LIME&Co
- Company typePrivate
- Founded2004
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
LIME&Co firmographics
Firmographics- Name
- LIME&Co
- Legal name
- LIME&Co, Inc.
- Website
- https://lime-co.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LIME&Co industry classification
Industry- Product category
- Brand Strategy and Design Consulting
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where LIME&Co is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LIME&Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Clearly Branded Signature Packages: Three-tiered project-based brand strategy and design services. Basic package (6-7 weeks) covers brand foundation, strategy, and identity. Clear package (8-12 weeks) adds competitive analysis and customer journey mapping. Crystal package (12-16 weeks) includes perception audits, brand voice development, naming, and launch strategy.
- Additional Design Services: Custom website design, collateral design, infographics, environmental design, packaging design, digital media design, ongoing brand support, month-to-month retainers, and quarterly strategy sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | 1 Basic - Entry-level branding package covering foundation, strategy, and identity |
| One time/ perpetual license | Multi-year contract | 2 Clear - Mid-tier package with competitive analysis and expanded deliverables |
| One time/ perpetual license | Multi-year contract | 3 Crystal - Full-service package with launch strategy and animated assets |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
LIME&Co product offering
Product offeringCore offering
LIME&Co is a San Diego-based brand strategy and design studio that helps businesses build meaningful brands through its proprietary "Clearly Branded" four-stage process covering Brand Clarity, Brand Strategy, Brand Design, and Brand Growth. Engagements are sold as tiered signature packages (Basic, Clear, Crystal) starting at $12,000, with timelines ranging from 6-7 weeks to 12-16 weeks, supplemented by add-on services such as custom website design, collateral/packaging/environmental design, and ongoing brand retainers.
Product overview
LIME&Co is a brand strategy and design studio offering professional services centered around their 'Clearly Branded' signature process. The core offering is a structured brand-building service that progresses through Brand Clarity, Brand Strategy, Brand Design, and Brand Growth stages. Additional services include Custom Website Design, Brand Growth execution, and Continuous Support retainers. The studio also provides free educational resources including a Brand Clarity Quiz and Brand Values Workbook. All services are delivered through direct client collaboration rather than a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Clearly Branded: Signature brand clarity, strategy, and design service package for building meaningful brands.
Products and services
- Clearly Branded Signature Service A flagship brand-building service delivered in three tiers: Basic (6-7 weeks, brand foundation, strategy, and identity), Clear (8-12 weeks, adds positioning, tagline, competitive analysis, customer journey mapping, empathy map), and Crystal (12-16 weeks, adds perception audit, brand voice, messaging framework, naming, animated logo, and brand launch collateral). Packages start at $12,000 and target businesses seeking brand clarity, strategy, and identity work.
- Custom Website Design User experience strategy, custom user interface design, CMS implementation, and accessibility testing services to create websites that showcase brand identity. Sold as an add-on service for clients of the Clearly Branded signature packages.
- Brand Growth Multi-disciplinary creative execution services including collateral design, infographics, environmental design, and packaging design to help brands grow and reach their audience. Sold as an add-on service for clients needing execution beyond the core brand identity deliverables.
- Continuous Support Ongoing brand support including month-to-month retainers and quarterly strategy sessions for brands that continue to evolve and need long-term partnership beyond the initial engagement.
Quantifiable outcome
- Make-A-Wish Wine & Wishes Gala achieved record-breaking $840,000 fundraising after rebranding
- +2 more outcomes
Companies that use LIME&Co
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
LIME&Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LIME&Co partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
LIME&Co competitors and assessment
Company assessmentDirect peers
- Character: San Francisco branding and design studio with a process-driven approach to identity systems. Comparable boutique scale, horizontal segmentation across SMB and enterprise, and emphasis on strategic foundation before visual design.
- Hatch Design: Boutique creative studio specializing in branding, identity, and packaging design for consumer and lifestyle clients. Closely comparable to LIME&Co in scale, service mix, and founder-led boutique model.
- Moving Brands: Independent brand-led creative company offering brand strategy, design, and experience work. Highly comparable in methodology (strategy → identity → expression) and tiered project engagement model.
- Siegel+Gale: Global brand strategy, naming, and design consultancy with a simplicity-driven methodology. Directly comparable in offering brand clarity, strategy, and design packages to corporate and institutional clients.
- Koto: Independent brand and design studio working across brand strategy, identity, and verbal identity. Comparable in scale, founder-led culture, and emphasis on strategy-led brand expression.
- Saffron Brand Consultants: Global brand strategy consultancy focused on brand purpose, architecture, and identity work. Comparable to LIME&Co's Clearly Branded process (strategy-first, multi-stage brand building) for SMB and enterprise clients.
- Manual: Boutique creative agency focused on branding, content, and digital experiences for lifestyle and consumer brands. Comparable in deliverable mix (brand identity, web, collateral) and boutique studio structure.
Broad incumbents
- Pentagram: Largest independent design firm, offering brand strategy, identity, and design across a partner-led model. Comparable in core service offering but operates at materially larger scale and broader portfolio.
- MetaDesign: International brand and design agency with offices in Europe, US, and Asia. Comparable in offering brand strategy, identity systems, and design — particularly relevant given founder Petra Ives' German design background.
- Landor & Fitch: Global brand consulting and design firm with deep capabilities in brand strategy, naming, and identity. Directly comparable in service mix but with a global, enterprise-focused delivery model rather than boutique studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
LIME&Co social profiles
Digital presenceLIME&Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIME&Co leadership team
Management profileNumber of profiles
Profiles1 record
LIME&Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIME&Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIME&Co
What does LIME&Co do?
LIME&Co is a San Diego-based brand strategy and design studio that helps businesses build meaningful brands through its proprietary "Clearly Branded" four-stage process covering Brand Clarity, Brand Strategy, Brand Design, and Brand Growth. Engagements are sold as tiered signature packages (Basic, Clear, Crystal) starting at $12,000, with timelines ranging from 6-7 weeks to 12-16 weeks, supplemented by add-on services such as custom website design, collateral/packaging/environmental design, and ongoing brand retainers.
Is LIME&Co a public or private company?
LIME&Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LIME&Co founded?
LIME&Co was founded in 2004. It employs 1 to 10 people.
Where is LIME&Co based?
LIME&Co is headquartered in San Diego, United States, in the North America region.
How does LIME&Co make money?
Two revenue lines are on record. Clearly Branded Signature Packages are the primary driver. The others are additional Design Services.
Who are LIME&Co's main competitors?
Direct peers on record are Character, Hatch Design, Moving Brands, Siegel+Gale, Koto, Saffron Brand Consultants and Manual. Broad incumbents are Pentagram, MetaDesign and Landor & Fitch.
Does LIME&Co have an API?
No public API is recorded for LIME&Co.
What industry is LIME&Co in?
LIME&Co's product category is Brand Strategy and Design Consulting. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development.