What MAOBI Group does

MAOBI Group Sp. z o.o. is a Poland-incorporated B2B staffing and HR services holding company providing flexible workforce solutions to enterprises across Europe, with stated focus on the transport, logistics, and industrial/manufacturing sectors. The group operates through complementary sub-brands: ASMO Solutions Deutschland GmbH (Hamburg) and ASMO Solutions Romania (Bucharest) deliver temporary employment leasing of drivers, logistics workers, and industrial personnel, while Dungito Polska Sp. z o.o. (Lublin) and Dungito Recrutare srl (Bucharest) execute direct placement and permanent recruitment, including placements into Canada.

Revenue mechanics rest on two streams: temporary employment/leasing, where the firm earns markups on wages plus staffing fees for leased workers, and direct placement/recruitment, which generates transaction fees on permanent hires. Pricing is not publicly disclosed and is negotiated on a per-project or client basis. Go-to-market is sales-led, with dedicated Coordinator and DISPO account management teams maintaining direct enterprise and mid-market relationships — no resellers or intermediaries are used. Distribution is direct B2B sales across three operational markets: Germany (primary operating market), Poland (operational and recruitment center), and Romania (developing market and candidate source).

There is no proprietary technology platform disclosed. Core IT is described as standard business infrastructure, with PeopleForce as the named HRIS integration for internal HR administration and whistleblower handling. Marketing relies on owned content (publication articles on German labor models such as Minijob/Midijob), external job board listings (praca.pl, rocketjobs.pl), and organic social media. Key competitive differentiators include an unlimited German temporary employment license and ISO certification, which together form a regulatory and compliance moat in the largest operating market. With approximately 27 employees and no disclosed external funding, MAOBI Group functions as a privately held, operationally focused mid-market staffing platform rather than a technology-enabled disruptor.

Name

MAOBI Group

Legal name

MAOBI Group Sp. z o.o.

Website

https://maobi-group.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MAOBI Group is a privately held European B2B staffing holding company delivering temporary employment leasing and direct placement recruitment across transport, logistics, and industrial sectors, operating through ASMO Solutions brands in Germany and Romania and Dungito brands in Poland and Romania.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Temporary Employment/Leasing: Leasing of drivers, logistics workers, and industrial employees to client companies. Revenue generated through markups on worker wages and staffing fees.
2. Direct Placement/Recruitment: Direct placement of workers for companies seeking permanent employees. Dungito brand specializes in direct placement recruitment across Europe and Canada for logistics, production, and industrial sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MAOBI Group is a European HR solutions provider that leases temporary workers (drivers, logistics staff, and industrial workers) to business clients and recruits workers for direct permanent placement. Operations run through wholly-owned subsidiaries in Germany (ASMO Solutions Deutschland GmbH), Romania (ASMO Solutions Romania), and Poland (Dungito Polska Sp. z o.o., Dungito Recrutare srl), serving transport, logistics, and industrial/manufacturing clients primarily in Germany, Poland, and Romania, with candidate sourcing also reaching Canada.

Product overview

MAOBI Group is a dynamic HR solutions provider operating across Europe, founded in Poland. The company operates through a structure of complementary brands: ASMO Solutions (Germany) handles temporary employment and leasing for drivers, logistics, and industrial workers; ASMO Solutions Romania provides full-service recruitment and leasing on the Romanian market while also sourcing candidates for German and European clients; and Dungito specializes in direct placement recruitment across Europe and Canada for logistics, manufacturing, and industrial sectors. The portfolio ranges from short-term assignments to long-term partnerships, offering scalable and efficient workforce solutions tailored to specific client needs regardless of industry or location.

Differentiator

Problem solved

Functional benefit

Brands

• ASMO Solutions: German temporary employment agency offering leasing of drivers, logistics and industry workers with high-quality service for clients and candidates.
• Dungito

Products and services

• ASMO Solutions Germany (Temporary Employment / Worker Leasing) German temporary employment agency (ASMO Solutions Deutschland GmbH, headquartered in Hamburg) that leases drivers, logistics staff, and industrial workers to enterprise and mid-market clients, with full payroll and HR administration and 24/7 coordinator support for placed workers.
• ASMO Solutions Romania (Leasing & Permanent Recruitment) Romanian entity with full authorization to deliver temporary worker leasing and permanent recruitment locally and to source qualified candidates for clients in Germany and other European countries across transport, logistics, and production.
• Dungito (Direct Placement Recruitment) Direct placement recruitment agency that delivers verified permanent candidates to companies in Europe and Canada for logistics, manufacturing, and industrial roles, run from its Polish Contact Center in Lublin and its Romanian entity in Bucharest.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Randstad: Randstad is a global staffing leader with deep operations across Germany, Poland, and Romania, providing temporary and permanent staffing across logistics and industrial segments — a broad incumbent competing for the same mid-market and enterprise clients as MAOBI.
• Adecco Group: Adecco Group is a global staffing and workforce-solutions provider with operations across all three of MAOBI's primary markets (Germany, Poland, Romania), competing for large logistics and industrial accounts in the same verticals and geographies.
• ManpowerGroup: ManpowerGroup is one of the world's largest staffing conglomerates with a major German and CEE presence through Manpower and Experis, offering temporary staffing and permanent placement across all sectors — a broad incumbent that competes with MAOBI in logistics/industrial in Germany and Poland.

Direct peers

• Otto Work Force: Otto Work Force is a Netherlands-headquartered international staffing agency specializing in cross-border temporary employment, sourcing workers from CEE countries (including Poland and Romania) for placement in Western Europe (notably Germany). Its operating model mirrors MAOBI's ASMO Solutions — recruiting in lower-cost CEE markets and leasing into higher-wage Germany.
• DIS AG: DIS AG is a German staffing and recruiting firm covering temporary help, direct placement, and on-site management across commercial and industrial roles, with German unlimited work permits — a like-for-like peer for MAOBI's ASMO/Dungito services in Germany.
• Persona Service: Persona Service is a German temporary-employment agency focused on industrial, production, and logistics staffing, holding German unlimited work permits and BAP membership — directly comparable to MAOBI's ASMO Solutions Deutschland on sector, licensing, and association standing.
• Amadeus FiRe: Amadeus FiRe is a Frankfurt-listed German staffing and recruitment group combining temporary employment (via GECG) with professional permanent placement, serving industrial and commercial clients in Germany — directly comparable in mixed temporary/permanent model and German regulatory footprint.
• Grafton Recruitment: Grafton Recruitment is an Ireland-headquartered staffing group with extensive operations across Poland, Czechia, Romania, and Germany, providing temporary and permanent recruitment in logistics, manufacturing, and industry — directly comparable to MAOBI's multi-country CEE-to-Germany model.
• TimePartner: TimePartner (now part of Time Personal) is a German temporary-employment agency providing staffing services to logistics, production, and industrial clients across Germany — a comparable mid-sized direct competitor in MAOBI's core vertical.
• Trenkwalder: Trenkwalder is a European staffing and HR services group with strong presence across DACH and CEE, providing temporary staffing, permanent placement, and workforce solutions to industrial, logistics, and manufacturing clients — closely matching MAOBI's vertical and geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maobi-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAOBI Group