Museo de Arte Precolombino

What Museo de Arte Precolombino does

The Museo de Arte Precolombino de Cusco del Perú (MAP Cusco) is a private cultural institution established in 2003 and operated by the BBVA Peru Foundation through an alliance with the Museo Larco de Lima. Housed in the historic Casa Cabrera building at Plaza de las Nazarenas 231 in Cusco, the museum exhibits 400 pre-Columbian artifacts spanning 3,000 years of Andean history (1250 BC to the 16th century) across ten permanent galleries organized by civilization and material (Los Orígenes, Madera, Conchas, Plata, Oro, El Sur, El Norte, El Centro, Antes de los Incas, Los Incas). Curatorial direction was led by Fernando de Szyszlo and Cecilia Bákula. The museum serves international tourists, domestic Peruvian visitors, school groups, and Cusco residents, with free admission for local residents from 9 AM to 4 PM.

The museum's revenue model combines tiered admission fees (S/10 for Peruvians, S/20 for foreigners, discounted rates for students) with on-site ancillary services including the MAP Café restaurant, museum shops selling artisan handicrafts, and multilingual audio guides (Spanish, English, French). Distribution is anchored by a physical walk-in location open daily 8 AM to 10 PM, complemented by a virtual tour hosted on the BBVA Peru Foundation's digital platform for remote visitors. Marketing is primarily organic through the museum's website, Facebook, Instagram, and YouTube channels. The institution operates with 11 employees and is structured as a nonprofit cultural initiative within the BBVA Peru Foundation's national network of cultural centers (Cusco, Arequipa, Trujillo), with no outside institutional investors.

The technology stack is minimal: a standard website, a virtual tour platform hosted externally by the parent foundation, and no proprietary digital products, mobile apps, or APIs. The competitive moat is principally intangible — the Larco collection provenance, the historic Casa Cabrera building, and the strategic Cusco tourism location — rather than technological. Revenue figures are not publicly disclosed, and the institution's growth trajectory is tied to Cusco tourism volume and foundation-level funding decisions rather than commercial expansion.

Name

Museo de Arte Precolombino

Legal name

Museo de Arte Precolombino de Cusco del Perú

Website

https://mapcusco.pe

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MAP Cusco is a private museum in Cusco, Peru, operated by the BBVA Peru Foundation, exhibiting 400 pre-Columbian artifacts from the Museo Larco collection across ten galleries. It serves international tourists, domestic Peruvians, school groups, and locals through tiered admission, on-site dining, and a virtual tour.

Ownership category

akta.pro rank

Product category

Art Museum & Cultural Heritage Attraction

NAICS

Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120), Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Archaeological Sites & Heritage Interpretation Centers (THAJADAG), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Pre-Columbian art museum
• Cultural heritage exhibits
• Andean civilization galleries
• Museum visitor services
• Artisan handicraft retail

Headquarters

HQ city

Cusco

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Museum Admission Fees: Entry fees charged to visitors with differentiated pricing for Peruvians, foreigners, students, and local residents
2. MAP Café Restaurant: On-site restaurant serving Peruvian cuisine with regional ingredients, located in the central courtyard of the museum
3. Museum Shops: Gift shops selling high-quality handicrafts from Peruvian artisans
4. Audio Guides: Audio guide rentals available in Spanish, English, and French for visitors exploring the ten museum rooms

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MAP Cusco is a cultural museum housed in the historic Casa Cabrera in Cusco, Peru, exhibiting 400 pre-Columbian artifacts from the Museo Larco de Lima collection across ten permanent galleries covering 3,000 years of Andean history. Visitor services include trilingual audio guides, a virtual tour, an on-site Peruvian restaurant (MAP Café), and gift shops with artisan handicrafts. Admission is sold directly to the public with tiered pricing for foreigners, Peruvians, students, and free access for local Cusco residents.

Product overview

The Museo de Arte Precolombino (MAP Cusco) is a museum experience offering access to 400 pre-Columbian artifacts from the Larco Museum collection through ten permanent galleries spanning civilizations from 1250 BC to the Inca Empire. The museum provides visitor services including audio guides (Spanish, English, French), a restaurant (MAP Cafe), handicraft shops, and virtual tours. Tickets are available for general admission, students, and special rates for local residents, with school visits offered by prior appointment.

Differentiator

Problem solved

Functional benefit

Products and services

• MAP Cusco Museum Galleries Ten permanent galleries (Los Orígenes, Madera, Conchas, Plata, Oro, El Sur, El Norte, El Centro, Antes de los Incas, Los Incas) displaying 400 pre-Columbian artifacts from the Larco Museum collection spanning 3,000 years of Peruvian history, from 1250 BC to the 16th century.
• Museum Admission Tickets
• Audio Guides Rental audio guides available in Spanish, English, and French, providing narration about the worldview of ancient Peruvians across the museum's ten rooms.
• MAP Café Restaurant Restaurant located in the central courtyard of the museum, serving Peruvian cuisine prepared with regional ingredients and classic flavors.
• Museum Gift Shops Shops offering high-quality handicrafts produced directly by Peruvian artisans who are heirs to ancestral craft techniques.
• Virtual Tour Virtual tour experience of the museum galleries hosted on the Fundacion BBVA Peru Digital platform, enabling remote global visitors to explore the collection online.
• School Group Visits Guided educational visits for school groups available by appointment, offering structured cultural and historical learning experiences for students.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Museo Larco de LimacoreStrategic or Co-development Partner · 1 January 2003Partnership with Museo Larco de Lima to house and exhibit 400 pieces from their internationally recognized collection. The curatorial direction was entrusted to Fernando de Szyszlo and Cecilia Bákula. This alliance enables MAP Cusco to showcase one of the world's finest pre-Columbian art collections.
• BBVA Peru Foundation (Fundación BBVA Perú)coreStrategic or Co-development Partner · 1 January 2003BBVA Peru Foundation initiated MAP Cusco as a cultural center to contribute to inclusive access to culture and education. The Foundation manages cultural centers in Cusco, Arequipa, and Trujillo, and supports the museum's operations, virtual tour platform, and digital presence.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Museo Nacional de Antropología (Mexico City): Mexico's flagship anthropological and archaeological museum, covering pre-Columbian civilizations. Comparable in curatorial depth, visitor scale, and institutional mission of interpreting pre-Columbian heritage for the public.
• Fundación Museo de Arte Moderno de Lima: Peruvian private art museum foundation operating in Lima. Comparable as a foundation-operated art museum with a similar institutional structure and tourism-driven visitor base.
• Museo de Arte de Lima (MALI): Peru's principal art museum, also housed in a historic building (Palacio de la Exposición). Comparable in mission to showcase Peruvian artistic heritage, with a broader scope but similar target visitors and operating model.
• Museo del Oro (Bogotá): Colombia's pre-Columbian gold museum managed by the Banco de la República. Directly comparable as a foundation-supported museum of pre-Columbian metalwork and indigenous heritage, attracting both tourists and scholars.
• Museo Larco de Lima: Owner of the 400-piece collection exhibited at MAP Cusco and its strategic partner since 2003. Same pre-Columbian art focus, similar curatorial approach, and the institutional anchor of MAP's value proposition.
• Museo de Arte Precolombino (Santiago, Chile): Chile's pre-Columbian art museum housed in the Casa Colorada. Operates in the same niche (pre-Columbian Latin American art) with a comparable curatorial and visitor-experience model, making it a close functional analog.

Regional players

• Museo Nacional de Bellas Artes (Chile): Chile's national fine arts museum, focused on Chilean and broader Latin American art. Comparable as a regional art institution targeting cultural tourists, though its collection is not pre-Columbian focused.
• Museo de Sitio de Machu Picchu: Peruvian archaeological site museum located at Machu Picchu. Directly competes with MAP Cusco for the same tourist audience in the Cusco region, though focused on Inca archaeology at a single iconic site.

Broad incumbents

• British Museum: Global incumbent in museum operations and digital visitor experiences. Benchmarks international best practices for virtual tours, audio guides, and multi-revenue models that MAP Cusco could aspire to scale.
• Museo Nacional del Perú: Peru's national museum covering Peruvian history from pre-Columbian to contemporary. Provides a broader national-context alternative to MAP Cusco's specialized pre-Columbian focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FundacionBBVAPeru
• Facebookfacebook.com/MuseoDeArtePrecolombinoCusco
• Instagraminstagram.com/mapcusco
• LinkedInlinkedin.com/company/museo-de-arte-precolombino

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museo de Arte Precolombino