Trenkwalder Gmbh

What Trenkwalder Gmbh does

Gerberei Trenkwalder GmbH is a family-owned Tyrolean tannery and traditional clothing (Trachten) retailer founded in 1994 by Barbara and Martin Trenkwalder. The company operates an integrated value chain from raw hide processing through to finished consumer goods, running an in-house tannery in Scheffau am Wilden Kaiser that produces 80–100 furs per day using ecological, pollutant-free methods across three proprietary tanning techniques (Medizinalgerbung, Pflanzliche Gerbung, and Klassische Weißgerbung). Its product portfolio covers ecologically tanned leather and hides from sheep, goat, deer, red deer, chamois, fox, badger, calf, and reindeer; high-quality Sämischleder for orthopaedic and apparel use; parchment for musical instruments and bookbinding; lambskin baby products (footmuffs, strollers, hot water bottles); badger fur belts and shoe insoles marketed for therapeutic benefits; a full Trachten clothing line (Dirndl, Lederhosen, and children's costumes); and custom-made Krampus and Perchten costumes with horns and horse tails.

The business operates a hybrid direct-to-consumer model combining a 180 m² flagship retail store in Scheffau with an e-commerce shop that ships across Austria, Switzerland, and most of the EU. Revenue is generated through one-time unit purchases of finished goods (€23.90 baby mittens to €370 rocking sheep), contract toll-tanning services for third-party hides, bespoke custom orders, and indefinitely valid gift vouchers. Primary customer segments are individual Trachten consumers, parents seeking pollutant-free natural infant products, Krampus/Perchten performers, and a smaller cohort of professional/trade buyers (orthopaedic suppliers, drum makers, designers). Marketing relies on regional word-of-mouth, the company website, Facebook, and organic German-language SEO rather than paid digital acquisition. The business remains privately held by the founding family with no external investors, subsidiaries, or disclosed funding.

Name

Trenkwalder Gmbh

Legal name

Gerberei Trenkwalder GmbH

Website

https://gerberei-trenkwalder.at

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Gerberei Trenkwalder GmbH is a family-owned Tyrolean tannery and Trachten retailer that ecologically processes 80–100 furs daily into leather, lambskin baby products, badger fur goods, traditional clothing, and bespoke Krampus costumes for individual consumers and small trade buyers across the DACH and EU markets.

Ownership category

akta.pro rank

Product category

Leather and Fur Manufacturing

NAICS

Leather and Hide Tanning and Finishing (31611)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Raw Hide & Skin Preservation (Curing/Salting/Chilling) (IMAOAGAA)

akta.pro secondary industries

Sheepskin & Shearling Processing (IMAOAGAK), Exotic Leather Tanning & Finishing (Reptile/Ostrich/Other) (IMAOAGAL), Hide & Skin Processing (Raw Hides/Skins for Leather Supply) (AFANAGAF)

Keywords

• Leather tanning services
• Traditional Tyrolean clothing
• Lambskin baby products
• Fur and hide processing
• Ecological parchment production

Headquarters

HQ city

Scheffau Am Wilden Kaiser

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (Bricks-and-Mortar): Sale of Trachten clothing (Dirndl, Lederhosen, accessories), lambskin products, and badger fur products through the physical store in Scheffau am Wilden Kaiser (180 m² sales area). Customers can browse and purchase in person.
2. E-commerce / Online Shop: Sale of curated fur and leather products through the company's own online shop. Products include lambskin baby items, dachshund fur belts, decorative furs, and Trachten accessories, shipped domestically and internationally.
3. Contract Tanning (Lohngerbung): Toll tanning service for rabbit, fox, marten, and sheep furs belonging to external customers. Also offers deer leather tanning services for third parties.
4. Custom / Bespoke Orders: Custom-made Krampus and Perchten costumes, bespoke lambskin baby bags, custom-sized Trachten garments, and made-to-measure leather products. Customers can request custom specifications through the contact form or in-store.
5. Gift Vouchers (Wertgutscheine): Sale of value vouchers in plastic card form, sent by post. Vouchers can be personalised, combined with a message, and gifted. Valid indefinitely with no expiry date. Redeemable in-store or in the online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gerberei Trenkwalder GmbH operates an in-house Tyrolean tannery producing ecological, pollutant-free leather, furs, and parchment from sheep, goat, deer, chamois, fox, badger, calf, and reindeer hides (80–100 furs daily), combined with a retail Trachten clothing store and e-commerce shop selling lambskin baby products, dachshund fur belts and insoles, traditional Tyrolean Dirndl and Lederhosen, and custom Krampus/Perchten costumes. They also offer contract tanning (Lohngerbung) services for external customers.

Product overview

Trenkwalder GmbH is a traditional Tyrolean tannery (Gerberei) offering in-house leather and hide production alongside a retail traditional costume (Trachten) business. The core offering consists of ecologically tanned leather and furs produced in their Scheffau facility (80-100 hides daily), including sheep, goat, and wild animal hides processed via medical, vegetable, or white tanning methods. The product portfolio includes lambskin baby and child products (baby sacks, stroller padding, hand warmers, hot water bottles), badger fur products (decorative furs, belts, shoe insoles), traditional Tyrolean costumes for women, men, and children, and Krampus/Perchten costumes with custom tailoring. They also produce parchment for drums, books, and orthopedics, and offer contract tanning services. Their retail shop spans 180m² while also operating an online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Leather and Hides (Leder und Felle) Ecological and pollutant-free leather and hides produced in the Tyrolean tannery, including sheep, goat, and native wild hides (deer, red deer, chamois, fox, badger), as well as calf and reindeer hides. Sämischleder (chamois leather) is also produced for orthopaedic and apparel applications. Sold to consumers and trade customers (orthopaedic suppliers, designers).
• Parchment (Pergament) High-quality sheep, goat, and cattle parchment used for drum and kettle-drum covering, document and book bindings, lampshade construction, orthopaedics, and interior inlay work by designers. Sold to musicians, bookbinders, orthopaedic suppliers, and designers.
• Lambskin Products (Lammfellprodukte) Baby lambskin product line including Baby Lammfell (for strollers/cribs), Baby Lammfell Patscheln (baby booties), Baby Lammfell Fausterl (lambskin mittens), Lammfellauflage Kinderwagen (stroller padding), Lammfell Babysäcke (baby sacks) in Hohe Salve, Wilder Kaiser, and Hahnenkamm models, Lammfell Wärmflaschen (hot water bottles), Naturfellsitzauflagen (natural fur seat covers), and Kirschkern Lamm (cherry stone lamb toy). For parents of infants and young children.
• Badger Fur Products (Dachsfellprodukte)

Quantifiable outcome

• Tans 80–100 furs per day with ecological, pollutant-free methods
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heinrich Dammann GmbH (Dammann Leder): Specialist German tannery producing chrome-free, ecologically tanned leather for high-end fashion and footwear brands; comparable as a small-batch, ecologically-positioned tannery serving premium B2B and B2C leather markets.
• Sportalm (Sportalm GesmbH): Austrian Trachten fashion label with strong regional brand identity, multi-channel retail, and seasonal collections that map to the same cultural-festival demand pattern as Trenkwalder.
• Werkmeister Tracht (Gebrüder Werkmeister GmbH): Long-standing German/Schwarzwald maker of Trachten and Dirndl fabrics (Bauernstoffe) and finished apparel — directly comparable as a heritage regional textile/tracht producer serving the same traditional-wear demand cycle.
• Stegmann (Franz Stegmann GmbH & Co. KG): Austrian manufacturer of Loden fabrics and traditional Alpine apparel (Trachten); comparable because it sits at the same intersection of in-region material processing (Loden), Trachten clothing, and Austrian tourism-driven retail that defines Trenkwalder's model.
• Toni Sailer (Toni Sailer Sportswear GmbH): Austrian premium sportswear/Alpine brand with a Trachten line; comparable as a regional Austrian brand monetizing Alpine heritage through apparel and accessories to DACH/EU consumers.
• Moosmann (Edgar Moosmann GmbH & Co. KG): Black Forest tannery specializing in ecologically tanned leather for shoes, bags, and apparel — directly comparable as a small, specialist German/Austrian-region tannery producing finished leather goods with similar ecological-tanning positioning.
• Stockerpoint (Stockpoint GmbH): Salzburg-based Trachten brand with multi-channel retail and online distribution; closely mirrors Trenkwalder's combination of regional production, traditional brand, and DACH/EU e-commerce.
• Schneiders Salzburg (Salzburger Schneiders GmbH): Traditional Trachten retailer/manufacturer based in Salzburg serving a similar DACH consumer with comparable product mix (Dirndl, Lederhosen, accessories) and multi-channel distribution.
• Lodenwalker (Weckerle & Hackl GmbH): Austrian Loden and Trachten specialist with a comparable vertically integrated wool-processing heritage serving premium traditional-wear consumers in DACH.

Broad incumbents

• Meindl (Lukas Meindl GmbH & Co. KG): Established Bavarian/German maker of leather footwear, hunting, and Alpine clothing — a broader incumbent in the leather/Alpine wear category that competes for the same regional customer wallet as Trenkwalder, though across a larger product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Trenkwalder-Felle-Trachten/100063548831487

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trenkwalder Gmbh