Manta Ray Dives Of Hawaii

What Manta Ray Dives Of Hawaii does

Manta Ray Dives of Hawaii is a privately held marine eco-tourism operator headquartered at Honokohau Harbor (Slip C-01 & C-02) in Kailua-Kona on the Kona Coast of Hawaii's Big Island. The company runs guided ocean experiences targeting tourists, certified Open Water divers, non-certified snorkelers and families (children from age 6), and Hawaii residents, with its core product centered on nighttime face-to-fin manta ray encounters where 85% year-round sighting success is supported by an established population of 200+ manta rays off the Kona Coast. Daytime offerings include local 2-tank morning scuba dives across 60+ sites and long-range 7-hour excursions, plus seasonal Humpback Whale watching in January through March. A private charter layer spans three vessels — the 36-foot Newton 'The Manta,' the 46-foot Newton 'Mantalorian' (up to 30 guests), and the 28-foot Sea Fox 'Remora' (up to 6 guests) — each Coast Guard inspected with marine heads, hot water showers, custom camera tables, and (where fitted) onboard hydrophones for live whale song capture.

The revenue model is primarily transaction-based per-person and per-charter pricing: manta ray tours at $125-$220 per person, daytime scuba at $115-$270 per person, whale watching at $125 per person, and private charters at $1,000-$3,200 flat-rate, with surcharges for sales tax, harbor use, online booking, and gratuity on charters. The company has introduced a subscription-style retention mechanic through the Ohana Dive Club membership for Hawaii residents offering 50%-30%-15% tiered discounts, and a packaged pricing layer through multi-day scuba bundles (2-5 days, $355-$820). Go-to-market is direct-to-consumer via the company's website with embedded FareHarbor booking, supplemented by phone reservations for private charters, earned media features in National Geographic, Smithsonian, Shark Week, and The Bachelorette, and user-generated content on Instagram and major travel review platforms (TripAdvisor, Yelp, Google). Customer-facing risk is reduced through the lifetime 'No Manta Guarantee.' Operations are run by owners Patricia and Clint and Jessica and Seth, supported by a team of captains, divemasters, dive instructors, and snorkel guides, with no disclosed institutional investment or external funding.

Name

Manta Ray Dives Of Hawaii

Legal name

Manta Ray Dives of Hawaii

Website

https://mantaraydiveshawaii.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Manta Ray Dives of Hawaii is a Kailua-Kona marine eco-tourism operator offering guided manta ray night snorkel and dive tours, daytime scuba diving, seasonal whale watching, and private charters to tourists, certified divers, snorkelers, families, and Hawaii residents via three custom vessels.

Ownership category

akta.pro rank

Product category

Marine Eco-Tourism Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industry

Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC)

Keywords

• Manta ray snorkeling
• Scuba diving tours
• Whale watching tours
• Private boat charters
• Marine eco-tourism

Headquarters

HQ city

Kailua-Kona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Manta Ray Snorkel and Dive Tours: Per-person ticket sales for 3-hour and 5-hour manta ray night encounters. Customers pay based on whether they are certified divers ($155 for 3-hour, $220 for 5-hour) or snorkelers ($125 for 3-hour, $220 for 5-hour). Revenue is transaction-based with per-head pricing.
2. Daytime Scuba Diving Tours: Per-person pricing for local 2-tank morning dives ($185 certified divers, $255 Discover Scuba, $200 refresher, $115 snorkelers/ride-alongs) and long-range 2-tank dives ($270 certified divers, $165 snorkelers). Multi-day packages available with progressive discounts.
3. Whale Watching Tours: Seasonal whale watching tours offered January through March. $125 per person for 2.5-hour tour with complimentary snacks and beverages.
4. Private Charters: Private charter services on three vessels. The Manta (36') and Mantalorian (46') offer 2-tank manta charters ($3,000), 1-tank manta charters ($2,300-$3,200), and daytime charters ($1,500). The smaller Remora offers daytime snorkel charters ($1,000). All pricing is flat-rate per charter, not per person.
5. Ohana Dive Club Membership: Hawaii resident membership program offering 50% off local morning dives, 50% off night manta ray dives, 30% off long-range dives, and 15% discount for guests brought along. Creates recurring engagement with local customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Manta Ray Dives of Hawaii operates guided manta ray snorkeling and scuba diving tours from Honokohau Harbor on the Kona Coast of Hawaii's Big Island. The company offers nighttime manta ray encounters, daytime two-tank scuba dives, seasonal whale watching, and private boat charters on three purpose-built vessels. Tours are staffed by PADI-certified divemasters, dive instructors, certified captains, and snorkel guides, with all operations departing from Kailua-Kona.

Product overview

Manta Ray Dives of Hawaii operates as a marine eco-tourism company offering a portfolio of snorkeling and scuba diving tours centered on manta ray encounters and Kona Coast marine experiences. The core offerings include Manta Ray Snorkel and Dive tours available in 3-hour and 5-hour formats, Daytime Scuba Dive excursions (Local and Long Range 2-tank dives), and seasonal Whale Watch EcoAdventures. The company also provides Private Charters through three vessels: The Manta (36-foot Newton Custom Dive Special for up to 20 guests), the Mantalorian (46-foot Newton Custom Dive Special for up to 30 guests), and the Remora (28-foot Sea Fox for intimate groups up to 6). Supplementary offerings include Multi-Day Scuba Diving Packages with volume discounts and the Ohana Diving Club membership program for Hawaii residents. All tours are conducted from Honokohau Harbor in Kailua-Kona, Hawaii.

Differentiator

Problem solved

Functional benefit

Brands

• The Manta: 36' Newton Custom Dive Special boat used for private charters, featuring flybridge seating, 405 HP Cummins diesel engine, hot water shower, and marine head. Accommodates up to 20 guests.
• Mantalorian
• Remora

Products and services

• Manta Ray Snorkel and Dive - 3 Hour Tour A 3-hour nighttime snorkeling and diving excursion along the Kona Coast for face-to-fin encounters with manta rays in their natural habitat. Open-Water certified divers pay $155 per person and snorkelers pay $125 per person; includes 3mm wetsuit, mask, fins, weights, and snorkel.
• Manta Ray Snorkel and Dive - 5 Hour Tour A 5-hour extended manta ray excursion that includes an afternoon reef dive or snorkel, sunset viewing, and a night encounter with manta rays. Priced at $220 per person for both divers and snorkelers.
• Local 2-Tank Morning Scuba Dive A 2-tank morning scuba diving experience at two different sites along the Kona Coast, with over 60 sites available including marine preserves, lava tubes, and turtle cleaning stations. Open-Water certified divers pay $185 per person; includes wetsuit, 2 tanks, mask, fins, weights, snorkel, and dive torch.
• Long Range 2-Tank Scuba Dive A 7-hour excursion aboard the 46-foot Mantalorian exploring remote, less-crowded reefs along the Kona Coast for tropical fish, sea turtles, nudibranchs, and lava tubes. Priced at $270 per certified diver and includes lunch, snacks, and beverages.
• Discover Scuba Diving Experience An introductory scuba diving experience for non-certified guests that requires PADI eLearning 48 hours before check-in. Priced at $255 per person and includes wetsuit, BCD, mask, fins, weights, and snorkel.
• Scuba Refresher Course A scuba refresher course for certified divers who have not dived recently, priced at $200 per person.
• Whale Watch EcoAdventure Seasonal whale watching tours offered late January through March aboard Newton Custom Dive Special boats to observe humpback whales breaching, tail-slapping, and spy hopping. Priced at $125 per person for a 2.5-hour tour and includes complimentary snacks, juices, soft drinks, iced water, and hot beverages, with live whale songs broadcast via onboard hydrophone.
• The Manta Private Charter A private charter on a 36-foot Newton Custom Dive Special boat with flybridge seating, 360-degree views, 405 HP Cummins diesel engine, oversized swim platform, hot water shower, and marine head, accommodating up to 20 guests. Options include Daytime Charter at $1,500 (4.5 hours), 1-Tank Manta Night Dive at $2,300 (3 hours), and 2-Tank Manta Charter at $3,000 (5 hours).
• Mantalorian Private Charter A private charter on a 46-foot Newton Custom Dive Special boat with spacious fly-bridge seating, 360-degree views, oversized swim platform, large custom camera table, hot water shower, and marine head, accommodating 16 to 30 guests. Includes a 1-Tank Manta Ray Dive and Snorkel charter at $3,200.
• Remora Private Charter A private charter on a 28-foot Sea Fox 288 Commander with twin 300 HP Yamaha engines, deluxe bucket seating, hot water shower, and hinged ladder for ocean entry, accommodating up to 6 passengers. Includes a Daytime Snorkel charter to Kealakekua Bay at $1,000 with complimentary food and beverages.
• Ohana Diving Club Membership A membership program for Hawaii residents that provides 50% off Local Morning Dive Charters, 50% off Night Manta Ray Dive Charters, 30% off Long Range Dive Charters, and a 15% discount for any guests brought along, creating recurring engagement with the local customer base.

Quantifiable outcome

• 85% chance of manta ray sightings year-round
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FareHarborcoreChannel Partner/ Reseller/ DistributorFareHarbor is the online booking platform embedded in the company website, allowing customers to book tours directly. It handles reservation management, payment processing, and confirmation emails. All major credit cards accepted.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hawaiian Adventures Kona: Kona whale watching and snorkel tour operator with seasonal humpback whale cruises. Comparable in whale watching tour offering and Big Island tourism focus.
• Jack's Diving Locker: Established Kona, Hawaii dive operator since 1981 offering scuba certification, manta ray night dives, and reef dives. Directly comparable in product mix, customer base (Kona Coast tourists), and PADI-certified operations.
• Big Island Divers: Kona-based dive operator offering scuba tours, manta ray night dives, and PADI certification. Directly comparable in target market, vessel-based tour format, and Kona Coast operating geography.
• Mauna Lani Sea Adventures: Kona Coast operator offering snorkel, whale watching, and sunset cruises. Directly comparable in boat-based marine tours and Hawaii Island operating geography.
• Fair Wind Cruises: Big Island snorkel and dive charter operator offering cruises, manta ray experiences, and whale watching. Comparable in boat-based marine eco-tour format on Hawaii Island.
• Kona Coast Divers: Local Kona dive shop and charter operator running manta ray night dives and daytime scuba trips. Directly comparable in operating area, customer base, and tour offerings.
• Dive Makai: Kona-based dive operator specializing in manta ray night dives, reef dives, and PADI training. Closely comparable in manta ray specialty offering and Kona Coast operating area.
• Sea Paradise Hawaii: Big Island operator offering whale watching cruises, snorkel tours, and manta ray experiences. Comparable in whale watching season offering and Kona Coast water-based tour operations.

Regional players

• Body Glove Cruises: Established Hawaii boat tour operator with snorkel, whale watching, and dinner cruises. Comparable in marine tourism offerings but primarily Waikiki/Oahu-based rather than Kona Coast.

Emerging players

• Atlantis Submarines Hawaii: Submarine tour operator in Kona offering underwater experiences. Operates in similar Kona Coast waters with overlapping marine tourism customer base, but uses submarines rather than dive or snorkel tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/manta-ray-dives-of-hawaii

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manta Ray Dives Of Hawaii