Hintz

What Hintz does

MARA GmbH is a family-owned German construction crane rental and specialized vehicle manufacturing company headquartered in Forst (Baden-Württemberg), with two additional storage locations in Bruchsal and Hambrücken. Founded in 1996 by Herward Mago, the company operates a fleet of more than 150 tower cranes sourced from leading OEMs including Liebherr, Peiner, KSD and Terex Comedil, with outreach ranges of 20-48 meters and hook heights of 18.5-40.4 meters. Its core offering encompasses crane rental and sale, assembly/disassembly and transport services, used equipment sales, UVV inspections, maintenance, and DGUV Grundsatz 309-003 certified crane operator training. Customers are primarily German construction companies, contractors and logistics firms requiring flexible access to tower cranes without capital outlay.\n\nThe company's secondary line of business is in-house vehicle construction, in operation for over a decade, which mounts loading cranes (Hiab, Effer series ranging from 30 to 200+ mt capacity), roll-off systems (Hakensystem-Abroller, Hartlieb), container tippers (Hiab Multilift), tippers, and custom loading platforms onto customer vehicles. Technical capabilities include in-house hydraulic hose manufacturing, plasma cutting on aluminum/stainless/steel sheets (3-25mm thickness), and MAG/MIG welding, enabling integration of OEM-supplied crane systems into finished vehicle builds. MARA also supplies complementary construction site infrastructure including containers (office, material/sea, storage), power generators (Pramac, Endress), dehumidifiers, heaters, and Gross Funk / Abitron radio remote control systems.\n\nThe revenue model is diversified across four streams: (1) crane rental on a day-rate subscription basis with optional Express-Mietkran short-term rentals; (2) vehicle construction projects on a custom hardware-sale basis; (3) one-time sales of used cranes, containers, radio remote controls, spare parts and lifting equipment; and (4) recurring professional services for inspections, repairs, maintenance, and operator training. Pricing is entirely quote-based and not publicly disclosed, with customers configuring requirements through an online Kran-Konfigurator on the company website before submitting inquiries via phone, email, or contact form. The go-to-market is sales-led and regional, leveraging a Google Business profile (5-star ratings), Instagram and Facebook presence, and trade fair participation, with the customer base distributed across enterprise construction and logistics segments in Germany.

Name

Hintz

Legal name

MARA GmbH

Website

https://mara-gmbh.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

MARA GmbH is a family-owned German company that rents and sells over 150 construction tower cranes and builds custom vehicle-mounted loading crane systems, serving construction contractors and logistics firms across Germany with complementary site infrastructure, maintenance, and crane operator training services.

Ownership category

akta.pro rank

Product category

Construction Crane Rental and Vehicle Body Building

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Tower Cranes (IMAHAJAB), Crane & Hoist Installation, Inspection & Maintenance Services (IMAHAJAM), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)

Keywords

• Construction crane rental
• Tower crane services
• Vehicle body building
• Loading crane mounting
• Construction site equipment

Headquarters

HQ city

Forst

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Crane Rental: Rental of construction cranes including tower cranes from manufacturers such as Peiner, Liebherr, Arcomet, KSD and Terex Comedil. Includes assembly, disassembly and transport services.
2. Vehicle Construction: Custom vehicle modifications including loading cranes (Hiab, Effer), roll-off systems, skip loaders, and platform bodies. Services include assembly, repair, and maintenance.
3. Equipment Sales: Sale of used construction cranes, containers, radio remote controls and spare parts
4. Service and Maintenance: UVV inspections, repairs, maintenance, and training services for crane operators

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MARA GmbH rents and sells construction tower cranes from manufacturers such as Liebherr, Peiner, KSD, Terex Comedil and Arcomet, including assembly, disassembly and transport services. The company also operates a vehicle construction division that custom-builds trucks with loading cranes (Hiab, Effer series), roll-off systems, container tippers, tippers and custom loading platforms. Complementary offerings include container rental/sales, power generators, radio remote controls, crane accessories (concrete silos, personnel baskets, stone forks, work area limiters), and maintenance, UVV inspection, repair, spare parts and DGUV Grundsatz 309-003 crane operator training services.

Product overview

MARA GmbH operates as a construction crane rental and vehicle manufacturing company with a portfolio consisting of tower cranes (from brands including Liebherr, Peiner, KSD, Terex Comedil, Arcomet) for rental and sale, loading cranes (Effer, Hiab series ranging 30-200mt), roll-off systems, container tippers, tippers, custom loading platforms, power generators (Pramac, Endress), dehumidifiers, oil heaters, radio remote control systems (Gross Funk, Abitron), crane accessories (concrete silos, tipping skips, stone forks, personnel baskets, construction power distributors, work area limiters), containers (office, material, storage), and lifting equipment. The company also provides maintenance, repair, assembly, and crane operator training services. The fleet includes over 150 construction cranes with outreach from 20-48m.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Tower Crane Rental Rental of construction tower cranes from manufacturers including Liebherr, Peiner, KSD, Terex Comedil and Arcomet, with assembly, disassembly and transport services. Fleet of 150+ cranes with outreach from 20 to 48 meters.
• Vehicle Construction (Fahrzeugbau) Custom vehicle modifications including mounting of loading cranes (Hiab, Effer), roll-off systems, skip loaders, container tippers, tippers and loading platforms. In-house plasma cutting (3-25mm), MAG/MIG welding and hydraulic hose manufacturing.
• Used Construction Crane and Equipment Sales Sale of used construction cranes, containers, radio remote controls and spare parts.

Quantifiable outcome

• Crane fleet with outreach of 20 to 48 meters suitable for various construction site requirements
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• HiabcoreTechnology or IntegrationHiab is a manufacturer of loading cranes. MARA GmbH specializes in mounting Hiab cranes on vehicles and provides sales, repair, and service for Hiab crane systems.
• EffercoreTechnology or IntegrationEffer manufactures loading cranes. MARA GmbH mounts Effer cranes on customer vehicles and provides complete service including sales, repair and spare parts for Effer equipment.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Effer S.p.A. Effer is a major Italian loading crane manufacturer and one of MARA's key partners. It operates in the truck-mounted crane space and is comparable to MARA's vehicle construction division in terms of product category, though as an OEM rather than a service company.
• Liebherr-International Deutschland GmbH: Liebherr is one of the world's largest tower crane manufacturers and also operates crane rental and distribution operations. It supplies equipment to MARA but also competes as a vertically integrated OEM-rental player in the German market.

Direct peers

• BKL Baukran Logistik GmbH: BKL is Germany's largest independent tower crane rental specialist with a multi-hundred crane fleet and national presence. It is the closest direct competitor to MARA in the German tower crane rental market, operating the same core business model with greater geographic reach.
• Hüffermann Krandienst GmbH: Hüffermann is a major German crane rental company offering tower cranes, mobile cranes, and crane-related services. It directly competes with MARA for construction crane rental contracts across German projects.
• Wolffkran GmbH: Wolffkran is both a tower crane manufacturer and a rental operator with a substantial German fleet. It competes with MARA in the German tower crane rental market while also being a potential equipment supplier.
• Thömen Vermietung GmbH: Thömen is a German crane rental specialist offering tower cranes, mobile cranes, and heavy transport equipment. It is comparable to MARA as a mid-sized regional crane rental competitor in Germany.
• Josef Riepl GmbH: Riepl is a German crane rental company with regional presence and tower crane fleet. It offers similar construction crane rental and assembly services to MARA in the German market.

Regional players

• Prangl Gesellschaft m.b.H. Prangl is an Austrian-headquartered crane and heavy transport rental specialist serving Austria and surrounding regions. It operates the same crane rental and lifting services business model as MARA but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hintz

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hintz