MAPLEBROOK SOCCER ASSOCIATION

What MAPLEBROOK SOCCER ASSOCIATION does

Maplebrook Soccer Association is a community-owned and operated non-profit youth soccer organization founded in 1987 and headquartered in Maple Grove, Minnesota. The club serves youth players aged U3 through U19 across the West Twin Cities suburbs (Maple Grove, Brooklyn Park, Osseo, Plymouth, Wayzata) through two main program tracks: recreational soccer (U3-U18) operated under an exclusive partnership with the City of Maple Grove Parks and Recreation, and competitive soccer (U9-U19) competing in US Soccer Federation sanctioned leagues including TCSL, NPL, and ECNL-RL. Coaching operations are overseen by Executive Director and Director of Coaching Jean-Yves Viardin, who holds a USSF Senior A License.

The organization operates without proprietary technology, relying on a Squarespace website, the PlayMetrics registration platform, and standard facility infrastructure at Fernbrook Athletic Fields (2019) and the Maple Grove Sports Dome (2011), both developed with Maplebrook as a major stakeholder. Supporting product lines include the annual Maplebrook Summer Invitational tournament, a Youth Tryout Prep Camp, an Adidas-branded spiritwear store, an MN United FC ticket-donation referral program, and a donation-funded Financial Aid Program. There is no mobile app, no disclosed AI/ML capability, and no third-party technology integrations of note.

Revenue is generated through a diversified set of streams: competitive club tuition tiered by age ($690-$925 annually), tryout fees ($65/player), session-based recreational fees ($80-$175), a multi-tier corporate sponsorship program (40+ local businesses across Platinum/Gold/Silver/Bronze tiers), 100% pass-through donations for financial aid, merchandise sales, and MN United ticket referral revenue. Pricing is supplemented by a roughly $250 biennial uniform package and a $150 refundable volunteer deposit tied to six required volunteer hours. The organization is governed by a nine-member volunteer Board of Directors and operates with approximately six paid program staff, with no disclosed parent company, funding rounds, or external investors.

Name

MAPLEBROOK SOCCER ASSOCIATION

Legal name

Maplebrook Soccer Association

Website

https://maplebrooksoccer.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Maplebrook Soccer Association is a community-owned non-profit youth soccer club founded in 1987 in Maple Grove, Minnesota, offering recreational (U3-U18) and competitive (U9-U19) programs to families across the West Twin Cities suburbs under an exclusive partnership with the City of Maple Grove.

Ownership category

akta.pro rank

Product category

Youth Sports Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Club Sports Programs (EDALAIAB)

Keywords

• Youth soccer programs
• Recreational soccer leagues
• Competitive travel soccer
• Soccer player development
• Community sports club

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Competitive Soccer Tuition: Club fees/tuition covering soccer programming including coach development, league fees (TCSL, NPL), field rentals, training expenses, and Club staff. Varies by age group: U8-U12 $810, U13-U14 $915, U15+ $690, U13+ N1/ECNL-RL $925. Includes Fall League Season for applicable groups.
2. Tryout Fees: $65 per player tryout fee covering field rental, tryout jersey, and administrative expenses.
3. Recreational Soccer Fees: Session-based fees for recreational soccer programming. Foundations Academy (Ages 3-6) $125, Rec Academy (Ages 7-10) $175, Summer Foundations Academy $80.
4. MN United Ticket Sales: $5 donated back to Maplebrook Soccer for every MN United ticket sold through their referral links. Partnership with MN United FC for fundraising.
5. Corporate Sponsorships: Multiple sponsorship tiers (Platinum, Gold, Silver, Bronze, Friends of Maplebrook) generating revenue and in-kind support from local businesses. Interested sponsors contact PRIME at 763-551-3705.
6. Donations and Financial Aid: Community donations via PayPal helping families bridge the financial gap of club soccer costs. 100% of donations go directly to families in need.
7. Spiritwear Sales: Merchandise sales including hoodies, t-shirts, apparel. Adidas-branded items sold through the club store.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Maplebrook Soccer Association is a non-profit community youth soccer club that organizes and runs recreational and competitive soccer leagues, tryouts, training, and skill development programs for children in the West Twin Cities suburbs. Memberships and seasonal registrations are sold to families, with program administration handled through the PlayMetrics platform.

Product overview

Maplebrook Soccer Association is a community-owned and operated youth soccer club established in 1987, offering a comprehensive suite of soccer programs. The core offerings consist of Recreational Soccer (partnered with City of Maple Grove for ages U3-U18) and Competitive Soccer (U9-U19 playing under US Soccer Federation sanctioned leagues). Supporting programs include Player Development (age-structured curriculum U8-U19), the annual Maplebrook Summer Invitational Tournament, Youth Tryout Prep Camps, MN United Tickets partnership, Spiritwear merchandise, and a Financial Aid Program. The club operates from Fernbrook Athletic Fields and the Maple Grove Sports Dome, providing year-round programming across fall, winter, spring, and summer seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Youth Soccer League Community-based, entry-level soccer league for youth players in Maple Grove and the West Twin Cities suburbs, organized by age group and focused on participation, skill-building, and fun rather than high-level competition.
• Competitive (Travel) Soccer Program Higher-level competitive soccer for selected youth players, including tryouts, structured team-based training, and travel games versus other clubs in the region.
• Youth Soccer Player Registration (PlayMetrics) Online registration service that allows families to sign up their children for seasonal recreational or competitive soccer programs through the PlayMetrics platform.

Quantifiable outcome

• MN 2019 State Champions achieved through Maple Grove High School program
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and moderate.

• City of Maple GrovecoreStrategic or Co-development PartnerExclusive partnership with City of Maple Grove's Parks and Recreation for recreational soccer programming. Only soccer club in Maple Grove with this partnership. City provides state-of-the-art facilities including Fernbrook Athletic Fields and Maple Grove Sports Dome. Club runs all recreational soccer for the city under this agreement.
• US Club Soccer / TCSLcoreStrategic or Co-development PartnerOperates competitive teams under US Soccer Federation sanctioned leagues including TCSL ( Twin Cities Soccer League), NPL, and ECNL-RL. Age group system aligned with US Club Soccer standards.
• MN United FCminorGTM or Marketing Partner$5 donation per ticket sold through Maplebrook's referral links for MN United home games. Partnership provides fundraising revenue for the club while promoting professional soccer.
• Fernbrook Athletic FieldscoreOthersState-of-the-art sports facility opened in 2019. Major stakeholders (Maplebrook Soccer, Osseo/Maple Grove Athletic Association) worked with Mayor Steffenson and the city to develop this facility. Primary venue for tryouts, practices, and tournaments.
• Maple Grove Sports DomecoreOthersIndoor sports dome opened in 2011. Major stakeholders including Maplebrook Soccer helped bring this facility to Maple Grove. Winter training location for competitive teams November through mid-April.
• Osseo/Maple Grove Athletic AssociationmoderateStrategic or Co-development PartnerYouth sports organization that worked alongside Maplebrook as major stakeholders in bringing the Sports Dome to Maple Grove in 2011 and Fernbrook Athletic Fields in 2019.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tonka Synergy Soccer Club: Community youth soccer club serving the western Twin Cities suburbs (Minnetonka area). Comparable non-profit structure with recreational and competitive programming for youth players U5-U19.
• NSC Stars: Youth soccer club affiliated with the National Sports Center in Blaine, MN. Comparable competitive programming across age groups, with access to premier facilities — a useful comparison given Maplebrook's facility-driven positioning.
• Salvo Soccer Club: Minnesota-based competitive youth soccer club offering ECNL, NPL, and developmental programming. Comparable in operating competitive travel teams across multiple age groups with paid professional coaching staff.
• Prior Lake Soccer Club: Community youth soccer club in Prior Lake, MN (south suburban Twin Cities). Operates recreational and competitive programming with similar structure and pricing tiers to Maplebrook.
• Plymouth Soccer Association: Community-based youth soccer club serving Plymouth and surrounding West Twin Cities suburbs. Directly comparable as a non-profit, community-operated club offering recreational and competitive programming for similar age groups in adjacent geography.
• Minnesota Thunder Academy: Competitive youth soccer club in Minnesota where Director of Coach & Player Development Igor Stosic coached 2021-2024. Operates higher-tier competitive and academy-style programming comparable to Maplebrook's NPL/ECNL-RL offerings.
• MN Eclipse Soccer Club: Minnesota-based youth soccer club referenced in Maplebrook's leadership history (Igor Stosic previously coached there 2012-2021). Operates competitive and recreational programs for similar age groups in the Twin Cities market.
• Osseo/Maple Grove Athletic Association (OMGAA): Multi-sport youth athletic organization co-stakeholder with Maplebrook in the Sports Dome and Fernbrook Athletic Fields. Operates in overlapping geography with adjacent sport offerings (baseball, softball, lacrosse); comparable community non-profit structure.

Broad incumbents

• US Club Soccer: National organizing body for competitive youth soccer clubs under which Maplebrook competes (NPL, ECNL-RL). Comparable in youth soccer focus but functions as a league/governing umbrella rather than a direct operating club.
• AYSO (American Youth Soccer Organization): National non-profit youth soccer organization with local chapters in the Twin Cities. Provides recreational programming across a wide geography — comparable in mission but operates at much larger scale through franchised regional chapters rather than community-ownership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maplebrooksoccerclub
• Instagraminstagram.com/mpbsoccer
• LinkedInlinkedin.com/company/maplebrooksoccerclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAPLEBROOK SOCCER ASSOCIATION