Manzelli by Liftstyle Srl

What Manzelli by Liftstyle Srl does

Manzelli by Liftstyle Srl is an Italian industrial equipment manufacturer founded in 1978 and headquartered in Settimo VR (Verona), operating under the legal entity LIFTSTYLE s.r.l. with a stated share capital of €14,000. The company designs, manufactures, and sells vacuum lifting systems engineered to grip, rotate, and tilt heavy or delicate materials including marble, natural stone, granite, glass, metal sheets, ceramics, porcelain stoneware, and paper/packaging. Core product lines span Top Line, Basic Line, Exential Line, Elektra Line, plus specialized Karat (glass), Imperial (metal), and Grip Line (mechanical clamps) ranges, with lifting capacities up to 2000 kg and configurable configurations from 1 to 23 suction plates. Proprietary technology includes the patented Interchangeable Plate System, the patented internal air system on the EVOLUTION line, and the patented EC-certified CE safety device on Grip Line clamps.

Beyond lifting, the company sells complementary industrial environmental systems under the Atmosphere brand (SMARTWALL, DRY SMARTWALL HEPA dust cabins and SMARTDESK suction benches for 95-100% dust suppression) and the Terra brand (EASY SMARTPRESS and INTEGRAL filter presses for wastewater and sludge treatment at 350-550 l/min capacity), creating a vertically integrated offering for stone processing facilities. The business model is direct and indirect hardware sales of capital equipment priced on a per-quote basis, supplemented by recurring spare parts (suction cups, gaskets, filters) and maintenance service revenue from the installed base. Go-to-market is sales-led and event-driven, anchored by the corporate website, multilingual newsletter funnel, and regular participation in seven international trade shows (Marmomac, Stone+Tec, Cevisama, Xiamen Stone Fair, Marble & Stone Saudi Arabia, Stone Industry Moscow, GranQuartz OpenHouse), with exclusive distribution partners in Germany (J. König GmbH), Canada (GranQuartz), and international markets (VIME). Customer segments span marble and natural stone processors (primary), glass fabricators, metal processors, ceramic manufacturers, and construction site operators across Italy, Germany, Canada, Saudi Arabia, China, Russia, and Turkey.

Name

Manzelli by Liftstyle Srl

Legal name

Manzelli by LIFTSTYLE s.r.l.

Website

https://manzelli.net

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Manzelli by Liftstyle Srl is an Italian manufacturer of vacuum lifting equipment and complementary air and water treatment systems, serving marble, stone, glass, metal, ceramic, and paper processors worldwide since 1978.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Special Industry Machinery (No Metalworking Machinery) (3550), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Vacuum Systems & Components (Vacuum Pumps, Ejectors, Cups, Grippers) (IMAHAGAN)

akta.pro secondary industries

Hoists (Electric, Manual & Pneumatic) (IMAHAJAG), Emission Control & Scrubbing Equipment (Scrubbers, Dust Collectors, Catalytic Systems) (IMAHAEAK)

Keywords

• Vacuum lifting equipment
• Industrial material handling
• Marble stone lifting
• Glass vacuum lifters
• Industrial dust extraction

Headquarters

HQ city

Settimo VR (Verona)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vacuum Lifters and Lifting Equipment: Manufacture and sale of vacuum lifters for handling glass, marble/stone, metal sheets, paper/packaging, along with jib cranes, chain hoists, vacuum pumps, and lifting clamps. Products sold as one-time capital equipment purchases with multiple product lines ranging from entry-level Basic to premium Top Line.
2. Air Treatment Systems: Sale of dust extraction cabins and suction benches (Atmosphere product line) for industrial air purification, targeting marble, stone, ceramics, and glass processing companies.
3. Water Treatment Systems: Sale of filter presses (Terra product line) for industrial wastewater treatment and sludge dehydration in stone and marble processing facilities.
4. Spare Parts and Service: Original spare parts (suction cups, gaskets, filters) and maintenance services supporting long-term customer relationships and recurring revenue from installed base.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Manzelli by Liftstyle Srl is an Italian manufacturer that designs, builds, and sells vacuum lifting systems for industrial material handling across marble, stone, glass, metal sheets, ceramic, and paper/packaging sectors. The company also manufactures complementary air treatment (dust cabins and suction benches) and water treatment (filter presses) systems, primarily targeting stone and marble processing facilities. Products are sold as capital equipment with multiple product lines ranging from entry-level to premium variants, with patented technologies for safety and vacuum distribution.

Product overview

Manzelli by Liftstyle Srl is an Italian manufacturer of industrial handling equipment offering three interconnected product families: (1) Lifting Equipment including vacuum lifters across four main lines (Top Line, Basic Line, Exential Line, Elektra Line) plus specialized lines for glass (Karat), metal sheets (Imperial), and lifting clamps (Grip Line), plus jib cranes, chain hoists, and vacuum pumps; (2) Air Treatment under the Atmosphere brand featuring dust cabins (SMARTWALL, DRY SMARTWALL HEPA) and suction benches (SMARTDESK) for industrial dust elimination; and (3) Water Treatment under the Terra brand featuring filter presses (EASY SMARTPRESS, INTEGRAL) for industrial wastewater purification. The company also offers specialized Ceramic Selection vacuum lifters for delicate thin materials.

Differentiator

Problem solved

Functional benefit

Brands

• Atmosphere: Air treatment systems including dust cabins and suction benches for industrial dust suppression and air purification.
• Terra
• Grip Line
• Smartpress

Products and services

• Top Line Vacuum Lifters (VAM series) Historical product line synonymous with advanced technology and maximum load capacity. Features vacuum lifters ranging from 1 to 19 plates with lifting capacities up to 1500 kg, with rotation and tilting options for marble, granite, stone, and other materials.
• Basic Line Vacuum Lifters Quality and reliability at the best price. Perfect for lifting marble and granite slabs, with single-slab or multi-slab versions up to 5 suction points. Some models offer manual 360-degree rotation.
• Exential Line Vacuum Lifters Right balance between performance and simplicity. Ideal for those seeking an essential but high-performance vacuum lifter, with a range of up to 16 plates.
• Elektra Line Vacuum Lifters Perfect for those who work without compressed air. Electric vacuum pump allows lifting marble and granite without pneumatic connections. Available in models from 1 to 5 plates.
• Karat Glass Vacuum Lifters Multi-plate technology vacuum lifters specifically designed for handling glass, plastic and plexiglass panels. Features from 4 to 16 suction plates with certified lifting capacity up to 1400 kg.
• Imperial Metal Sheet Vacuum Lifters Vacuum lifters designed to handle loads up to 1000 kg for aluminium, steel and iron sheets. Features multiple suction points and models with 8 or 12 suction plates capable of handling slabs from 1.5 to 9 meters.
• Ceramic Selection Vacuum Lifters Special vacuum lifters for handling fine and thin materials including ceramics and porcelain with maximum safety and efficiency. Features systems with 8, 9, 14, or 16 plates with lifting capacity up to 500 kg.
• Grip Line Lifting Clamps Galvanised steel lifting clamps for handling and lifting slabs of marble, stone and glass up to 1500 kg. Equipped with patented CE safety device and anti-slip white rubber seals.
• Vacuum Pumps Vacuum pumps for powering vacuum lifting systems, available as part of the lifting equipment product range.
• Jib Cranes and Chain Hoists Lifting equipment including jib cranes and chain hoists for industrial lifting applications.
• Atmosphere Air Treatment Systems Air treatment systems for dust suppression. Includes SMARTWALL (double veil water technology), DRY SMARTWALL (dry technology with pocket filters), DRY SMARTWALL HEPA (with absolute filtration), and SMARTDESK suction benches. Achieve up to 99-100% dust elimination.
• Terra Water Treatment Systems (Filter Presses) Water treatment systems for waste water and industrial sludge treatment. Includes EASY SMARTPRESS and INTEGRAL filter presses with capacities from 350 l/min to 550 l/min, made of highly resistant materials.

Quantifiable outcome

• Up to 99-100% industrial dust reduction in stone processing environments
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• J. König GmbH & CocoreChannel Partner/ Reseller/ DistributorJ. König GmbH & Co is the German distribution partner for Manzelli by Liftstyle products, hosting the company at Stone+Tec trade fair events. The partnership enables Manzelli to serve the German and broader German-speaking European market for vacuum lifting equipment in stone and marble processing.
• GranQuartzcoreChannel Partner/ Reseller/ DistributorGranQuartz is a Canadian distributor of Manzelli products, hosting annual GranQuartz OpenHouse events at which Manzelli products are showcased. The partnership extends Manzelli's reach into the North American stone and glass processing market.
• VIMEcoreChannel Partner/ Reseller/ DistributorVIME serves as international distribution partner representing Manzelli at Cevisama trade fair in Valencia, one of the most important trade shows for ceramics, natural stone and bathroom furnishings. VIME hosted Manzelli at Hall 6, Stand N3P4 during Cevisama 2023.
• LIME&Co.minorOthersLIME&Co. designed and developed the Manzelli by Liftstyle website, bringing the company's digital vision to life. Acknowledged publicly in the website launch news announcement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carl Stahl: German provider of lifting clamps, hoists, and below-the-hook lifting devices. Direct overlap with Manzelli's Grip Line clamp offering, particularly for marble and stone slab handling.
• Schmalz: Germany-based global market leader in vacuum automation and ergonomic handling systems. Directly competes with Manzelli in vacuum lifters for stone, glass, and metal handling, but at significantly larger scale with broader product catalogs and direct global sales presence.
• TAWI: Swedish maker of vacuum lifters and lifting equipment used in industrial and logistics applications. Comparable product range (vacuum tube lifters, crane-mounted vacuum systems) and overlapping end-customers in stone, glass, and warehouse handling.
• Vacu-Lift: US manufacturer of vacuum lifting equipment for sheet metal and similar heavy sheet materials. Overlaps with Manzelli's Imperial metal-sheet vacuum lifter line in target customers and lifting capacity ranges.
• Piab: Swedish vacuum-technology specialist offering vacuum lifters, suction cups, and material-handling solutions for sheet metal, glass, and stone. Comparable to Manzelli across multiple end-markets with stronger R&D resources and global distribution.
• Wood's Powr-Grip: US manufacturer of vacuum lifters and below-the-hook vacuum attachments for glass, metal, stone, and construction applications. Direct competitor in glass-handling vacuum lifters and similar product architecture with multi-plate suction systems.
• Aero-Lift: German manufacturer of vacuum tube lifters and crane-based handling systems for stone, glass, and similar heavy sheet materials. Closely aligned with Manzelli in European market positioning and stone-handling specialization.
• ANVER: US-based vacuum lifter and material-handling equipment manufacturer serving glass, stone, metal, and paper. Directly comparable product lines (vacuum tube lifters, vacuum lifters with multiple suction cups) and similar application focus on heavy, delicate materials.

Broad incumbents

• Konecranes: Finland-based global leader in industrial lifting (cranes, hoists, lifting chains). Adjacent to Manzelli through jib cranes and chain hoists in the product catalog, but operates at much larger scale with broader industrial-customer base rather than specialty material handling.

Others

• GranQuartz: North American distributor and equipment supplier for the stone and concrete industries, and Manzelli's distribution partner in Canada. Serves the same end-customers (stone fabricators) with complementary tooling and machinery, but is a channel partner rather than a vacuum-lifter competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/manzelli-by-liftstyle-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manzelli by Liftstyle Srl