Man Up

What Man Up does

Man Up WA (legally The Man Up Initiative Incorporated) is a Western Australian not-for-profit, peer-to-peer education service founded in 2020 and headquartered in Perth (Boorloo). The organization runs three evidence- and experience-based workshops in high schools across Western Australia covering men's mental health, male culture, understanding relationships, and encouraging positive conversations. Facilitators are young volunteers who deliver intimate, story-driven sessions to male students in groups of approximately 100 or fewer, with content adaptable to cultural beliefs, age groups, and rural or metro settings. The organization reports having reached 24,000+ young men through 540+ workshops across 130+ schools.

The organization's core technology is human delivery rather than software; there is no proprietary platform, AI capability, or digital product described in the source data. Its products and services are limited to the workshop programs themselves plus a small merchandise line (Wellness Shirts, Mental Health Matters Shirt) sold online. The merchandise exists primarily as a fundraising mechanism, with proceeds directed back into workshop delivery.

Man Up WA's business model is donation-dependent. It is a registered charity with the Australian Charities and Not-for-profits Commission and a Deductible Gift Recipient with the Australian Taxation Office, enabling tax-deductible giving. Workshops are delivered at no cost to low-ICSEA schools through donations and partnerships; pricing for other schools is not publicly disclosed. There are no funding rounds, commercial customers, or revenue disclosures. The organization is governed by a Board of Directors, operates with 26 paid employees supported by volunteer facilitators, and earns recognition through regional awards including the 2021 7NEWS WA Young Achiever Award and an invitation to Breakfast with WA Cabinet Ministers.

Name

Man Up

Legal name

The Man Up Initiative Incorporated

Website

https://manupwa.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Man Up WA is a Western Australian not-for-profit that delivers peer-to-peer mental health and masculinity workshops to male high school students, funded through donations, merchandise, and partnerships across 130+ schools.

Ownership category

akta.pro rank

Product category

Youth Mental Health Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Men’s Health & Lifestyle Coaching (Non-Clinical) (HSADAGAJ)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Youth mental health education
• Peer education workshops
• Healthy masculinity programs
• School-based mental health
• Men's wellbeing services

Headquarters

HQ city

Perth (Boorloo)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Donations: Man Up WA operates as a registered charity and accepts donations to fund its programs. Donations go directly into providing no-cost workshop options at low ICSEA schools across WA, as the organization believes its message should not be restricted by financial barriers.
2. Merchandise Sales: The organization sells wellness shirts and merchandise through its online store. All proceeds from merchandise sales go back into Man Up to facilitate more well-developed sessions for young men across WA.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Man Up WA is a registered not-for-profit charity that delivers peer-to-peer education workshops in high schools across Western Australia. The workshops, led by young male facilitators, cover men's mental health, male culture, understanding relationships, and encouraging positive conversations, with the goal of redefining masculinity and improving mental health outcomes for young men. The organization supplements its programs with branded merchandise sales whose proceeds fund additional no-cost workshops for low-ICSEA schools.

Product overview

Man Up is a not-for-profit peer-to-peer education service in Western Australia offering three evidence-based workshop programs focused on men's mental health and redefining masculinity for young boys. The core workshop offerings are complemented by merchandise (Wellness Shirts, Mental Health Matters Shirt) that spreads positive messaging, with all proceeds funding the workshop programs. Workshops are delivered in schools across metro and rural WA, covering topics including mental health, male culture, relationships, and suicide prevention awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Education Workshops

Quantifiable outcome

• 9/10 participants would recommend the program to other students
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Australian Charities and Not-for-profits CommissioncoreOthersMan Up is registered as a charity with the Australian Charities and Not-for-profits Commission, enabling tax-deductible donations through their Deductible Gift Recipient (DGR) status with the Australian Taxation Office.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Headspace (National Youth Mental Health Foundation): Australia's largest youth mental health organisation, federally funded, providing clinical and educational services for young people aged 12–25. Overlaps with Man Up WA on youth mental health education but operates at much larger scale and includes clinical services.
• Movember Foundation: Global men's health charity funding programs in mental health, suicide prevention, and prostate cancer. A major funder and convener in men's mental health that could partner with or compete against Man Up WA for donor dollars and program delivery contracts.
• ReachOut Australia: Australia's leading online youth mental health organisation providing digital education, peer support, and resources. Comparable in mission to support young people's mental health but operates primarily through digital channels rather than in-person school workshops.
• R U OK?: Australian suicide-prevention charity promoting everyday conversations about mental health through community and workplace programs. Comparable in promoting help-seeking behaviour and mental health conversations, but operates as a broad awareness campaign rather than direct workshop delivery.

Direct peers

• The Men's Project (Jesuit Social Services): Australian program focused on preventing violence and promoting healthy masculinities through school workshops, research, and advocacy. Direct peer in target audience (young men in schools) and mission of addressing toxic masculinity.
• batyr: Australian for-purpose organisation that delivers peer-led mental health education programs to young people in schools and universities. Comparable in its youth-focused, peer-to-peer educational model addressing stigma and help-seeking behaviour.
• Tomorrow Man: Australian not-for-profit that runs school-based workshops on masculinity and men's mental health for young men. Closely comparable to Man Up WA in target audience, delivery mechanism (peer-led in-school workshops), and mission around redefining masculinity.
• Speak Up Stay Chatty: Western Australia-based mental health awareness organisation founded after suicide loss, running school presentations across WA. Comparable in geography (WA), target audience (youth), and school-based mental health education delivery.
• Androgen: Australian organisation working with men and boys to advance gender equality and healthy masculinities through education programs. Comparable in addressing harmful gender stereotypes and engaging young men through educational interventions.
• LIVIN: Australian mental health charity that raises awareness through storytelling and school-based programs targeting young people. Comparable mission around breaking stigma and encouraging conversations about mental health among youth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/man_up_wa
• Instagraminstagram.com/man_up_wa
• LinkedInlinkedin.com/company/man-up-wa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Man Up