provider targeting enterprises and individuals across Europe.
• Orsys: French corporate training specialist with a broad catalogue of professional development, management, and digital training courses delivered in-person and remotely. Comparable to Management Academy in content scope, blended delivery model, and Francophone SMB/enterprise target market.

Emerging players

• Udemy: Global marketplace for paid online courses across professional and creative categories. Comparable in course-discovery and self-serve purchase model, though Udemy is a marketplace while Management Academy is a curated, coaching-augmented offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ManagementAcademy.tv
• LinkedInlinkedin.com/company/management-academy-net

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Management Academy