Safari Kid Inc.

What Safari Kid Inc. does

Safari Kid Inc. is a privately held, Newark, California-based early childhood education company founded in 2005 that delivers preschool, daycare, after-school, and summer camp programs for children from infancy through 6th grade. The company operates through a hybrid corporate-plus-franchise model: it runs company-owned and franchised physical learning centers across 50+ locations in the United States (concentrated in the San Francisco Bay Area, with additional sites in Massachusetts, Oregon, and Washington), Canada (Ontario), and India (Mumbai, Bengaluru, Hyderabad, Raipur, Gurugram). Safari Kid's core intellectual property is the proprietary WISDOM Learning Path curriculum, an eclectic framework that integrates Montessori, Reggio Emilia, Gardner's Multiple Intelligences, and a STREAM (Science, Technology, Reading, Engineering, Arts, Math) approach, delivered across five whole-child development domains (cognitive, social, language and literacy, physical, emotional) plus a health and care domain. Program offerings are age-segmented: Infant, Toddler, Entry Level Preschool (Tembo Tots), Intermediate Preschool, Pre-Kindergarten (Scholar Simba), Kindergarten, 1st and 2nd Grade, After School, and Summer Camp.

Name

Safari Kid Inc.

Legal name

Safari Kid Inc.

Website

https://safarikid.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Safari Kid Inc. is a privately held early childhood education company that operates 50+ franchise and company-owned preschool, daycare, after-school, and summer camp locations across the US, Canada, and India, serving families with children from infancy through 6th grade.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Child Care Services (62441), Child Care Services (624410), Educational Services (61), Elementary and Secondary Schools (6111)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Preschool Programs within Childcare Centers (EDACABAL)

akta.pro secondary industries

General Preschools (Play-Based) (EDACABAA), Center-Based Toddler Care (18–36 months) (EDACAGAB), Infant & Toddler Classrooms within Childcare Centers (EDACAGAC), Toddler-Focused Childcare Centers (EDACAAAG)

Keywords

• Early childhood education
• Preschool programs
• Childcare services
• After-school care
• Kindergarten programs

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices44 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Childcare Fees: Revenue generated from tuition fees for early childhood education programs including infant care, toddler programs, preschool, kindergarten, after-school care, and summer camps. Programs serve children from infants through 6th grade.
2. Franchise Fees and Royalties: Safari Kid generates revenue through franchise partnerships, with franchisees paying initial investment and ongoing royalties. Franchise investment ranges mentioned at Rs. 60-90 lakh for India partnerships.
3. Multiple Revenue Streams per Location: Each school location generates revenue across multiple programs: infant care (ages 0-5), after school and enrichment (ages 5-12), and summer camps (ages 4-12), creating a one-stop-shop revenue model for parents.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Safari Kid Inc. operates early childhood education centers delivering age-specific programs from infant care through 6th grade, including toddler, preschool, pre-kindergarten, kindergarten, elementary (1st–2nd grade), after-school, and summer camp. All programs are delivered through its proprietary WISDOM Learning Path curriculum integrating Montessori, Reggio Emilia, STREAM, and Multiple Intelligences methodologies. The company also licenses its brand and curriculum through a franchise model across the US, Canada, and India.

Product overview

Safari Kid Inc. operates as an early childhood education company offering a unified, integrated portfolio of programs spanning birth through 6th grade. The core offering is the WISDOM Learning Path, a proprietary curriculum framework combining Montessori, Reggio Emilia, and other methodologies, which underpins all age-specific programs. Programs include Infant Care, Toddler Program, Entry Level Preschool (Tembo Tots), Intermediate Level Preschool, Pre-Kindergarten (Scholar Simba), Kindergarten, 1st and 2nd Grade, After School Program, Summer Camp, and Preschool Summer Camp — collectively covering children from birth through approximately age 12. A Whole Child Development Approach (cognitive, social, emotional, physical, language & literacy, plus health & care) and a STREAM (Science, Technology, Reading, Engineering, Arts & Math) curriculum component integrate across all programs. Supporting services include a Parent Portal (Procare-based) for family communication and Family Resources content. Safari Kid also operates a franchise model enabling third-party operators to open Safari Kid branded centers in the US, Canada, and India. The company operated its first location in 2005 in Newark, CA, and has grown to 50+ active preschool locations across 3 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Program Early childhood care and education program for infants, providing a safe, nurturing environment focused on developmental milestones, sensory exploration, and parent engagement.
• Toddler Program Early education program for toddlers (approximately 18 months to 2.5 years) focused on building independence, language skills, motor development, and social-emotional growth through age-appropriate activities.
• Entry Level Preschool (Tembo Tots) Preschool program for children starting at approximately 2–3 years old, introducing foundational skills in language, literacy, math, social interaction, and creative expression through play-based and structured activities.
• Intermediate Level Preschool Preschool program for children typically 3–4 years old, advancing preschool readiness skills in language and literacy, math, science exploration, creative arts, and physical development with increasing structure and collaboration.
• Pre-Kindergarten (Scholar Simba) Pre-kindergarten program for children typically 4–5 years old, preparing them for kindergarten through emerging literacy and math skills, critical thinking, project-based learning, and social-emotional development aligned with California state standards.
• Kindergarten Program Full-day kindergarten program building on foundational skills with a curriculum aligned to state standards, emphasizing reading, math, science, social studies, and continued whole child development.
• 1st and 2nd Grade Program Elementary school programs extending Safari Kid's educational approach beyond kindergarten for children in 1st and 2nd grade, maintaining the whole child development philosophy.
• After School Program After-school care and enrichment program for children from TK to 6th grade, offering homework support, STREAM activities, creative arts, outdoor play, and social-emotional learning in a supervised environment.
• Summer Camp Summer camp program for children from TK to 6th grade, featuring weekly themed activities, STREAM projects, arts, outdoor exploration, and enrichment experiences throughout the summer break.
• Preschool Summer Camp Summer camp program specifically designed for preschool-age children, offering age-appropriate themed activities, play-based learning, and enrichment aligned with the younger age group's developmental needs.
• Safari Kid Franchise Program Award-winning preschool and childcare franchise opportunity enabling entrepreneurs to open Safari Kid branded early childhood education centers in the U.S., Canada, and India. The program includes proprietary curriculum, comprehensive training, and ongoing support.

Quantifiable outcome

• 50,000+ graduates to date
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• The Goddard School: Goddard is a franchise-based preschool system for children from 6 weeks to 6 years with a proprietary play-based curriculum; competes head-to-head with Safari Kid in suburban US markets and shares the premium-franchise positioning and multi-program model.
• Primrose Schools: Primrose is a national franchise system of private preschools serving infants through elementary-age children with a proprietary Balanced Learning curriculum — directly comparable to Safari Kid in franchise model, age range, and proprietary curriculum differentiation.
• Celebree School: Celebree is a franchise-based early childhood education and school-age care provider serving infants through school-age children on the US East Coast; directly comparable to Safari Kid in franchise model, age range, and multi-program revenue per location.

Broad incumbents

• Cadence Education: Cadence Education is one of the largest US private early childhood education providers, operating hundreds of preschools and elementary programs; comparable to Safari Kid in age range and program mix, with significantly larger scale.
• Learning Care Group: Learning Care Group operates more than 1,000 schools across multiple US brands (including Childtime and Tutor Time) offering infant care through after-school programs; overlaps massively with Safari Kid's age range and service mix and is a key scaled incumbent in the category.
• Bright Horizons Family Solutions: Bright Horizons is the largest US operator of employer-sponsored childcare and early education centers; it competes with Safari Kid in high-quality preschool for working families and offers employer partnerships similar to Safari Kid's corporate channel, but at much larger scale.
• KinderCare Learning Companies: KinderCare operates the largest US private early childhood education network with centers offering infant care through school-age programs; overlaps with Safari Kid's age 0–12 service range and is a benchmark for scale and curriculum breadth in the category.

Emerging players

• Guidepost Montessori: Guidepost is a fast-growing Montessori-focused preschool network with both company-owned and franchised locations; competes with Safari Kid for premium preschool families and shares Safari Kid's emphasis on research-based, whole-child curriculum.

Regional players

• Action Day Primary Plus: Action Day Primary Plus is a multi-location private preschool and childcare operator in the San Francisco Bay Area; directly comparable to Safari Kid's Bay Area dominance, delivering infant care through after-school programs within the same regional market.
• Treehouse Learning Center / Kido Schools: Kido Schools is a multi-country (US, UK, India) preschool and early learning operator with a franchise model and proprietary curriculum; peer-by-comparison structured similarly to Safari Kid, particularly in India where both operate from multiple metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/safarikid

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari Kid Inc.