Manitoba Pulse & Soybean Growers

What Manitoba Pulse & Soybean Growers does

Manitoba Pulse & Soybean Growers (MPSG) is a not-for-profit commodity organization founded in 1984 and headquartered in Carman, Manitoba, serving farmers in the province who grow pulse crops including soybeans, dry beans, field peas, faba beans, lentils, and lupins. The organization delivers research-based production information through a portfolio of publications, an On-Farm Network for participatory farmer-led trials, a free mobile app, and a Research Reports Database. Core products include the bi-weekly Bean Report digital newsletter, the biannual Pulse Beat magazine (automatically mailed to members), the biannual Dry Bean Bulletin, the MPSG Bean App on iOS and Android, Production Guidelines by crop, and the Regional Variety Testing Program, which has evaluated varieties across Manitoba for nearly 30 years.

MPSG's business model is funded by mandatory producer check-offs (levies) on pulse and soybean sales in Manitoba; no commercial pricing is charged to members for core services or publications. The organization operates with a small staff (7 employees) and pursues a community-led go-to-market motion, reaching growers through digital newsletters, print mailings, social media (X, YouTube, Instagram, Facebook), events such as Ag Days, and direct on-farm engagement. Its principal customer segment is Manitoba pulse and soybean farmers (SMBs), with secondary industry stakeholders including agronomists, researchers, and value-chain partners.

MPSG maintains core strategic partnerships with Agriculture and Agri-Food Canada (AAFC), the University of Manitoba, Manitoba Agriculture, the Prairie Agricultural Machinery Institute (PAMI), and the University of Guelph, alongside cross-provincial collaboration through the Root Rot Task Force with Alberta and Saskatchewan pulse grower groups. Its technology stack is conventional: a WordPress-based website, a mobile application, and downloadable PDF resources, with no disclosed AI/ML capability, proprietary platform, or API integrations.

Name

Manitoba Pulse & Soybean Growers

Legal name

Manitoba Pulse & Soybean Growers

Website

https://manitobapulse.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Manitoba Pulse & Soybean Growers is a not-for-profit commodity organization funded by producer levies that delivers research-based agronomic information, publications, and on-farm trial programs to Manitoba soybean and pulse crop farmers.

Ownership category

akta.pro rank

Product category

Agricultural Research & Producer Services

NAICS

Dry Pea and Bean Farming (111130), Oilseed and Grain Farming (1111), Support Activities for Crop Production (11511)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Mixed Oilseed & Pulse Farming (Multi-crop rotations/combined operations) (AFAGABAJ)

akta.pro secondary industries

Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM), Oilseed & Pulse Seeds (Canola/Rapeseed, Sunflower, Pea, Lentil, Chickpea) (AFABAFAC)

Keywords

• Pulse crop research
• Soybean production
• Agronomy publications
• Variety evaluation testing
• On-farm network trials

Headquarters

HQ city

Carman

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Producer Check-off/Levy: As a commodity organization, MPSG collects mandatory producer levies on pulse and soybean sales in Manitoba. These funds support research, production resources, market development, and communications to farmer members.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Manitoba Pulse & Soybean Growers (MPSG) is a not-for-profit commodity organization that delivers industry-leading research and production information to Manitoba pulse and soybean farmers. It provides publications (The Bean Report, Pulse Beat Magazine, Dry Bean Bulletin), an On-Farm Network enabling farmer-led field trials, a Research Reports Database, production guidelines, and a Regional Variety Testing Program covering crops such as soybeans, dry beans, field peas, faba beans, lentils, and lupins.

Product overview

Manitoba Pulse & Soybean Growers (MPSG) operates as a grower association providing industry-leading research and production information for Manitoba farmers. The organization offers a portfolio of publications including The Bean Report (bi-weekly digital newsletter), Pulse Beat Magazine (biannual print and digital magazine), and the Dry Bean Bulletin (biannual newsletter). MPSG's On-Farm Network enables farmers to conduct and participate in research trials, while the Research Reports Database provides access to historical and ongoing research. The MPSG Bean App offers mobile access to farmer tools. Additional services include Production Guidelines for various crops, the Regional Variety Testing Program, Market Development, and Consumer Outreach initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Pulse Beat Magazine: Digital and print magazine published twice per year in December and April, delivering cutting-edge research, production information and news to farmer members.
• MPSG Bean App
• The Bean Report
• Dry Bean Bulletin
• On-Farm Network

Products and services

• The Bean Report A bi-weekly digital newsletter distributed throughout the growing season providing independent, up-to-date information on soybean and pulse crop agronomy and research. Targeted at Manitoba pulse and soybean farmers.
• Pulse Beat Magazine A print and digital magazine published twice per year (December and April) delivering cutting-edge research, production information and news to farmer members. Provided free to MPSG members.
• Dry Bean Bulletin A print and digital newsletter distributed twice per year to dry bean farmers and industry members providing relevant, targeted information for the dry bean community.
• MPSG Bean App A free mobile application for Apple and Android devices providing handy tools for farmers. The app does not collect user data and offers a private utility experience.
• On-Farm Network A participatory research program that enables Manitoba farmers to conduct on-farm agronomic trials and access research reports, results series, and trial protocols for pulse and soybean production.
• Production Guidelines Comprehensive production guidelines for various pulse and soybean crops including faba beans, lupins, dry beans, field peas, and soybeans, covering agronomic recommendations from field selection to harvest.
• Regional Variety Testing Program A program evaluating pulse and soybean varieties across Manitoba for nearly 30 years, providing variety testing results and entry forms for trials.
• Research Reports Database A searchable database of past and ongoing research projects organized by crop type and priority area, providing easy access to up-to-date research results for pulse and soybean production.
• Market Development Services focused on developing markets for Manitoba pulse and soybean farmers, supporting market access and demand creation.
• Consumer Outreach Outreach services connecting consumers with information about pulse and soybean products to support demand for Manitoba-grown crops.

Quantifiable outcome

• 86% of Manitoba pea fields confirmed to have Aphanomyces present (2019-2023 average)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Root Rot Task ForcecoreStrategic or Co-development PartnerA collaborative initiative consisting of Alberta Pulse Growers, Manitoba Pulse and Soybean Growers, and Saskatchewan Pulse Growers that created the Pulse Root Rot Network online resource. This resource provides strategies for preventing, diagnosing, and treating root rot complex in pulse crops across Western Canada.
• Manitoba AgriculturecoreStrategic or Co-development PartnerCollaborates on annual provincial field crop disease surveys, including the 2026 disease survey for field peas, soybeans, dry beans, and faba beans. Manitoba Agriculture operates the sign-up system for producer field participation.
• Agriculture and Agri-Food CanadacoreStrategic or Co-development PartnerMajor research partner conducting collaborative projects on dry bean improvement, variety development, disease resistance, nitrogen management, and pest management. Researchers include Anfu Hou, Robert Conner, Debra McLaren, and others at AAFC locations.
• University of ManitobacoreStrategic or Co-development PartnerCollaborates on soybean production guidelines development with specialists and researchers. Partners on cover crop research, novel pulse cropping systems, and biological nitrogen fixation studies including work by Kristen MacMillan and Yvonne Lawley.
• PAMI (Prairie Agricultural Machinery Institute)minorStrategic or Co-development PartnerConducted studies on pea seed quality through air seeders, examining the impact of fan speed and moisture content on germination, vigour, and seed coat damage.
• University of GuelphminorStrategic or Co-development PartnerResearch partner on dry bean nitrogen management and pest management projects as part of the Dry Bean Improvement for Sustainable Production in Canada initiative.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Soy Canada: National value-chain association for Canadian soybean growers and processors. Comparable to MPSG on the soybean side as a national-level association, while MPSG is a provincial producer-focused counterpart.
• Ontario Bean Growers: Ontario-based bean producer organization funded by check-off, conducting research and market development for Ontario's dry bean industry. Comparable to MPSG as a regional pulse commodity group but in an adjacent geography.

Direct peers

• Manitoba Crop Alliance: Manitoba-based check-off-funded crop organization representing corn, flax, sunflower, and wheat growers. A close regional peer of MPSG with the same non-profit commodity model and similar service offerings (research, extension, market development) within Manitoba.
• Saskatchewan Pulse Growers: Provincial grower association for pulse crops in Saskatchewan, the largest pulse-producing province in Canada. Directly comparable to MPSG as a non-profit, check-off-funded commodity organization delivering research, variety evaluation, and market development to pulse farmers.
• Alberta Pulse Growers: Alberta's provincial pulse grower association, co-partner with MPSG in the Root Rot Task Force. Operates an analogous check-off-funded model focused on research, extension, and market development for Alberta pulse farmers.

Others

• Agriculture and Agri-Food Canada (AAFC): Federal research department and a major research partner of MPSG, conducting dry bean and soybean breeding research. Functions as an upstream scientific partner and ecosystem participant rather than a competitor.
• University of Manitoba - Faculty of Agricultural and Food Sciences: Academic partner collaborating on MPSG-funded soybean, cover crop, and pulse research. A research enabler and ecosystem stakeholder rather than a direct competitor.
• Western Grains Research Foundation: Western Canadian farmer-funded research organization supporting crop research including pulses. Comparable to MPSG as a check-off-funded enabler of agricultural research, but operating at a higher funding and coordination tier.

Broad incumbents

• Pulse Canada: National umbrella organization for the Canadian pulse industry, representing growers, processors, and traders. While MPSG is provincial, Pulse Canada sets national market development and policy direction — a broad incumbent counterpart in the same value chain.
• Canadian Canola Growers Association: National advocacy association representing Canadian canola growers. A broad incumbent serving a competing oilseed category, with comparable non-profit, levy-driven structure and policy/market development focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MbPulseGrowers
• YouTubeyoutube.com/channel/UCo3CtBiFRA6tb-bIloJj3nQ
• Facebookfacebook.com/mbpulsegrowers
• Instagraminstagram.com/mbpulsesoy
• LinkedInlinkedin.com/company/manitoba-pulse-&-soybean-growers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manitoba Pulse & Soybean Growers