Mångfaldsföretagarna

What Mångfaldsföretagarna does

Mångfaldsföretagarna is a Swedish branschorganisation (industry association), legally registered in Sweden under organisationsnummer 802446-1249, that aggregates approximately 40 member companies working in the diversity, equality, accessibility, norm-critique, discrimination, and inclusion (DEI) space. Its functional purpose is competence matching: organizations seeking DEI expertise submit a request through the website's "Sök kompetens" form, and the request is distributed to all member companies, with the requester receiving responses from those best matched to the assignment. Member companies span a wide professional range, including consultants, organizational developers, educators, graphic designers, process leaders, communicators, lecturers, evaluators, and publishers, and offer services for both internal and external DEI work.

The association is not a technology company. Its offering is centered on membership services, industry networking, seminars, collective representation toward politics/market/society, and a member directory — with no proprietary software product, mobile app, API, or disclosed technology stack. Marketing and distribution are conducted via the website, an email newsletter, a member-only Facebook group, and in-person events including participation in MR-dagarna (Human Rights Days) and the Book Fair.

The business model is subscription/membership-based. Annual membership fees are 1,950 SEK for regular members (split into a 100 SEK membership fee plus a tax-deductible 1,850 SEK service fee) and 300 SEK for reduced members (startups, students, practitioners abroad, or additional members from the same company). Governance is via an elected board (ordförande, sekreterare, kassör, ledamöter, suppleanter) drawn from member companies. The organization is privately held, member-owned, with no external investors, parent company, or funding rounds disclosed.

Name

Mångfaldsföretagarna

Legal name

Mångfaldsföretagarna

Website

https://mangfaldsforetagarna.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mångfaldsföretagarna is a Swedish industry association that connects approximately 40 member companies specializing in diversity, equality, accessibility, norm-critique, and inclusion with organizations seeking DEI consulting, training, and advisory expertise, funded by annual membership fees.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees collected from member companies. Regular membership costs 1950 SEK per year, comprising a 100 SEK membership fee and 1850 SEK service fee. Reduced membership available for startups, students, and those with low business volume at 300 SEK per year.

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

Mångfaldsföretagarna is a Swedish industry association (branschorganisation) that aggregates approximately 40 member companies specializing in diversity, equality, gender equality, accessibility, discrimination, norm critique, and inclusion. Its core offering is a membership-based competence-matching service: organizations seeking diversity expertise submit requests through the website, which are distributed to all member companies who then respond directly. The association also provides networking events, seminars, and a member directory.

Product overview

Mångfaldsföretagarna is a Swedish industry association (branschorganisation) that connects member companies specializing in diversity, equality, gender equality, inclusion, norm critique, and accessibility. Rather than offering a unified software product, the organization operates as a membership-based platform that facilitates competence matching between member companies and clients seeking expertise. Key services include a competency search form (Sök kompetens) through which clients can submit requests reaching approximately 40 member companies, regular networking events and seminars, and member directory services. The organization does not develop or sell standalone software products; its offering is centered on membership services, industry networking, and connecting member companies with organizations seeking diversity consulting, training, and advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry Association Membership Annual membership in a Swedish branschorganisation that gives member companies access to the diversity-focused network, networking events, seminars, collective representation toward politics/market/society, and visibility through joint participation at fairs such as MR-dagarna and the Book Fair. Open to companies working in diversity, equality, accessibility, discrimination, norm critique, and inclusion.
• Competence Request Matching Service (Sök kompetens) A website-based service through which organizations seeking diversity, equality, accessibility, and inclusion expertise submit requests that are distributed to all approximately 40 member companies, who then respond directly with proposals matching the client's needs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Others

• Sveriges Företagare: Sweden's largest entrepreneur and small-business owner organization, providing member services, lobbying, and insurance to ~60,000 members. Thematically related as a Swedish small-business membership body but operates at vastly greater scale and is not industry-specific to DEI.

Direct peers

• Kommunikationsföretagen: Branschförening under Almega for Swedish communications and PR service providers. Same business model as Mångfaldsföretagarna (membership trade body for consultancies), with comparable member size and service mix (directory, events, collective representation).
• HR-företagen: Branschförening under Almega representing HR and staffing service providers in Sweden. Closely mirrors Mångfaldsföretagarna's structure: a trade association aggregating service-company members, offering collective representation and buyer-matching, but for the HR rather than DEI vertical.
• TechSverige: Sweden's main trade and employer association for the tech sector, representing hundreds of member companies. Comparable in mission (collective representation, member services, events) but operates at a much larger scale and broader technology scope.
• Innovationsföretagen: Branschförening under Almega for innovation and management consulting firms. Directly comparable operating model — a Swedish service-provider trade association — though focused on innovation/management rather than DEI consulting.

Emerging players

• Women in Tech Sweden: Swedish community and advocacy organization focused on gender diversity and inclusion in the tech industry. Shares Mångfaldsföretagarna's DEI focus but is a community/movement rather than a service-provider trade body, and is concentrated on one industry vertical.
• Great Place to Work Sweden: Swedish arm of the global workplace-culture certification body, providing assessment, certification, and best-place-to-work rankings. Adjacent to Mångfaldsföretagarna in serving the corporate 'good employer' / DEI buyer set, but is a certification franchise rather than a member-owned trade association.
• Diversity Charter Sweden: Swedish chapter of the EU Diversity Charter network, encouraging employers to sign a public commitment to diversity and inclusion. Comparably focused on DEI promotion in Sweden but oriented toward corporate signatories rather than DEI service providers, giving it complementary rather than overlapping membership.

Broad incumbents

• Almega: Sweden's main employer and industry organization for the service sector, which itself houses several niche branschorganisationer for service-provider categories. Comparable as a larger incumbent membership body that competes for the same 'industry organization' mindshare among Swedish service firms.

Regional players

• Stockholms Handelskammare: Stockholm's chamber of commerce, providing member services, networking, and policy representation to Stockholm-based businesses. Same broad trade-association model as Mångfaldsföretagarna but Stockholm-focused, much larger, and not industry-specific to DEI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/m%C3%A5ngfaldsf%C3%B6retagarna

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mångfaldsföretagarna