What MAPEI Colombia does

MAPEI Colombia S.A.S. is a wholly-owned subsidiary of Italian construction chemicals multinational MAPEI S.p.A. (founded 1937, Milan), operating from La Estrella, Antioquia. The company manufactures and distributes a comprehensive portfolio of construction chemical products including adhesives, sealants, waterproofing systems, mortars, cement additives (C-ADD), ready-mix concrete solutions, structural reinforcement products, and surface treatments, organized across roughly 23 product lines and hundreds of specialized SKUs including the regional 'Bronco' sub-brand for waterproofing. Its technology stack is rooted in formulation chemistry, drawing on the parent group's 109 plants across 44 countries and 39 research centers.

The company serves construction professionals, flooring installers, distributors, hardware stores, and infrastructure/public works projects through a hybrid go-to-market combining authorized distributor networks, hardware store partnerships, and direct technical assistance for large projects. Revenue is generated primarily through one-time product sales (adhesives, sealants, waterproofing materials, mortars) channeled via distributors and direct sales, supplemented by technical consulting and a professional training program (Giro Tecnico) that has certified 1,300+ specialists across 15 Colombian cities.

The digital layer includes the Mario WhatsApp virtual assistant for technical support and quoting, the MAPEI APP and GROUT APP for product and calculation workflows, a MyMapei customer portal, and BIM specification tools. The business is positioned within MAPEI Group's strategy of using Colombia as an 'Andean Hub' for regional export, supported by a new production plant in the Atlántico department to serve the Caribbean market.

Name

MAPEI Colombia

Legal name

Mapei Colombia S.A.S

Website

https://mapei.com.co

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Cement and Concrete Product Manufacturing (3273)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)

Keywords

• Construction chemicals
• Construction adhesives
• Waterproofing products
• Tile installation products
• Cement additives

Headquarters

HQ city

La Estrella

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Construction Chemical Products Sales: MAPEI generates revenue through the sale of chemical construction products including adhesives, sealants, waterproofing materials, mortars, cement additives, and surface treatments. Products are sold through distributors, hardware stores, and direct channels to construction professionals, contractors, and builders.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MAPEI Colombia manufactures and distributes chemical construction products — including adhesives, elastic sealants, waterproofing systems, mortars, cement additives (C-ADD), concrete repair and structural reinforcement solutions, decorative and industrial flooring systems, tile/stone installation products, surface treatments, dehumidification systems, and ready-mix concrete solutions — to construction professionals, distributors, and infrastructure projects in Colombia, supported by technical assistance, training programs, and digital tools such as the MAPEI APP, GROUT APP, and the Mario WhatsApp virtual assistant. The company also markets the "Bronco" product line (a country-specific brand) and the "Los Mejores del Mundo" hardware-store line.

Product overview

MAPEI Colombia is a construction chemicals company offering a comprehensive portfolio of 23 product lines and hundreds of specialized products for the construction industry. The company provides waterproofing systems (Broncoelástico, Broncocubiertas, Broncosil, Broncohidrófugo), sealants and adhesives (Bronco Sismo Resistente), ceramic and stone installation products, cement additives (C-ADD), ready-mix concrete solutions, structural reinforcement, and decorative floor systems. Their digital ecosystem includes the Mario WhatsApp virtual assistant, MyMapei customer portal, MAPEI APP, GROUT APP, BIM tools, and grout/sealant calculators. The product portfolio is organized by application areas including waterproofing, tiling, flooring, concrete repair, and specialized construction solutions, with flagship regional brands like the 'Bronco' line of waterproofing products.

Differentiator

Problem solved

Functional benefit

Brands

• Bronco: Local brand for construction products including Broncoboquilla, Broncohidrófugo, Broncocubiertas, Broncoelástico, and Broncosil - waterproofing and construction solutions

Products and services

• Broncoboquilla (Keracolor GG) Polymer-modified pre-mixed cementitious mortar designed for grouting joints between ceramic tiles, available in the Bronco product line for the Colombian retail and small-contractor channel.
• Broncohidrófugo Transparent hydrophobic treatment for protecting exterior facades against water and humidity ingress, marketed under the Bronco brand for the Colombian market.
• Broncocubiertas Acrylic waterproofing product in the Bronco line designed for repairing leaks in tiles, downspouts, and gutters.
• Broncoelástico Acrylic waterproofing product in the Bronco line formulated for sealing roofs and terraces.
• Broncosil Powder waterproofing coating with a cementitious base, offered under the Bronco brand for sealing and water-proofing applications in the Colombian market.
• Bronco Sismo Resistente Acrylic mastic product in the Bronco line developed for sealing joints between beams and columns in seismic-resistant construction applications in Colombia.
• Vinilo Súper Lavable Tipo1 Washable paint formulated from water-based vinyl-acrylic resins, offered under the Bronco brand for interior decorative finishes in the Colombian market.
• Mario — Asistente Virtual MAPEI AI-powered WhatsApp virtual assistant (Whisper-based) available to construction professionals, distributors, and end users to obtain product information, technical support, and guidance on MAPEI Colombia products.
• MAPEI APP Mobile application providing MAPEI Colombia customers with on-the-go access to product information, documentation, and digital tools related to the company's construction chemicals portfolio.
• GROUT APP Mobile calculation application used to determine grout and sealant quantities required for MAPEI tile-installation products, supporting installers and distributors with on-site material estimation.

Quantifiable outcome

• 430,000 tons of CO2 emissions compensated demonstrating environmental commitment
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ferretería NacionalcoreChannel Partner/ Reseller/ Distributor · 29 October 2024Ferreteria Nacional partnered with MAPEI and Pinturas Novaflex to conduct training on construction additive technologies. This partnership focuses on technical education and knowledge sharing with construction professionals in Colombia.
• Pinturas NovaflexminorStrategic or Co-development Partner · 29 October 2024Joint training initiative with MAPEI and Ferreteria Nacional on construction additive technologies and painting solutions. The partnership combines expertise in chemical construction products and paints.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sika AG: Swiss-based global leader in construction chemicals (adhesives, sealants, waterproofing, concrete admixtures) with operations across Latin America. Sika directly competes with MAPEI Colombia across the same product categories and contractor segments.
• GCP Applied Technologies: Specialty construction chemicals company focused on concrete admixtures, waterproofing, and sealants with distribution into Latin American infrastructure projects. Direct competitor to MAPEI in concrete admixtures and waterproofing segments.
• Fosroc International: Specialized construction chemicals company (admixtures, sealants, grouts, waterproofing) with significant emerging-markets footprint including Latin America. Competes with MAPEI in ready-mix, waterproofing, and concrete repair segments in Colombia.
• Arkema (Bostik): Arkema's adhesives and sealants division with a global construction footprint. Competes with MAPEI's sealants, tile adhesives, and construction bonding products in Latin American distribution channels.
• BASF Master Builders Solutions: BASF's construction chemicals division offering concrete admixtures, sealants, waterproofing, and flooring systems with strong Latin American presence. Direct competitor to MAPEI's C-ADD cement additives and concrete solutions in Colombia and the Andean region.
• Saint-Gobain Weber: Saint-Gobain's tile adhesives, mortars, facade systems and flooring solutions brand with direct operations in Brazil and other Latin American markets. A direct competitor to MAPEI's ceramic/stone installation and facade product lines in the region.

Broad incumbents

• Henkel (Adhesive Technologies): German multinational with a large construction and industrial adhesives portfolio, serving the Latin American market through regional subsidiaries. Broader portfolio than MAPEI but overlaps heavily in tile adhesives, sealants, and construction bonding.
• CEMEX (concrete and admixtures): Global building materials giant with significant Colombian and Andean operations across ready-mix concrete, aggregates, and cement. Overlaps with MAPEI in ready-mix concrete solutions, concrete repair, and cement additives where both supply the value chain.

Emerging players

• TCC (Technical Concrete Coatings) / Quikrete-style regional players: Regional concrete repair, grout, and surface treatment manufacturers operating in Latin America. Smaller scale than MAPEI but compete in concrete repair, anchoring, and protective coatings categories.

Regional players

• Grupo Puma: Spanish construction chemicals manufacturer (mortars, adhesives, waterproofing, technical mortars) with a presence across Spanish-speaking markets including parts of Latin America. A regionally relevant peer in the tile adhesives and mortar categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mapei.colombia
• LinkedInlinkedin.com/company/mapei-colombia
• Instagraminstagram.com/mapei.colombia
• TikToktiktok.com/@mapei.colombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAPEI Colombia