Manoova

What Manoova does

Manoova is a Madagascar-based marketplace operator founded in 2020 that runs a portfolio of sector-specific marketplace platforms serving exclusively the Malagasy domestic market. The company is self-described as the largest specialized marketplace publisher in Madagascar, with a vertical coverage spanning e-commerce, logistics, health, education, real estate, professional services, food service, and transport. Its product ecosystem is organized into four branded sub-products: Moozik (music), Cart'In (shopping/cart), Ticketplace (ticketing), and Sobber (services), each accessible through its own dedicated website. The company states its platforms are built on world-class technology infrastructure with integrated logistics capabilities and feature profile-based personalization for users.

Manoova operates with a lean team of 9 employees and uses a product-led, self-service go-to-market model in which consumers and small businesses access the marketplaces directly through the branded product sites. Revenue is generated via marketplace commissions on transactions facilitated across the platform portfolio; pricing is not publicly disclosed and enterprise or custom solutions are handled via a contact form. Distribution is entirely digital and domestic.

The company's stated mission is to enable Madagascar to fully benefit from e-commerce by providing specialized, localized marketplace infrastructure harmonized with local culture, while promoting economic inclusion and equitable resource distribution. Customers are individual consumers and SMBs participating as buyers or sellers on the marketplaces. No funding rounds, partnerships, customers, management team, or AI capabilities are disclosed in the source data.

Name

Manoova

Legal name

Manoova

Website

https://manoova.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Manoova is a Madagascar-based marketplace operator that runs specialized, sector-specific platforms (Moozik, Cart'In, Ticketplace, Sobber) across e-commerce, logistics, health, education, real estate, professional services, food service, and transport, serving individual consumers and small businesses in Madagascar.

Ownership category

akta.pro rank

Product category

Online Marketplaces

akta.pro primary industry

Mass-Market Multi-category (1P/3P) Marketplaces (CRAFAAAA)

Keywords

• Specialized marketplace platforms
• Vertical e-commerce marketplaces
• Online marketplace operations
• Sector-specific marketplace solutions
• Digital marketplace publishing

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marketplace Operations: As Madagascar's largest specialized marketplace publisher, Manoova generates revenue through operating multiple sector-specific marketplace platforms including Moozik (music), Cart'In (likely e-commerce/cart), Ticketplace (tickets), and Sobber (likely services). The revenue model centers on facilitating transactions between buyers and sellers on these specialized platforms.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Manoova operates an ecosystem of specialized (vertical) online marketplaces in Madagascar, connecting third-party buyers and sellers across multiple sectors. Its branded marketplaces include Moozik (music), Cart'In (e-commerce/shopping), Ticketplace (ticketing), and Sobber (services), supported by world-class technology platforms with integrated logistics and a profile-based personalized customer experience.

Product overview

Manoova operates as a unified platform of specialized marketplaces serving Madagascar. The company has developed an ecosystem of four distinct product brands—Moozik, Cart'In, Ticketplace, and Sobber—each targeting different market sectors. These platforms are built on world-class technological and logistics infrastructure and offer customer experiences personalized based on user profiles. The products serve multiple industries including e-commerce, logistics, health, education, real estate, professional services, food service, and transportation.

Differentiator

Problem solved

Functional benefit

Brands

• Moozik: Music streaming platform or application
• Cart'In
• Ticketplace
• Sobber

Products and services

• Moozik A specialized marketplace application within the Manoova ecosystem targeting the music sector for Malagasy consumers and sellers.
• Cart'In A specialized marketplace application within the Manoova ecosystem targeting the e-commerce/shopping sector for the Malagasy market.
• Ticketplace A specialized marketplace application within the Manoova ecosystem targeting the ticketing sector for the Malagasy market.
• Sobber A specialized marketplace application within the Manoova ecosystem targeting the services sector for the Malagasy market.

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Copia Global: East African last-mile distribution and consumer-goods marketplace targeting under-served peri-urban and rural customers. Comparable to Manoova because both operate marketplace-plus-logistics stacks addressing emerging-market consumers with limited e-commerce infrastructure.
• Konga: Nigerian multi-category e-commerce marketplace combining 1P retail and 3P marketplace with integrated logistics. Comparable to Manoova because both run multi-category marketplace platforms in Africa with integrated logistics capabilities and similar merchant/SMB go-to-market.
• Jiji: Leading African online classifieds and multi-vertical marketplace spanning goods, vehicles, real estate, services, and jobs. Comparable to Manoova because both operate multi-category marketplace platforms serving African consumers and SMBs with similar commission-based models.
• TradeDepot: B2B distribution and marketplace platform for African retailers, connecting FMCG brands to informal retailers. Comparable to Manoova as a multi-category commerce/marketplace operator in Africa with integrated logistics and a focus on SMB merchants.

Broad incumbents

• Jumia: Pan-African multi-category e-commerce marketplace operating across many countries and verticals. Comparable to Manoova because both run multi-category marketplace platforms targeting African consumers, though Jumia operates at vastly greater scale and across borders.

Emerging players

• Sendy: East African on-demand logistics and delivery marketplace connecting businesses to vetted drivers and fleets. Comparable to Manoova because logistics is one of Manoova's eight claimed verticals, and Sendy represents an Africa-based marketplace operating in the same delivery/logistics category.
• Wasoko: East African B2B e-commerce and distribution marketplace for informal retailers, with integrated logistics and fintech. Comparable to Manoova as an emerging-market marketplace-plus-logistics operator targeting SMB merchants in Africa.
• MaxAB: B2B FMCG distribution marketplace serving informal retailers across MENA with embedded logistics and financing. Comparable to Manoova because both build marketplace-plus-logistics stacks for SMB merchants in emerging markets.

Regional players

• Takealot: South Africa's largest multi-category e-commerce marketplace with proprietary logistics. Comparable to Manoova as a multi-category online marketplace operator in Africa but focused on a single, larger national market rather than cross-border.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/manoova

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manoova