Greenpeace Brasil
Greenpeace Brasil is the Brazilian office of the global Greenpeace environmental network, conducting advocacy, investigations, and direct-action campaigns on Amazon deforestation, illegal mining, and Indigenous rights, funded by individual donations and legacy gifts.
- Company typePrivate
- Founded1971
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Greenpeace Brasil does
Greenpeace Brasil is the Brazilian National/Regional Organization (NRO) of the global Greenpeace network, an environmental advocacy organization founded in 1992 and headquartered in São Paulo with 251-500 employees. The organization pursues environmental protection, climate advocacy, forest and ocean conservation, and indigenous land rights through peaceful protest, direct action campaigns, investigative research, and policy advocacy directed at governments and corporations. Core campaign verticals span biodiversity, climate and energy, and social and economic justice issues, with a current emphasis on the Amazon, illegal mining, and Indigenous territorial protection. Greenpeace Brasil is funded entirely through voluntary donations from individual supporters and legacy gifts, and operates on a non-commercial model where all campaign content, reports, and action opportunities are provided free to the public.
Greenpeace Brasil's product surface includes investigative reports (e.g., "Gold Laundering in the Amazon: Anatomy of a Fraud"), interactive mapping tools (Restricted Areas Map and Framework co-developed with Mighty Earth, Rainforest Foundation Norway, and Fern), long-form documentaries (GASLIT), podcast series, and a Digital Asset Management System archiving campaign media dating to 1971. Its go-to-market is community-led and event-driven: the organization mobilizes supporters through website content, email newsletters, multi-platform social media (Instagram, Facebook, TikTok, LinkedIn, YouTube, Bluesky, Mastodon, Threads), public demonstrations, and high-profile campaigns such as the COP30 Forest and Climate Action push. Operational standards are governed by the EPIC (Essential Principles on Investigations and Communications) framework ensuring verifiable, accurate, and accountable advocacy.
The organization's reach extends beyond Brazil through partnerships with World Resources Institute, the University of Maryland Global Land Analysis and Discovery lab, the Institute for Sustainable Futures at University of Technology Sydney, and coordinated advocacy tours that bring Indigenous leaders to Europe. Greenpeace Brasil does not sell products or services and operates as part of a global network of 40+ independent NROs coordinated by Greenpeace International in Amsterdam; specific revenue figures are not publicly disclosed.
Greenpeace Brasil firmographics
Firmographics- Name
- Greenpeace Brasil
- Legal name
- Greenpeace International
- Website
- https://greenpeace.org
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Greenpeace Brasil is the Brazilian office of the global Greenpeace environmental network, conducting advocacy, investigations, and direct-action campaigns on Amazon deforestation, illegal mining, and Indigenous rights, funded by individual donations and legacy gifts.
- Ownership category
- akta.pro rank
Greenpeace Brasil industry classification
Industry- Product category
- Environmental Advocacy and Non-profit Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (81331), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Biodiversity & Habitat Conservation (BPAGAGAA)
- akta.pro secondary industries
- Nature, Biodiversity & Ecosystem Conservation (BPADALAE), Environmental Education & Outreach (BPAGAGAH), Forestry & Reforestation (BPAGAGAD)
Keywords
Where Greenpeace Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Greenpeace Brasil business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Supporters: Greenpeace operates primarily through voluntary donations from individual supporters and members. The organization solicits funds through website donation pages, email campaigns, and direct outreach. Donations fund campaign activities, staff, ships, and operations.
- Legacy Gifts: The organization accepts legacy bequests and planned giving from supporters who wish to support environmental work beyond their lifetime.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Greenpeace Brasil product offering
Product offeringCore offering
Greenpeace Brasil runs environmental campaigns and advocacy programs that defend the environment and promote peace, focusing on biodiversity protection, climate and energy transition, and social and economic justice issues. It exposes environmental problems such as Amazon deforestation, illegal mining, ocean pollution, and indigenous rights violations through investigations, direct action, publications, documentaries, and grassroots mobilization, and provides free public access to campaign content, research reports, and a media library. The organization is funded through donations from individual supporters and legacy bequests.
Product overview
Greenpeace is a global network of independent environmental campaigning organizations using peaceful protest and creative confrontation to expose environmental problems and promote solutions. The organization operates across multiple interconnected offerings: core campaign work on biodiversity, climate/energy, and social/economic issues; investigative resources including the Restricted Areas Mapping tool, Gold Laundering investigation, and Beyond Extraction report; media and engagement products including the GASLIT documentary, podcast series, and media library; and engagement platforms for volunteer organizing and community action. The organization publishes annual reports and maintains a media library with over 50 years of environmental documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Environmental Campaigns (Biodiversity, Climate & Energy, Social & Economic) Organized advocacy campaigns targeting environmental issues across biodiversity, climate/energy, and social/economic justice, aimed at influencing governments and corporations through direct action, public mobilization, and policy pressure.
- Restricted Areas Map and Framework Interactive global mapping tool that identifies landscapes and natural ecosystems that should be off-limits to mining, designed for use by governments, investors, and companies in environmental protection planning.
- Gold Laundering in the Amazon: Anatomy of a Fraud Published investigation revealing how regulatory loopholes enable gold extracted illegally from Indigenous Territories to be laundered and enter global supply chains.
- Publications and Reports Research publications, reports, and policy documents covering environmental issues, climate change, biodiversity, and campaign findings, made available to the public free of charge.
- Media Library Online photo and video database covering Greenpeace campaign events, direct actions, and environmental documentation dating from 1971, available to journalists, supporters, NGOs, and academics.
- GASLIT Documentary Feature-length documentary following actor and activist Jane Fonda across oil fields of Texas and Louisiana, exposing petrochemical industry impacts on communities.
- Podcast Series Audio content including podcasts covering environmental topics, campaign updates, and interviews with activists and experts.
- Beyond Extraction Report Report on pathways for a 1.5°C aligned energy transition that requires fewer mineral inputs, addressing the climate-minerals nexus.
Quantifiable outcome
- Regularly mobilizes thousands of supporters for climate actions and protests globally
- +1 more outcomes
Companies that use Greenpeace Brasil
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Greenpeace Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenpeace Brasil partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Mighty EarthcoreCollaborative partner in developing the Restricted Areas Map and Framework for identifying areas that should be off-limits to mining. Led by Greenpeace International together with Mighty Earth, Rainforest Foundation Norway, and Fern.
- Rainforest Foundation NorwaycoreCollaborative partner in developing the Restricted Areas Map and Framework for identifying areas that should be off-limits to mining.
- FerncoreCollaborative partner in developing the Restricted Areas Map and Framework for identifying areas that should be off-limits to mining.
- World Resources Institute (WRI)corePartner in updating Intact Forest Landscapes (IFL) mapping data using satellite imagery. Data available on Global Forest Watch platform.
- Global Land Analysis and Discovery Lab, University of MarylandcoreAcademic partner in satellite imagery analysis for identifying and updating Intact Forest Landscapes (IFL) maps.
- Institute for Sustainable Futures, University of Technology SydneyminorAuthored the 'Beyond Extraction' report commissioned by Greenpeace International on pathways for a 1.5°C aligned energy transition with less minerals.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Greenpeace Brasil competitors and assessment
Company assessmentDirect peers
- Observatório do Clima: Brazil's leading climate-policy advocacy network of more than 40 civil society organizations. Comparable to Greenpeace Brasil as a coordinating body driving Brazilian climate accountability, though structured as a network hub rather than a single campaign organization.
- 350.org: Global grassroots climate movement active in Brazil. Comparable to Greenpeace Brasil as a donor- and volunteer-driven climate advocacy organization with a strong digital mobilization model and presence in Brazilian climate campaigns.
- Instituto Socioambiental (ISA): Leading Brazilian socio-environmental NGO focused on Amazon protection and Indigenous rights. Highly comparable to Greenpeace Brasil in mission and constituency, though ISA is more research- and policy-driven whereas Greenpeace leans on direct action and mass mobilization.
- Amigos da Terra - Friends of the Earth Brazil: Brazilian chapter of the Friends of the Earth international federation. Directly comparable as a sister-organization-style environmental advocacy NGO operating in Brazil on climate, forests, and economic justice issues with a similar grassroots mobilization model.
- Mighty Earth: Global environmental advocacy organization focused on deforestation and climate. Directly comparable to Greenpeace as a co-development partner on the Restricted Areas Map and shares the same confrontational advocacy playbook targeting corporations and supply chains.
- SOS Mata Atlântica: Historic Brazilian environmental NGO founded in 1986 focused on Atlantic Forest protection and broader environmental advocacy. Comparable to Greenpeace Brasil as a Brazilian-headquartered, donor-funded environmental NGO with a strong grassroots membership base.
- WWF-Brasil: Brazilian arm of the World Wildlife Fund, a global conservation NGO. Directly comparable to Greenpeace Brasil as a similarly sized, Brazil-based environmental organization working on Amazon protection, biodiversity, and climate, but with a more partnership-oriented rather than confrontational approach.
Broad incumbents
- The Nature Conservancy (TNC) Brasil: Brazilian operations of one of the world's largest conservation organizations. Comparable in mission scope (forests, biodiversity, climate) but operates through conservation finance, scientific partnerships, and land purchase rather than the confrontational campaigning that defines Greenpeace.
- Conservation International Brasil: Brazilian arm of a major global environmental NGO working on forests, biodiversity, and climate. Comparable in donor base, advocacy scale, and Amazon focus, but oriented toward corporate partnerships and science-based field projects rather than protest-driven campaigns.
Emerging players
- Avaaz: Global online activism platform with strong Brazil presence and climate/forest campaigns. Comparable as a digital-first advocacy organization competing for the same donor pool, but lighter on field investigations and direct-action capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenpeace Brasil social profiles
Digital presenceGreenpeace Brasil compliance and trust
Trust signalCompliance3 records
Greenpeace Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenpeace Brasil leadership team
Management profileNumber of profiles
Greenpeace Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenpeace Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenpeace Brasil
What does Greenpeace Brasil do?
Greenpeace Brasil runs environmental campaigns and advocacy programs that defend the environment and promote peace, focusing on biodiversity protection, climate and energy transition, and social and economic justice issues. It exposes environmental problems such as Amazon deforestation, illegal mining, ocean pollution, and indigenous rights violations through investigations, direct action, publications, documentaries, and grassroots mobilization, and provides free public access to campaign content, research reports, and a media library. The organization is funded through donations from individual supporters and legacy bequests.
Is Greenpeace Brasil a public or private company?
Greenpeace Brasil is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greenpeace Brasil founded?
Greenpeace Brasil was founded in 1971. It employs 251 to 500 people.
Where is Greenpeace Brasil based?
Greenpeace Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does Greenpeace Brasil make money?
Two revenue lines are on record. Donations and Supporters are the primary driver. The others are legacy Gifts.
Who are Greenpeace Brasil's main competitors?
Direct peers on record are Observatório do Clima, 350.org, Instituto Socioambiental (ISA), Amigos da Terra - Friends of the Earth Brazil, Mighty Earth, SOS Mata Atlântica and WWF-Brasil. Broad incumbents are The Nature Conservancy (TNC) Brasil and Conservation International Brasil. Avaaz is listed as an emerging player.
Does Greenpeace Brasil have an API?
No public API is recorded for Greenpeace Brasil.
What industry is Greenpeace Brasil in?
Greenpeace Brasil's product category is Environmental Advocacy and Non-profit Services. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of BPADALAE, Nature, Biodiversity & Ecosystem Conservation. Its NAICS code is 813312 and its SIC code is 8300.