Great Place To Work Sweden

What Great Place To Work Sweden does

Great Place To Work Sweden (legal name: Great Place To Work Institute Sverige) is the Swedish operating subsidiary of Great Place To Work Institute Inc., a US-based global workplace culture assessment organization. The company delivers employee surveys, third-party certification, and public workplace rankings to organizations operating in Sweden. Its flagship outputs are the annual Medarbetarundersökning (employee survey) built on the proprietary Trust Index instrument measuring five dimensions — credibility, respect, fairness, camaraderie, and pride — and the Sveriges Bästa Arbetsplatser ranking of Sweden's Best Workplaces, complemented by industry-specific and regional lists.

The technology backbone is the Emprising platform, a customer-facing survey delivery and benchmarking analytics environment used by certified organizations to administer surveys, access results, and compare scores against industry and size-cohort benchmarks. Supporting offerings include Pulsmätning (pulse measurements) for interim sentiment tracking, Strategisk rådgivning (strategic advisory) and Organizationsutveckling (organizational development) consulting, Employer Branding Studio for external employer brand communications, the Hall of Fame multi-year recognition program, and the Culture Boost publication containing 150+ workplace culture examples. The company holds ISO 9001 (quality), ISO 14001 (environmental), and ISO 27001 (information security) certifications.

Revenue is generated through subscription-based annual certification cycles, enterprise tiered pricing on a quote basis, consulting engagements, and book/merchandise sales via a web shop. Go-to-market is sales-led and consultative, targeting HR leaders, C-suite executives (VDs), and organizational decision-makers via direct sales consultation, inside sales, information meetings, webinars, an annual gala event, and content marketing across LinkedIn, Instagram, Facebook, and a podcast. Named certified customers span banking (Sparbanken Skåne), automotive (BMW), logistics (DHL), security services (Verisure), retail optical (Specsavers), IT consulting (Sopra Steria), telecommunications (TRE), and real estate (Botrygg, Wihlborgs, Fabege), among over 100 certified organizations.

Name

Great Place To Work Sweden

Legal name

Great Place To Work Institute Sverige

Website

https://greatplacetowork.se

Company type

Private

Operating status

Operating

Short description

Great Place To Work Sweden is the Swedish subsidiary of Great Place To Work Institute Inc., providing employee surveys, certification, and workplace culture rankings to over 100 Swedish organizations via its Emprising benchmarking platform.

Ownership category

akta.pro rank

Product category

Workplace Culture Assessment

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

International/Transnational Accreditation & Recognition Bodies (EDADACAG)

Keywords

• Employee engagement surveys
• Workplace culture certification
• Employer branding services
• Organizational consulting services
• Best workplaces ranking

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Certification Services: Organizations pay for Great Place To Work certification, which involves employee surveys, analysis, and recognition as a certified workplace.
2. Employee Survey Subscriptions: Annual or multi-year subscription plans for ongoing employee surveys and benchmarking services. Listed as 'Pris och abonnemang' on website.
3. Consulting Services: Strategic advisory, organizational development, workshops, and Employer Branding Studio services offered as professional services.
4. Culture Boost Publication: Sale of the Culture Boost book containing practical examples from certified organizations. Physical and digital copies available through the web shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Great Place To Work Sweden provides employee surveys, certification programs, and workplace culture rankings for organizations. Using the proprietary Trust Index methodology, they measure trust dimensions including credibility, respect, fairness, camaraderie, and pride. They certify organizations as great workplaces and publish the annual Sveriges Bästa Arbetsplatser (Sweden's Best Workplaces) ranking.

Product overview

Great Place To Work Sweden offers a suite of interconnected products and services centered on measuring, improving, and certifying workplace culture. The core offering consists of the Medarbetarundersökning (Employee Survey) — a comprehensive survey tool measuring trust, credibility, respect, fairness, camaraderie, and pride — paired with the Certifiering (Certification) program that recognizes organizations meeting Great Place To Work standards. The flagship annual ranking, Sveriges Bästa Arbetsplatser, showcases top-performing organizations across size categories and industries. Additional products include Pulsmätning for interim pulse surveys, Strategisk rådgivning for consulting services, and Employer Branding Studio for external communications. The Culture Boost book serves as a thought leadership publication with practical examples. All offerings are supported by the Emprising customer portal for data access and benchmarking.

Differentiator

Problem solved

Functional benefit

Products and services

• Medarbetarundersökning (Employee Survey)

Quantifiable outcome

• 126% higher profit margins for certified workplaces
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Emprising PlatformcoreTechnology or IntegrationEmprising is the technology platform used for conducting employee surveys, managing certification processes, and providing benchmarking analytics to Great Place To Work certified organizations globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TinyPulse: Lightweight employee pulse survey and engagement platform aimed at SMBs and mid-market; substitutes for parts of GPTW Sweden's pulse measurement offering at lower price points.
• Glint (LinkedIn / Microsoft): Engagement and pulse survey platform now part of LinkedIn/Microsoft; competes for HR leader mindshare on continuous employee listening, benchmarking and people analytics.
• Peakon (Workday): Cloud-based employee engagement and pulse survey platform acquired by Workday; targets the same Swedish enterprise buyers with continuous listening, predictive analytics and HRIS integration.

Direct peers

• Quantum Workplace: Provider of employee engagement surveys, pulse tools and 'Best Places to Work' rankings in North America; directly comparable operating model combining engagement surveys with certified employer rankings.
• Culture Amp: Employee engagement survey platform serving mid-market and enterprise HR teams; directly competes for the same Swedish HR budget GPTW Sweden targets for culture measurement, benchmarking and action planning.
• Officevibe (Workleap): Pulse and engagement survey tool with manager dashboards and anonymous feedback; comparable mid-market product positioning against GPTW Sweden's Pulsmätning add-on.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering engagement surveys, employer brand and leadership advisory; adjacent to GPTW Sweden's Strategisk rådgivning and Employer Branding Studio services for large Swedish enterprises.
• SurveyMonkey Enterprise: General-purpose survey platform with enterprise HR solutions and employee feedback modules; competes for the same internal culture measurement budgets as a more horizontal alternative to GPTW Sweden's vertical Trust Index framework.
• Gallup: Long-established employee engagement research firm (Q12) operating globally with workplace analytics, leadership consulting and best-workplaces-adjacent research; overlaps GPTW Sweden on culture assessment and benchmarking for large enterprises.
• Great Place To Work Institute Inc. Global parent operating the same Trust Index methodology and certification program across multiple countries; comparable as the originating body of the framework GPTW Sweden commercializes in the Swedish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GPTWSweden
• LinkedInlinkedin.com/company/greatplacetoworksverige
• Instagraminstagram.com/gptw_sverige

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Place To Work Sweden