Manitoba Association of Newcomer Serving Organizations (MANSO)

What Manitoba Association of Newcomer Serving Organizations (MANSO) does

The Manitoba Association of Newcomer Serving Organizations (MANSO) is a non-profit umbrella membership association representing 70+ immigrant and refugee service provider organizations across the Province of Manitoba. Its mandate is to provide leadership, coordination, and a unified advocacy voice for the settlement and integration sector, covering core settlement services, language training, employment services, and welcoming communities programs. MANSO operates from a single headquarters office in Winnipeg on Treaty One Territory and does not provide direct settlement services to newcomers itself; instead it convenes, trains, and represents the organizations that do.

MANSO's core digital assets are a WordPress-based public website and a SilkStart-powered member portal that hosts a searchable member directory, an interactive geographic map of member organizations, an events calendar, and a private resource showcase. Around this core, MANSO has productized a suite of sector-capacity resources: the SEASONOVA GBA Plus courses, the Accessible Customer Service Standards online course (co-developed with Manitoba Possible and English Online), a multi-component Anti-Racism training program funded by IRCC, the Working with Interpreters video series, and the GBA Plus National Resource Guide. Operational services include the Refugee Claimant Information Hub operated in partnership with Salvation Army Centre of Hope, a WhatsApp support group, and externally curated resource shares such as MyEligible.

MANSO's business model is a hybrid of membership dues (not publicly disclosed) and project-based grants from Immigration, Refugees and Citizenship Canada (IRCC) and the Province of Manitoba, used to fund sector-wide initiatives such as anti-racism training, GBA Plus capacity building, and migrant-worker document translation. The go-to-market is community-led: prospective members apply via a "Become a Member" portal, and engagement is driven through events, webinars, an e-newsletter, and social channels. Customer segments are horizontal — settlement service provider organizations (primary) and, indirectly, newcomers, refugees, and refugee claimants in Manitoba (secondary beneficiaries). The association holds positions on national policy and coordination bodies including the Canadian Council for Refugees (CCR), the Canadian Immigrant Settlement Sector Alliance (CISSA-ACSEI), the National Settlement and Integration Council (NSIC), and the Newcomer Language Advisory Body (NLAB).

Name

Manitoba Association of Newcomer Serving Organizations (MANSO)

Legal name

Manitoba Association of Newcomer Serving Organizations

Website

https://mansomanitoba.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Manitoba Association of Newcomer Serving Organizations (MANSO) is a non-profit umbrella membership association for 70+ immigrant and refugee service provider organizations in Manitoba, providing sector leadership, training resources, and a unified advocacy voice at provincial and national policy tables.

Ownership category

akta.pro rank

Product category

Non-Profit Membership Association - Settlement & Integration Services

NAICS

Professional Organizations (81392), Social Advocacy Organizations (8133), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI)

Keywords

• Settlement services coordination
• Immigrant integration support
• Nonprofit membership association
• Refugee support services
• Sector advocacy training

Headquarters

HQ city

Winnipeg, Manitoba

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees and government funding: MANSO operates as a non-profit membership association. Services provided by member organizations are often federally funded through IRCC. MANSO receives funding from government partners including IRCC for sector-wide initiatives such as the Anti-Racism project and GBA Plus capacity building.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MANSO is an umbrella membership association that provides leadership, coordination, advocacy, training, and resources for 70+ newcomer-serving organizations across Manitoba. It offers sector-wide capacity building programs (Anti-Racism, GBA Plus), online training courses, a member directory and map, an events calendar, and a refugee claimant information hub, funded primarily through Immigration, Refugees and Citizenship Canada (IRCC) and member fees.

Product overview

MANSO (Manitoba Association of Newcomer Serving Organizations) is an umbrella membership association for 70+ settlement service provider organizations in Manitoba, not a technology product company. The organization operates a website and member portal as its primary digital platforms, providing: a member directory and interactive map; an online resources database with tools on anti-racism, GBA Plus, language training, employment, health, housing, and sector-specific training; refugee claimant information hub; online courses (Accessible Customer Service Standards, SEASONOVA GBA Plus, Learning English with CBC, Signal for Help); anti-racism training program with videos and workbooks; and an events calendar. MANSO also shares external resources like MyEligible benefits database and facilitates WhatsApp support groups. The organization does not develop or offer APIs, SDKs, or AI-powered products.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Directory and Interactive Map

Quantifiable outcome

• 70+ member organizations served across Manitoba
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Manitoba PossiblecoreStrategic or Co-development PartnerManitoba Possible (formerly Society for Manitobans with Disabilities) partnered with MANSO and English Online to develop an online Accessible Customer Service Standards course for member organization staff and volunteers. Manitoba Possible provides the electronic participation certificate upon course completion.
• English OnlinecoreStrategic or Co-development PartnerEnglish Online partnered with MANSO and Manitoba Possible to develop the Accessible Customer Service Standards online course as part of the Accessibility for Manitobans Act compliance.
• Province of ManitobacoreStrategic or Co-development PartnerIn 2022, with funding from the Province of Manitoba, MANSO coordinated translation of the Employment Standards in Agriculture document to Tagalog and Spanish to support migrant workers in Manitoba.
• Immigration, Refugees and Citizenship Canada (IRCC)coreStrategic or Co-development PartnerIRCC funded MANSO's sector-wide Anti-Racism project in Summer 2021, which included three live training sessions, workbooks, and videos for member organizations and their board members.
• Salvation Army Centre of HopecoreStrategic or Co-development PartnerMANSO partnered with the Salvation Army Centre of Hope to operate the Refugee Claimant Information Hub, bringing settlement supports and services to refugee claimants staying in local shelters. The Info Hub is open Mondays and Fridays from 9:00 AM to 11:00 AM at Sanctuary space.
• Canadian Immigrant Settlement Sector Alliance (CISSA-ACSEI)majorStrategic or Co-development PartnerCISSA-ACSEI was formed in March 2005 to represent the immigrant settlement sector in Canada. MANSO is a member and participates in bringing sector expertise to bear on public policies and programs.
• Canadian Council for Refugees (CCR)majorStrategic or Co-development PartnerMANSO is a member of CCR, a national non-profit umbrella organization committed to the rights and protection of refugees and other vulnerable migrants in Canada and around the world.
• Immigration Partnership Winnipeg (IPW)coreStrategic or Co-development PartnerMANSO is one of two key partners in Winnipeg's Local Immigration Partnership (now called Immigration Partnership Winnipeg). The partnership aims to improve the economic and social integration of newcomers in Winnipeg and is hosted at the Social Planning Council of Winnipeg.
• Immigration Research WestminorStrategic or Co-development PartnerMANSO sits on the Board of Governors of Immigration Research West, which enhances research capacity and works with service providers to enhance knowledge of settlement experiences and outcomes of newcomers in Western and Northern Canada.
• Newcomer Language Advisory Body (NLAB)majorStrategic or Co-development PartnerMANSO represents the Manitoba language sector at NLAB, an IRCC initiative consisting of representatives from language programming providers across Canada. NLAB provides a national voice for the language sector and collaborates with the wider settlement sector.
• National Settlement and Integration Council (NSIC)majorStrategic or Co-development PartnerMANSO represents the Manitoba settlement sector at NSIC, a joint policy and program table of IRCC, provincial government, and sector representatives from across Canada.
• Réseau en Immigration Francophone (RIF)minorStrategic or Co-development PartnerMANSO attends meetings of RIF, a group of Francophone organizations that jointly develop strategies to promote Francophone immigration in Manitoba.
• TESL ManitobaminorStrategic or Co-development PartnerMANSO supports the work of TESL Manitoba, a non-profit professional organization that supports ESL/EAL teachers in Manitoba through professional development and advocacy.
• TESL CanadaminorStrategic or Co-development PartnerMANSO supports the national federation of English as a Second Language teachers, learners, and learner advocates through TESL Canada Federation.
• Commitment to Opportunity, Diversity and Equity Coalition (CODE)minorStrategic or Co-development PartnerMANSO is a CODE Coalition member, committed to furthering diversity, inclusion, and equity in the workplace through continuous learning, creating workplace strategies, and measuring progress.
• National Steering Committee on Technology (NCST)minorStrategic or Co-development PartnerNCST is a committee aimed at using technology to better the Canadian settlement sector. The committee includes 18 general members and 5 observing members representing settlement service providers, stakeholders, and government.
• Settlement Sector and Technology Task GroupminorStrategic or Co-development PartnerCreated in Fall 2020 with objective to discover sector needs for digital and hybrid service delivery. The task group conducted interviews and focus groups between October 2020 and March 2021 and published findings on hybrid service delivery recommendations.
• MyEligibleminorOthersMANSO shares information about MyEligible (myeligible.ca), a volunteer-built database of Canadian benefit programs for newcomers and service providers. MANSO clarifies it does not manage or maintain the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canadian Council for Refugees (CCR): National umbrella non-profit committed to refugee and migrant rights. MANSO is a member of CCR. Comparable as a broader incumbent operating across all provinces with overlapping mandate on refugee advocacy and policy.
• Canadian Immigrant Settlement Sector Alliance (CISSA-ACSEI): National alliance formed in 2005 to represent the immigrant settlement sector. MANSO participates as a sector member. Directly comparable convening body at the national level where MANSO operates provincially.

Direct peers

• Alberta Association of Immigrant Serving Agencies (AAISA): Provincial association representing immigrant serving agencies across Alberta. Comparable to MANSO as a sector coordination and capacity-building body for the Alberta settlement sector.
• Affiliation of Multicultural Societies and Service Agencies of BC (AMSSA): Provincial umbrella of multicultural and immigrant serving agencies in British Columbia. Closely mirrors MANSO's role providing sector coordination, professional development, and policy advocacy for settlement service providers.
• Ontario Council of Agencies Serving Immigrants (OCASI): Provincial umbrella association for 200+ immigrant serving organizations in Ontario. Directly comparable to MANSO as a peer provincial membership body coordinating settlement sector advocacy, training, and policy engagement in its respective province.
• Table de concertation des organismes au service des personnes réfugiées et immigrantes (TCRI): Quebec provincial coalition of refugee and immigrant serving organizations. Directly comparable to MANSO as a French-language provincial umbrella providing sector advocacy and coordination.
• Atlantic Region Association of Immigrant Serving Agencies (ARAISA): Regional umbrella for immigrant serving agencies across the Atlantic provinces. Functions as MANSO does for Manitoba, providing sector coordination and training across a multi-province region.
• Saskatchewan Association of Immigrant Settlement and Integration Organizations (SAISIO): Provincial umbrella organization for immigrant settlement agencies in Saskatchewan. Directly comparable to MANSO in scope and function, serving as the convening body for the Saskatchewan settlement sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mansomanitoba
• Facebookfacebook.com/mansomanitoba
• Instagraminstagram.com/mansomanitoba
• LinkedInlinkedin.com/company/manso-manitoba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Manitoba Association of Newcomer Serving Organizations (MANSO)