M&P Creatives

What M&P Creatives does

M&P Creatives is a privately held creative agency headquartered at 503 Vicars 1 Rd, Quezon City, Metro Manila, Philippines, founded in 2013 by Macky Macapagal (Director of Photography) and Paula Bianca Lim-Macapagal (Managing Director). Originally a home-based wedding and events coverage team, the company pivoted in 2015 to serve corporate clients with full-service video production needs and in 2019 repositioned as a full-service creative agency upon successfully delivering its first year-long integrated branded campaign (MMDA-DILG's 'Oplan Tubig Para Sa Kinabukasan'), coinciding with the opening of a dedicated studio to mentor and train its growing team.

The agency operates four interconnected service lines: (1) Video Production — end-to-end from concept development and scriptwriting through shooting, talent casting, scoring, sound design, and post-production; (2) Digital Content — animation, corporate AVPs, explainer videos, social media content, webinars, and podcasts; (3) Branded Campaigns — strategy, development, execution, and management across online and on-ground activations; and (4) Equipment Rental — camera, lighting, and production gear provided via a partnership with Lumino. There is no proprietary technology platform; delivery relies on standard creative production tooling. The agency's portfolio spans 12+ named enterprise and government clients across telecommunications (Globe Business), retail (SM Appliance Center, Ayala Malls), government (MMDA-DILG, NEDA), healthcare (St. Luke's Medical Center), aviation (Singapore Airlines), electronics (Devant), and FMCG (Rakso CT / Choco Mucho).

M&P generates revenue through project-based professional services fees, with pricing determined per project via quote requests and consultation bookings initiated through its website. The go-to-market is sales-led and direct, supported by a multi-channel presence (website portfolio, Facebook, Instagram, LinkedIn, email newsletter, case-study content, and a 'Book a Call' consultation feature). Operating geography is domestic Philippines with services concentrated in Metro Manila. The company is founder-owned, has no disclosed institutional funding, employs approximately 18 people, and maintains no public certifications, patents, awards, or AI/ML capabilities.

Name

M&P Creatives

Legal name

M&P Creatives

Website

https://mandpcreatives.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

M&P Creatives is a Quezon City-based creative agency founded in 2013 that delivers video production, digital content, and branded campaign services to enterprise and government clients across the Philippines, including Globe, SM, MMDA-DILG, St. Luke's, and Singapore Airlines.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Advertising Agencies (541810)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Video production services
• Digital content creation
• Branded campaign management
• Creative agency services
• Production equipment rental

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video Production Services: End-to-end video production services including concept development, script writing, production, and post-production. Revenue is generated through project-based fees for corporate video productions, TV commercials, and promotional videos.
2. Digital Content Creation: Creation of online media content including social media content, animations, corporate videos, explainer videos, webinars, and podcasts. Project-based pricing for content creation services.
3. Branded Campaigns: Development and execution of marketing campaigns including social media marketing and management, online and on-ground activations, and branded collateral production. Revenue generated through campaign development and management fees.
4. Equipment Rental: Camera, lights, and equipment rental services for production requirements. Revenue from rental fees for professional videography equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

M&P Creatives is a creative agency providing end-to-end video production, digital content creation, and branded campaign services for corporate clients, government agencies, and commercial brands. Services cover concept development, script writing, production, post-production, animation, social media content, campaign management, online and on-ground activations, and equipment rental.

Product overview

M&P Creatives is a creative agency offering four interconnected service lines: Video Production (end-to-end services from concept to post-production), Digital Content (animation, corporate videos, social media content, webinars, and online series), Branded Campaigns (strategy, execution, and activation across online and on-ground channels), and Equipment Rental (camera, lights, and production gear through their Lumino partner). The agency operates as a unified service offering rather than a software platform, with capabilities designed to complement each other for comprehensive brand storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production End-to-end video production services including concept development, script writing, musical scoring, sound design, studio and on-site shoots, talent casting, production and logistics management, and post-production for corporate clients, government agencies, and commercial brands.
• Digital Content Creation of online media content including animation, corporate AVPs, digital shows, event highlights, explainer and infomercial content, live streaming, training videos, TV commercials, online series, product features, social media content, and webinars for corporate and government clients.
• Branded Campaign Strategic online and offline marketing activations including key visual and branded collaterals, campaign development and execution, social media marketing and management, and online and on-ground activation for corporate and government clients.
• Equipment Rental Professional videography equipment rental including cameras, lights, and other production equipment, facilitated through partner Lumino for production needs.

Quantifiable outcome

• Produced 68 creative materials for St. Luke's Medical Center Information Channel
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Team Manila: Independent Filipino creative studio producing branded campaigns, video content, and design work for both commercial and government clients. Comparable in offering integrated creative services at a Philippine independent-agency scale.
• Propel Manila: Independent Manila-based creative and digital agency offering brand strategy, content production, and campaign services. Closest direct comparable to M&P in scale, services, and Manila-market positioning, competing for similar mid-to-large enterprise clients.
• Castle Media Production: Philippine-based video production and content agency offering corporate video, TV commercials, and branded content. Directly comparable to M&P in core video-production capability, Manila market focus, and enterprise client base.
• NuWorks Interactive: Philippine digital and creative agency providing digital content, social media management, and branded campaigns. Directly comparable to M&P's digital-content and branded-campaign offerings for Manila enterprise clients.

Broad incumbents

• Publicis Manila: Philippine office of Publicis Groupe offering creative, digital, and campaign services. Comparable in Manila enterprise and FMCG client focus, but with multinational network capabilities and broader service lines.
• Dentsu Jayme Syfu: Philippine operation of Dentsu International offering creative, media, and digital marketing services. Comparable in providing integrated creative and campaign work to Philippine enterprise brands, but at significantly greater scale and with broader media infrastructure.
• BBDO Guerrero: Philippine arm of the BBDO Worldwide network, providing full-service advertising, branded campaigns, and digital content to large enterprise clients. Comparable in creative-agency offering and Manila market footprint, but with global network resources and broader media-buying capabilities.
• Ogilvy Philippines: Manila office of Ogilvy, delivering brand strategy, creative, digital content, and integrated campaigns. Overlaps with M&P on corporate video, branded content, and campaign execution, but serves a much larger multinational and enterprise client base.
• Leo Burnett Philippines: Manila office of Leo Burnett Worldwide, providing full-service advertising, branded content, and digital campaigns. Comparable in creative-agency positioning and Manila enterprise focus, with the advantage of global network scale.
• TBWA\Santiago Mangada Puno: One of the Philippines' largest and most-awarded full-service advertising agencies, offering creative, digital, and campaign services across major enterprise and FMCG clients. Comparable to M&P in offering integrated creative work, but at materially larger scale with multinational network backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mandpcreatives
• LinkedInlinkedin.com/company/mandpcreatives
• Instagraminstagram.com/mandpcreatives

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&P Creatives