M&M Garage Doors

What M&M Garage Doors does

M&M Garage Doors is a residential garage door service company headquartered in New Haven, Michigan, offering installation, repair, maintenance, and custom garage door products to homeowners across more than 60 Michigan cities. The company operates from nine office, showroom, and warehouse locations spanning southeast Michigan (New Haven, Sterling Heights, Troy, Farmington Hills, Ypsilanti), western Michigan (Grand Rapids, Lowell, Zeeland), and northern Michigan (Traverse City), with service coverage across Macomb, Kent, Oakland, St. Clair, Wayne, and Lapeer Counties. Core service offerings include garage door installation, repair (tracks, rollers, springs, openers, weather seals), preventive maintenance and tune-ups, and a custom garage door product line spanning six materials: copper, steel, aluminum, glass, hardwood, and faux wood, plus Heritage Traditional and Carriage House style doors. The company works with major industry brands including Amarr, LiftMaster, Clopay, Raynor, Garaga, Wayne Dalton, Hörmann, and others; it holds exclusive authorized Amarr installer status in Michigan and dedicated LiftMaster dealer status, and its technicians are licensed, insured, and available 24/7.

The business runs on a direct-to-consumer professional services model. Customers reach M&M through a toll-free 866 number, online booking forms (including multi-step service request forms with embedded tracking fields), local SEO landing pages across 60+ Michigan communities, blog content marketing, and an Instagram presence. Pricing is quote-based on all jobs; the company offers free estimates, runs sweepstakes promotions (e.g., a free garage door giveaway), and provides financing options referenced on the site. Distribution is field-based: licensed technicians provide on-site estimates, installation, repair, and maintenance at customer properties, supplemented by appointment-only showrooms at multiple office locations. Revenue streams are dominated by installation labor plus materials pass-through, recurring repair work, and preventative maintenance contracts. Customer mix is essentially 100% residential homeowners, with a separately listed commercial services phone line suggesting a small commercial overlay. The company is privately held with no disclosed funding, parent company, or acquisitions, and reports only 16 employees despite a nine-location footprint — implying heavy reliance on field technician labor that may be classified or contracted outside the disclosed headcount.

M&M's strategic positioning leans on three structural assets: (1) exclusive regional OEM partnerships (Amarr, LiftMaster) that competitors cannot replicate at the Michigan level; (2) a multi-location physical footprint with broad local SEO coverage that supports lead generation across the state; and (3) trust and compliance credentials (Google Guaranteed, EPA Lead Safe, LOC8NEARME.com 2025) that materially influence homeowner purchase decisions in this category. There is no disclosed proprietary technology, software platform, or AI capability; the company's differentiation is operationally and reputationally rather than technologically driven.

Name

M&M Garage Doors

Legal name

M&M Garage Doors

Website

https://mandmdoor.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

M&M Garage Doors is a Michigan-based residential garage door service company offering installation, repair, maintenance, and custom garage door products to homeowners across more than 60 Michigan cities from nine office and showroom locations, holding exclusive Amarr installer and dedicated LiftMaster dealer status.

Ownership category

akta.pro rank

Product category

Residential Garage Door Services

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Garage Door Cable, Roller & Hinge Repair (HSAGAMAC)

akta.pro secondary industries

Garage Door Conversion & Upgrade Services (Chain/Belt/Screw/Jackshaft) (HSAGAMAL), Garage Door Off-Track Reset & Emergency Service (HSAGAMAF), Garage Door Sensor, Keypad & Remote Repair/Programming (HSAGAMAG), Garage Doors & Rolling Shutters (IMADAIAE)

Keywords

• Garage door installation
• Garage door repair
• Residential garage doors
• Garage door maintenance
• Custom garage doors

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Garage Door Installation: New garage door installation services for residential and commercial properties. The company offers traditional, carriage house, and custom garage doors in various materials including steel, aluminum, copper, glass, hardwood, and faux wood.
2. Garage Door Repair Services: Repair services for all garage door issues including tracks, rollers, springs, openers, and weather seals. Services include torsion and extension spring repair and replacement.
3. Garage Door Maintenance: Preventive maintenance and tune-up services including visual inspections, lubrication, balance checks, and weather stripping maintenance. Annual inspection recommendations.
4. Garage Door Opener Services: Repair and replacement of garage door openers and motors from various manufacturers. Remote control and keypad repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

M&M Garage Doors is a residential garage door service company in Michigan that sells and installs garage doors, provides repair services (tracks, rollers, springs, openers), and offers preventive maintenance. As an authorized and exclusive Amarr installer and dedicated LiftMaster dealer, the company provides custom garage doors in materials including copper, steel, aluminum, glass, hardwood, and faux wood, as well as Heritage Traditional and Carriage House styles.

Product overview

M&M Garage Doors is a residential garage door service company offering installation, maintenance, repair, and replacement services. They specialize in custom garage doors across seven material types: copper, steel, aluminum, glass, hardwood, and faux wood. Their product portfolio includes Heritage Traditional and Carriage House style doors. The company operates as an authorized Amarr installer and LiftMaster dealer, serving Southeast Michigan through multiple office locations. Core services are complemented by garage door opener repair and spring replacement services.

Differentiator

Problem solved

Functional benefit

Products and services

• Garage Door Installation Professional installation of residential garage doors, including new construction and replacement, performed by licensed and insured technicians across Southeast Michigan.
• Garage Door Repair Repair services for damaged tracks, rollers, springs, openers, and other garage door components, covering all makes and models.
• Garage Door Maintenance Annual tune-ups and maintenance services including visual inspection, component lubrication, track balancing, safety checks, and weather stripping cleaning.
• Garage Door Springs Service Service and replacement for torsion and extension springs, typically rated for 10,000 cycles or seven to ten years of use.
• Residential Garage Door Openers Repair, replacement, and installation of automatic garage door openers and motor units, including remote control and keypad services, as a dedicated LiftMaster dealer.
• Custom Copper Garage Doors Custom residential garage doors featuring copper materials, offering elegance, durability, low maintenance, and energy efficiency with customization options.
• Custom Steel Garage Doors Steel garage doors designed with barn-style aesthetics, featuring unique hardware, decorative hinges, handles, and wood overlays with various patterns including vertical, horizontal, or diagonal designs.
• Custom Aluminum Garage Doors Aluminum garage doors designed for enhanced curb appeal and improved energy efficiency, suitable for Michigan weather conditions.
• Custom Glass Garage Doors Custom glass garage doors offering modern aesthetics with options for frosted, designer-etched, or beveled windows for natural light.
• Custom Hardwood Garage Doors Custom-built hardwood garage doors designed to match home aesthetics with options for windows, special colors, or unique shapes.
• Custom Faux Wood Garage Doors Garage doors with wood finish appearance combining rustic, warm aesthetics with lower maintenance requirements than natural wood.
• Heritage Traditional Garage Doors Classic garage doors typically made of durable wood or steel featuring raised panels, decorative windows, symmetrical layouts, and customizable hardware and colors.
• Heritage Carriage House Garage Doors Carriage-style garage doors featuring classic designs with decorative hardware, hinges, and handles reminiscent of traditional carriage houses.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Amarr Garage DoorscoreOEM/ Whitelabel/ Licensing PartnerM&M Garage Doors is an authorized and exclusive Amarr installer in Michigan. As their exclusive partner, M&M provides access to high-quality Amarr garage door materials and products for residential installations.
• LiftMastercoreTechnology or IntegrationM&M Garage Doors is a dedicated LiftMaster dealer, providing customers with quality garage door openers and motors from the LiftMaster brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Amarr Garage Doors: Garage door manufacturer and M&M's exclusive Michigan installation partner. Operates upstream in the same value chain and product category, and a strategic shift in their distribution model would directly affect M&M.
• LiftMaster: Garage door opener manufacturer and M&M's dedicated dealer partner. Operates upstream in the same product category; LiftMaster's product roadmap and dealer economics shape M&M's smart opener upsell opportunity.

Direct peers

• A1 Garage Door Service: Multi-state garage door service company providing residential installation, repair, and opener services. Closely comparable service mix and direct-to-consumer go-to-market motion.
• Precision Garage Door Service: National garage door installation, repair, and maintenance franchise serving homeowners across the U.S. Direct competitor offering the same residential service portfolio and operating model as M&M Garage Doors.

Broad incumbents

• Overhead Door Corporation: One of the largest U.S. garage door manufacturers with a national network of distributors and installing dealers. Provides the same product category and serves overlapping residential customers, but at much greater scale and as a broad incumbent.
• Clopay: Largest U.S. residential garage door manufacturer whose products M&M installs and services. Operates in the same product category and end market, but as a manufacturer rather than installer.
• Pella: Major U.S. window and door manufacturer and installer with a broader home services footprint. Comparable at the level of residential building products and installation service model, though not specialized in garage doors.
• Wayne Dalton: Major U.S. garage door manufacturer whose products are serviced by M&M. Shares the same residential garage door category and customer base but competes indirectly as an upstream supplier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mandmdoors247
• LinkedInlinkedin.com/company/mandmdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&M Garage Doors