Mantra Strategy
Mantra Strategy is a Dublin-based boutique consultancy founded in 2020 that delivers strategy, culture, leadership, EDI, brand/growth and executive-search services to charities, NGOs, social enterprises and purpose-driven companies across Ireland, the UK and the USA, using its proprietary DREAM Framework and a subscription offering called Mantra Thrive.
- Company typePrivate
- Founded2020
- HeadquartersMalahide, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mantra Strategy does
Mantra Strategy is a Dublin-based consulting firm founded in 2020 by Lisa-Nicole Dunne, operating as "The Impact Creation Consultancy™." The firm provides strategy, culture, leadership, equity-diversity-inclusion (EDI), brand and growth, and executive search services to charities, NGOs, social enterprises, public bodies and purpose-driven companies across Ireland, the UK and the USA. Its named client base includes Gaisce, AsIAm, the Samaritans, Friends of the Earth Ireland, the Mater Hospital Foundation, Irish Deaf Society, Cappagh Hospital Foundation, Galway Simon Community, Payzone, iScoil, MOVE Ireland, Salesians of Don Bosco, Narrative4 Ireland, Active Connections and others, with stated reach of "hundreds of organisations."
The firm's core methodology is the proprietary DREAM Framework (Define & Discover; Review & Reflect; Engage & Envision; Aims & Alignment; Map & Mobilise), applied across five service lines: Strategy & Purpose, Culture & Leadership, EDI, Brand & Growth, and Strategic Search. Mantra Thrive is a subscription-based consulting product offered in three tiers — Thriving Leader, Thriving Team and Thriving Company — providing monthly 1-2-1 sessions, quarterly CEO check-ins, webinars, leadership toolkits and community access. The firm has no proprietary technology platform; its competitive asset is methodology and senior practitioner expertise, including a leadership team credited with €80M+ and AU$190M+ raised for client causes.
Revenue is generated through project-based consulting engagements (standard payment terms of 40% on commencement, 30% at playback and 30% at final stage; 50/50 for projects under €5,000) and the recurring Mantra Thrive subscription. Distribution relies on direct sales to Boards and leadership teams, Impact Culture Sessions (webinars), content marketing, and downloadable information packs via the firm's website. Mantra Strategy is a founder-led private limited company registered in Ireland, headquartered in Malahide, Dublin, with no disclosed institutional investors, parent company, subsidiaries or M&A activity.
Mantra Strategy firmographics
Firmographics- Name
- Mantra Strategy
- Legal name
- Mantra Strategy
- Website
- https://mantrastrategy.ie
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mantra Strategy is a Dublin-based boutique consultancy founded in 2020 that delivers strategy, culture, leadership, EDI, brand/growth and executive-search services to charities, NGOs, social enterprises and purpose-driven companies across Ireland, the UK and the USA, using its proprietary DREAM Framework and a subscription offering called Mantra Thrive.
- Ownership category
- akta.pro rank
Mantra Strategy industry classification
Industry- Product category
- Management Consulting
- NAICS
- Other Management Consulting Services (541618), Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industries
- Corporate Strategy Advisory (BPAHADAA), Brand Strategy & Positioning (BPAFAEAA), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
Keywords
Where Mantra Strategy is headquartered
LocationHeadquarters
- HQ city
- Malahide
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Mantra Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Consulting & Strategy Engagements: Project-based consulting engagements with defined scopes. Standard payment terms are 40% on commencement, 30% at playback/month 2 stage, and 30% at final stage. For projects under €5,000, 50% is charged upfront with 50% on completion.
- Mantra Thrive Subscription: Monthly subscription-based consulting and learning space for visionary leaders. Includes monthly 1-2-1 sessions, quarterly CEO check-ins, monthly webinars, leadership whispers/playbooks/toolkits/templates, and community access. After 3 months, cancellation is available at any time.
- Strategic Search Services: Executive search and recruitment services for senior leadership, Board, and interim roles. Works with organisations at key moments of change or growth to identify and secure leadership talent aligned to strategy and culture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Projects under €5,000 |
| Subscription | Multi-year contract | Standard consulting projects |
| Subscription | Monthly | Thriving Leader subscription |
| Subscription | Monthly | Thriving Team subscription |
| Subscription | Monthly | Thriving Company subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Mantra Strategy product offering
Product offeringCore offering
Mantra Strategy is a consulting firm that helps impact-driven organisations—charities, social enterprises, public bodies and purpose-led companies—achieve clarity, alignment and growth through five service areas: Strategy & Purpose, Culture & Leadership, Equity Diversity & Inclusion, Brand & Growth, and Strategic Search. Engagements are guided by the proprietary DREAM Framework, and the firm also offers Mantra Thrive, a recurring subscription product for individual leaders, teams and companies.
Product overview
Mantra Strategy is The Impact Creation Consultancy™ offering a portfolio of consulting services rather than a single software product. The core offerings include Strategy & Purpose Services, Culture & Leadership Services, Equity Diversity & Inclusion Services, Brand & Growth Services, and Strategic Search Services—all delivered using the proprietary DREAM Framework methodology. The primary branded product is Mantra Thrive, a subscription-based leadership support platform with three tiers (Thriving Leaders, Thriving Teams, Thriving Company) providing monthly consulting, events, resources, and community access for leaders and organisations.
Differentiator
Problem solved
Functional benefit
Brands
- Mantra Thrive: A subscription-based consulting and leadership support platform offering monthly 1-2-1 consulting, CEO check-ins, development events, leadership resources, templates, and community access for leaders and teams.
Products and services
- Mantra Thrive A subscription-based consulting and leadership support product offering monthly 1-2-1 consulting, quarterly CEO check-ins, monthly events and webinars, leadership resources (whispers, templates, toolkits), and community access for visionary leaders. Available in three tiers: Thriving Leaders (individual), Thriving Teams (up to 5 people), and Thriving Company (up to 15 hours consultancy per month).
- Strategy & Purpose Services Consulting services focused on organisational strategy, impact strategy, change and transformation, strategy sprints, and stakeholder engagement, delivered using the proprietary DREAM Framework. For mission-driven organisations seeking clarity on direction and purpose.
- Culture & Leadership Services Services including leadership development, culture mapping, emotional culture mapping workshops, leadership coaching and mentoring, change and alignment support, and Mantra Thrive leadership support integration. For leadership teams needing alignment and culture change.
- Equity, Diversity & Inclusion Services EDI strategy development, governance and frameworks, EDI reviews and diagnostics, workshops and training, and inclusive leadership support to embed inclusion into organisational operations. For organisations seeking to operationalise DEI.
- Brand & Growth Services Brand and growth consulting including funding and growth strategy, brand strategy and identity, strategic communications, case for support development, campaign development, and pitch coaching and storytelling workshops. For organisations seeking revenue growth and stronger positioning.
- Strategic Search Services Executive, Board, and interim leadership recruitment services supporting organisations at key moments of change or growth to identify and secure leadership talent aligned to strategy and culture, with active searches listed on the website.
Quantifiable outcome
- Fundraising income more than doubled in 2 years for AsIAm
- +3 more outcomes
Companies that use Mantra Strategy
Customer profileNamed customers19 records
Segments9 records
Ideal customer profiles3 records
Mantra Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mantra Strategy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Community Foundation IrelandcoreMantra Strategy acts as an Impact Partner supporting Community Foundation Ireland convenings and reflective sessions with community leaders, practitioners and grantees. Supported a session on pressures facing communities including polarisation, misinformation, and distrust in institutions.
- Irish Centre for DiversityminorWork with Irish Centre for Diversity on Investing in Diversity accreditation programmes. Supported clients like PJ Hegarty in progressing from Silver to Gold accreditation.
- Suppliers and Service ProvidersminorMantra engages freelancers, partners and suppliers to support processing activities. These partners agree to respect security of personal data and process only for specified purposes in accordance with Mantra's instructions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mantra Strategy competitors and assessment
Company assessmentDirect peers
- Cranfield Trust: UK charity providing pro bono and paid consulting to non-profits, including strategy, governance, and fundraising support. Similar in serving UK/Ireland non-profits with management consulting services.
- Halpin Partnership: UK-based fundraising and non-profit consultancy offering strategic planning, fundraising strategy, and executive search to charities. Comparable to Mantra Strategy in serving non-profits with a similar mix of strategy, fundraising, and senior recruitment services.
- The Foundation Practice: UK philanthropy and grant-making advisory firm. Comparable to Mantra's Foundations & Grant-making segment and broader non-profit strategic advisory work.
- New Philanthropy Capital (NPC): UK charity consultancy offering strategy, impact measurement, and research to non-profits and funders. Comparable to Mantra's strategy and impact-focused work for the purpose-driven sector.
- More Partnership: UK charity consultancy providing fundraising strategy, executive search, and organisational development. Directly comparable to Mantra in terms of services, target client base (charities and non-profits), and use of senior consultants with fundraising track records.
- Aleron (formerly 2ndfloor Consulting): Strategy and digital consultancy serving non-profits and purpose-driven organisations across Europe. Comparable to Mantra in serving charities and social enterprises with strategy and transformation consulting.
Broad incumbents
- BDO Ireland Not-for-Profit Practice: BDO Ireland has a dedicated not-for-profit practice offering advisory, audit, and consulting. Overlaps with Mantra's work for charities and social enterprises in Ireland but is broader in scope.
- Accenture Strategy (Nonprofit/Public Service): Global consulting firm with non-profit and public service practice. Comparable to Mantra on strategy and transformation work for purpose-driven organisations, but with much broader scale.
- McKinsey & Company (Nonprofit/Social Sector Practice): Global management consultancy with a dedicated social sector practice serving non-profits and foundations. Comparable on strategy consulting but vastly larger scale and broader reach.
- PwC Ireland Not-for-Profit Advisory: Big Four firm with a non-profit advisory practice in Ireland. Serves overlapping charity and public sector clients with broader portfolio of services than Mantra.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mantra Strategy social profiles
Digital presenceMantra Strategy compliance and trust
Trust signalCompliance1 record
Mantra Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mantra Strategy leadership team
Management profileNumber of profiles
Profiles4 records
Mantra Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mantra Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mantra Strategy
What does Mantra Strategy do?
Mantra Strategy is a consulting firm that helps impact-driven organisations—charities, social enterprises, public bodies and purpose-led companies—achieve clarity, alignment and growth through five service areas: Strategy & Purpose, Culture & Leadership, Equity Diversity & Inclusion, Brand & Growth, and Strategic Search. Engagements are guided by the proprietary DREAM Framework, and the firm also offers Mantra Thrive, a recurring subscription product for individual leaders, teams and companies.
Is Mantra Strategy a public or private company?
Mantra Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mantra Strategy founded?
Mantra Strategy was founded in 2020. It employs 1 to 10 people.
Where is Mantra Strategy based?
Mantra Strategy is headquartered in Malahide, Ireland, in the Europe region.
How does Mantra Strategy make money?
Three revenue lines are on record. Consulting & Strategy Engagements are the primary driver. The others are mantra Thrive Subscription and strategic Search Services.
Who are Mantra Strategy's main competitors?
Direct peers on record are Cranfield Trust, Halpin Partnership, The Foundation Practice, New Philanthropy Capital (NPC), More Partnership and Aleron (formerly 2ndfloor Consulting). Broad incumbents are BDO Ireland Not-for-Profit Practice, Accenture Strategy (Nonprofit/Public Service), McKinsey & Company (Nonprofit/Social Sector Practice) and PwC Ireland Not-for-Profit Advisory.
Does Mantra Strategy have an API?
No public API is recorded for Mantra Strategy.
What industry is Mantra Strategy in?
Mantra Strategy's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 541618 and its SIC code is 8742.