Jacks Diving Locker

Name

Jacks Diving Locker

Legal name

Jack's Diving Locker

Website

https://jacksdivinglocker.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Scuba Diving and Snorkeling Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Marinas (71393)

SIC

Services-Membership Sports & Recreation Clubs (7997), Water Transportation (4400)

akta.pro primary industry

Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD)

akta.pro secondary industries

Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Snorkeling Tours & Reef Experiences (THAJAJAE), Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

Keywords

• Scuba diving tours
• Snorkeling excursions
• PADI dive certification
• Dive equipment rentals
• Underwater instruction

Headquarters

HQ city

Kailua Kona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Guided Dive and Snorkel Tours: Boat-based scuba diving and snorkeling tours including manta ray night dives, classic 2-tank dives, advanced dives, and Pelagic Magic experiences. Revenue generated per trip with pricing per person.
2. Scuba Certification and Education: PADI certification courses from beginner (Open Water Diver) through professional levels (Instructor Development Course). Includes specialty courses, refresher courses, and divemaster programs.
3. Gear Rentals: Rental equipment including masks, snorkels, fins, wetsuits, BCDs, regulators, tanks, and cameras. Daily rental rates with ID and credit card required.
4. Equipment Servicing and Repairs: Professional repair services for regulators, dive computers, and equipment maintenance. Service typically takes minimum 7 days with rush service available.
5. Tiger Shark Deli: On-site food service at Honokohau Harbor offering breakfast, made-to-order sandwiches, grab n go meals, and cold drinks from 6am to 2pm daily.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jack's Diving Locker operates as a PADI 5 Star Instructor Development Center in Kailua-Kona, Hawaii, providing boat-based scuba diving and snorkeling tours (including manta ray night dives and the signature Pelagic Magic black water dive), full PADI certification pathways from beginner through instructor level, plus gear rentals, equipment servicing, and youth marine education camps. The company runs five custom-built dive boats, two retail shop locations, classrooms, and the island's only dive training pool.

Product overview

Jack's Diving Locker is a PADI 5 Star IDC Center offering a comprehensive suite of scuba diving and snorkeling experiences in Kailua-Kona, Hawaii. The core offering comprises scheduled boat dive trips (Manta Ray Night Dive/Snorkel, Classic 2-Tank Day Dive, Advanced Adventure Dive, Pelagic Magic black water night dive) and snorkeling adventures (Reef Snorkel Trip, Private Charters, Shore Snorkeling). The company provides full educational pathways from beginner (PADI Open Water Diver) through professional instructor levels (PADI Divemaster, IDC Staff Instructor), plus specialty certifications (Manta Ray Diver, Pelagic Magic, Nitrox, Night Diver, Deep Diver, Buoyancy, Boat Diver, Underwater Naturalist, Shark Conservation, Dive Against Debris, Underwater Photography). Supporting services include gear rentals (scuba and snorkel equipment, cameras), professional equipment servicing/repairs, and kids camp programs (Keiki Sea Camp, Sea Camp Hawaii themes). An on-site Tiger Shark Deli provides food service. The company operates five custom-built dive boats and maintains two retail locations with a training pool and classrooms.

Differentiator

Problem solved

Functional benefit

Brands

• Tiger Shark Deli: Ice cold drinks, hot food, fuel and convenience store located at Honokohau Harbor serving hot breakfast, made-to-order sandwiches, grab n go meals, and cold drinks from 6am to 2pm daily.

Products and services

• Kona Manta Ray Night Dive & Snorkel Combined diving and snorkeling experience allowing participants to explore the reef and observe manta rays feeding on plankton at night under lights. Includes two guided dives/snorkels with equipment.
• Kona Classic 2-Tank Day Dive Two-tank boat diving trip exploring Kona's coral reefs, lava rock arches, and marine life including turtles, dolphins, and seasonal whales. Includes guided dives, tanks, weights, and refreshments.
• Advanced Adventure 2-Tank Dive Advanced diving experience featuring deep dives on steep drop-offs, drift dives, and cavern exploration for experienced divers with advanced certification or 50+ dives prerequisite.
• Pelagic Magic 1-Tank Night Dive Award-winning black water night dive over the open ocean abyss, floating tethered offshore to observe ascending zooplankton and mesopelagic creatures. Limited to 6 divers maximum. Registered Service Mark of Jack's Diving Locker.
• Manta Ray Night Snorkel Boat-based snorkeling experience to observe manta rays feeding on plankton attracted to lights, suitable for non-divers with basic swimming skills.
• Reef Snorkel Trip Guided snorkeling tour along the Kona Coast visiting 1-2 reef sites with opportunities to spot dolphins, whales, and marine life. Includes equipment, lunch, and hot shower.
• Private Boat Charters Customizable private boat charters for diving, snorkeling, dolphin/whale watching, or general cruising. Multiple boat sizes available from 32' to 46' vessels.
• Shore Diving Guided shore dives along the Kona coast at various sites including Place of Refuge, Puako, and Mile Marker 4. Includes 1-tank and 2-tank options with equipment and guide.
• Scuba Gear Rentals Rental equipment including BCDs (Scubapro Glide, Aqualung Pro HD), regulators (Scubapro Mk2 EVO, Aqualung Core), wetsuits, tanks (aluminum 50-80 cu.ft.), and dive computers (Aqualung i300, Oceanic Veo 1.0, Suunto Zoop).
• Snorkel Gear Rentals Snorkeling equipment rental including masks from Scubapro, Aqualung, Oceanic & Tusa (including prescription options), Aqua Lung Impulse 3 snorkels, and fins from Aqualung and Scubapro.
• Dive Gear Servicing Professional repair and maintenance services for scuba equipment including regulators, BCDs, and dive computers from brands such as Scubapro, Aqualung, Apeks, Mares, Oceanic, and Suunto.
• PADI Open Water Diver Certification Three-day certification course covering online eLearning, pool training, and four ocean dives in Kona waters. Cost $1,051 plus tax, prepares divers for worldwide certification.
• PADI Advanced Open Water Diver Course Three-day advanced course with six ocean dives including navigation, deep diving, and the famous Manta Ray Night Dive. eLearning fee $240 plus $750 for instruction and dives.
• PADI Rescue Diver Course Two-day course developing diver safety and accident management skills. Prerequisites include Advanced certification and current CPR/First Aid. Total cost approximately $766.
• PADI Divemaster Course Professional-level diving course qualifying candidates to supervise dive activities and assist instructors. Total cost $1,950 with 5-day intensive plus internship component.
• PADI Open Water Scuba Instructor (IDC) Instructor development course preparing candidates for PADI Instructor Examination. Total cost $3,550 with materials included. Offered in Classic and Extended formats.
• PADI Manta Ray Diver Specialty Distinctive specialty authored by Keller Laros covering manta anatomy, identification, and conservation. Includes two ocean dives during evening manta trips. Cost $280 plus tax. Only taught at Jack's Diving Locker.
• PADI Pelagic Magic Diver Specialty Exclusive specialty for Jack's Diving Locker's award-winning black water dive experience. Two-night course with instruction and two ocean dives. Cost $560 plus rentals and fees.
• Tiger Shark Deli On-site food service at Honokohau Harbor offering breakfast burritos, made-to-order sandwiches, paninis, salads, and grab-and-go items from 6am-2pm daily.
• Kids Camp Programs Marine education and diving camps for children ages 6-18 including Keiki Sea Camp (ages 6-7), Sea Camp Hawaii with various marine life themes (ages 8-12), and Scuba Certification Camps (ages 12-18).
• Snorkel Lessons

Quantifiable outcome

• World's Best Dive Operator - Scuba Diving Magazine Top 100 Readers Choice Awards (2015-2019, 2022)
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Manta Pacific Research FoundationcoreStrategic or Co-development Partner · 1 January 2002Co-founded in 2002 by Keller Laros and wife Wendy. A 501(c)(3) non-profit dedicated to manta ray research, education, and conservation. Jack's Diving Locker donates a portion of all Manta Ray Diver Specialty course fees to the foundation. The foundation's conservation efforts led to Hawaii's manta protection law in 2009.
• Ocean Defenders AlliancecoreStrategic or Co-development PartnerEnvironmental organization that Jack's Diving Locker actively partners with for ocean cleanup initiatives. Company participates in and organizes numerous ocean clean-ups each year with this alliance, having pulled significant amounts of waste from Hawaiian waters.
• Hawaii Forest & TrailminorGTM or Marketing PartnerCross-promotional partner for adventure experiences. Jack's Diving Locker links to Hawaii Forest & Trail tours including Mauna Kea Summit, Volcano Tours, and waterfall adventures on their Fun Things page.
• Kona Town Surf AdventuresminorGTM or Marketing PartnerCross-promotional partner for surf lessons and water activities. Listed on Jack's Diving Locker's Fun Things page for bundled adventure experiences.
• Bodyglove CruisesminorGTM or Marketing PartnerPartner for historic dinner cruises to Captain Cook monument. Cross-promoted on Jack's Diving Locker's Fun Things page for visitors seeking additional Kona activities.
• ZipLine HawaiiminorGTM or Marketing PartnerPartner for Umauma Falls & ZipLine combo experiences. Cross-promoted on Jack's Diving Locker's Fun Things page as an adventure option.

Scale indicators7 records

Recent moves11 records

Expansion highlights4 records

Others

• Scuba.com: Major online dive gear retailer. Comparable to Jack's on the equipment retail and distribution side, though not a direct competitor for dive tours or in-person PADI instruction.

Direct peers

• Body Glove Cruises: Kona-based snorkel, dolphin and manta ray cruise operator that Jack's also cross-promotes. Direct competitor for the manta ray snorkeling customer in the same harbor.
• Hawaii Nautical: Multi-island Hawaii boat tour and snorkel operator offering manta snorkel, whale watching and snorkel charters. Comparable on water-based tour product, though spread across islands rather than anchored in Kona.
• Kona Diving Company: Kailua-Kona PADI dive operator offering guided boat dives, certifications and manta ray encounters. Direct local competitor with overlapping certifications and manta offerings.
• Big Island Divers: Kona dive shop offering boat dives, certifications and manta night dives. Directly comparable PADI-affiliated operator serving tourists and locals in the same geography.
• Fair Wind Big Island Ocean Guides: Long-established Kona dive and snorkel operator offering manta ray night dives, morning charters, and catamaran cruises. Directly competes with Jack's on the same signature manta experience in the same harbor.
• Sea Paradise: Kona-based snorkel and dive operator running manta ray night snorkel trips and dolphin/snorkel tours from Honokohau Harbor. Direct competitor on the same manta encounter in the same micro-market.

Broad incumbents

• Maui Dive Shop: Largest dive retailer and dive/training operator across the Hawaiian Islands with multiple locations. Compares to Jack's on retail, PADI certifications and gear servicing across Hawaii, though not Kona-based.
• Atlantis Submarines Hawaii: Established Hawaii submarine and underwater tour operator offering large-scale reef experiences. Comparable as a Hawaii marine tour operator, but with a fundamentally different delivery model.

Regional players

• Dive Oahu / Reef Piloting: Oahu-based dive operator offering PADI training and guided dives comparable to Jack's certifications and charter offerings, but in a different Hawaiian island market without direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jacksdivinglocker
• LinkedInlinkedin.com/company/jacks-diving-locker

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacks Diving Locker