Ma Petite Sponso

What Ma Petite Sponso does

Ma Petite Sponso is a French cashback platform that splits consumer purchase rebates equally between the shopper and an amateur sports club of their choice. The product is operated by SAS Sponsoplus, a private simplified joint-stock company headquartered in Biarritz, France, under the brand and institutional backing of the CNOSF (Comité National Olympique et Sportif Français), the French National Olympic and Sports Committee. The platform serves three customer segments: (1) French individual consumers who earn cashback on everyday purchases without additional cost, (2) approximately 150,000 amateur sports clubs affiliated with CNOSF member federations who receive automatic sponsored donations, and (3) over 15,000 partner retailers (national chains, local shops, e-commerce sites) who pay a performance-based commission on validated transactions.

The platform is built as a web application and a free iOS/Android mobile app, with a companion Chrome browser extension and a dedicated portal for club administrators (pros.mapetitesponso.fr). Underlying purchase tracking relies on three mechanisms: cookie-based web activation links for online purchases, platform-issued digital gift cards redeemable in-store or online, and bank account synchronization through Powens (an ACPR-licensed payment aggregator) that reads merchant transaction data to credit cashback without requiring POS integration. A loyalty card linking feature extends tracking to existing retailer programs. The platform generates revenue exclusively through commissions from partner businesses on validated sales — the differential between the partner's agreed rebate rate and the equal split offered to users and clubs constitutes the company margin. The product is free for both consumers and clubs, with no subscription, advertising, or licensing revenue disclosed. Payment processing for gift cards is handled by Monetico (Crédit Mutuel-CIC), and all hosting is provided by BlackSwift on servers located in France. The company declared compliance with French data protection law (CNIL declaration 1631865) in 2012 and re-launched its public application in February 2023.

Name

Ma Petite Sponso

Legal name

SAS Sponsoplus

Website

https://mapetitesponso.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Ma Petite Sponso is a French cashback platform, operated by SAS Sponsoplus under CNOSF (French Olympic Committee), that splits consumer purchase rebates between shoppers and their chosen amateur sports clubs, serving 15,000+ retail partners and 150,000+ federated clubs across France.

Ownership category

akta.pro rank

Product category

Cashback & Sports Sponsorship Platform

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Cashback platform
• Sports club fundraising
• Sponsored donations
• Loyalty rewards
• Shopping rebates

Headquarters

HQ city

Biarritz

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Commission on Partner Sales (Transaction Fee): Ma Petite Sponso operates on a performance-based commission model: partner businesses (national retailers, local shops, e-commerce sites) pay a commission on the sales revenue generated through the platform. The commission is calculated as a percentage of each tracked purchase amount, with the refund split equally between the user and their chosen club. No upfront cost to partners; revenue accrues only when actual transactions are validated. The platform also earns on the differential between the partner's agreed rebate rate and the split offered to users/clubs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ma Petite Sponso is a free web and mobile cashback platform that tracks consumer purchases at 15,000+ partner retailers and automatically splits each rebate equally between the user and a chosen amateur sports club (Don Sponsoris©). The platform offers three purchase-tracking paths: web activation links, digital gift cards, and bank-account synchronization via Powens. It is operated by SAS Sponsoplus under the brand ownership of the French National Olympic and Sports Committee (CNOSF).

Product overview

Ma Petite Sponso is a unified cashback-and-sponsorship platform built and operated by SAS Sponsoplus under the umbrella of the French National Olympic and Sports Committee (CNOSF). The core offering consists of a web application (www.mapetitesponso.fr) and a free mobile app (iOS/Android) that lets everyday consumers earn rebates on purchases at partner retailers, with an equal amount automatically donated as a sponsored donation to the user's chosen amateur sports club. The platform offers four purchase methods: Web Activation (click-to-track links for online purchases), Gift Cards (bons d'achat) purchased within the app, Bank Account Synchronization via Powens for in-store card payments, and Loyalty Card Scanning. A companion Club Administration Platform (pros.mapetitesponso.fr) serves sports club managers, providing real-time donation tracking, bank transfer requests, communication tools, and automated fiscal receipt generation. A Google Chrome browser extension automates partner site detection for seamless activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Ma Petite Sponso Web Application Responsive web application at www.mapetitesponso.fr and particuliers.mapetitesponso.fr that lets French consumers browse partner retailers, activate cashback, purchase digital gift cards, synchronize bank accounts, and monitor donations to their chosen sports club.
• Ma Petite Sponso Mobile Application Free native mobile app on iOS and Android providing retail partner browsing, gift card purchase, bank synchronization, QR code scanning, and real-time cashback and club donation tracking for individual consumers.
• Ma Petite Sponso Gift Cards (Bons d'achat) Digital gift cards sold directly within the platform and redeemable online or in-store at partner retailers (Carrefour, IKEA, Nike, Primark, Auchan, etc.). Users receive instant cashback and an immediate sponsored donation for their club upon purchase.
• Ma Petite Sponso Browser Extension for Google Chrome Google Chrome browser extension that automatically detects partner retailer websites while the user is browsing and prompts activation of Ma Petite Sponso cashback, eliminating the need to manually navigate to the platform.
• Ma Petite Sponso Club Administration Platform Dedicated portal at pros.mapetitesponso.fr for sports club administrators to monitor real-time sponsored donations, request bank transfers (minimum €10 threshold), access personalized communication tools, and manage automatic fiscal receipt (reçu fiscal) issuance to supporters at year end.

Quantifiable outcome

• 3 out of 4 sports clubs have annual budgets under €15,000, and 2 out of 3 have budgets under €11,000 — demonstrating the acute funding gap Ma Petite Sponso addresses.
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CNOSF (Comité National Olympique et Sportif Français)coreStrategic or Co-development PartnerThe Ma Petite Sponso brand is wholly owned by CNOSF, the French National Olympic and Sports Committee, recognized as a public-interest association since 1922. The platform was initiated by CNOSF and developed by its member federations to help 150,000+ federated clubs develop private funding through a performance-based cashback mechanism. CNOSF Vice-President Sébastien Poirier stated the initiative aims to generate measurable economic impact at the scale of every French territory and club.
• French Sports Federations (FF Handball, FF Volley, FFR, FFTT, FF Lutte, and others)coreGTM or Marketing PartnerCNOSF member federations actively promote Ma Petite Sponso to their member clubs through official communication channels, provide branding and co-marketing assets (logos, federation logos on the platform), and distribute club onboarding tools as part of their official club support services. Each federation's logo appears on the Ma Petite Sponso website and app as a trust signal.
• Powens (formerly Budget Insight)coreTechnology or IntegrationPowens is an ACPR-licensed payment institution (Code banque 16948) that provides Ma Petite Sponso with secure, read-only access to users' bank transaction data. This enables automatic in-store purchase detection at partner merchants by matching transaction records (merchant ID, date, amount) without accessing banking credentials or requiring POS hardware changes.
• Monetico (Crédit Mutuel-CIC)coreTechnology or IntegrationMonetico, the payment gateway distributed by the Crédit Mutuel-CIC banking group, processes secure credit card payments for the purchase of gift cards on the Ma Petite Sponso platform. Ma Petite Sponso explicitly states that payment security for online gift card purchases is handled through Monetico.
• Fondation du Sport FrançaisminorStrategic or Co-development PartnerFor users who do not have a specific club to support, Ma Petite Sponso offers the option to direct their sponsored donations to the Fondation du Sport Français, a national foundation that supports French amateur sport at scale.

Scale indicators4 records

Recent moves12 records

Expansion highlights8 records

Others

• DonationFactory / HeyHey (impact-linked commerce): European engagement platform powering sponsor-branded cashback for causes and associations. Comparable as an enabling technology for 'cashback meets philanthropy' models, including sports/clubs use cases.

Broad incumbents

• Honey (PayPal): Global cashback/coupon browser extension acquired by PayPal. Comparable on browser-extension-driven online cashback and partner-merchant revenue model, but operates at much larger global scale and without sports-club tie-ins.
• Rakuten France: Major international cashback program with a strong French presence. Comparable on commission-based model and broad retailer catalog, but functions as a global loyalty platform rather than a community-cause-driven product.

Direct peers

• Poulpeo: Established French cashback site targeting online shoppers. Operates similar commission-based model with comparable partner merchants, ranging from fashion to travel. Closest head-to-head competitor in the French market.
• iGraal: Leading French cashback platform with thousands of retail partners and millions of users. Directly comparable to Ma Petite Sponso on core product (online cashback) and customer base (French consumers), but lacks the sports-club donation angle.
• Widilo: European online cashback platform with strong French presence. Comparable on partner roster and self-serve web/mobile experience, though without a sports-club donation mechanic.
• Joko: French cashback and money-management app using bank transaction data to surface rewards. Directly comparable on bank-feed integration (similar to Powens), French consumer focus, and mobile-first design.

Emerging players

• Capital Koala: French cashback platform that directs rebates into a child's savings account. Closest comparable on the cashback-plus-purpose angle, but the beneficiary is a personal savings account rather than a sports club.
• Shopmium: French cashback and digital couponing app focused on grocery and drugstore brands. Overlaps on cashback mechanic and Western European consumer base, but centered on receipt-based offers rather than perpetual cashback.
• Carbo (sponsored donations / climate): French fintech that channels consumer spend toward climate/carbon projects. Adjacent to Ma Petite Sponso on the 'spend-to-donate' mechanic and French consumer audience, but the beneficiary is climate rather than sports clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mapetitesponso

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ma Petite Sponso