Maraenui Golf

What Maraenui Golf does

Maraenui Golf Club is a privately operated golf club headquartered on Te Awa Avenue in Napier, Hawke's Bay, New Zealand. The club operates two 18-hole courses — the main Maraenui Course, a flat and walkable 6,125-metre layout with tree-lined fairways, and the Awatoto Course — along with supporting facilities including a pro shop (Golf Matters), equipment hire, clubhouse hire, and an on-site restaurant. It serves over 600 members through year-round, Summer, and 9 Hole membership tiers, and also welcomes green-fee visitors.

The club's product surface spans core golf access (memberships and green fees), instructional services (junior coaching under the Golf Matters sub-brand via TPI Certified Junior Coach Scott Overend), event hosting (tournaments, functions, birthdays, meetings, group packages), and ancillary retail and dining. Its technology stack is minimal: a DotGolf-built website with online tee booking, plus social/review channels (Facebook, TripAdvisor, Google Reviews) used for community engagement and reputation management.

The business model is a traditional recreational club with multiple revenue streams: recurring member subscriptions, transactional green fees, event and clubhouse hire, pro shop and equipment hire, F&B, and advertising partner placements on the website. Go-to-market is locally focused on Hawke's Bay (Napier and Hastings) with reciprocal club arrangements extending member reach. The company is privately held with no disclosed external ownership, funding, or financial reporting.

Name

Maraenui Golf

Legal name

Maraenui Golf Club

Website

https://maraenuigolf.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maraenui Golf Club is a private New Zealand golf club operating two 18-hole courses in Napier, Hawke's Bay, serving over 600 members plus green-fee visitors with memberships, coaching, events, and on-site hospitality.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club operations
• Golf course management
• Golf membership services
• Golf coaching programs
• Clubhouse event hosting

Headquarters

HQ city

Napier

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Distribution channels2 records

Marketing channels4 records

Core offering

Maraenui Golf Club runs an 18-hole tree-lined Maraenui Course and a second 18-hole Awatoto Course in Napier, Hawke's Bay, and sells rounds via green fees and three membership tiers (year-round, Summer, 9 Hole). Supporting paid offerings include the Golf Matters junior coaching program (TPI Certified Junior Coach Scott Overend), online tee booking, clubhouse hire for tournaments/functions/birthdays/meetings, a pro shop, equipment hire and an on-site restaurant.

Product overview

Maraenui Golf Club operates as a traditional golf club offering a single unified portfolio of golfing products and services. The core offerings include two 18-hole courses (Maraenui Course and Awatoto Course), green fee play, and various membership options (year-round, Summer, and 9 Hole). Supporting services include junior golf coaching through Golf Matters, tee booking, clubhouse hire for events and functions, pro shop, equipment hire, and restaurant facilities. The club serves over 600 members and welcomes green fee players, positioning itself as one of Hawke's Bay's finest golf clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Golf Matters: Junior golf coaching program provided by Scott Overend TPI Certified Junior Coach
• Awatoto Course

Products and services

• Maraenui Course An 18-hole, 6,125-metre picturesque golf course in tree-lined surrounds off Marine Parade in Napier, flat and easy to walk, with tightly sculptured fairways, creative greens complexes and bunkering for all skill levels.
• Awatoto Course An 18-hole golf course operated by Maraenui Golf Club offering players a scenic golfing experience in Hawke's Bay.
• Green Fees Per-round green fee access for visitors to the Maraenui and Awatoto courses, with walk-in play always welcome.
• Membership Options Annual golf memberships at the club in three tiers — year-round, Summer and 9 Hole — for ladies, men, students and juniors, with access to events, tournaments and modern facilities. Trial green fee rounds are credited against subscription on signup.
• Golf Matters Junior Coaching A junior golf coaching program offering friendly and knowledgeable tuition across all skill levels, delivered by TPI Certified Junior Coach Scott Overend.
• Clubhouse Hire Hire of the club's clubhouse facilities for tournaments, functions, birthdays, meetings and group packages, with the club working with clients to meet specific requirements.
• Equipment Hire

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DotGolfminorOthersDotGolf is the website provider for Maraenui Golf Club, responsible for the club's website development and hosting.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Titirangi Golf Club: Private 18-hole members' club in Auckland with green-fee visitor access, reciprocal club network, and tournament hosting. Directly comparable in operating model, membership structure, and visitor play dynamics.
• Gulf Harbour Country Club: 18-hole championship course north of Auckland with membership, visitor play, and clubhouse facilities. Comparable as a New Zealand private golf club with a parallel member-tier and F&B/function offering.
• Royal Wellington Golf Club: Premier 18-hole members' club in the Wellington region with heritage status, reciprocal arrangements, clubhouse, and event hosting. Comparable as a long-established private NZ golf club with similar member/visitor split.
• Clearwater Golf Club: 18-hole members' club in Christchurch with green-fee access and tournament hosting. Comparable in operating structure as a traditional regional NZ golf club with members, visitors, and clubhouse functions.
• Paraparaumu Beach Golf Club: Renowned links-style 18-hole course near Wellington operating a traditional member/visitor model with reciprocal clubs. Directly comparable in business model — member subscriptions, green fees, clubhouse, and tournament hosting.

Regional players

• The Hills Golf Club: Arrowtown-based 18-hole course with strong event and tourism positioning. Comparable as a New Zealand destination golf club, though more luxury/event-tilted, competing for similar visitor green-fee and corporate golf spend.
• Wairakei Golf + Sanctuary: Established 18-hole championship course in Taupo offering member and visitor play. Comparable as a New Zealand regional golf club with membership tiers, green-fee visitor trade, and reciprocal club arrangements.
• Cape Kidnappers Golf Course: Premium 18-hole Tom Doak-designed course in Hawke's Bay operating under a luxury lodge/resort model. Comparable as a Hawke's Bay-region golf destination competing for the same local member and visitor green-fee demand.
• Jack's Point Golf Course: Queenstown-lake 18-hole course operating as visitor/green-fee destination with clubhouse. Comparable as a NZ regional golf destination competing for tourism green-fee spend, though lighter on membership model.

Broad incumbents

• Millbrook Resort: Queenstown resort with multiple 18-hole courses, accommodation, F&B and functions. Comparable as a New Zealand golf operator, though broader resort model with hospitality extends well beyond Maraenui's traditional club scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/golfcoursemaraenui
• LinkedInlinkedin.com/company/maraenui-golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maraenui Golf