Name

NuWorks Interactive Labs

Legal name

NuWorks Interactive Labs, Inc.

Website

https://nuworks.ph

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pasig

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Marketing Services: Full-suite advertising and innovations agency providing comprehensive digital marketing services including content, commerce, CX, performance marketing, app development, and MarTech. Revenue is generated through professional service engagements with enterprise clients having budgets of Php 1M and above.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NuWorks Interactive Labs is a full-suite digital advertising and innovations agency offering an integrated service portfolio across seven modules: NW Spotlight (PR and Communications), Content, Commerce, CX (Customer Experience), Performance Marketing, App Dev, and MarTech. The agency delivers strategy, creative, technology, and execution services under its proprietary 'Storyteching' framework, which combines storytelling with technology to produce measurable marketing outcomes for enterprise clients.

Product overview

NuWorks Interactive Labs is a full-suite innovations agency offering a modular, integrated digital marketing and technology service portfolio. The core offering is StoryTeching, an end-to-end digital capability framework organized across seven distinct service modules: NW Spotlight (PR and Communications), Content, Commerce, CX (Customer Experience), Performance Marketing, App Dev, and MarTech. These modules are designed to work in combination — Content feeds campaigns across Commerce and CX, MarTech provides the technology infrastructure and automation layer, Performance Marketing drives measurable conversions, and App Dev delivers custom digital applications. Clients engage specific modules based on their needs, and all services are coordinated through the StoryTeching philosophy that connects creative, data, and technology across the full marketing and commerce lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• NW Spotlight: NuWorks Spotlight is the agency's PR and Communications arm that creates relevance and desire for brands through an omni-channel and strategic approach.

Products and services

• NW Spotlight PR and Communications arm of NuWorks that creates brand relevance and desire through an omni-channel, strategic approach combining creative executions across multiple platforms with KOLs, journalists, editors, and influencers.
• Content
• Commerce
• CX (Customer Experience)
• Performance Marketing
• App Dev
• MarTech

Quantifiable outcome

• 87% sales increase for Burger King Jackpot Fries campaign
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 4As (American Association of Advertising Agencies)coreOthersMembership in the American Association of Advertising Agencies, a global industry organization representing advertising and marketing agencies.
• PANA (Philippine Association of National Advertisers)coreOthersMembership in the Philippine Association of National Advertisers, the premier organization of marketing communication practitioners in the Philippines.
• DMAP (Digital Marketing Association of the Philippines)coreOthersMembership in DMAP, the leading organization for digital marketing professionals in the Philippines.
• CPHG (Cultural Heritage Advocacy Group)minorOthersAffiliation with cultural heritage advocacy initiatives.
• PRSP (Public Relations Society of the Philippines)coreOthersAffiliation with the Public Relations Society of the Philippines for PR and communications excellence.
• CICP ( Chamber of Cosmetics and Household Products)minorOthersAffiliation with industry chamber for cosmetics and household products sector.
• Meta (Facebook)coreTechnology or IntegrationCertified Facebook/Meta Partner with access to Meta marketing technologies and developer tools for campaign execution.
• GooglecoreTechnology or IntegrationCertified Google Partner with access to Google advertising platforms, cloud services, and marketing technologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gigil: Gigil is a Philippine indie creative shop recognized for high-profile creative campaigns for brands like Jollibee and Grab. Comparable to NuWorks in its independent-agency positioning, full-service digital capabilities and shared pool of PH enterprise clients in QSR and tech.
• Campaigns & Grey Philippines: Campaigns & Grey is the Grey Group affiliate in the Philippines, providing integrated creative, digital and media services to enterprise clients — directly comparable in service scope and target verticals (FMCG, QSR, telco) to NuWorks.
• BBDO Philippines: BBDO Philippines (formerly BBDO Guerrero) is a long-established full-service creative and media agency in the Philippines competing for the same blue-chip enterprise clients as NuWorks across QSR, FMCG, telco and real estate. Both agencies operate as full-suite shops pitching integrated creative, digital and MarTech work to PH-based marketing leaders.
• Havas Ortega Philippines: Havas Ortega Philippines is a full-service agency under the Havas network competing with NuWorks for blue-chip PH enterprise clients in FMCG, telco and retail. Comparable in offering integrated creative, media and digital commerce services.
• MullenLowe Philippines: MullenLowe Philippines is a multinational creative network affiliate offering full-service brand and digital work, directly comparable to NuWorks in client verticals and integrated service scope. Both compete for top PH enterprise accounts.
• DM9 JaymeSyfu: DM9 JaymeSyfu is a Philippine independent creative agency with a strong award track record (multiple Cannes and regional wins), directly comparable to NuWorks in size, independence positioning and enterprise client roster. Both compete for the same integrated creative and digital mandates from top PH advertisers.
• Dentsu Creative Philippines: Dentsu Creative Philippines is part of the global Dentsu network and competes head-to-head with NuWorks for enterprise digital, performance and commerce mandates. Both agencies pitch integrated creative + technology solutions to PH-based multinational clients.
• Ogilvy Philippines (WPP): Ogilvy Philippines is the WPP-affiliated flagship creative agency in PH and one of the largest full-service competitors to NuWorks for top-tier enterprise brands. Both agencies provide brand, digital and commerce services to multinational and large local clients.
• TBWA\Santiago Mangada Puno: TBWA\Santiago Mangada Puno is the Philippine TBWA affiliate and a long-standing direct competitor for full-service creative and digital work in PH. Both agencies serve enterprise clients across QSR, telco and FMCG verticals with similar headcount scale.

Broad incumbents

• WPP plc: WPP is the global advertising holding company whose PH affiliates (Ogilvy, VMLY&R, GroupM) collectively dwarf NuWorks in scale. As a broad incumbent, WPP sets the multi-country, integrated-media benchmark that NuWorks must differentiate against when pitching regional or multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nuworksph
• YouTubeyoutube.com/c/NuWorksInteractiveLabsIncPasig
• Facebookfacebook.com/nuworks
• LinkedInlinkedin.com/company/nuworks-interactive-labs-inc-
• Instagraminstagram.com/nuworksph

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuWorks Interactive Labs