MAPAS

Name

MAPAS

Legal name

Métodos de Apoio às Práticas Ambientais e Sociais

Website

https://mapas.org.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)

akta.pro secondary industry

Ecosystem Services & Natural Capital Assessment / Valuation (EUAHAHAI)

Keywords

• Environmental advocacy
• Rights of nature
• Ecological education
• Environmental consulting
• Non-profit sustainability

Headquarters

HQ city

São Luís

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: MAPAS operates primarily through donations and corporate sponsorships, offering recognition benefits to sponsors including promotional videos, course access, and brand visibility on their platform and materials.
2. Educational Courses: Revenue generated from the Embaixadores da Natureza (Ambassadors of Nature) course program, offered in Sênior version for adults, providing educational certification.
3. Book Sales: Sale of the book 'Direitos da Natureza' (2nd updated edition) by Vanessa Hasson de Oliveira, priced at R$74.00.
4. Sponsorship Packages: Tiered sponsorship packages including Samaúma sponsorship at R$250,000, offering tax deduction benefits as an OSCIP organization (up to 2% of operating profit), promotional video distribution, and corporate training benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MAPAS is a Brazilian international non-profit OSCIP that promotes the Rights of Nature and Well-Living (Bem Viver) through political advocacy and technical advisory services to municipalities and states, ecological education programs, lectures and ESG training, an international forum, and educational publications including a book and courses. Revenue is generated via donations, corporate sponsorship packages, course/book sales, and advisory services.

Product overview

MAPAS (Métodos de Apoio às Práticas Ambientais e Sociais) is an international NGO that operates as a unified organization promoting pathways to Rights of Nature and Well-Living (Bem Viver). The organization offers a portfolio of interconnected programs and products including: Advocacy and Technical Advisory services for integrating Rights of Nature into legislation; the School of Well-Living (Escola do Bem Viver) for ecological education; Lectures and Training on sustainability and ESG; the innovative iA-vatares da Natureza (AI Avatars of Nature) for representing natural entities; the Forum for Rights of Nature for international dialogue; educational programs like the Rights of Nature (A)Live streaming series; the Ambassador of Nature course for youth; and the book 'Direitos da Natureza' by Vanessa Hasson. Products are available through the e-commerce platform (Feira Mapas).

Differentiator

Problem solved

Functional benefit

Brands

• Escola do Bem Viver: Ecological education initiative for all ages promoting a holistic perspective through knowledge sharing, art, and nature experiences to restore life in harmony with nature.
• Embaixadores da Natureza
• Direitos da Natureza (A)Live
• IA-vatares da Natureza

Products and services

• Advocacy e Assessoria Técnica (Advocacy and Technical Advisory) Political advocacy and technical advisory services to integrate Rights of Nature principles into municipal, state, and federal legislation in Brazil, including drafting bills and justifications. Serves government bodies, civil society, and municipalities seeking legislative reform.
• Escola do Bem Viver (School of Well-Living) Ecological education program for all ages using holistic methodology including knowledge sharing, art, and nature experiences to promote living in harmony with nature. Recognized by the UN Harmony with Nature program. Targets schools, students, and adult learners.
• Palestras e Treinamentos (Lectures and Training) Exclusive lectures and training sessions on Rights of Nature and sustainability/ESG topics for organizations, featuring unique methodology and customized training programs. Targeted at corporate clients and organizations.
• iA-vatares da Natureza (AI Avatars of Nature) AI-powered avatars representing natural entities (rivers, trees, forests, mountains) with voice and expression interfaces, enabling humans to interact with and understand nature's rights. Targeted at supporters, educators, and environmental advocates.
• Fórum pelos Direitos da Natureza (Forum for Rights of Nature) International forum organizing discussions and events on Rights of Nature, bringing together experts, indigenous leaders, and policymakers to promote nature's legal recognition.
• Livro 'Direitos da Natureza' (Book: Rights of Nature) Book by Vanessa Hasson de Oliveira, 2nd updated edition, providing theoretical framework for Rights of Nature in Brazil and internationally, including a proposal for São Paulo constitution. Priced at R$74.00.
• Curso Embaixadores da Natureza (Ambassadors of Nature Course) Educational program for students at public and private schools and adult learners, using innovative methodology to train young people as co-creators of ecological lifestyles and defenders of Nature's peace. Recognized by the UN Harmony with Nature program.
• Programa Direitos da Natureza (A)Live Online educational program featuring live episodes discussing Rights of Nature from various perspectives including ecology, regenerative economy, sustainable living, and policy advocacy. Targets general public and learners.
• Feira Mapas (E-commerce Platform) Online marketplace for purchasing books, courses, sponsorships, and donations supporting MAPAS projects and the Rights of Nature movement. Processes payments via Mercado Pago and Pix.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• UN Harmony with Nature PlatformcoreStrategic or Co-development Partner · 1 January 2015MAPAS is part of the UN Harmony with Nature initiative since 2015, a platform integrating hundreds of specialists on Rights of Nature. In 2016, director Vanessa Hasson participated in elaborating a report supporting the UN General Assembly for approval of a Universal Declaration of Mother Earth Rights.
• AESabesp (Associação de Engenheiros Sanitaristas e Ambientais de SP)coreStrategic or Co-development PartnerMAPAS and AESabesp collaborate through Vanessa Hasson's leadership as both president of MAPAS and legal advisor to AESabesp, working together on environmental policy and Rights of Nature initiatives.
• Câmara Municipal de São PauloflagshipStrategic or Co-development PartnerPartnership with São Paulo City Council, particularly with Councilman Gilberto Natalini, for organizing the 2nd International Forum for Rights of Mother Earth and inclusion in the State Environment Week calendar.
• Secretaria de Meio Ambiente do Estado de São PauloflagshipStrategic or Co-development PartnerPartnership with São Paulo State Environmental Secretariat for organizing environmental conferences and Rights of Nature forums, including the 17th Clean Production and Climate Change Conference.
• FBGA (Fórum Brasil de Gestão Ambiental)coreStrategic or Co-development PartnerMAPAS participated in FBGA 2017 and 2019, initiating political articulation for Rights of Nature recognition in Brazil, resulting in municipal law promulgations and Nature Charter signings.
• Various Municipal Governments (Bonito-PE, São Paulo-SP, Florianópolis-SC, Palmas-TO, Caseara-TO)flagshipStrategic or Co-development PartnerMAPAS provides advocacy and technical advice to Brazilian municipalities for integrating Rights of Nature principles into municipal organic laws and legislation.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Earth Law Institute: A global NGO promoting implementation of Earth-centered laws, including Rights of Nature. Directly comparable to MAPAS in mission and advocacy approach, though operating internationally with a US base.
• Global Alliance for the Rights of Nature (GARN): International network advancing Rights of Nature recognition globally. Comparable as a peer organization working in the same Rights of Nature advocacy space MAPAS operates in via UN Harmony with Nature.
• Community Environmental Legal Defense Fund (CELDF): US-based nonprofit that pioneered municipal Rights of Nature legislative campaigns in the US — the closest Western Hemisphere peer to MAPAS's municipal-level advocacy model.

Broad incumbents

• Earthjustice: Large US-based environmental law organization. Comparable as a peer in the environmental legal advocacy space, though operating at much larger scale and with broader mandate.
• Greenpeace Brazil: Brazilian arm of a global environmental advocacy organization. Comparable as a broader-scope environmental advocacy NGO that competes for media attention, donor share, and ESG partnerships.
• Instituto Socioambiental (ISA): Major Brazilian socio-environmental NGO working on indigenous rights, Amazon conservation, and public policy — a broader incumbent that overlaps with MAPAS's environmental advocacy work in Brazil.
• SOS Mata Atlântica: Established Brazilian environmental NGO focused on Atlantic Forest protection. Comparable as a larger, better-funded Brazilian environmental NGO competing for similar corporate sponsorship and donor attention.
• World Wildlife Fund Brazil (WWF-Brasil): Brazilian affiliate of a global conservation organization with corporate ESG partnerships. Comparable as an incumbent environmental NGO that has more established corporate funding channels than MAPAS.

Others

• Black Jaguar Foundation: Brazilian environmental NGO focused on Amazon reforestation. Comparable as a peer Brazilian NGO in the broader environmental advocacy ecosystem; one of MAPAS's team members previously worked there.

Regional players

• AIDA (Asociación Interamericana para la Defensa del Ambiente): Inter-American environmental law organization. Comparable as a peer using legal advocacy and Rights of Nature frameworks, though focused on Latin America more broadly rather than Brazil specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-giuRkv5prpeRXHTgWusig
• Facebookfacebook.com/direitosdanatureza
• Instagraminstagram.com/mapas_direitosdanatureza
• LinkedInlinkedin.com/company/mapasdireitosdanatureza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAPAS