Wairakei Resort Taupō
- Company typePrivate
- Founded1886
- HeadquartersTaupō, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
Wairakei Resort Taupō firmographics
Firmographics- Name
- Wairakei Resort Taupō
- Legal name
- Wairakei Resort Taupō
- Website
- https://wairakei.co.nz
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wairakei Resort Taupō industry classification
Industry- Product category
- Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Golf Courses and Country Clubs (71391)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Luxury Wellness & Spa Resorts (THAGACAG), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Wairakei Resort Taupō is headquartered
LocationHeadquarters
- HQ city
- Taupō
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Wairakei Resort Taupō business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Accommodation: 187 rooms across 11 room types including Standard King, Superior King, Twin Rooms, Studios, Villas, Junior Suites, Spa Suites, and Rangatira Suite. Room sizes range from 21.4 m² to 93 m². Revenue from nightly stays with varying rates based on room type and season.
- Dining Services: Pavilion Restaurant serving international buffet breakfast (6:30 AM - 10 AM) and à la carte dinner. Geyser House Bar offering cocktails, fine wines, and casual dining from 3 PM. Christmas dinner buffet at $149 adults, $59 kids (5-12). Stay & Dine packages include buffet breakfast and $50 food & beverage credit.
- Golf: 9-hole resort golf course (par 34, 1,941 metres) open to hotel guests and public. Green fees NZD 30 adults, NZD 25 Taupo locals, NZD 20 seniors, NZD 15 children. Club rental NZD 15, trundler rental NZD 5. Golf Getaway packages combining accommodation and golf available.
- Spa & Wellness: Body Firm Spa offering body massages, wraps, facials, and beauty treatments. Gym with weights and workout equipment. Two geothermally heated pools, 2 outdoor hot tubs, sauna. Tennis and squash courts. Mountain bike hire available.
- Meetings & Events: Conference and event facilities hosting up to 600 guests across multiple function spaces including Karapiti & Waikato Rooms (722 m²), Graham Rooms, Heritage Room, Boardroom, Bayview Room, Night Club, and South Lawn (2,625 m²). Wedding packages, milestone events, and corporate bookings.
- Parking & Ancillary: Extensive free parking throughout resort for all vehicle types. Credit card surcharges: 3% AMEX, 2% other cards. Mountain bike hire at hourly or daily rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard accommodation rooms |
| Subscription | Pay-as-you-go | Superior and family accommodation |
| Subscription | Pay-as-you-go | Suite accommodation |
| Unit Pricing | Pay-as-you-go | 9-hole golf green fees |
| Unit Pricing | Pay-as-you-go | Buffet breakfast |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Wairakei Resort Taupō product offering
Product offeringCore offering
Wairakei Resort Taupō operates a 187-room hotel with 11 room types, two restaurants/bars, geothermally heated pools, a 9-hole golf course, spa, gym, tennis and squash courts, and conference facilities for up to 600 guests across 169 acres in the Wairakei Thermal Valley. The resort sells overnight accommodation, dining, golf, spa, fitness, and meetings/events services to leisure travellers, families, corporate groups, and wedding parties. It is part of the global Accor hospitality group and uses geothermal energy from the local valley to heat its facilities.
Product overview
Wairakei Resort Taupō is a 187-room holiday resort offering accommodation, dining, and leisure facilities. The property features 11 room types from Standard King Rooms to the split-level Rangatira Suite, all with geothermally sourced heating. Dining includes the Pavilion Restaurant for breakfast and à la carte dinners, and the Geyser House Bar for cocktails and casual evening dining. Wellness facilities encompass two geothermally heated swimming pools, a fitness centre, Body Firm Spa, 9-hole public golf course, tennis and squash courts, and mountain bike hire. The resort offers extensive meetings and events services with multiple function spaces accommodating up to 600 guests, plus full wedding services across 169 acres of grounds. Accommodation and dining packages are available, with group rates offered for 8+ rooms.
Differentiator
Problem solved
Functional benefit
Products and services
- Accommodation Rooms
- Pavilion Restaurant
- Geyser House Bar
- 9-Hole Public Golf Course
- Body Firm Spa
- Meetings and Events Facilities
- Wedding Services
- Geothermally Heated Swimming Pools and Hot Tubs
- Fitness Centre and Tennis/Squash Courts
- Group Accommodation Services
- Stay & Dine Package
- Golf Getaway Package
Quantifiable outcome
- Resort processes sewage for neighbouring Huka Prawn Park and treats water for Wairakei Terraces, supporting their sustainable operations
- +2 more outcomes
Companies that use Wairakei Resort Taupō
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Wairakei Resort Taupō technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Wairakei Resort Taupō partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AccorcoreWairakei Resort Taupō is part of the Accor group. The collection, use, storage, and protection of personal data is managed in accordance with Accor's global data protection policies. Resort participates in Accor's ALL (Accor Live Limitless) loyalty program and uses Accor's booking platform for reservations across Asia Pacific, Middle East & Africa markets.
- Huka Prawn ParkminorResort operates its own sewage treatment facility which processes and distributes waste from the resort. The facility also treats wastewater from neighbouring Huka Prawn Park, assisting them to operate sustainably.
- Wairakei TerracesminorResort's water treatment plant provides drinking water services to neighbouring Wairakei Terraces, supporting their sustainable operations in the tourist park.
- MyNoke Worm FarmminorDried wastewater from resort's sewage treatment is sent to MyNoke worm farm to be converted into vermicast/compost, which is then used in the resort's orchards, herb gardens, and grounds. Completes circular economy loop.
- Bike TaupōminorResort is a financial sponsor of Bike Taupō enabling them to continue improving local trail and riding network. Resort land developed with Bike Taupō for public mountain biking use. Grounds provided free of charge for Craters Classic fundraising event.
- Greening TaupōminorResort has participated in this environmental planting and trapping project in Taupō district via funding and in-kind contributions since inception. Staff encouraged to participate in planting projects. Resort land used for replanting projects.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Wairakei Resort Taupō competitors and assessment
Company assessmentDirect peers
- Peppers Bluewater Resort: Resort property in NZ (Tekapo) under Accor-adjacent management, offering accommodation, dining, and event spaces. Comparable as a NZ resort with similar mid-to-upscale leisure and conference positioning.
- Chateau Tongariro Hotel: Historic NZ hotel near Tongariro National Park offering accommodation, dining, and conference facilities. Comparable as a heritage NZ resort with similar event and leisure mix in a nature-anchored location.
- Millennium Hotel & Resort Manuels Taupo: Full-service Taupō hotel with conference and leisure facilities, lake views, and on-site dining. Comparable direct competitor in the same city for both leisure and MICE demand.
- Millbrook Resort: Luxury NZ resort in Queenstown with on-site golf, multiple restaurants, spa, and conference facilities. Comparable as a multi-revenue-stream NZ resort with strong golf and event proposition.
- Hilton Lake Taupo: International-branded hotel in Taupō with conference and event facilities. Directly comparable for MICE bookings, leisure stays, and group accommodation in the same regional market.
- Huka Lodge: Luxury lodge in Taupō region offering premium accommodation and dining. Comparable as a high-end Taupō-area hospitality property targeting leisure travellers, weddings, and corporate retreats in the same regional catchment.
Broad incumbents
- Rydges Lakeland Resort Queenstown: Large NZ resort hotel in Queenstown with extensive conference and event capacity. Comparable as a NZ full-service resort focusing on MICE and leisure, though located in a different regional market.
- Novotel Queenstown Lakeside: Accor-branded NZ resort hotel in Queenstown with conference and leisure offerings. Comparable as a sister Accor property targeting similar corporate and leisure segments via the ALL loyalty network.
Emerging players
- Cape Kidnappers: Luxury NZ resort with on-site golf (Tom Doak-designed), spa, and lodge accommodations. Comparable as a high-end NZ resort with a strong golf-led leisure proposition and premium pricing.
Regional players
- Heritage Queenstown: Full-service NZ resort hotel in Queenstown with dining, leisure, and conference facilities. Comparable in business model and product mix but operates in a different regional catchment (Southern Lakes vs. Central North Island).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wairakei Resort Taupō social profiles
Digital presenceWairakei Resort Taupō financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wairakei Resort Taupō leadership team
Management profileNumber of profiles
Wairakei Resort Taupō funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wairakei Resort Taupō M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wairakei Resort Taupō
What does Wairakei Resort Taupō do?
Wairakei Resort Taupō operates a 187-room hotel with 11 room types, two restaurants/bars, geothermally heated pools, a 9-hole golf course, spa, gym, tennis and squash courts, and conference facilities for up to 600 guests across 169 acres in the Wairakei Thermal Valley. The resort sells overnight accommodation, dining, golf, spa, fitness, and meetings/events services to leisure travellers, families, corporate groups, and wedding parties. It is part of the global Accor hospitality group and uses geothermal energy from the local valley to heat its facilities.
Is Wairakei Resort Taupō a public or private company?
Wairakei Resort Taupō is a private company. It is classified as corporate owned and is currently operating.
When was Wairakei Resort Taupō founded?
Wairakei Resort Taupō was founded in 1886. It employs 11 to 50 people.
Where is Wairakei Resort Taupō based?
Wairakei Resort Taupō is headquartered in Taupō, New Zealand, in the Oceania region.
How does Wairakei Resort Taupō make money?
Six revenue lines are on record. Accommodation is the primary driver. The others are dining Services, golf, spa & Wellness, meetings & Events and parking & Ancillary.
Who are Wairakei Resort Taupō's main competitors?
Direct peers on record are Peppers Bluewater Resort, Chateau Tongariro Hotel, Millennium Hotel & Resort Manuels Taupo, Millbrook Resort, Hilton Lake Taupo and Huka Lodge. Broad incumbents are Rydges Lakeland Resort Queenstown and Novotel Queenstown Lakeside. Cape Kidnappers is listed as an emerging player. Heritage Queenstown is listed as a regional player.
Does Wairakei Resort Taupō have an API?
No public API is recorded for Wairakei Resort Taupō.
What industry is Wairakei Resort Taupō in?
Wairakei Resort Taupō's product category is Resort Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its NAICS code is 72111 and its SIC code is 7011.