MapleBear Lavender
MapleBear Lavender is a Singapore preschool campus under the MapleBear Asiawide franchise, delivering Canadian bilingual English-Mandarin immersion programmes to children aged 18 months to 6 years, with sister operations spanning 55+ centres across four ASEAN countries.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MapleBear Lavender does
MapleBear Lavender is a single early-childhood education campus operating at 2 Kallang Avenue, Singapore, under the MapleBear Asiawide master franchise. It delivers Canadian-style bilingual immersion (English and Mandarin) preschool and kindergarten programmes to children from 18 months to six years, using the MapleBear proprietary curriculum and pedagogy that traces to the Canadian Maple Bear Global system. The campus is part of a wider Singapore network that has grown from a single 2014 opening to 62 schools, with Asiawide operating 55+ centres across Singapore, Malaysia, the Philippines and Thailand, and the global MapleBear system spanning 480+ schools in 40+ countries with over 67,724 students enrolled.
The core product is structured classroom-based early-childhood education: full-day and half-day programmes covering language and literacy, numeracy, science, arts and physical development, delivered by certified teachers using Canadian pedagogical standards. Underlying technology is modest — primarily the Maple Bear Connect parent communication platform, a standard admissions website and centre-level operational tools — with no proprietary AI or data platform disclosed. Programmes are extended by enrichment, holiday camps and, from October 2025, the Maple Bear Junior Club after-school and weekend offering for children aged 7-12, broadening the brand's age reach.
The business model is franchise-driven: independent franchisees (centre-level operators) collect tuition directly from parents, while MapleBear Asiawide — the master franchisee for the region — earns revenue through initial franchise fees, ongoing royalties, curriculum licensing, teacher training, marketing support and brand standards enforcement. Pricing is set per centre based on local market tuition benchmarks in Singapore, Malaysia, the Philippines and Thailand, with no central price transparency. Customer segments are B2C families with preschool-aged children at the centre level, and B2B independent operators and corporate partners at the Asiawide franchisor level, supplemented by charity, community and conservation partnerships (e.g., Singapore Zoo's Wildlife Reserves Singapore) that support brand-building rather than direct revenue.
MapleBear Lavender firmographics
Firmographics- Name
- MapleBear Lavender
- Legal name
- MapleBear Asiawide
- Website
- https://maplebear.sg
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MapleBear Lavender is a Singapore preschool campus under the MapleBear Asiawide franchise, delivering Canadian bilingual English-Mandarin immersion programmes to children aged 18 months to 6 years, with sister operations spanning 55+ centres across four ASEAN countries.
- Ownership category
- akta.pro rank
MapleBear Lavender industry classification
Industry- Product category
- Early Childhood Education
- NAICS
- Child Care Services (6244), Educational Services (61), Language Schools (61163)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- Bilingual/Language-Immersion Preschools (EDACABAH)
- akta.pro secondary industries
- Bilingual / Language-Immersion Childcare Centers (EDACAAAI), General Preschools (Play-Based) (EDACABAA), Nursery School Programs (2–4 Years) (EDACACAB)
Keywords
Where MapleBear Lavender is headquartered
LocationHeadquarters
- HQ city
- Singapore, Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices15 records
Markets served
MapleBear Lavender business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- School Tuition Fees: Parents pay tuition fees for their children's enrolment in MapleBear schools. The schools offer programmes for infant care (2-18 months), preschool (18 months-4 years), and kindergarten (4-6 years). Fees vary by location and programme level.
- Franchise Fees: MapleBear Asiawide generates revenue through franchise fees from school operators. Franchisees receive access to the MapleBear brand, curriculum, training, operational support, and quality assurance in exchange for franchise fees and ongoing royalties.
- Own-a-School Investment: Entrepreneurs and educators invest in MapleBear schools as franchisees. Initial investment covers school setup, training, and franchise rights. The company provides comprehensive support from site selection through school launch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Infant Care Programme |
| Subscription | Monthly | Preschool Programme |
| Subscription | Monthly | Kindergarten Programme |
| Other | Multi-year contract | Franchise Investment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MapleBear Lavender product offering
Product offeringCore offering
MapleBear Lavender is a Canadian bilingual early childhood education campus in Singapore that delivers play-based immersion programmes for children from 2 months through 12 years of age. Its core offerings include Bear Care (infant care for 2-18 months), Preschool (18 months-4 years), Kindergarten (4-6 years), and Junior Club (after-school for 7-12 years), all built on a proprietary Canadian-authored curriculum with bilingual English-Mandarin immersion.
Product overview
MapleBear Lavender offers a comprehensive early childhood education ecosystem comprising four core programmes: Bear Care (infant care for 2-18 months), Preschool (18 months-4 years), Kindergarten (4-6 years), and Junior Club (after-school for 7-12 years), all built on Canadian methodology with bilingual immersion in English and Mandarin. The programmes are unified by the proprietary MapleBear curriculum developed by Canadian education experts, with an emphasis on play-based learning and outcome-based development. Enriching Programmes supplement the core offerings to create a well-rounded educational experience.
Differentiator
Problem solved
Functional benefit
Brands
- MapleBear Junior Club: After-school programme for children aged 7-12 years
- Bear Care
Products and services
- Bear Care (Infant Care) Nurturing infant childcare programme for children aged 2 to 18 months that recognises infants as capable, active learners and provides a safe, loving, and stimulating environment.
- Preschool Programme Early childhood education programme for children aged 18 months to 4 years that delivers Canadian methodology with bilingual English and Mandarin immersion as a foundation for later learning.
- Kindergarten Programme Kindergarten programme for children aged 4 to 6 years that prepares them for primary school through Canadian methodology, bilingual immersion, and outcome-based curriculum.
- Junior Club
- Enriching Programmes Supplementary programmes that extend beyond the core curriculum to nurture well-rounded learners through additional activities and learning experiences.
Quantifiable outcome
- 98% parent satisfaction rate
- +4 more outcomes
Companies that use MapleBear Lavender
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
MapleBear Lavender technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MapleBear Lavender partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Singapore Zoo (for Susu Tree Kangaroo Adoption)minorMaple Bear Midview City adopted Susu, an endangered baby tree kangaroo, in partnership with the Singapore Zoo as part of their 10th anniversary celebrations in October 2024. This partnership supports wildlife conservation and provides educational opportunities for children.
- Singapore Cancer SocietycoreMapleBear Singapore is a proud supporter and benefactor of Singapore Cancer Society as part of their commitment to giving back to the community. The partnership supports local initiatives impacting children and families through fundraising activities, including the annual Terry Fox Charity Run.
- Make-A-Wish FoundationcoreMapleBear Singapore supports Make-A-Wish Foundation as part of their charitable initiatives. Children participate in activities like bake sales, painting, and mini-marathons to help make wishes of those in need come true.
- Children's Wishing WellcoreMapleBear Singapore is a proud supporter and benefactor of Children's Wishing Well. The partnership supports children in need through fundraising activities organized at MapleBear schools.
- Singapore Children's SocietycoreMapleBear Singapore supports Singapore Children's Society through fundraising initiatives including the Shoebox Stories campaign where MapleBear cubs create shoebox stories and donors contribute to support the organization.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
MapleBear Lavender competitors and assessment
Company assessmentRegional players
- Chiltern House: Established Singapore preschool chain with multiple campuses focused on bilingual education; competes directly in the same neighbourhoods and price tier as MapleBear Lavender and its sister campuses.
- Julia Gabriel Centre: Singapore and regional play-based early education provider with a strong English-language performing arts emphasis; competes for the same affluent parent segment seeking premium early education experiences.
Direct peers
- MindChamps Preschool: Singapore-listed premium preschool operator offering bilingual and enrichment programs targeting the same affluent Asian parent segment as MapleBear Lavender, with overlapping infant care, preschool, and kindergarten offerings.
- Busy Bees (Busy Bees Asia): UK-origin childcare and preschool group with significant Singapore and Asia footprint acquired through Lorna Whiston and others; competes head-to-head with MapleBear in premium bilingual early childhood care.
- EtonHouse International Education: Singapore-listed premium international preschool and K-12 operator with a strong bilingual mandate and presence across Asia, directly competing with MapleBear in the expatriate and affluent local parent segments.
Broad incumbents
- KinderCare Learning Companies: US-listed second-largest childcare operator in North America with growing international ambitions; represents the scaled franchise-style operating model benchmark relevant to MapleBear's expansion roadmap.
- GEMS Education: Large global K-12 operator with Asian hubs; competes indirectly for premium Asian family wallet share and serves as a scaled benchmark for international education brand expansion.
- Nord Anglia Education: Global premium K-12 operator owned by Bain Capital with extensive Asia presence including Singapore; offers premium international curriculum at a higher price point but competes for the same family segment MapleBear serves pre-K.
- Bright Horizons Family Solutions: US-listed global incumbent in employer-sponsored childcare and early education with a broad portfolio; while not bilingual-focused like MapleBear, it represents the scaled global competitive benchmark for franchise-style preschool operators.
Emerging players
- Safari Kid: International preschool chain originating in Silicon Valley with locations across Malaysia, Singapore, and Hong Kong; targets the same affluent bilingual family segment but with a distinct curriculum origin.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MapleBear Lavender social profiles
Digital presenceMapleBear Lavender financial estimates
Financial estimateRevenue estimate
Valuation estimate
MapleBear Lavender leadership team
Management profileNumber of profiles
Profiles1 record
MapleBear Lavender funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MapleBear Lavender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MapleBear Lavender
What does MapleBear Lavender do?
MapleBear Lavender is a Canadian bilingual early childhood education campus in Singapore that delivers play-based immersion programmes for children from 2 months through 12 years of age. Its core offerings include Bear Care (infant care for 2-18 months), Preschool (18 months-4 years), Kindergarten (4-6 years), and Junior Club (after-school for 7-12 years), all built on a proprietary Canadian-authored curriculum with bilingual English-Mandarin immersion.
Is MapleBear Lavender a public or private company?
MapleBear Lavender is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MapleBear Lavender founded?
MapleBear Lavender was founded in 2014. It employs 11 to 50 people.
Where is MapleBear Lavender based?
MapleBear Lavender is headquartered in Singapore, Singapore, Singapore, in the Asia region.
How does MapleBear Lavender make money?
Three revenue lines are on record. School Tuition Fees are the primary driver. The others are franchise Fees and own-a-School Investment.
Who are MapleBear Lavender's main competitors?
Regional players on record are Chiltern House and Julia Gabriel Centre. Direct peers are MindChamps Preschool, Busy Bees (Busy Bees Asia) and EtonHouse International Education. Broad incumbents are KinderCare Learning Companies, GEMS Education, Nord Anglia Education and Bright Horizons Family Solutions. Safari Kid is listed as an emerging player.
Does MapleBear Lavender have an API?
No public API is recorded for MapleBear Lavender.
What industry is MapleBear Lavender in?
MapleBear Lavender's product category is Early Childhood Education. Its primary akta.pro industry code is EDACABAH, Bilingual/Language-Immersion Preschools, with a secondary code of EDACAAAI, Bilingual / Language-Immersion Childcare Centers. Its NAICS code is 6244 and its SIC code is 8351.