What More Partnership does

More Partnership is a boutique fundraising consultancy founded in 1989 by Iain More and headquartered in Dundee, Scotland (registered as More Partnership Ltd, SC 589953). The firm operates as a partnership of more than twenty partners delivering bespoke advisory services to charitable, educational, cultural, and healthcare organisations across the UK and internationally. Core service lines cover fundraising feasibility studies, campaign planning and recalibration, major gift strategy, regular giving benchmarking, interim management, prospect research, coaching and training, communications and case-for-support development, and international fundraising advisory including US 501(c)(3) structuring.

The firm's most distinctive analytical asset is the Regular Giving Insight and Benchmarking Project, an award-winning service that has collected and analysed approximately 78 million lines of giving data from 31 UK and Irish universities (and an expanded dataset covering 59 UK, Irish, Australian, and Oxbridge institutions). This benchmarking capability underpins the firm's position in higher education philanthropy. The firm uses third-party software internally and does not develop proprietary technology products. Its competitive position rests on the experience of its partner bench — which includes former CEOs of major NHS charities (Tim Johnson MBE, who grew GOSH Charity income from £15m to £100m), former CASE Europe leadership (Joanna Motion), former university development directors, and ICF-accredited coaches — rather than on technology or scale.

Commercially, More Partnership generates revenue entirely through professional service fees on project-based or retainer-based engagements, with no subscription, transaction, or product-based revenue stream. Client acquisition is referral- and tender-led, drawing on CASE and Institute of Fundraising networks and partner relationships. The client base spans UK and European universities (LSE, UCL, Oxford, Leeds, Luxembourg, KU Leuven, VU Amsterdam, SOAS, Pretoria), NHS and healthcare charities (GOSH Charity, Moorfields Eye Charity, Alzheimer's Research UK, Barts Charity, NHS Charities Together, Mercy Ships), arts organisations (Liverpool Everyman & Playhouse, Glyndebourne, Shobana Jeyasingh Dance), and independent schools (Marlborough College, Shrewsbury School). The firm is Cyber Essentials Certified and holds multiple CASE and Institute of Fundraising recognitions.

Name

More Partnership

Legal name

More Partnership Ltd

Website

https://morepartnership.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

More Partnership is a Dundee-headquartered fundraising consultancy with more than twenty partners, providing feasibility studies, campaign planning, major gift strategy, and benchmarking services to universities, NHS charities, arts bodies, and international institutions.

Ownership category

akta.pro rank

Product category

Fundraising Consulting Services

NAICS

Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD)

akta.pro secondary industries

Corporate & Foundation Relations (Sponsorships, Grants, Partnerships) (EDALAOAE), Public Charities & Grantmaking Intermediaries (BPAGAKAE), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Fundraising consultancy
• Philanthropy advisory
• Capital campaigns
• Major gift fundraising
• Nonprofit development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Fundraising Consultancy Services: The firm provides bespoke consulting services to charitable, educational, cultural, and healthcare organisations. Engagements include feasibility studies, campaign planning, major gift fundraising strategy, regular giving benchmarking, interim management, coaching, and training. Revenue is generated through professional service fees charged to clients for project-based or retainer-based engagements. There is no product, subscription, or transaction-based revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

More Partnership is a fundraising consultancy firm that advises non-profit and charitable organisations on fundraising strategy. Founded in 1989 by Iain More, the firm works with institutional clients on capital campaigns and major gift fundraising programmes, and is headquartered in Dundee, Scotland, operating with approximately 20 partners.

Product overview

More Partnership is a fundraising consultancy firm, not a software product company. They offer a portfolio of advisory and consulting services centred around advancing philanthropic ambitions for organisations. The core offerings include the Regular Giving Insight and Benchmarking Project (their proprietary analytics service with custom-built software), campaign planning and support services, fundraising audits and reviews, communications and storytelling, coaching and training programmes, interim management, prospect research, and international fundraising advisory. These services are delivered by a team of Partners and Associate Partners through direct client engagement rather than through a SaaS platform or software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising consultancy services

Quantifiable outcome

• LSE's Shaping the World campaign target raised from £350m to £750m following More's campaign recalibration study.
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Washburn & McGoldrick (US fundraising consultancy)supportingStrategic or Co-development PartnerMore Partnership engaged Bonnie Devlin from US fundraising consultancy Washburn & McGoldrick as a friend of the firm to provide additional US-specific expertise for the LSE Shaping the World campaign recalibration project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CCS Fundraising: A large-scale, US-headquartered fundraising consulting firm with a broader service portfolio that includes outsourced fundraising operations, data analytics, and campaign counsel. Overlaps with More Partnership on traditional campaign consulting while operating at greater scale.
• Ruffalo Noel Levitz: A US-based fundraising services and engagement firm serving higher education and nonprofits with a broad portfolio of services including campaign counsel, donor engagement, and enrolment management. Larger and more diversified than More Partnership but overlapping in HE campaign and benchmarking offerings.

Direct peers

• Alexander-Harrison: A boutique UK-based fundraising consultancy providing campaign strategy, feasibility studies, and major-gift counsel to nonprofits, universities, and schools. Comparable in size and service scope to More Partnership, serving the same UK institutional fundraising market.
• Washburn & McGoldrick: A US-based fundraising consultancy specialising in capital campaigns and major-gift strategy for nonprofits and educational institutions. Already working alongside More Partnership on the LSE Shaping the World campaign, indicating direct overlap in service offering and client base.
• Grenzebach Glier and Associates (GG+A): A major international fundraising and philanthropic strategy consulting firm serving higher education, healthcare, and nonprofit clients. Comparable in service scope (feasibility studies, campaign counsel, advancement strategy) and increasingly competitive in the European HE market where More Partnership operates.
• Campbell & Company: A US-headquartered fundraising and philanthropy management consulting firm serving nonprofits, higher education, and healthcare organisations with feasibility studies, campaign counsel, and executive search. Closely comparable to More Partnership in service portfolio and client verticals, with overlapping UK and international engagements.
• Bentz Whaley Flessner (BWF): A US-based fundraising and philanthropic management consulting firm serving nonprofits, higher education, and healthcare. Directly comparable to More Partnership across feasibility studies, campaign strategy, and major-gift programme design, with growing UK and European presence.
• Graham-Pelton: A global fundraising and advancement consulting firm that conducts feasibility studies, campaign counsel, and talent search for higher education and nonprofit clients. Comparable to More Partnership in service mix and increasingly competes for international campaign engagements.
• THINK Consulting Solutions: A UK-based fundraising consultancy providing strategy, governance, and capability-building services to charities and nonprofits. Closely comparable to More Partnership as a UK-headquartered competitor focused on the same institutional charity and HE market segments.
• Marts & Lundy: One of the largest global fundraising consulting firms, providing campaign planning, feasibility studies, and advancement counsel to universities, hospitals, and arts organisations. Directly competes with More Partnership for major HE and healthcare campaigns across the UK, Europe, and the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/morepartnership
• Facebookfacebook.com/morepartnership
• LinkedInlinkedin.com/company/more-partnership

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Partnership