Mangeons Frais-Provenc'Halles

What Mangeons Frais-Provenc'Halles does

Mangeons Frais is a French fresh produce retail franchise operating 144 neighborhood stores across France under the umbrella of Groupe Blachère, founded in 1985 by Bernard Blachère. The banner, launched in 2019, specializes in the retail sale of fresh fruits and vegetables at wholesale-equivalent prices, supplemented by complementary dairy (crèmerie), self-service butcher (boucherie libre-service), and discount grocery (épicerie à petits prix) sections. Customers can purchase at standard unit retail pricing or opt for 'colis' (full-case) bulk pricing, with twice-weekly promotions on Tuesdays and Thursdays driving traffic. The go-to-market is exclusively a physical proximity franchise model; the company does not offer drive-thru or delivery services, and instead emphasizes an in-store, friendly shopping experience.

The customer base is split between individual consumers doing daily fresh produce shopping and a B2B professional segment (Espace Pro) serving restaurateurs, hoteliers, and caterers with monthly invoicing and bulk pricing. Orders can be placed by phone or in-store with a 24-hour lead time for pickup, but the core motion remains in-store footfall. Marketing is executed through a corporate website featuring a store locator, weekly promotions, and recipe content, alongside Facebook, Instagram, LinkedIn, and email newsletters. The technology stack is conventional retail: no proprietary technology is disclosed, and third-party integrations are limited to Goodays (customer reviews), Candidatus (recruitment), and Evermaps (store locator).

Mangeons Frais is a subsidiary of Groupe Blachère, whose three business lines are a central purchasing organization (Vivarais), fresh produce retail (Mangeons Frais and Provenc'Halles), and traditional bakery (Marie Blachère and Café de Marie). The legal entity is HOLDING BERNARD BLACHERE, a French SAS registered at RCS Tarascon under number 378 159 818, headquartered at 615 Avenue de la Chaffine, Châteaurenard. The company is privately held with no public listing or disclosed institutional investors. Strategic intent is to open approximately 20 new stores per year, creating roughly 100 jobs annually, with the latest documented openings in Dreuilhe (2025-09), Biscarrosse/Creutzwald/Metz (2025-11), Gaillard (2026-05), and Mourenx (2026-07).

Name

Mangeons Frais-Provenc'Halles

Legal name

HOLDING BERNARD BLACHERE

Website

https://mangeonsfrais.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Mangeons Frais is a French fresh produce retail franchise operating 144 stores nationwide, selling fruits, vegetables, dairy, and groceries at wholesale-equivalent prices to individual consumers and food service professionals under Groupe Blachère.

Ownership category

akta.pro rank

Product category

Fresh Produce Retail

NAICS

General Line Grocery Merchant Wholesalers (424410), Grocery and Related Product Merchant Wholesalers (4244), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Traditional Cash & Carry Wholesalers (No/Low Membership) (CRAEAEAA)

akta.pro secondary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Fresh produce retail
• Fruit and vegetable stores
• Wholesale grocery retail
• Franchise grocery stores
• Food service supply

Headquarters

HQ city

Châteaurenard

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Retail Sales - Fruits and Vegetables: Physical retail sales of fresh fruits, vegetables, and complementary products (dairy, butcher, grocery) directly to consumers at wholesale prices. Also serves professionals (restaurateurs, hoteliers) with bulk purchasing options.
2. Bulk/Colis Sales: Sale of complete product cases/boxes at more competitive 'colis' (bulk) pricing for customers purchasing larger quantities, serving both individual and professional customers.
3. Professional Account Services: Monthly invoicing service for professional clients, facilitating regular supply relationships with restaurateurs, hoteliers and other food service businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mangeons Frais operates a franchise-based physical retail chain of fresh produce stores across France, selling fruits and vegetables at wholesale-equivalent prices to individual consumers, complemented by dairy (crèmerie), self-service butcher, and discount grocery sections. The chain also serves professional food service clients (restaurateurs, hoteliers) through dedicated client accounts with bulk pricing and monthly invoicing.

Product overview

Mangeons Frais is a French fresh produce retail chain operating under the Groupe Blachère. The offering centers on a multi-freshness concept specializing in fruits and vegetables at wholesale-equivalent prices, supplemented by dairy (crèmerie), self-service butcher, and discount grocery sections. The company operates 144 stores across France with a strategy of 20 new openings per year. The product portfolio includes core fresh produce, complementary perishables (dairy, meat), packaged goods, professional B2B account services, and promotional/marketing features including weekly deals and a recipe content library. The first Mangeons Frais store launched in 2019, expanding the Group's portfolio alongside its Provenc'Halles and Marie Blachère brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruits and Vegetables Core retail offering of fresh fruits and vegetables sold to individual consumers at competitive wholesale-equivalent prices through franchise stores across France.
• Crèmerie (Dairy Products) Refrigerated dairy section within Mangeons Frais stores offering cheese, yogurt and other dairy products that complement the fresh produce assortment.
• Boucherie Libre-Service (Self-Service Butcher) Self-service butcher section sold alongside the core fresh produce offering, providing meat products within Mangeons Frais franchise stores.
• Épicerie à petits prix (Discount Groceries) Budget-friendly grocery section featuring pantry staples and packaged goods at discounted prices, rounding out the store assortment beyond fresh produce.
• Professional Client Account (Compte Client Professionnel / Espace Pro) Dedicated B2B service for restaurants, hotels and other food service professionals that enables bulk purchasing at wholesale colis prices, monthly invoicing, and flexible payment methods including bank transfer, cash or card in store.
• Phone and In-Store Order Service Order placement service allowing individual and professional customers to order by phone or in-store with a 24-hour lead time for collection, with staff assistance in product selection.

Quantifiable outcome

• 144 stores across France with expansion ongoing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor.

• Gandi FranceminorOthersWeb hosting provider for the company's website infrastructure (mangeonsfrais.com). Gandi France handles data hosting requirements for the e-commerce and corporate web presence.
• CandidatusminorOthersRecruitment platform used by Groupe Blachère for job postings and candidate management. Handles employment applications for all positions including CDI, CDD, alternation, student and summer jobs across the store network.
• OVH SASminorOthersWebsite hosting provider for mangeonsfrais.com, handling site hosting and data storage as noted in legal disclosures.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Lidl: Hard discounter rapidly expanding fresh and local produce assortments in France; an indirect but increasingly direct threat on price-sensitive produce shoppers.
• Picard Surgelés: Specialty frozen-food retail chain with similar proximity store density in French cities; comparable on convenience-led, specialist-grocery store economics but with a frozen rather than fresh core.
• Aldi: Discount grocery chain adding larger fresh-produce sections and a refreshed 'Fresh' positioning in France; competes on price-led fresh assortment comparable to Mangeons Frais's value promise.

Direct peers

• Promocash: Carrefour Group's cash-and-carry banner serving small food service businesses and individual buyers; competes directly for the same restaurateur and value-driven consumer that Mangeons Frais's Espace Pro and bulk colis service targets.
• Metro Cash & Carry France: France's largest professional cash-and-carry operator; comparable on B2B food-service wholesale model and bulk-pricing economics, though its core customers are HORECA rather than individual consumers.
• Grand Frais: France's leading fresh-produce retail chain selling fruit, vegetables, meat, dairy and grocery at warehouse-style wholesale prices; the closest direct competitor to Mangeons Frais in both format and customer proposition.

Broad incumbents

• Carrefour: France's largest grocery retailer with extensive fresh-produce offering across hypermarkets, supermarkets and Carrefour Market; competes on price perception and convenience while also owning Promocash.
• Intermarché: Large French grocer positioning strongly on local and fresh produce ('Producteurs & Commerçants'); overlaps with Mangeons Frais on fresh assortment and value positioning but distributed through supermarkets.
• Auchan: Major French hypermarket and supermarket operator with significant fresh-produce presence; comparable on multi-category grocery but not on the wholesale-pricing retail model.

Regional players

• Biocoop: France's largest network of organic food retail cooperatives; overlaps on fresh-produce specialism and neighbourhood store format, though positioned on organic rather than wholesale price.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MangeonsFraisFR
• LinkedInlinkedin.com/company/mangeons-frais-provenc-halles
• Instagraminstagram.com/mangeonsfrais_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mangeons Frais-Provenc'Halles