Mandurah Performing Arts Centre

What Mandurah Performing Arts Centre does

Mandurah Performing Arts Centre (ManPAC) is a not-for-profit regional performing arts organisation founded in 1997 and headquartered at 9 Ormsby Terrace, Mandurah, Western Australia. It operates two performance venues — Boardwalk Theatre (main stage) and Fishtrap Theatre (intimate stage) — together with the Alcoa Mandurah Art Gallery, functioning as a multi-format cultural hub for the Peel region. ManPAC curates and presents a diverse season across theatre, dance, opera, circus, comedy, classical music, musical theatre, and visual arts, mixing touring productions (e.g., Sydney Dance Company, WA Symphony Orchestra, Anthony Callea) with local schools, community groups, and First Nations programming.

The centre sells tickets directly to consumers through an on-site box office, online booking, phone reservations, and gift vouchers, with tiered pricing typically ranging from $18 (student) to $95 (premium adult). Ancillary revenue is generated through venue hire of both theatres and gallery space, morning concert series, community engagement workshops, and visual arts exhibitions. Funding is diversified across ticket sales, a six-tier Patron Program (Silver $250 to Principal $10,000 per year), FOMPAC annual membership ($30/year), corporate partnerships (City of Mandurah, Alcoa, Bendigo Bank, WA Government CITS, Perry Foundation), and philanthropy.

ManPAC is governed by a Board chaired by Mike Board with CEO Marc Missiaen, supported by 24 employees and a volunteer network through FOMPAC. The organisation is recognised nationally as a leader in arts curation and presentation, and in May 2026 underwent a full rebrand launching a new visual identity, logo, and website. Its primary audience segments are local and Peel-region residents, families, schools and educational institutions, arts patrons and donors, and corporate and community venue hirers.

Name

Mandurah Performing Arts Centre

Legal name

Mandurah Performing Arts Centre

Website

https://manpac.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Mandurah Performing Arts Centre is a not-for-profit regional arts venue in Mandurah, Western Australia, operating two theatres and an art gallery to present touring and local performing arts, community programs, and exhibitions for Peel-region audiences since 1997.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Ticketed entertainment
• Theatre productions
• Arts education programs
• Venue hire services

Headquarters

HQ city

Mandurah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from the sale of tickets to performances and events across theatre, dance, opera, circus, music, comedy, classical, and musical theatre productions.
2. Venue Hire: The centre offers its Boardwalk Theatre, Fishtrap Theatre, and gallery spaces for hire to external organisations, schools, and community groups.
3. Patron Program and Philanthropy: Donations and patron memberships at various levels (Silver $250, Gold $500, Platinum $1,000, Sapphire $2,500, Diamond $5,000, Principal $10,000) provide ongoing funding support.
4. Membership (FOMPAC): Friends of ManPAC annual membership at $30 per year provides discounted tickets and savings on up to 4 tickets per member for selected shows.
5. Corporate Partnerships: Sponsorship revenue from Centre Partners (City of Mandurah), Program Partners (Alcoa, Bendigo Bank, WA Government, Perry Foundation), and Supporting Partners (Terrace Art Framers, Footprint Printing).
6. Gift Vouchers: Gift vouchers sold for select dollar values, valid for redemption against any show performance.
7. Gallery and Visual Arts: Revenue from exhibitions, art prize events, and gallery-related programming at the Alcoa Mandurah Art Gallery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Mandurah Performing Arts Centre (ManPAC) operates two performance venues—Boardwalk Theatre and Fishtrap Theatre—along with the Alcoa Mandurah Art Gallery, presenting a curated program of ticketed live performances across theatre, dance, opera, circus, comedy, classical and contemporary music, musical theatre, and visual arts. The centre also delivers community programs, arts education, venue hire, a membership program (FOMPAC), a multi-tier Patron philanthropy program, and gift vouchers, functioning as a regional cultural hub for Mandurah and the Peel region of Western Australia.

Product overview

Mandurah Performing Arts Centre (ManPAC) is a performing arts venue offering a diverse program of events including theatre, dance, opera, circus, world music, comedy, classical music, musical theatre, visual arts, workshops, and community engagement activities. The centre operates two performance venues: Boardwalk Theatre (the main theatre for major productions) and Fishtrap Theatre (for more intimate performances). It also houses the Alcoa Mandurah Art Gallery. The centre offers related services including venue hire, gift vouchers, patron/membership programs, education programs, and community initiatives. The venue serves as a cultural hub for Mandurah and the Peel region.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Hire Rental of the Boardwalk Theatre, Fishtrap Theatre, and on-site gallery spaces to external organisations, schools, community groups, and corporate clients for conferences, performances, and special events.
• Alcoa Mandurah Art Gallery On-site visual arts gallery within the performing arts centre presenting rotating exhibitions and art prize events such as the Mandurah 9x5 Art Prize.
• Box Office Services Ticket sales, exchanges, and refunds for performances at the centre, available on-site, online, and via phone bookings.
• Friends of ManPAC (FOMPAC) Membership Annual membership program at $30 per year offering discounted tickets on up to four tickets per member for selected shows, regular event updates, and volunteer opportunities.
• Patron Program Multi-tier annual philanthropy program (Silver $250, Gold $500, Platinum $1,000, Sapphire $2,500, Diamond $5,000, Principal $10,000) providing ongoing funding support, with benefits including ticket discounts, priority ticketing, exclusive events, and acknowledgement on website and publications.
• Gift Vouchers

Quantifiable outcome

• Over 25 years of dance eisteddfod operations attracting dancers from across Western Australia
• +2 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered centre partner, program partner, supporting partner and minor.

• City of Mandurahcentre partnerStrategic or Co-development PartnerCity of Mandurah is a Centre Partner providing primary governmental and civic support for the performing arts centre. As a key stakeholder, the City of Mandurah contributes to the governance and strategic direction of ManPAC through board representation.
• Friends of ManPAC (FOMPAC)centre partnerGTM or Marketing PartnerFriends of ManPAC is the volunteer and membership arm of the centre. Provides ushering, hospitality, and community support services while also promoting the centre through their volunteer network. Membership costs $30/year with ticket discount benefits.
• Alcoaprogram partnerGTM or Marketing PartnerAlcoa is a Program Partner supporting ManPAC's programming activities. Contributes to making performances and events accessible to the community through sponsorship arrangements.
• Bendigo Bankprogram partnerGTM or Marketing PartnerBendigo Bank (Community Bank Halls Head) is a Program Partner providing community-focused sponsorship support for ManPAC events and programming.
• WA Government (CITS)program partnerGTM or Marketing PartnerWestern Australian Government through CITS (Culture and the Arts) is a Program Partner supporting cultural programming at ManPAC.
• The Perry Foundationprogram partnerGTM or Marketing PartnerThe Perry Foundation supports ManPAC's programs as a Program Partner.
• Terrace Art Framerssupporting partnerGTM or Marketing PartnerTerrace Art Framers is a Supporting Partner providing sponsorship support, including prize sponsorship for events such as the Mandurah 9x5 Art Prize.
• Footprint Printing & Designingsupporting partnerGTM or Marketing PartnerFootprint Printing & Designing is a Supporting Partner providing printing and design services support for ManPAC.
• HealthwayminorGTM or Marketing PartnerHealthway promotes eating well and being physically active through sponsorship of the Big Dress Up Day & Parade event at ManPAC, supporting community health initiatives.
• Anglicare WAminorGTM or Marketing PartnerAnglicare WA supports the Big Dress Up Day & Parade event through arts and craft activity facilitation for families.
• Crunch&SipminorGTM or Marketing PartnerCrunch&Sip supports the Big Dress Up Day & Parade event with food demos and tastings as part of community health promotion activities.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Albany Entertainment Centre: Regional Western Australian performing arts venue operating a similar mix of touring and community programming. Closely comparable to ManPAC in scale, regional catchment and funding model.
• Bunbury Regional Entertainment Centre: Regional WA venue presenting theatre, music, comedy and community programming to the South West region. Directly comparable footprint, audience and partnership structure to ManPAC.

Peers

• His Majesty's Theatre Perth:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/manpacau
• Instagraminstagram.com/mandurahpac
• LinkedInlinkedin.com/company/mandurah-performing-arts-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandurah Performing Arts Centre