Joko
Joko is a Paris-based consumer shopping savings platform offering a browser extension and mobile app that automatically apply cash back, coupons, loyalty cards, and gift card rewards across 7,500+ retail brands, monetized through affiliate commissions.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Joko does
Joko is a consumer-facing shopping savings platform headquartered in Paris, France, founded in 2018. The company distributes a browser extension across Chrome, Safari, and Firefox along with native iOS and Android applications, offering individual shoppers automatic cash back, automatic coupon application at checkout, gift card purchasing with instant rewards, buy now pay later functionality, loyalty card consolidation, budget tracking, and price tracking for favorite items. The product is positioned as a unified shopping assistant operating across online, mobile, and in-store purchasing contexts, with a 4.7/5 App Store rating and user testimonials indicating individual cash back earnings of up to $700 within a year of use.
The commercial model is a two-sided affiliate marketplace. Joko maintains commercial partnerships with over 7,500 retail brands — including Nespresso, Groupon, GAP, Michael Kors, Under Armour, Calvin Klein, Anthropologie, Asics, and Oakley — that pay the company a commission on purchases routed through the platform. Joko shares a portion of those commissions back to end users as cash back rewards. The end-user product is fully free, with no subscription, fees, or premium tiers. Distribution is product-led and self-serve through browser and mobile app stores, with no sales team involved in user acquisition.
Joko has raised approximately $13.7 million across four funding rounds between 2018 and 2020, including a $11.77 million Series A in October 2020 led by Hedosophia with participation from Axeleo Capital and Partech. The company operates with 51–100 employees, serves France and the United States, and was recognized by VivaTech as one of the Top 100 Rising European Startups. The founding team comprises Xavier Starkloff (CEO), Alexandre Hollocou (CTO), and Nicolas Salat-Baroux (CRO), with Ron Radu leading product.
Joko firmographics
Firmographics- Name
- Joko
- Legal name
- Joko
- Website
- https://hellojoko.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Joko is a Paris-based consumer shopping savings platform offering a browser extension and mobile app that automatically apply cash back, coupons, loyalty cards, and gift card rewards across 7,500+ retail brands, monetized through affiliate commissions.
- Ownership category
- akta.pro rank
Joko industry classification
Industry- Product category
- Cashback and Coupon Platform
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ)
Keywords
Where Joko is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Joko business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Commission: Joko earns commission from brands when users make purchases through the platform. The commission is received as part of commercial partnerships with retailers. Joko then shares a portion of this commission back to users as cash back rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for all users |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Joko product offering
Product offeringCore offering
Joko is a consumer shopping app delivered through browser extensions and mobile applications that automatically earns cash back, finds and applies coupon codes, and enables gift card purchases with instant rewards at over 7,500 partner retailers. The free service layers additional tools such as loyalty card storage, buy now pay later, budget tracking, and price tracking for favorited items, monetizing through affiliate commissions from partner brands that are partially shared with users.
Product overview
Joko is a consumer-facing shopping savings platform offering a unified ecosystem of browser extensions and mobile applications. The product suite includes dedicated browser extensions for Chrome, Safari, and Firefox, along with native mobile apps for iOS and Android. Core features include automatic cashback through brand partnerships (covering 7,500+ brands), gift cards with instant rewards, automatic coupon application, budget tracking, loyalty card consolidation, buy now pay later payments, and price tracking via a favorites feature. The platform operates on a commission-sharing model where Joko receives payments from brands and shares a portion with users as cashback.
Differentiator
Problem solved
Functional benefit
Products and services
- Joko Shopping App Free consumer-facing shopping app that automatically earns cash back and applies coupon codes across 7,500+ partner retailers, with additional tools for gift cards, loyalty cards, buy now pay later, budget tracking, and favorite item price tracking. Distributed to individual consumers via browser extension stores and mobile app stores with no subscription fees.
Companies that use Joko
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Joko technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Joko partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 7,500+ Retail BrandscoreJoko partners with over 7,500 retail brands including major retailers such as Nespresso, Groupon, GAP, Michael Kors, Under Armour, Calvin Klein, Anthropologie, Asics, Oakley, and many others. These brands pay Joko a commission for each purchase made through the platform, which is then shared with users as cash back.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Joko competitors and assessment
Company assessmentDirect peers
- Honey: Honey (now owned by PayPal) is a browser extension and app offering automatic coupon codes and cashback at online retailers. It is the closest direct competitor to Joko in product, target user, and go-to-market.
- Rakuten: Rakuten (formerly Ebates) is one of the largest global cashback platforms, paying users cash back for purchases at thousands of partner retailers. It competes head-to-head with Joko on cashback mechanics and brand partnerships.
- Capital One Shopping: Capital One Shopping is a free browser extension and app offering coupon codes, price comparison, and cashback rewards. It targets the same consumer use case as Joko with a very similar product surface.
- ShopBack: ShopBack is a leading APAC-focused cashback platform with thousands of merchant partners and an affiliate-driven model. It is directly comparable to Joko in business model and consumer shopping savings category.
- iGraal: iGraal is a French cashback and coupon platform with a browser extension, directly competing with Joko in its home French market across the same merchants and consumers.
Broad incumbents
- RetailMeNot: RetailMeNot is an established digital coupon and deals platform operating broadly across retailers. While not a pure cashback extension, it overlaps with Joko on coupon discovery and shopping savings use cases.
- Swagbucks: Swagbucks is a long-standing consumer rewards platform offering cashback, coupons, surveys, and gift cards. It is broader than Joko but addresses the same underlying 'save money while shopping' consumer need.
Emerging players
- Karma: Karma (karma.shopping) is a browser extension and app offering automatic coupons, price comparison, and cashback. It targets a similar shopper profile with an overlapping product feature set to Joko.
- Fluz: Fluz is a cashback and gift card network app that pays users for purchases at participating merchants. It overlaps with Joko's gift card and cashback features with a more social/referral-led growth motion.
Regional players
- Bankin': Bankin' is a leading French personal finance app with budget tracking and spending insights. It shares Joko's budgeting and money-management use case for French consumers, though its core offering is account aggregation rather than cashback.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Joko social profiles
Digital presenceJoko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joko leadership team
Management profileNumber of profiles
Profiles4 records
Joko funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joko
What does Joko do?
Joko is a consumer shopping app delivered through browser extensions and mobile applications that automatically earns cash back, finds and applies coupon codes, and enables gift card purchases with instant rewards at over 7,500 partner retailers. The free service layers additional tools such as loyalty card storage, buy now pay later, budget tracking, and price tracking for favorited items, monetizing through affiliate commissions from partner brands that are partially shared with users.
Is Joko a public or private company?
Joko is a private company. It is classified as venture growth investor backed and is currently operating.
When was Joko founded?
Joko was founded in 2018. It employs 51 to 100 people.
Where is Joko based?
Joko is headquartered in Paris, France, in the Europe region.
How does Joko make money?
One revenue line is on record: affiliate Commission.
Who are Joko's main competitors?
Direct peers on record are Honey, Rakuten, Capital One Shopping, ShopBack and iGraal. Broad incumbents are RetailMeNot and Swagbucks. Emerging players are Karma and Fluz. Bankin' is listed as a regional player.
Does Joko have an API?
No public API is recorded for Joko.
What industry is Joko in?
Joko's product category is Cashback and Coupon Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of THALAKAJ, Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers). Its SIC code is 7310.